Young Lions CZ 2021 | Marketers 07
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Young Lions Czech Republic 2021 | MEDIA www.younglions.cz The only platform where young professionals can find out how good they are compared to their peers. Powerful learning through experience by working under time pressure. Young Lions develop ambition and the ability to create excellent communications solutions. We can call them the national championship for brand communication professionals aged 30 or under. They provide a unique opportunity to develop creative and personal excellence.
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Young Lions CZ 2021 | Marketers 08
Young Lions Czech Republic 2021 | MEDIA
www.younglions.cz
The only platform where young professionals can find out how good they are compared to their peers.
Powerful learning through experience by working under time pressure.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 30 or under.
They provide a unique opportunity to develop creative and personal excellence.
Young lions CZ 2021 | marketers | brief
Young Lions Czech Republic 2021 | MEDIA
www.younglions.cz
The only platform where young professionals can find out how good they are compared to their peers.
Powerful learning through experience by working under time pressure.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 30 or under.
They provide a unique opportunity to develop creative and personal excellence.
Young Lions CZ 2021 | Marketers 06
The document outlines a campaign partnership between a plant-based brand and an NGO focused on raising awareness of climate change. The campaign aims to trigger a societal movement in the Czech Republic called #Budlesapan (become a forest master) by creating a modified version of a well-known Czech song and sharing it on social media through influencers. This will educate viewers about climate change and empower them to visit a microsite to sponsor tree planting, with a goal of 500,000 trees over two months. The campaign strategy involves a hero song, sharing educational content, and empowering people to take action by buying trees and sharing.
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The document discusses the science and impacts of climate change, highlighting that CO2 levels need to be reduced to 350 parts per million to avoid dangerous warming. It promotes organizing events on October 24, 2009 as part of a global day of climate action to call for an ambitious international climate agreement in Copenhagen that December. The goal is to build a worldwide grassroots movement to address this urgent issue.
New media studies_Analysing print advertisements
This document discusses and analyzes several print advertisements, including an ad from PETA showing the harsh reality of fur coat production by juxtaposing a skinned animal with a woman in a dress, an ad about global warming showing an hourglass where melting ice floods a town to represent the threats of climate change, and anti-smoking ads that use different perspectives to highlight the harms of smoking, including one ad that combines an adult's hand with a child's body to represent the dangers of secondhand smoke.
Viral Emsa Nov1 2007
The document discusses the changing media landscape and rise of viral marketing. It provides examples of successful viral campaigns for Wedding Crashers, Dove, and Earth Hour that promoted participation and sharing. These campaigns helped raise awareness of their causes and increased traffic to their websites through their spread on social media and coverage on TV shows. The document advocates that marketers should focus on creating entertaining and personalized content that audiences will want to share organically.
Yl16 cyber 03
This document discusses challenging people's "opinion comfort zones" regarding helping those in need locally versus helping internationally. It proposes using the same myths people believe about international aid and applying them to domestic systems to show that neither option is clearly more effective. The goal is to spark discussion and open people's minds by dissolving common arguments against international aid. Tactics include Facebook/YouTube ads and a website sharing evidence that aid makes a real difference globally and locally through live video broadcasts.
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Young Lions CZ 2021 | Marketers 08
Young Lions Czech Republic 2021 | MEDIA
www.younglions.cz
The only platform where young professionals can find out how good they are compared to their peers.
Powerful learning through experience by working under time pressure.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 30 or under.
They provide a unique opportunity to develop creative and personal excellence.
Young lions CZ 2021 | marketers | brief
Young Lions Czech Republic 2021 | MEDIA
www.younglions.cz
The only platform where young professionals can find out how good they are compared to their peers.
Powerful learning through experience by working under time pressure.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 30 or under.
They provide a unique opportunity to develop creative and personal excellence.
Young Lions CZ 2021 | Marketers 06
The document outlines a campaign partnership between a plant-based brand and an NGO focused on raising awareness of climate change. The campaign aims to trigger a societal movement in the Czech Republic called #Budlesapan (become a forest master) by creating a modified version of a well-known Czech song and sharing it on social media through influencers. This will educate viewers about climate change and empower them to visit a microsite to sponsor tree planting, with a goal of 500,000 trees over two months. The campaign strategy involves a hero song, sharing educational content, and empowering people to take action by buying trees and sharing.
