Social & Cause-related Marketing Community Development Online communication CSR Strategy Development Event Management Public Relations Media Relation

1. Media Image Factory
Efficient Communication for Social Projects

2. Content
• Who we are and what our angle is
• Methods
• Our expertise
• Services
• National Educational Projects
• National Cultural Projects. Volunteering
• Clients
• Media and NGO partners – for social projects
• Media and NGO partners – for environment projects
• Contacts

3. Who we are and what
our angle is
• A group of PR professionals with excellent communication and journalism
skills and social studies.
• A young and ambitious team with over 7+years experience in communication
and events for social projects.
• Our main principle is: efficiency.

4. Methods
• First step in the PR for social project: gathering data about the field, business,
objectives and the values of each client.
• Strategy proposals rely on detailed and accountable objectives.
• We contribute to our client’s communication efforts, as an internal communication
department.
• Communication efforts are suited to our client’s particular needs, instead of
conducting an inflexible set of standardized activities.

5. Our expertise
• Social & Cause-related Marketing
• Community Development
• Online communication
• CSR Strategy Development
• Event Management
• Public Relations
• Media Relation

6. services
• Writing press releases
• Creation and production of
promotional materials
(promotional kit includes:
posters, flyers, press folders,
promotional items, roll-up,
website, online banners, mock
press, radio spot)
• Relationship with schools and
local partners for the smooth
running of the projects
• Development and
implementation of the
communication campaign
• Identify partners for providing
awards that may be granted on
the site (in the projections time)
and in the competitions
organized during the campaign
• Media relation - media
appearances interviews, articles
in newspapers, online TV - local
and national media
• Registration as a case-study in
specialized publications and
where the corporate companies
are present: csr-romania,
romania PR,
responsabilitatesociala.ro.,
Iaa.ro
• Registration project in
competitions as social projects
category: Civil Society Gala, PR
Award, etc..
• Attracting new partners in the
campaign (in order to target
companies)

7. National Educational Projects
”Green Guerilla” (www.guerillaverde.ro ) is part of a bigger concept, generically
called BETI (Better Education Through Innovation), which aims to aid educating
tomorrow’s generation with the help of movies. Green Guerilla is the first
educational movie caravan in Romania, with an environmental message.
”GeneratiaS” (Health Generation www.generatias.ro) - also part of BETI,
GeneratiaS is the first educational movie tour with a health message dedicated to
youth.
• Why: to determine youth to have initiatives for protecting the environment and
health and other subjects. The invitation to take part in movie viewings offered by
the organizers is the starting point of this endeavor.
• How: each viewing is accompanied by discussions with representatives from local
and national environmental NGOs, who will encourage the youth to have an
environmentally friendly behavior and to volunteer, for example.
• Where: in schools, high-schools and universities, in cinema halls or improvised
halls. The access is free of charge.

8. National Educational Projects
- ”Romanian Movies Days” (www.zilelefilmuluiromanesc.ro ) - a festival we
organize twice a year in order to promote Romanian producers and Romanian
movies in cities without cinemas. This is an initiative we have based on our
experience in national lauch and movie tour which raised more than 63.000 people
have seen the movie ”4 months, 3 weeks and 2 days” - directed by Cristian Mungiu,
who won Palme D”Or in 2007.
- ”CharityGift.ro” - (www.charitygift.ro ) is a online volunteering project launched
in November 2008. CharityGift.ro is the first online charity store in Romania
through which each sold product includes a donation. All products presented on
www.charitygift.ro include a donation which is given by the supplier to the cause
and foundation of choice. The donation does not make the price of the good higher
than the one found in the original store. The products sold on this website include:
books, accessories, cosmetics, toys, hand-made products, holiday packs or goods
created by the beneficiaries of the foundations represented on this web-site. The
web-site is updated daily with new products, as well as with information about the
NGO’s that subscribe to the project.
Volunteeing projects

9. Clients

10. Media and NGO partners –
for social projects

11. Media and NGO partners –
for Environment projects

12. Some visuals...

14. Contact:
Nicoleta Talpes
Managing Director
address: Calea Mosilor, Nr. 88, Sc. F, Apt. 74, Sector
3, Bucuresti
e-mail: nicoleta.talpes@imagefactory.ro
cell: 0724 314 045
phone/fax: 021.314.70.50
web: www.imagefactory.ro