This document outlines a corporate social responsibility project for Ericsson employees. The project, called Ericsson Response, aims to inform employees about Ericsson's social initiatives and encourage employee participation. It will involve weekly activities over one year using internal communication channels like the intranet, Yammer, blog and magazine. Some planned activities include contests to engage employees and an "Experience Ericsson" program. The goals are to increase employee motivation, efficiency and commitment by helping employees feel more connected to the company's social projects. The project's success will be monitored through online engagement metrics and employee surveys.

1. DATE March 10th, 2011 IED Barcelona PROJECT Ericsson Response

2. DATE March 10th, 2011 IED Barcelona PROJECT Ericsson Response INTERNAL COMMUNICATION WHAT? WHY? WHO? HOW? WHEN? WHERE?

3. DATE March 10th, 2011 IED Barcelona PROJECT Ericsson Response WHAT? InternalCorporate Social Responsability Project.

4. DATE March 10th, 2011 IED Barcelona PROJECT Ericsson Response WHY? Toletemployeesknowwhatis Ericsson Response.

6. 140 countries

7. Averageage: 39 yearsold

8. Cultural diversity

10. Recognizetheiraccomplishments

11. To be interestedabouttheemployees

12. Makeemployeersfeelcommittedtothecompany.

13. Opportunitytomakenetworkwithotherworkers.

14. Goalsand Objectives

15. MakethemfeelconnectedtoER.INTERNAL MOTIVATION HIGH EFFICIENCY PERSUADE THE CHIEF BENEFITS OF THE CAMPAIGN OF ERICSSON RESPONSE

16. DATE March 10th, 2011 IED Barcelona PROJECT Ericsson Response WHEN? Anactioneachweek, duringoneyear.

18. Yammer

19. Blog

21. A funwaytointeract

22. Createinternal links

23. Fresh & New

24. DynamicBENEFITS & PRIZES - Specialized Training accordingtotheprofile

25. DATE March 10th, 2011 IED Barcelona PROJECT Ericsson Response SOME ACTIONS: EXPERIENCE ER

26. DATE March 10th, 2011 IED Barcelona PROJECT Ericsson Response SOME ACTIONS: EXPERIENCE ER