The document outlines plans for Ericsson Response to communicate about its work internally and externally. Internally, it proposes developing an online game for Ericsson's 87,000 employees to raise awareness of Ericsson Response. Externally, it suggests creating a Facebook application to simulate the work of aid workers and share information about Ericsson Response partners. It also includes plans for a video and events to celebrate the 10th anniversary of Ericsson Response's partnership with OCHA.
Ericsson Response asked for a proposal to celebrate its 10th anniversary of partnership with OCHA internally and externally. The proposal included conducting an event in Barcelona where volunteers would speak to the public about their work, offer phone calls to loved ones, and record congratulatory messages. The event aimed to increase awareness of Ericsson Response among Ericsson employees and the public through sharing on social media and a microsite with information and recordings.
The document discusses numerical dosimetry related to radio frequency (RF) exposure in children from wireless communication systems such as mobile phones.
It notes that realistic 3D numerical models of children's bodies and heads are needed to properly assess exposure, as a child's anatomy changes significantly with age and is not simply a smaller version of an adult. Factors like morphology, tissue properties, and phone usage also influence exposure.
While current safety limits may be conservative, localized exposure of tissues near the surface of a child's brain could potentially be higher than in an adult. Further research is ongoing to better understand children's RF exposure.
The document discusses several studies and issues related to electromagnetic fields (EMF). It summarizes a study that measured EMF levels in living spaces in Serbia and found them to be below international guidelines. It also reviews efforts in Sweden to educate children and parents on sun safety through safer playground designs, and restrictions on underage use of tanning beds. Additionally, it describes an online database that provides summaries of scientific publications on health effects of non-ionizing EMF, including studies related to children's health.
The document outlines the tasks involved in analyzing existing magazines, conducting research on audiences, planning and creating mock issues of a music magazine. It provides the task, due date, whether it was completed on time, and an explanation. Some of the key tasks included analyzing magazine covers and content, conducting audience research through questionnaires, planning photo shoots and designs, creating covers, spreads and evaluating the process. Several tasks ran over deadline due to underestimating time or being delayed by previous overdue tasks, but most work was completed on schedule through planning and prioritizing effort.
Este documento describe diferentes tipos de software para comprimir archivos, los cuales permiten codificar datos para ocupar menos espacio de almacenamiento. Algunos de los softwares mencionados son 7-Zip, IZArc, WinRAR, PeaZip, TheUnarchiver, KGB Archiver, TUGzip, Wobzip y jZip.
This document discusses strategies for finding a programmer to collaborate on a project and developing an application. It suggests creating an open Facebook event and information corner to explain the project goals, requirements, and benefits. Potential programmer recruitment channels mentioned include Facebook groups, blogs, forums, and Android-related sites. The document also provides a format and tools for communicating the project, such as a rotating blog, conferences, Twitter, and video. Finally, it asks questions about the potential application's users and objectives.
The document proposes two ideas to raise funds for developing a mobile app for non-governmental organizations: 1) Invite programmers to contribute €1 each to participate in creating the app, with the funds used to further develop the project if needed. 2) Hold a lottery where tickets are sold for €5 each, with the winner receiving an iPad or other prize. If each person involved sells around 27 tickets, they could raise €1500 total for the prize and to spend on programmers or other project needs.
This document appears to be notes from Shahin Haghjou on various campaign ideas and strategies for the Ericsson Response project. It discusses setting up a free "Ericsson Response" Wi-Fi network to raise awareness, inviting specific developers and studios to collaborate on projects rather than holding an open event, and creating a video teaser to recruit participants. The notes also include pros and cons of the different approaches.
Ericsson Response asked for a proposal to celebrate its 10th anniversary of partnership with OCHA internally and externally. The proposal included conducting an event in Barcelona where volunteers would speak to the public about their work, offer phone calls to loved ones, and record congratulatory messages. The event aimed to increase awareness of Ericsson Response among Ericsson employees and the public through sharing on social media and a microsite with information and recordings.
The document discusses numerical dosimetry related to radio frequency (RF) exposure in children from wireless communication systems such as mobile phones.
It notes that realistic 3D numerical models of children's bodies and heads are needed to properly assess exposure, as a child's anatomy changes significantly with age and is not simply a smaller version of an adult. Factors like morphology, tissue properties, and phone usage also influence exposure.
While current safety limits may be conservative, localized exposure of tissues near the surface of a child's brain could potentially be higher than in an adult. Further research is ongoing to better understand children's RF exposure.
The document discusses several studies and issues related to electromagnetic fields (EMF). It summarizes a study that measured EMF levels in living spaces in Serbia and found them to be below international guidelines. It also reviews efforts in Sweden to educate children and parents on sun safety through safer playground designs, and restrictions on underage use of tanning beds. Additionally, it describes an online database that provides summaries of scientific publications on health effects of non-ionizing EMF, including studies related to children's health.
The document outlines the tasks involved in analyzing existing magazines, conducting research on audiences, planning and creating mock issues of a music magazine. It provides the task, due date, whether it was completed on time, and an explanation. Some of the key tasks included analyzing magazine covers and content, conducting audience research through questionnaires, planning photo shoots and designs, creating covers, spreads and evaluating the process. Several tasks ran over deadline due to underestimating time or being delayed by previous overdue tasks, but most work was completed on schedule through planning and prioritizing effort.