Media Owner Co-creation Solutions
How media owners can offer more value to a brand than an advert with some cocreation case-studies that show real ROI and value from adopting this method.
350 Presentation
The document discusses the science and impacts of climate change, highlighting that CO2 levels need to be reduced to 350 parts per million to avoid dangerous warming. It promotes organizing events on October 24, 2009 as part of a global day of climate action to call for an ambitious international climate agreement in Copenhagen that December. The goal is to build a worldwide grassroots movement to address this urgent issue.
New media studies_Analysing print advertisements
This document discusses and analyzes several print advertisements, including an ad from PETA showing the harsh reality of fur coat production by juxtaposing a skinned animal with a woman in a dress, an ad about global warming showing an hourglass where melting ice floods a town to represent the threats of climate change, and anti-smoking ads that use different perspectives to highlight the harms of smoking, including one ad that combines an adult's hand with a child's body to represent the dangers of secondhand smoke.
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The document discusses the changing media landscape and rise of viral marketing. It provides examples of successful viral campaigns for Wedding Crashers, Dove, and Earth Hour that promoted participation and sharing. These campaigns helped raise awareness of their causes and increased traffic to their websites through their spread on social media and coverage on TV shows. The document advocates that marketers should focus on creating entertaining and personalized content that audiences will want to share organically.
Yl16 cyber 03
This document discusses challenging people's "opinion comfort zones" regarding helping those in need locally versus helping internationally. It proposes using the same myths people believe about international aid and applying them to domestic systems to show that neither option is clearly more effective. The goal is to spark discussion and open people's minds by dissolving common arguments against international aid. Tactics include Facebook/YouTube ads and a website sharing evidence that aid makes a real difference globally and locally through live video broadcasts.
Brand Case Study: High-Impact Social Media
(RED) has over 3 million followers on Facebook and Twitter, making it the first nonprofit to reach over 1 million followers on both platforms. It partners with brands to create (RED) products and campaigns that have raised over $195 million for the Global Fund to fight AIDS. For a 2010 campaign with Starbucks and Foursquare, check-ins at Starbucks unlocked a limited badge and raised $250,000 in 8 days, exceeding the goal.
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The document outlines a strategy to raise awareness about forest diversity by placing target audiences in situations where only one option is available to demonstrate how variety is needed for things to work properly. A hero video and social media campaign will be used to convey the message that "it takes more than one [thing] to make it work" and encourage people to sign a petition in support of forest diversity. The goal is to get 60,000 signatures by the end of the year through a budget of CZK 310,000.
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The document discusses the author's interest in advocating for climate change locally through a Community of Practice (CoP). The author proposes creating a blog focused on climate change in their area and conducting meetings using Zoom to unite people concerned about climate change. The author believes the biggest contribution could be made on social media and in their community, by starting a club to raise donations. Social media could be used to create a climate action page, blog, and promote events to gain momentum for addressing climate change locally.
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1. The document describes a social media campaign that uses the profiles of a fictional Angolan woman named Edna on Nike+, Facebook, Instagram, and YouTube to motivate runners to compete with her daily activities and raise awareness for issues in developing countries.
2. Runners will be encouraged to connect with Edna's Nike+ profile, compete with her daily "fuel spend", share posts about beating her, and raise awareness for her story and the work of People in Need in developing areas.
3. Edna's profiles on the different platforms will share details about her daily life and activities to provide an authentic perspective and showcase development efforts in contrast to runners' habits of sharing achievements.
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This is actually part of my key note address at IIFT India's National Marketing Conference 2013, #TradeWings. My friend Prof. Joyeeta Chatterjee and I are now working on a piece which will touch upon this as well.
In my keynote speech, the slides had only visuals and one word following the visual, making a point as I spoke. I have tried to include parts of what I said in slides as copy. Not the same effect, but hope it makes the point. That the consumer has a voice today. And that we need to collaborate.
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- The campaign aims to get people to spend less time online and more involved in offline activities to reconnect with reality.
- The target audiences are students/teenagers, young professionals, and families living in cities.
- Proposed activities include ads, branded merchandise, app development, concerts, and activating spaces like restaurants to encourage real world interaction.
