This is the August 2009 edition of the Luckie-produced Generational News & Views newsletter. It takes a quick topical look into the lives of Baby Boomers, Gen Xers and Gen Y. For more information, please visit www.luckie.com

1. August 2009

2. AUGUST 31, 2009
VOLUME 5 ://: ISSUE 8
RETIREES CRUISE INTO THE SUNSET IN FLOATING CONDOS
BOOMERS:
POPULATION:
GENERATIONAL INSIGHT:
A WOODSTOCK FLASHBACK, MAN?

3. BOOMERS SEE OLD AGE AS STILL BEING FAR AWAY
THE FAMILY THAT SOCIAL
NETWORKS TOGETHER …
BOOMER INSIGHT ON STORE BRANDS AND EATING

4. EDY’S HELPS PARENTS HELP THEIR YOUNGSTERS CHILL
OUT AFTER A TONSILLECTOMY
GENERATION X:
POPULATION:
“LIFE MOVES PRETTY FAST.” REMEMBERING JOHN HUGHES
GENERATIONAL INSIGHT:

5. JOHNSON & JOHNSON INTRODUCES NEW BREED OF APP
LUVS READIES CAMPAIGN
TO HELP MOMS SAVE
MONEY
MOMS LOVE THE FREE FOOD SAMPLES AT COSTCO

6. ADIDAS ENGAGES YOUTH DEMOGRAPHIC WITH MOBILE
GENERATION Y:
POPULATION:
GENERATIONAL INSIGHT:
COALITION AIMS TO PUT MILLENNIALS TO WORK

7. KIA TARGETS GEN Y WITH HAMSTER FACEBOOK APP
SEARS TARGETS COLLEGE
STUDENTS WITH
FACEBOOK CAMPAIGN
SOFLENS FOCUSES ON 20-SOMETHINGS