Este documento describe diferentes tipos de software para comprimir archivos, los cuales permiten codificar datos para ocupar menos espacio de almacenamiento. Algunos de los softwares mencionados son 7-Zip, IZArc, WinRAR, PeaZip, TheUnarchiver, KGB Archiver, TUGzip, Wobzip y jZip.
This document discusses strategies for finding a programmer to collaborate on a project and developing an application. It suggests creating an open Facebook event and information corner to explain the project goals, requirements, and benefits. Potential programmer recruitment channels mentioned include Facebook groups, blogs, forums, and Android-related sites. The document also provides a format and tools for communicating the project, such as a rotating blog, conferences, Twitter, and video. Finally, it asks questions about the potential application's users and objectives.
The document proposes two ideas to raise funds for developing a mobile app for non-governmental organizations: 1) Invite programmers to contribute €1 each to participate in creating the app, with the funds used to further develop the project if needed. 2) Hold a lottery where tickets are sold for €5 each, with the winner receiving an iPad or other prize. If each person involved sells around 27 tickets, they could raise €1500 total for the prize and to spend on programmers or other project needs.
This document appears to be notes from Shahin Haghjou on various campaign ideas and strategies for the Ericsson Response project. It discusses setting up a free "Ericsson Response" Wi-Fi network to raise awareness, inviting specific developers and studios to collaborate on projects rather than holding an open event, and creating a video teaser to recruit participants. The notes also include pros and cons of the different approaches.
This document outlines a corporate social responsibility project for Ericsson employees. The project, called Ericsson Response, aims to inform employees about Ericsson's social initiatives and encourage employee participation. It will involve weekly activities over one year using internal communication channels like the intranet, Yammer, blog and magazine. Some planned activities include contests to engage employees and an "Experience Ericsson" program. The goals are to increase employee motivation, efficiency and commitment by helping employees feel more connected to the company's social projects. The project's success will be monitored through online engagement metrics and employee surveys.
Alexander Wolff & James Aymer UROP Poster FINALJames Aymer
This document discusses using the Microsoft Kinect to develop games for speech and language therapy. It investigated how to integrate audio and speech into Kinect games to make them intuitive, engaging, and able to provide useful data for therapists. It also explored the capabilities of the Kinect-1 and Kinect-2 sensors to identify their suitability for developing speech-based games. The results will inform the creation of games targeted at speech development and rehabilitation through collaboration with experts in linguistics, speech therapy, and education.
This document discusses using the Microsoft Kinect to develop games for speech and language therapy. It investigated how to integrate audio and speech into Kinect games to make them intuitive, engaging, and able to provide useful data for therapists. It also explored the capabilities of the Kinect-1 and Kinect-2 sensors to identify their suitability for developing speech-based games. The results will inform the creation of games targeted at speech development and rehabilitation through collaboration with experts.
This document outlines a project to develop a "Smart Village" in the municipality of Archanes in Crete. The project aims to increase internet use, reinforce awareness of ICT benefits, reduce digital isolation, and develop skills. Archanes was chosen as it has a university, museums, associations, and received awards for agriculture. The project involves a control center, user support, technical support, observatory, e-services, and ICT infrastructure like fiber optics. It concluded in 2009 and continues operating with a 3-person staff to manage the "e-Archanes" system.
Ericsson Application Awards is an annual, global competition for application developers on the Android platform.
For more information please visit: http://www.ericssonapplicationawards.com/
Ericsson and Sony Corporation announced they would create a new jointly-owned company called Sony Ericsson Mobile Communications to combine their mobile phone businesses. The new company would leverage Ericsson's expertise in telecommunications and Sony's expertise in consumer electronics to become a world leader in mobile phones, especially as the industry transitions to 3G and mobile internet capabilities. Both companies believed their partnership was ideal to capitalize on the growing market for mobile phones that can handle multimedia content on broadband networks.
1) 3G is the third generation of cellular technology that focuses on digital data in addition to voice. It uses technologies like WCDMA and CDMA2000 1x EV-DO.
2) 3G aims to provide high-speed mobile data services like video calling through personal communicators, connecting people to express identities, optimizing traffic, and enabling social learning through community connections.
3) For 3G to succeed, cellular operators need to separate into network providers and service providers while content providers learn the technologies and needs to deliver customized services across different user groups.
Hooked on Telehealth for Occupational TherapyDona Anderson
This document discusses using telehealth technologies like telemedicine and telerehabilitation to promote health and community reintegration for people living with spinal cord injuries and other disabilities. It highlights how broadband internet access and technologies can help overcome isolation through virtual support groups, education, and remote rehabilitation services. The document presents examples of using videoconferencing for remote occupational therapy evaluations and treatment in clients' homes. It also raises questions about how Rancho Los Amigos National Rehabilitation Center can promote digital literacy and internet access to better utilize eHealth technologies for their patients.
Ericsson and Sony Corporation announced a partnership to create a new mobile phone company called Sony Ericsson Mobile Communications. The new joint venture will combine Ericsson's expertise in telecommunications and Sony's expertise in consumer electronics. Sony Ericsson will be positioned to become a global leader in the growing mobile phone market, especially as the industry transitions to 3G networks and mobile internet capabilities.
1) Sony Ericsson was a joint venture between Sony and Ericsson to manufacture mobile phones. It struggled financially and lost market share to competitors like Apple.
2) In 2012, Sony acquired Ericsson's share in the venture, making Sony Mobile Communications a wholly owned subsidiary of Sony.
