My Green World is an organisation that works with charities around the world to conserve wildlife, promote animal welfare and design unique education programs. My Green World is developing a range of initiatives that assist in raising the profile of education and wildlife conservation, revolutionising the way the public connects with charities. My Green World's primary function is to empower the global community through interaction, education and enlightenment. Created by dedicated animal activists and professionals, My Green World is utilising modern technology to transform social media and gaming culture to a more ethical model that promotes the restoration of natural environments. Our key areas of focus are mobile game development, volunteer expedition providers, and charity watchdog information.

1. Connecting People with Nature
Natalie Kyriacou
Director

2. My Green World is a platform for the public to link with charitable
causes; revolutionizing the way that the international community connects
with wildlife, environmental, animal welfare and development issues.
We are undertaking various online initiatives to raise the profile of
these wildlife and environmental causes, including a mobile game
application and international volunteer programme.

3. Mobile Game
Application
Official Launch:
May, 2015

4. The Problem
Current models of mobile game applications are focused on destruction and demolition or
otherwise have a strong ‘zoo’ focus, glamourising animals as pets and wildlife in
captivity. Users spend hours each day playing games with no actual value, so why not give
them a game with charitable and educational values?

5. The Solution
A game where each action a user takes actually happens in REAL LIFE!

6. Mobile Game Application
• A unique connecting people with real-life charities and environmental and wildlife
issues.
• Users participate in real-world wildlife conservation and habitat restoration
scenarios.
• Gamifies concept of wildlife conservation and habitat restoration.
• 16 high-profile wildlife and environmental charities participating in game
application.

7. Voluntourism
Accommodation
Meals
24 hour support
Country information
Transport
Certificates
• International volunteer programme
• Volunteers sent to partner charity bases
• Unique hands-on experiences with nature.

8. The Market
Over 75 Billion
apps downloaded in
Apple store!
1.6 Million
people
volunteer
abroad every
year
Total giving to
charities in
2013 was
$335.17 bn
Environmental
and wildlife
charities
reached $9.72
bn growth in
2013

9. Growth: Mobile App
90% of game
revenue: Free
Apps!
Top ten grossing
iOS apps: Games
Average revenue
per download in
Australia: $4.22
Downloads per
app:
51, 613
2015 forecasted
revenue for our
app: $217,806

10. Forecasted Growth: Volunteer Programme
2015 revenue:
$62,400
2016 revenue:
$124,800
2017 revenue:
$249,600
Weekly
revenue: $80
per week,
per
volunteer

11. Donations to My Green World
2014
Donations:
$17,000
Registered
Fundraiser
2015
Forecasted
Donations:
$20,400
$45,000 Personal
investment

12. My Green World Forecasted Profits
Cost of
Mobile App:
$83,000
(50% PAID)
Net expense
2015:
$83,500
Overhead
costs 2015:
$42,000
Net revenue
2015: $300,606
NET PROFIT
2015:
$217,106

13. Making an Impact: Advertising, PR, & Marketing
Our Charities:
Collective reach
of 2.6 million
IN THE MEDIA
• “Melbourne Campaigner,
Natalie Kyriacou heads to Zoo
of Death”
• “My Green World Director,
Natalie Kyriacou on wildlife
crime”
• “The Palm Oil Dilemma” by
Natalie Kyriacou
OUR REACH
• Wikipedia
• Joy FM Radio Station
• Triple M Radio Station
• Advertised on 20 websites
• Online blog and public
speaking
Celebrity
Ambassador
National
Finalist: Global
Student
Entrepreneur
Awards

14. My Green World Pty. Ltd.
www.mygreenworld.org
email: nkyriacou@mygreenworld.org