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- 1. Film 260 Olivia Pineau Picture from visualcontenting.com
- 2. Photo taken from h-ps://www.youtube.com/watch?v=0EQFKKJBjwE
- 3. 1.7 Billion people use social media today Photo by: Homegrown.ph
- 4. Infographic by Allison Stadd
- 5. Can we change the world from our computers? Picture by: kalw.org
- 6. Cyber activism creates an impression of support but likes, shares are retweets don’t always translate into results
- 7. “We’ve forgotten what activism really is” - Malcom Gladwell Picture from thenetweb.co
- 8. The conversation can no longer be whether online social activism is “good” or bad” Social media is here to stay. How do we use it ? Photo from commonreader.wustl.edu
- 9. The key to achieving good through social media is promoting offline activism through online activity, games and apps Picture from h-p://socialmedialab.ca
- 10. Charities have 2 main goals To do good & to prove they have done good
- 11. Over-exposure is not a bad thing. It can even be necessary. Activists need to be where the people are. And the people are online
- 12. The Arab Spring is an example of real change coming from connections that were formed online. Picture from h-p://www.charlesayoub.com/
- 13. Social campaigns can not exist online exclusively. It is the offline activism that still creates change. Social Media can, however, shape the public interest Picture from h-p://www.fundchat.org/
- 14. Online activism has excelled in one specific way – fundraising. Whether it is for natural disasters, charities, revolutions or just random acts of kindness Photo from h-p://www.adweek.com/
- 15. The ALS Ice Bucket challenge is an example of how social media decides what the global conversation will be focused on The ALS society is not a new organization, yet their charitable donations increased by 800% through this grassroots online campaign Picture from h-p://mms.businesswire.com/
- 16. So, are we too quick to criticize online activism? Picture from sch00ldazed.files.wordpress.com
- 17. Gone are the days of massive sit-ins and letter-writing campaigns championed by older activists. Millennial say today’s social activism incorporates social responsibility into every day behaviors.
- 18. BUT… Is Awareness itself enough?
- 20. Infographic by Allison Stadd
- 21. So when you have the opportunity, do something good with your social media presence. You are online anyway
- 22. Sources Stadd, Allison “Social Media for Social Good” Inforgraphic, The Social Times, 2013. h;p://www.adweek.com/socialBmes/social-‐media-‐social-‐good/492023 Moore, Garth “When Clicking Count: In defense of slackBvism and clickBvism” ONE, 2012. h-p://www.one.org/us/2012/05/03/when-‐clicking-‐counts-‐in-‐defense-‐of-‐slackVvism-‐and-‐clickVvism/ Cuenta, Kristel “4 Ways Social Media is UVlizaed for Social Good” Search Engine Journal, 2014. h-p://www.searchenginejournal.com/4-‐ways-‐social-‐media-‐uVlized-‐social-‐good/111332/ Dewey, Caitlin “#Bringbackourgirls, #Kony2012, and the complete, divisive history of hashtag acVvism” The Washington Post, 2014. h-p://www.washingtonpost.com/news/the-‐intersect/wp/2014/05/08/bringbackourgirls-‐kony2012-‐and-‐the-‐complete-‐divisive-‐history-‐of-‐ hashtag-‐acVvism/ Faw, Larissa “Are Millennials Lazy or Avant-‐Garde Social AcVvists?” Forbes Online, 2012. h-p://www.forbes.com/sites/larissafaw/2012/10/23/are-‐millennials-‐lazy-‐or-‐avant-‐garde-‐social-‐acVvists/ Adhikari, Abhay “How chariVes can use social media for digital campaigning” The Guardian 2012. h-p://www.theguardian.com/voluntary-‐sector-‐network/2012/apr/05/chariVes-‐social-‐media-‐digital-‐campaigning Kielburger, Craig & Mark “A Click is not enough to have impact on the world” Canoe.com, 2015. h-p://cnews.canoe.com/CNEWS/World/2015/04/10/22337541.html Stern, Caryl “In praise of clickVvism” The Huffington Post – The Blog 2015 h-p://www.huffingtonpost.com/caryl-‐m-‐stern/in-‐praise-‐of-‐clickVvism_b_6978314.html Sharma, Ritu “Stop Pouring ice on clickVvism” The Huffington Post – The Blog 2014 h-p://www.huffingtonpost.com/ritusharma/stop-‐pouring-‐ice-‐on-‐click_b_5692555.html