3) Sony Mobile focuses on design, business, and all-round phones under brands like Xperia and formerly Walkman and Cyber-shot branded lines.
The document provides an overview of Ericsson, a leading telecommunications equipment provider, and a summary of telecommunications basics and evolution. It discusses Ericsson's history and role in developing telecommunications standards from 1G to 4G networks. It also outlines the key sections in a training document on Ericsson's Global Services Centre in India, including its purpose, responsibilities, locations and leadership.
Information and Communications Technologies (ICT) education teaches citizens valuable skills around computing devices, software, applications, and systems. ICT has come to describe the convergence of technologies that transmit diverse data over common lines. While ICT was used in academia since the 1980s, a 1997 UK report popularized its use, and it was incorporated into the revised National Curriculum in 2000, though computing is now preferred. Azerbaijan promotes ICT development to ensure security and aims to be a regional leader by attracting major companies and startups to its Bakutel exhibition to share experiences in building an information society.
Digital transformation is enabling rapid change in every industry and across every aspect of our lives. As a direct result of three fundamental ICT forces—mobility, broadband and the cloud—a new service economy is emerging where value chains are being reshaped, business models are becoming digitalized, distance is being overcome and increasingly, people can share goods and services instead of buying and owning them—all examples of how the digital age is unleashing innovative new business models and changing lives.
The new Sustainable Development Goals, or SDGs, set out a shared global agenda for human development based on prosperity, social inclusion and environmental sustainability. The SDGs include several bold objectives to be achieved by the year 2030, including universal coverage in health, education, poverty eradication and modern energy services. This is the 2030 Agenda.
Five ways ICT can help
According to the OECD, “more ubiquitous access to and use of broadband Internet networks, which are available in a competitive market and at affordable prices, will help foster innovation and drive the growth of the Internet Economy and the economy in general.”4
To achieve the SDGs ICT needs to be combined with innovative policies, services and solutions to deliver transformation at unprecedented speed and scale. It can be a powerful means of implementation in five major ways:
1. Accelerated upscaling of critical services in health, education, financial services, smart agriculture, and low-carbon energy systems.
2. Reduced deployment costs.
3. Enhanced public awareness and engagement.
4. Innovation, connectivity, productivity and efficiency across many sectors.
5. Faster upgrading in the quality of services and jobs.
Issues and Challenges
No technology is without risks and widespread uptake of ICT raises a number of issues that will need to be addressed and managed. Several issues have been identified which governments, industry and other stakeholders must work together to address:
1. Privacy and surveillance
2. Cybersecurity
3. Loss of human skills
4. Possible public concern about health effects
5. Electronic waste and carbon emissions
6. Digital exclusion
7. Child protection and the Internet
El documento presenta un plan de comunicación para una agencia creativa llamada Ericsson Response. El plan incluye la creación de un video, un juego en línea, una aplicación de Facebook y un evento para crear conciencia sobre su cliente, la organización OCHA. Estos canales de comunicación se utilizarán tanto externamente para aumentar la conciencia pública como internamente para los empleados.
The document outlines plans for Ericsson Response to communicate information about its work internally and externally. Internally, it proposes developing an online game for Ericsson's 87,000 employees to help spread awareness of Ericsson Response. Externally, it suggests creating a Facebook application to simulate the work of aid workers and share information about Ericsson Response partners with the general public. It also includes plans for an event and communication strategies to celebrate the 10th anniversary of Ericsson Response's partnership with OCHA.
Este documento presenta un plan de comunicación para Ericsson Response. El plan tiene como objetivos comunicar el trabajo de ER y realizar un press kit. Incluye un análisis DAFO, definición de públicos objetivo, mensajes y posibles medios como internet, televisión y publicidad escrita. También propone acciones de comunicación como presentaciones y marketing de guerrilla.
The document presents a logo for Colaboratorium, which depicts the word "Colaboratorium" above three key words related to its purpose: Experimenting, Communicating, and Collaborating. The logo is intended to represent an organization focused on experimentation, communication, and collaboration.
El documento presenta varias opciones para reclutar programadores, incluyendo sitios web, conferencias y organizaciones. Se propone una conferencia sobre gestión de proyectos el 10 de marzo y un foro sobre tecnología de la información el 13 de abril. También se menciona una revista estudiantil y la posibilidad de crear boletines informativos. El documento concluye describiendo brevemente una aplicación de telediagnóstico y sugiriendo el uso de una página web e espacio virtual para dar a conocer el proyecto.
This document outlines a corporate social responsibility project for Ericsson employees. The project, called Ericsson Response, aims to inform employees about Ericsson's social initiatives and encourage employee participation. It will involve weekly activities over one year using internal communication channels like the intranet, Yammer, blog and magazine. Some planned activities include contests to engage employees and an "Experience Ericsson" program. The goals are to increase employee motivation, efficiency and commitment by helping employees feel more connected to the company's social projects. The project's success will be monitored through online engagement metrics and employee surveys.
Alexander Wolff & James Aymer UROP Poster FINALJames Aymer
This document discusses using the Microsoft Kinect to develop games for speech and language therapy. It investigated how to integrate audio and speech into Kinect games to make them intuitive, engaging, and able to provide useful data for therapists. It also explored the capabilities of the Kinect-1 and Kinect-2 sensors to identify their suitability for developing speech-based games. The results will inform the creation of games targeted at speech development and rehabilitation through collaboration with experts in linguistics, speech therapy, and education.
