The Viral Interface
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This document discusses strategies for designing viral apps for self-promotion, including making the app frictionless to use, focusing on impactful features that maximize reach, and targeting features for the most useful users while also doing outreach. It references Malcolm Gladwell discussing how fashion trends spread through social influence and William Goldman saying that "nobody knows anything".
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The Viral Interface
- 1. The Viral App Design for Self Promotion
- 6. Nobody knows anything. – William Goldman
- 8. B=f(P,E) B ehavior is a f unction of a P erson and his E nvironment
- 10. Frictionless
- 13. At Hand
- 17. Email this Consumer Broadcaster
- 18. Newsfeed, Network Updates Consumer Consumer Consumer Consumer Consumer Broadcaster
- 19. Groups, Asymmetric Follow spark
- 21. Targeted Features for the most useful users
- 25. Outreach