Gcsv 2011 taking social media to the next step-andrew hoffman
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This document was created by an individual or individuals who submitted a proposal so he / she / they may present at the Office of Faith-Based and Community Initiative’s 2011 Conference on Service and Volunteerism (GCSV11). This proposal was approved by the Indiana Commission on Community Service and Volunteerism (ICCSV) and other community partners. Sharing this document is a courtesy extended by the OFBCI to conference attendees who may want to reference materials covered at the GCSV11, and the OFBCI in no way not responsible for specific content within.
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Gcsv 2011 taking social media to the next step-andrew hoffman
- 1. TAKING SOCIAL MEDIA TO THE NEXT LEVEL Governor's Conference on Service & Volunteerism October 12, 2011 Presented by: Andrew Hoffman
- 2. ANDREW HOFFMAN Executive Director at NeighborLink Fort Wayne & NeighborLink Network Adjunct Professor at Huntington University Nonprofit Communication & Social Media Consultant Community Engagement Strategist & Champion
- 3. www.NLFW.org
- 4. st. louis
- 5. ? WHO ARE YOU & WHY THIS SESSION
- 6. START WITH THE BASICS A B C
- 7. JUSTA SET OF COMMUNICA TION TOOLS
- 9. WHA MAKESA T GREA FOUNDA T TION? PURPOSE - Why does this website need to exist? CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining CALL TO ACTION - What do you want me to do? NAVIGATION - Descriptive, Easy, Direct, Functional DESIGN - Clean, Organized, Professional, Interactive CONTACT INFO - Can People Connect With You Easily? SEO & TRACKING - Make it easy for people to find. Track People’s Interactions SECURITY - Your Organization’s operations will dictate this function
- 10. Text SOCIAL MEDIA MANAGEMENT http://kelly.cybr.org/archives/2009/03/25/the-switchboard/
- 12. GOOGLE READER GOOGLE - MONITORING TOOLS
- 13. GOOGLE ALERTS GOOGLE - MONITORING TOOLS
- 14. GOOGLE ANALYTICS GOOGLE - MONITORING TOOLS
- 15. SOCIAL SHARING
- 16. MICHAEL HYATT
- 17. MICHAEL HYATT
- 18. CASE FOUNDATION
- 19. CASE FOUNDATION VIDEO INTEGRATION
- 20. CASE FOUNDATION SOCIAL MEDIA STREAMS INTEGRATION
- 22. VOLUNTEER MATCH
- 23. NLFW
- 24. EMAIL MARKETING
- 25. EMAIL TOOLS
- 26. EMAIL TOOL FEATURES TRACKING EVENT MANAGEMENT SURVEYS SOCIAL MEDIA INTEGRATION ONLINE P YMENT A INTEGRA TION
- 27. VIDEO
- 28. VIDEO 48hrs OF VIDEO UPLOADED EVERY DAY OVER 3 BILLION VIEWS EVERY DA Y
- 29. STORY MA TTERS http://www.flickr.com/photos/meomi/3059512473/
- 30. CHARITY: Water http://www.flickr.com/photos/meomi/3059512473/
- 31. MOBILE WEB & APP DEVELOPMENT Texting: http://www.flickr.com/photos/19779889@N00/4728235802/sizes/l/
- 32. MOBILE WEBSITE
- 33. MOBILE APPS Found at Mashable.com
- 35. CROWD-FUNDING KIVA.ORG 625,271 Kiva Lenders $244 Million in Loans 98.86% Repayment Rate
- 39. THE CLOUD
- 40. GOOGLE DOCUMENTS ONE OF THE EASIEST COLLABORA TION TOOLS FOR TRADITIONAL OFFICE RELA TED TASKS.
- 41. GOOGLE+ HANGOUTS GIVE YOU ONE OF THE EASIEST W YS TO A HA GROUP VIDEO VE CONFERENCING
- 42. DROPBOX ONLINE FILE STORAGE AND SHARING
- 43. COULD INVESTMENTS IN TECHNOLOGY AND WEB DEVELOPMENT OFFSET OPERATIONAL COSTS? $$$
- 44. LETS GET PRACTICAL Questions & Group Think
- 45. Thank You! Andrew-Hoffman.com NeighborLink Fort Wayne Andrew@NLFW.org 260.710.7611 Presentation At: www.Slideshare.net/AndrewDewey