This document discusses using the Microsoft Kinect to develop games for speech and language therapy. It investigated how to integrate audio and speech into Kinect games to make them intuitive, engaging, and able to provide useful data for therapists. It also explored the capabilities of the Kinect-1 and Kinect-2 sensors to identify their suitability for developing speech-based games. The results will inform the creation of games targeted at speech development and rehabilitation through collaboration with experts.
This document outlines a project to develop a "Smart Village" in the municipality of Archanes in Crete. The project aims to increase internet use, reinforce awareness of ICT benefits, reduce digital isolation, and develop skills. Archanes was chosen as it has a university, museums, associations, and received awards for agriculture. The project involves a control center, user support, technical support, observatory, e-services, and ICT infrastructure like fiber optics. It concluded in 2009 and continues operating with a 3-person staff to manage the "e-Archanes" system.
Ericsson Application Awards is an annual, global competition for application developers on the Android platform.
For more information please visit: http://www.ericssonapplicationawards.com/
Ericsson and Sony Corporation announced they would create a new jointly-owned company called Sony Ericsson Mobile Communications to combine their mobile phone businesses. The new company would leverage Ericsson's expertise in telecommunications and Sony's expertise in consumer electronics to become a world leader in mobile phones, especially as the industry transitions to 3G and mobile internet capabilities. Both companies believed their partnership was ideal to capitalize on the growing market for mobile phones that can handle multimedia content on broadband networks.
1) 3G is the third generation of cellular technology that focuses on digital data in addition to voice. It uses technologies like WCDMA and CDMA2000 1x EV-DO.
2) 3G aims to provide high-speed mobile data services like video calling through personal communicators, connecting people to express identities, optimizing traffic, and enabling social learning through community connections.
3) For 3G to succeed, cellular operators need to separate into network providers and service providers while content providers learn the technologies and needs to deliver customized services across different user groups.
Hooked on Telehealth for Occupational TherapyDona Anderson
This document discusses using telehealth technologies like telemedicine and telerehabilitation to promote health and community reintegration for people living with spinal cord injuries and other disabilities. It highlights how broadband internet access and technologies can help overcome isolation through virtual support groups, education, and remote rehabilitation services. The document presents examples of using videoconferencing for remote occupational therapy evaluations and treatment in clients' homes. It also raises questions about how Rancho Los Amigos National Rehabilitation Center can promote digital literacy and internet access to better utilize eHealth technologies for their patients.
Ericsson and Sony Corporation announced a partnership to create a new mobile phone company called Sony Ericsson Mobile Communications. The new joint venture will combine Ericsson's expertise in telecommunications and Sony's expertise in consumer electronics. Sony Ericsson will be positioned to become a global leader in the growing mobile phone market, especially as the industry transitions to 3G networks and mobile internet capabilities.
1) Sony Ericsson was a joint venture between Sony and Ericsson to manufacture mobile phones. It struggled financially and lost market share to competitors like Apple.
2) In 2012, Sony acquired Ericsson's share in the venture, making Sony Mobile Communications a wholly owned subsidiary of Sony.
3) Sony Mobile focuses on design, business, and all-round phones under brands like Xperia and formerly Walkman and Cyber-shot branded lines.
The document provides an overview of Ericsson, a leading telecommunications equipment provider, and a summary of telecommunications basics and evolution. It discusses Ericsson's history and role in developing telecommunications standards from 1G to 4G networks. It also outlines the key sections in a training document on Ericsson's Global Services Centre in India, including its purpose, responsibilities, locations and leadership.
Information and Communications Technologies (ICT) education teaches citizens valuable skills around computing devices, software, applications, and systems. ICT has come to describe the convergence of technologies that transmit diverse data over common lines. While ICT was used in academia since the 1980s, a 1997 UK report popularized its use, and it was incorporated into the revised National Curriculum in 2000, though computing is now preferred. Azerbaijan promotes ICT development to ensure security and aims to be a regional leader by attracting major companies and startups to its Bakutel exhibition to share experiences in building an information society.
Digital transformation is enabling rapid change in every industry and across every aspect of our lives. As a direct result of three fundamental ICT forces—mobility, broadband and the cloud—a new service economy is emerging where value chains are being reshaped, business models are becoming digitalized, distance is being overcome and increasingly, people can share goods and services instead of buying and owning them—all examples of how the digital age is unleashing innovative new business models and changing lives.
The new Sustainable Development Goals, or SDGs, set out a shared global agenda for human development based on prosperity, social inclusion and environmental sustainability. The SDGs include several bold objectives to be achieved by the year 2030, including universal coverage in health, education, poverty eradication and modern energy services. This is the 2030 Agenda.
Five ways ICT can help
According to the OECD, “more ubiquitous access to and use of broadband Internet networks, which are available in a competitive market and at affordable prices, will help foster innovation and drive the growth of the Internet Economy and the economy in general.”4
To achieve the SDGs ICT needs to be combined with innovative policies, services and solutions to deliver transformation at unprecedented speed and scale. It can be a powerful means of implementation in five major ways:
1. Accelerated upscaling of critical services in health, education, financial services, smart agriculture, and low-carbon energy systems.