- The total budget for the 2 year multi-channel campaign spanning ATL, BTL and digital tactics
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The document outlines a strategy to raise awareness about forest diversity by placing target audiences in situations where only one option is available to demonstrate how variety is needed for things to work properly. A hero video and social media campaign will be used to convey the message that "it takes more than one [thing] to make it work" and encourage people to sign a petition in support of forest diversity. The goal is to get 60,000 signatures by the end of the year through a budget of CZK 310,000.
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1. The document describes a social media campaign that uses the profiles of a fictional Angolan woman named Edna on Nike+, Facebook, Instagram, and YouTube to motivate runners to compete with her daily activities and raise awareness for issues in developing countries.
2. Runners will be encouraged to connect with Edna's Nike+ profile, compete with her daily "fuel spend", share posts about beating her, and raise awareness for her story and the work of People in Need in developing areas.
3. Edna's profiles on the different platforms will share details about her daily life and activities to provide an authentic perspective and showcase development efforts in contrast to runners' habits of sharing achievements.
#Consumer is the new #marketer
This is actually part of my key note address at IIFT India's National Marketing Conference 2013, #TradeWings. My friend Prof. Joyeeta Chatterjee and I are now working on a piece which will touch upon this as well.
In my keynote speech, the slides had only visuals and one word following the visual, making a point as I spoke. I have tried to include parts of what I said in slides as copy. Not the same effect, but hope it makes the point. That the consumer has a voice today. And that we need to collaborate.
Newsletterenglish
The document summarizes Greenpeace Brazil's #DeforestationZero movement, which aims to stop illegal logging by 2020 and eliminate it by 2030 through social media hashtags and merchandise sales. It also promotes "Donate Day" to raise funds for environmental NGOs and highlights film director James Cameron's opposition to the Belo Monte Dam due to its environmental impacts on indigenous tribes in the area. The movement encourages individuals to become agents of change by volunteering with Greenpeace Brazil.
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The document outlines a digital marketing campaign to educate people about the negative effects of excessive digital device and social media usage. Some key points:
- Research findings show that heavy social media users experience increased anxiety and feel disconnected from the real world.
- The campaign aims to get people to spend less time online and more involved in offline activities to reconnect with reality.
- The target audiences are students/teenagers, young professionals, and families living in cities.
- Proposed activities include ads, branded merchandise, app development, concerts, and activating spaces like restaurants to encourage real world interaction.
- The total budget for the 2 year multi-channel campaign spanning ATL, BTL and digital tactics
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Yl16 cyber 26
This document describes a campaign called #LiveNotSurvive that aims to change negative perceptions in the Czech Republic about developing countries and development cooperation assistance. The campaign shares real stories of individuals through video platforms like YouTube, Facebook, and Snapchat to show the long-term, positive impact of assistance on people's lives. On YouTube, they catch people's attention with stories. On Facebook, they provoke discussion. And on Snapchat, they share raw, personal content to help viewers emotionally connect with those in developing countries who now have opportunities to live, not just survive.
International Green Summit
The document summarizes an international green summit called I.G.S. that will take place in Moura, Portugal from November 9-14, 2009. Moura is home to the world's largest solar photovoltaic farm, which provides electricity to power 30,000 homes. The summit will focus on broadcasting green technologies and practices to emphasize the importance of a green environment. It aims to create awareness about conserving natural resources and reversing climate change effects. It will bring together sponsors, exhibitors and visitors to introduce numerous green products and help facilitate the adoption of green technologies and solutions.
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The document discusses an advertisement called "Farewell to the Forest" that aims to raise awareness about deforestation. It personifies trees to evoke an emotional response from viewers about the destruction of forests. The ad uses beautiful imagery and music to subtly illustrate the gravity of deforestation and humanity's impact on the environment. Commenters praise how the ad's components come together to deliver an inspiring message about fighting to protect forests. No negative feedback about the ad is provided.
Ensure Environmental Sustainability
The document discusses the importance of environmental sustainability as one of the UN Millennial Development Goals. It resonates because all living organisms rely on the environment, and without a healthy environment, achieving the other UN goals would be impossible. Locally, people can get involved through reducing waste, volunteering for cleanups, shopping sustainably, using renewable energy, and avoiding single-use vehicles. The greatest contribution could be made by educating others and joining volunteer groups. Social media can uniquely spread awareness of environmental issues and connect people to local volunteer opportunities.
