CSR & E-Commerce
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The document discusses corporate social responsibility (CSR) and how companies are recognizing the importance of CSR for their brand image, reputation, and profits. It provides examples of some of the largest corporate donors and charitable contributions as a percentage of profits. It also describes initiatives by brands like Yoplait and KIND snacks where consumers can participate in CSR campaigns through product purchases and donations to charitable causes.
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CSR & E-Commerce
- 1. CSR and E-Commerce C.Jamie Maraj
- 2. Philanthropic Responsibilities Ethical Responsibilities Economic Responsibilities Legal Responsibilities
- 4. Forbes 2010 List of Most Generous Corporation Charitable contribution , 41million, 8.1% of 2009 profits. Charitable contribution, 64 million , 10.9% of 2009 profits. Charitable contribution 76.5million, 7.5% of 2009 profits. Charitable contribution 34million, 7.3% of 2009 profits. Charitable contribution , 55million, 5.7% of 2009 profits.
- 5. Forbes 2010 List of Biggest Donors In cash $319 million In cash $315 million In cash $219 million In cash $207 million In cash $198 million
- 6. Product Purchase Incentive Donation Step 1. Collect Lids Step 2. Redeem Lids OR Enter Lids code Online
- 7. Product Purchase Incentives Donations Lovemycharity.com
- 8. “ It’s usually the nuts that change the world”
- 9. KIND HEALTHY SNACK Established in 2003 by Daniel Lubetzky, KIND is a brand of all natural whole nut and fruit bars made from ingredients you can see and pronounce and it's also a movement that gives new purpose to snacking . THE KIND MOVEMENT Each month KIND challenges the KIND community to carry out a specific KIND mission. If enough people sign up to complete the KIND mission, KIND will carry out a big act of charity.
- 10. On the first Tuesday of each month ( KIND Tuesday ), we challenge our community to carry out a specific KIND act ( KINDING Mission ). If enough people sign up to complete the KINDING Mission We (the KIND team) facilitate a BIG KIND Act for a group of people that really needs it! DO THE KIND THING – THE KIND MISSION
- 11. http ://www.yoplait.com/save-lids-save-lives/save-lids-save-lives-faq/ http://www.lovemycharity.com http://www.kindsnacks.com/world/mission http://www.youtube.com/watch?v=7wQZz-SKYZk&feature=related