2. Reduced deployment costs.
3. Enhanced public awareness and engagement.
4. Innovation, connectivity, productivity and efficiency across many sectors.
5. Faster upgrading in the quality of services and jobs.
Issues and Challenges
No technology is without risks and widespread uptake of ICT raises a number of issues that will need to be addressed and managed. Several issues have been identified which governments, industry and other stakeholders must work together to address:
1. Privacy and surveillance
2. Cybersecurity
3. Loss of human skills
4. Possible public concern about health effects
5. Electronic waste and carbon emissions
6. Digital exclusion
7. Child protection and the Internet
El documento presenta un plan de comunicación para una agencia creativa llamada Ericsson Response. El plan incluye la creación de un video, un juego en línea, una aplicación de Facebook y un evento para crear conciencia sobre su cliente, la organización OCHA. Estos canales de comunicación se utilizarán tanto externamente para aumentar la conciencia pública como internamente para los empleados.
The document outlines plans for Ericsson Response to communicate information about its work internally and externally. Internally, it proposes developing an online game for Ericsson's 87,000 employees to help spread awareness of Ericsson Response. Externally, it suggests creating a Facebook application to simulate the work of aid workers and share information about Ericsson Response partners with the general public. It also includes plans for an event and communication strategies to celebrate the 10th anniversary of Ericsson Response's partnership with OCHA.
Este documento presenta un plan de comunicación para Ericsson Response. El plan tiene como objetivos comunicar el trabajo de ER y realizar un press kit. Incluye un análisis DAFO, definición de públicos objetivo, mensajes y posibles medios como internet, televisión y publicidad escrita. También propone acciones de comunicación como presentaciones y marketing de guerrilla.
The document presents a logo for Colaboratorium, which depicts the word "Colaboratorium" above three key words related to its purpose: Experimenting, Communicating, and Collaborating. The logo is intended to represent an organization focused on experimentation, communication, and collaboration.
El documento presenta varias opciones para reclutar programadores, incluyendo sitios web, conferencias y organizaciones. Se propone una conferencia sobre gestión de proyectos el 10 de marzo y un foro sobre tecnología de la información el 13 de abril. También se menciona una revista estudiantil y la posibilidad de crear boletines informativos. El documento concluye describiendo brevemente una aplicación de telediagnóstico y sugiriendo el uso de una página web e espacio virtual para dar a conocer el proyecto.
El documento describe una campaña de prensa de la organización Manos Unidas para sensibilizar a la opinión pública sobre la realidad de los países más desfavorecidos y los desequilibrios entre el norte y el sur. También presenta ideas para una aplicación móvil que podría usarse en catástrofes para rastrear la ubicación de personas y voluntarios, proporcionar comunicación y satisfacer necesidades médicas y logísticas a través de un sistema de chat y GPS. Finalmente, agradece a los colaboradores del proyecto.
The document discusses collaboration and awareness initiatives for Ericsson Response. It proposes:
1) Developing a game like Farmville for Ericsson Response volunteers to manage aid and resources coordination. Profits could help NGOs.
2) Internal awareness activities using the mailing list, like a "Guess Who" game to match faces to company sectors, with prizes. Or sharing easy, fun videos to spread quickly.
3) Recruiting programmers by engaging existing events, schools, magazines, and intrigue through coded posters and flyers only they can understand.
This document lists several campaigns by non-governmental organizations (NGOs) for good causes. These include campaigns to change perceptions of cancer survivors, provide education for girls in India to prevent exploitation, create an online game to simulate homelessness to promote a homeless shelter, and engage social media users to help donate food to animal shelters or name baby foxes. The NGOs use websites, games, social media and videos to both raise awareness of social issues and generate funding to address them.
Melinda French Gates argues that nonprofits can learn lessons from Coca-Cola's business practices. Specifically, Coca-Cola uses real-time data to continuously improve its products, taps into local talent, and invests heavily in effective marketing.
This document repeats the phrase "CREATING SINCE 2011" five times without providing any other context or information. It does not have enough content to create a meaningful summary in 3 sentences or less.
1. PROJECT DATE IED
Ericsson Response June 2nd, 2011 Barcelona
HELLO, WE ARE
2. PROJECT DATE IED
Ericsson Response June 2nd, 2011 Barcelona
BRIEF
Increase the external knowledge
about Ericsson Response trough
social media tools
Communication
Kit
INCREASE KNOWLEDGE
ABOUT ERICSSON
RESPONSE
Increase the internal knowledge
about Ericsson Response using
existing channels
10th Anniversary
of the partnership
between OCHA & ER
3. PROJECT DATE IED
Ericsson Response June 2nd, 2011 Barcelona
OTHER NGO’S
FRONTLINE SMS INVENEO INTRAHEALTH
By leveraging basic tools Inveneo is a non-profit IntraHealth dedicated to
already available to most social enterprise whose working with developing
NGOs — computers mission is to connect countries to improve their
and mobile phones and empower rural and public health capabilities.
FrontlineSMS enables underserved communities
instantaneous two-way in the developing IntraHealth is launching
communication on a large world with information a partnership with Hope
scale. and communications Phones and Medic
technologies (ICTs). Mobile to provide mobile
Offers to download a phones to African
program, contact mobile Inveneo deliver highly health workers who
phone and send a sustainable and affordable offer maternal and child
message. ICT solutions for health services, including
organizations that provide obstetric consultations,
vital services - education, safe deliveries, family
healthcare, economic planning, and malaria
development. and HIV prevention and
treatment.
