Melinda French Gates argues that nonprofits can learn lessons from Coca-Cola's business practices. Specifically, Coca-Cola uses real-time data to continuously improve its products, taps into local talent, and invests heavily in effective marketing.

2. I’MPOSSIBLE

3. 1’MPOSS1BLE

5. Melinda French Gates:
What nonprofits can
learn from Coca-Cola?

6. 1
They take real-time data
and immediately feed it
back into the product.

7. 2
They tap into local
entrepreneurial talent.

8. 3
They do incredible
marketing.