Media kit BloggerNet 2014
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This campaign proposes sending celebrities on an expedition through Eastern Europe and the Middle East to raise awareness of development cooperation efforts. Local people's interactions on social media will directly support the expedition, with each like or share providing funds for 100 meters of the journey. This allows people to feel in control while educating them about development issues through first-hand accounts live streamed on social media by the celebrities. The goal is to overcome myths and engage people through an interactive experience.
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- How can business create both purpose and societal value?
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Young Lions Czech Republic 2021 | MEDIA
www.younglions.cz
The only platform where young professionals can find out how good they are compared to their peers.
Powerful learning through experience by working under time pressure.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 30 or under.
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Unitycreds
Unity is a PR agency that differentiates itself through its use of social psychology, strategic thinking, design and communications skills. It works with a range of clients and has won numerous awards for its work. Unity believes that engaging people emotionally as well as rationally is key to building real brand relationships. It provides media relations, consumer research, web services and experiential marketing to help clients achieve their goals.
E3 International Agency Network- Best of International (BOI) Awards 2014
Vodafone needed a consistent sales tool to help confidently present their story to customers. They developed an iPad app called iStory that provided rich content and visuals to guide engaging conversations. Initial results showed over 77% of salespeople adopted it and over 44% were active users.
Yara International sought to improve safety performance across its global operations. A branding agency recommended changing the safety culture through a massive communication campaign endorsed by top management and using storytelling to spark intrinsic motivation. The expected change in culture was to be confirmed in 2014.
Repsol needed to raise awareness among employees about risks of improper information usage. An agency created a top ten list of important topics with online and video content to make the
Dangerously Ambitious 60 Second Pitch Fest
ProFounder was created to provide entrepreneurs with resources and supportive communities. They believe all people should be empowered through entrepreneurship. ProFounder offers a crowdfunding platform where entrepreneurs can publish fundraising websites, set terms, and invite investors to support their ideas.
Agrithon Proposal
Vietnam is increasingly proving to be a leader in the IT sector and early adopter of technology in Southeast Asia (SEA). Proof is the Flappy Bird game that made international sensation, record smart phone adoption and internet penetration rates! While IT continues to thrive, little attention is paid to the agricultural industry that
accounts for 50% of VN’s workforce, yet only 18% of its GDP. By utilizing IT to develop agriculture, Vietnam can optimize its agricultural output, pioneer agricultural
advancements in SEA, whilst improving the lives of farmers and sustainability of land for future generations.
Agrithon is the platform integrated Agriculture in a Hackathon in order to connecting organizations &
communities of interest to develop IT solutions
for agriculture.
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Young Lions CZ 2023 | PRINT 20 - 2nd PLACE
The document discusses dyeing at the St. Zdislava hospice. The hospice aims to make the final days of life colorful experiences for patients surrounded by those who care for them. Visitors to the hospice's website can find information on how to offer help or support.
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Young Lions CZ 2023 | PRINT 05
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Young Lions CZ 2023 | PRINT 11
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The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
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They provide a unique opportunity to develop creative and personal excellence.