4. PROJECT DATE IED
Ericsson Response June 2nd, 2011 Barcelona
CONCEPT
WE
connect
CONSTRUCT
RESPONd
5. PROJECT DATE IED
Ericsson Response June 2nd, 2011 Barcelona
VIDEO
6. PROJECT DATE IED
Ericsson Response June 2nd, 2011 Barcelona
DEVELOPMENT & PRODUCTION STAGES
1. 2. 3.
• Ideas and Brainstorming. • Writing scripts. • Look and feel development.
• Development of primary ideas. • Final storyboard. • Recording of voice over.
• Writing synopsis and sketching. • Looks and feel. • Animation.
7. PROJECT DATE IED
Ericsson Response June 2nd, 2011 Barcelona
SYNOPSIS & SKETCHING
8. PROJECT DATE IED
Ericsson Response June 2nd, 2011 Barcelona
SCRIPT & STORYBOARD
9. PROJECT DATE IED
Ericsson Response June 2nd, 2011 Barcelona
SCRIPT & STORYBOARD
10. PROJECT DATE IED
Ericsson Response June 2nd, 2011 Barcelona
SCRIPT & STORYBOARD
11. PROJECT DATE IED
Ericsson Response June 2nd, 2011 Barcelona
SCRIPT & STORYBOARD
12. PROJECT DATE IED
Ericsson Response June 2nd, 2011 Barcelona
LOOKS & FEEL
13. PROJECT DATE IED
Ericsson Response June 2nd, 2011 Barcelona
LOOKS & FEEL
14. PROJECT DATE IED
Ericsson Response June 2nd, 2011 Barcelona
LOOKS & FEEL
15. PROJECT DATE IED
Ericsson Response June 2nd, 2011 Barcelona
LOOKS & FEEL
16. PROJECT DATE IED
Ericsson Response June 2nd, 2011 Barcelona
VOICE REFERENCE
Voice Reference
VOICE OVER
ACTOR PROFILE
17. PROJECT DATE IED
Ericsson Response June 2nd, 2011 Barcelona
ANIMATION
18. PROJECT DATE IED
Ericsson Response June 2nd, 2011 Barcelona
FINAL VIDEO
19. PROJECT DATE IED
Ericsson Response June 2nd, 2011 Barcelona
INTERNAL COMMUNICATION
20. PROJECT DATE IED
Ericsson Response June 2nd, 2011 Barcelona
Ericsson asked us to develop a “Content Mix” for Ericsson Response
to launch in september-december 2011 internally (87000 employees)
OBJECTIVES TARGET
1. To spread the work of Ericsson Response -87.000 employees of Ericsson.
to all Ericsson’s employees.
2. To create an emotional link between Ericsson’s
employees with Ericsson Response.
21. PROJECT DATE IED
Ericsson Response June 2nd, 2011 Barcelona
BASICS WHAT? WHY? WHEN? WHO? HOW?
Internal Social Corporate To let employess know Three times per year. Profile Ericsson worker: · Opportunities and
Responsability Project. what is Ericsson Response · 87.000 people self-realization
· 39 years old on average
To stablish a link between · Cultural diversity · Recognize their
the company and its social · 140 countries accomplishments
work with the employees
·Make employeers
feel committed to the
company.
Make them feel connected
to Ericsson Response
22. PROJECT DATE IED
Ericsson Response June 2nd, 2011 Barcelona
CONCEPT
“WE RESPOND, ERICSSON RESPONSE”
In order to stablish a link between the employees
and Ericsson Response, we propose to make “ac-
tions” three times per year.
In this way, Ericsson Response will develop a pro-
cess in which the information will be given in a ef-
fective, unexpected and joyfull way.
23. PROJECT DATE IED
Ericsson Response June 2nd, 2011 Barcelona
REFERENCES
FUN THEORY: Fun is the easiest way to change
people’s behaviour for the better. Be it for yourself,
for the environment, or for something entirely
different, the only thing that matters is that it’s
change for the better.
24. PROJECT DATE IED
Ericsson Response June 2nd, 2011 Barcelona
INFO ON WHAT THE SECRET
THE BOARD SOUND? DONOR
To use the informative There is a sound the worker To create a game in which
board of Ericsson to put cannot recognize. A spoon. the workers must answer
posters with volunteers ex- A laugh. He or she cannot correctly to 10 questions
periences know why he o she is lis- and help a “secret donor”
We catch the attention of tening to it. At the end it is help other people.
workers in a normal day revealed that thanks to ER By creating the profile of
with nice and new infor- work X ammount of people volunteers the other work-
mation they are not really can eat or laugh. ers can analize what are
expecting. To play with the Again we are playing wth the conditions and skills
“sudden”news. the mistery and the senses. needed.
25. PROJECT DATE IED
Ericsson Response June 2nd, 2011 Barcelona
#1 FIRST ACTION: online game
To develop an online game that will be send to the
employees via internal network.
The game will follow the format of:
Question, 4 answers which can be answered on 30 seconds.
The idea is to illustrate the experience and skills Ericsson
Response volunteers have got on the fields.
The questions will be develop by the volunteers. In this way,
the user will learn and fiund out real facts.
The game will be launch on September 2011.
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Ericsson Response June 2nd, 2011 Barcelona
REFERENCES FOR THE GAME
Who wants to be a millionaire:
An international reference of a cultural and infor-
mative game.
Objects from classic movies:
A game in which images are related to a correct
answer (in this case the name of the movie)
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Ericsson Response June 2nd, 2011 Barcelona
BASICS OF THE GAME
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WORKFLOW
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TYPOGRAPHIC DETAILS
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Ericsson Response June 2nd, 2011 Barcelona
EXTERNAL COMMUNICATION
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Ericsson Response June 2nd, 2011 Barcelona
OBJECTIVES FB APP
• Spread knowledge about Ericsson Why a Facebook Application?
Response and it’s partners among the
general public • Potential (60 million active users)
• Serve as a link between the general • Low cost of development.
public and W communication channels of
Ericsson Response • Worldwide accesibility
• Raise Ericsson Response presence on
social media.
47. PROJECT DATE IED
Ericsson Response June 2nd, 2011 Barcelona
THE IDEA
We Connect
Simulate the actions of an aid worker
when they arrive to a disaster site and find
their help efforts limited due to the lack
telecommunication. The aid worker (User )
must call it’s partner Ericsson Response to
establish telecommunications among the aid
workers.
The applicaton will also share data about the
helpo given by Ericsson Response partners
in the disaster site.
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Ericsson Response June 2nd, 2011 Barcelona
REFERENCE
Playspent.org
It’s a game simulating the the life of
a person living with very low income.
The goal is to make it till the end
of the month, by making decisions
about how to spend your money.
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Ericsson Response June 2nd, 2011 Barcelona
FLOWCHART
ADD Application
Disaster Representation Main Site - Scenario 1 Click on Phone
Facts about Website - New tab
Phone Input Field
the disaster hover on Icons Get phone number
aftermath
Get the right Post in Wall - Invite
Wrong Number Right Number
number message to the app
Hover Icons Main Site - Scenario 2
Ericsson Response
Links to other ER links
Partners
Facts about ER
partners efforts in the
disaster site
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Ericsson Response June 2nd, 2011 Barcelona
FEEL & LOOK
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Ericsson Response June 2nd, 2011 Barcelona
FEEL & LOOK
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Ericsson Response June 2nd, 2011 Barcelona
FEEL & LOOK
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Ericsson Response June 2nd, 2011 Barcelona
LOGO & NAME
We Connect
With the logo and the name we stick to
the main concept “WE CONSTRUCT, WE
CONNECT, WE RESPONSE” by focusing in
the “WE CONNECT” since the application
relates to this title in the following ways:
• The action of connecting the aid workers
between each other to make teir work
more effective in the application.
• The fact that facebook is a social network
,makes an application designed for it, a
way to reach out and share information to
other people, therefore Connecting them
somehow through a concept or topic.
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Ericsson Response June 2nd, 2011 Barcelona
THE PRODUCT
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COMMUNICATION
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Ericsson Response June 2nd, 2011 Barcelona
PROMOTION
• The application can be spread by the
Ericsson Response Volunteers and
workers in facebook.
• Linking from other Ericsson sites
• Linking between the other Ericsson
Response communication channels, such
as the internal game, the event minisite,
or the video description.
• Through Ericsson response partners post
in their facebook pages.
• Facebook ads and other convetional on-
line advertising channels
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Ericsson Response June 2nd, 2011 Barcelona
FACEBOOK ADVERTISING
On Facebook commercial advertisement can be
posted where everyone can see it, raising the the
awareness of any given website ,facebook page,
appplication, etc.
Although these service is not for free, it can be
choosed to pay the minimum per day (around
1€), of course meaning that the ad will be shown
less times than the others which cost more.
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Ericsson Response June 2nd, 2011 Barcelona
ERICSSON RESPONSE & OCHA ANNIVERSARY
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Y E A R S C O L L A B O R AT I N G !
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Ericsson Response June 2nd, 2011 Barcelona
WORKFLOW
Call for the
loved ones Internal eMail
Objectives Recording
INTRO Concept EVENT Message for the Viral video COMMUNICATION Facebook Profile
Microsite
volunteers Press Release
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Ericsson Response June 2nd, 2011 Barcelona
INTRODUCTION
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OBJECTIVES
• To celebrate the 10 years of
partnership within ERICSSON
RESPONSE and OCHA.
• ERICSSON RESPONSE:
let to know that the company
has partnership with
consolidate NGOs.
• OCHA:
show that the organitzation
is working with
a private partner.
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Ericsson Response June 2nd, 2011 Barcelona
CONCEPT & INSPIRATION
• Lack of communication in times of disaster
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EVENT
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OBJECTIVES TARGETS
• Direct contact of a volunteer with the • ER
people of the street. • OCHA internal
• WPF/UNICEF and others partners
• To reflect the labor that these
• SECONDARY TARGET AUDIENCE: BARCELONA
volunteers are doing.
CITIZENS
• Involvement with the labor of the • Others NGOs
volunteers • OCHA partners
• Bloggers in the area
• To transmit or to generate nearness • Ericsson customers
and motivation to the volunteers.
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Ericsson Response June 2nd, 2011 Barcelona
THE ACTION
THE ACTION
Groups will be distributed on
Groups will beof the city of on
strategic points
distributed
Barcelona.
strategic points of the city of
Barcelona.
A series of questions will be
A series of questions will be
realized:
realized:
“If there was a catastrophe in
Barcelona with who would you like
"to contact?” a catastrophe in
If there was
Barcelona with whom would
you like to contact? " media
“How will you do it if the
were broken?”
" ¿how will you do it if the
media were broken? "
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Ericsson Response June 2nd, 2011 Barcelona
THE ACTION
THE ACTION
Will be explained to them the
labor that OCHA and ERICSSON the
Will be explained to them
RESPONSE are carry out in
labor that OCHA and
case of catastrophe.