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Young Lions CZ 2023 | PRINT 14
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The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
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We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
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Young Lions CZ 2023 | PRINT 13
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The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
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We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
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Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
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Young Lions CZ 2023 | PRINT 07
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Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
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We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
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Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
Young Lions CZ 2023 | PRINT 09
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Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
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Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
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Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
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In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
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Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Email Marketing Master Class - Chris Ferris
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Young Lions CZ 2021 | Marketers 07
- 2. CHALLENGE 1. Increase awareness among Czech businesses and wider Czech public about global climate crisis and necessity to plant trees worldwide, especially in the tropics 2. Persuade Czech business about the importance of being environmentally responsible in global scope 3. Make people and big companies to donate trees via Plant-For-The-Planet-App by sparkling hope and positiveness inside of them KPIs 1. Tree-planting targets set by companies (hundreds of millions trees) 2. Trees planted in total by companies and wide public by 2030 (10 billion trees) 3. Users on the Plant-for-the-Planet App (100 000+ within 3 years) 4. Active youth & celebrities Ambassadors (100+ active Ambassadors within 3 years) 5. Public engagement on social media (50 000 followers/IG, 5 000 followers/FB)
- 3. TARGET AUDIENCE CZECH BUSINESSE S WIDE CZECH PUBLIC GENERATION Z + Y WOMEN WITH KIDS (TLC TG 25-45 yo, shoppers)
- 4. INSIGHT WIDE CZECH PUBLIC „Generally, I do not believe in NGO because I have doubts where my money will end, especially when they are sent to developing countries. But I care about environment and realize growing threat of global environmental crisis caused by climate changes. But I do not know how to help personally. However I can imagine to support far far away iniciatives if there is a brand behind such an iniciative I trust. It is not a question of money but trust.“ CZECH BUSINESSES „ We realize that our business, operating in many countries, has impact on global environment. We are aware of our influence and responsibility we have towards the society. Therefore we would like to start compensating impacts of our production back to the nature and decrease our carbon footprint as much as possible and inspire our consumers and clients to follow us.“
- 5. IDEA The Laughing Cow is not just a brand but an icon. Everyone knows it. It is perceived as a strong, solid, trustful, responsible and optimistic brand. Therefore TLC is our hero people can put trust in and follow her in her mission to save the planet because To plant a tree is beautiful To plant a forest is a mission To plant a rainforest is a legacy Join The Laughing Cow and plant the legacy together
- 6. IN-STORE ACTIVATION THE PLANT-FOR-THE-PLANET APP STRATEGY RUN EVENTS GAMING TV, DIGITAL & INFLUENCERS GUERILLA BUILD AWARENESS DRAW ATTENTION ENGAGE PEOPLE ENGAGE PEOPLE PRESENCE ON APP ENGAGE PEOPLE MAY 2021 JUNE 2021 26.04. 21 03.05.2 1 10.05.2 1 17.05.2 1 24.05.2 1 31.05.2 1 07.06.2 1 14.06.2 1 21.06.2 1 18 19 20 21 22 23 24 25 26 CAMPAING TIMELINE Guerilla initiatives TV commercial Digital campaign Influencers Gaming event Run event Instore activation
- 7. GUERILLA, TV, DIGITAL & INFLUENCERS 1. Guerilla Campaign trigger: iconic cow but in green placed in city centers 2. TVC campaing TVC 30s for 4 weeks 3. Digital campaing OLV 20s + 6s bumper SoMe 6s video, static RTB Programmatic 4. Influencers Cooperation with portfolio of influencers Using both their personal profiles and the Plant-For-The-Planet IG profile
- 8. RETAIL 1. Idea: To join forces with chosen retailers by donating money together 2 TLC product bought by a consumer = 1 tree donated by BEL and 1 tree by the given retailer 2. Consumer promo To motivate consumers to buy the product, we will run a competition for 3 electro Vespa Promo mechanics: 3. In-store support: Instore visibility (big cow), secondary placements, POSM Promo packs as communication platform Communicate also in retailer‘s in-store radio, magazines, online & social platforms Buy 2x products Keep a bill Register online
- 9. ONLINE & OFFLINE EVENTS 1. GAMING Tournament led by a gaming influencer with vast base of followers Starting fee dedicated to tree donations -> attendees have to visit and donate on the APP (starting fee = 1 EUR = 1 tree) Goal: engage people in online environment and make them donate 2. RUN EVENTS Sport event green areas / parks in Prague, Brno, Ostrava Starting fee dedicated to tree donations -> attendees have to visit and donate on the APP (starting fee = 10 EUR = 10 trees) Establish cooperations with already existing run events in mention cities and engage other big Czech businesses Engage employees of Bel and other companies to participate personally Goal: engage people in offline environment and make them donate
- 10. SUMMARY 1.Target audience Czech business (Bel and its retail partners) & wide public (Generation Z+Y, women with kids = TLC TG 25-45 yo, shoppers) 2. Insight Czech businesses: We want to decrease our carbon footprint and inspire our consumers. Wide Czech public: Donating is not a question of money but trust 3. Brand ambassador The Laughing Cow, well-known hero, strong, responsible and optimistic 4. Idea To plant a tree is beautiful. To plant a forrest is a mission. To plant a rainforrest is a legacy. Join The Laughing Cow and plant the legacy together. 5. Strategy