ERICSSON RESPONSE are
carry out in case of
Making clear in addition,
catastrophe.
that they are celebrating
ten years of partnership.
Making clear in addition, that
they are celebrating ten years
of partnership.
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Ericsson Response June 2nd, 2011 Barcelona
THEACTION
THE ACTION
We will offer him a call of 30”
We will o er him a call of 30 "
in order that they could call
the person that theythey could call
in order that wish.
the person that they wish.
Once the call is finish...
Once the call is finish …
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Ericsson Response June 2nd, 2011 Barcelona
THE ACTION
THE ACTION We will offer them the
opportunity to record
a message we will o er them the
At last of congratulation
to opportunity to of OCHA
all the volunteers record a
and ERICCSSON RESPONSE.
message of congratulation to
all the volunteers of OCHA
and ERICCSSON RESPONSE.
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Ericsson Response June 2nd, 2011 Barcelona
THE ACTION
THE ACTION Finally, we will provided a
Finally, we will provide a card
tocard with the direction
them to them with the
ofdirection of the microsite.
the microsite.
Where they will be able to find to find
Where they will be able
more information about OCHA
more information about
and about ERICSSON RESPONSE
and, in addition, about recordings
OCHA and all the ERICSSON
ofRESPONSE and, in addition,
spirit and support.
all the recordings of spirit and
support.
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Ericsson Response June 2nd, 2011 Barcelona
LOCATION
GROUP #1:
UNIVERSIDAD UPC - 9:00am to 11:30am
UNIVERSIDAD POMPEU FABRA - 12:00am to 1:30pm
MARIA CRISTINA - 3:00pm to 5:30pm
GROUP #2:
MERCADO SAGRADA FAMILIA - 9:00pm to 11:30pm
MERCADO BOQUERIA - 12:00pm to 1:30pm
PASEO DE GRACIA - 3:00pm to 5:30pm
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Ericsson Response June 2nd, 2011 Barcelona
EACH GROUP HAS:
We will give a card to
each participant with
the microsite created
for the event, where
they will reach all the
messages and link them
to their social media
profiles and share them
with their friends.
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Ericsson Response June 2nd, 2011 Barcelona
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RESOURCES
EACH GROUP HAS:
• 1 person giving infomation
• 1 person with telephone
• 1 camera
• 1 vest per person
• 1 cap per person Diets
• 1 camera per group (+battery replacement)
• 1 microphone per group
• 2 phones per group
• 1 mobile for Internal communication Flyers
with Information about the microsite Dis-
placements Merchandising item (gift)
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Ericsson Response June 2nd, 2011 Barcelona
COMMUNICATION
76. DATE
June 2nd, 2011
PROJECT DATE IED
Ericsson Response June 2nd, 2011 Barcelona
INTERNAL
EXTERNAL
- Send an email to the 2761 E///
Send a press realse to specific medias.
employers working in Spain
informing about the anniversary
Send an email to the others NGO:
and the next event make it in
• The United Nations Barcelona.
• World Food Program (WFP)channels
- Link to the other
• The United Nations Children’s Fund (UNICEF)
• Red Cross/ Red Crescent Movement
EXTERNAL
• Swedish Rescue Service Agency
• Send a press realse to specific medias.
- MSB
• Save the Children Sweden
- Send an email to the others NGO:
- The United Nations
INTERNAL
- World Food Program (WFP)
- The United Nations Children s Fund
Send an e-mail to Ericsson Response and OCHA
(UNICEF)
employers informing about the anniversary, the
- guerrilla action in Barcelona and the OCHA
Red Cross/ Red Crescent Movement
- December event. Service Agency – MSB
Swedish Rescue
- Save the Children Sweden
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Ericsson Response June 2nd, 2011 Barcelona
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DATE
June 2nd, 2011
FAN PAGE NAMING: OCHA & ERICSSON RESPONSE CELEBRATE
FAN PAGE NAMING: OCHA & ERICSSON RESPONSE CELEBRATE
ACTIONS:
ACTIONS:
• Welcome Landing Page
• Link to the specific event site Page
- Welcome Landing
• As a information point
- Link to the specific event site
• Create an open event
- As a information point
- Create an open event
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June 2nd, 2011
PROJECT DATE IED
Ericsson Response June 2nd, 2011 Barcelona
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June 2nd, 2011
PROJECT DATE IED
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TIMELINE
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Ericsson Response June 2nd, 2011 Barcelona
11.21.2011
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Search providers
Elaboration of the layout proposal
Layout approval by OCHA&ER
Stamping
Volunteers kit preparation
Graphic proposal (flyer)
Flyers approval by OCHA&ER
Flyers printing
Volunteers recruitment
Selection of the volunteers
Training
Arrival of the technical material
Elaboration of the 'story' proposal
Story' approval by OCHA&ER
Recording of the Video
Edition of the video
Video launch to OCHA&ER
Final editing Video
Video approval by OCHA&ER
Elaboration of the FB layout proposal
FB layout approval
Implementation of FB proposal
Elaboration of the microsite proposal
Microsite proposal approval
Implementation of microsite proposal
e-mail proposal (internal: OCHA&ER)
e-mail proposal approval by OCHA&ER
Press Release Elaboration
Press Release Content Approval
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Ericsson Response June 2nd, 2011 Barcelona
THANK YOU FOR YOUR ATTENTION!