The document discusses collaboration and awareness initiatives for Ericsson Response. It proposes: 1) Developing a game like Farmville for Ericsson Response volunteers to manage aid and resources coordination. Profits could help NGOs. 2) Internal awareness activities using the mailing list, like a "Guess Who" game to match faces to company sectors, with prizes. Or sharing easy, fun videos to spread quickly. 3) Recruiting programmers by engaging existing events, schools, magazines, and intrigue through coded posters and flyers only they can understand.

1. Ericsson Response
Week 3
Luca Monterosso

2. OneplusOne:
We all have learned in school that one plus one gives two,
but this is not correct anymore, or at least for us.
One plus one gives three, ten, hundred, thousand.
Times are changing and cause-effect we do the same.
All the pieces are necessary to get a perfect whole,
when we share and collaborate we can reach a much higher result.
This is our philosophy and this is what we believe in because we still
are all individuals, but not alone anymore.

3. CREATIVE AGENCY
CREATIVE AGENCY
CREATIVE AGENCY

4. the
COLABORATORIUM
Colaboratorium: COLABORATORIUM
A variety of abilities and skills are working together to gain what
alone would simply be impossible to achieve.
Because you can’t offer something you don’t have, we focus our
philosophy in the collaboration between all the elements.
This is our great strength and this is what we want to offer our clients;
communication is just what we do the best.
CO
CO CO
CO

6. Outside Awareness:
People can be invited to play a sort of Farmville developed
especially for Ericsson Response.
The player will have to manage the aids and to responde people’s
needs the best way possible.
This is to put people in the shoes response volunteers and to
make them understand the great amount of coordination and
resources that are required.
There could be the possibility to purchase special items and give
that money for helping NGO.
This could be a normal App, a game to play online, or eventually a
game to play between neighbourhoods of Barcelona.
The winning neighbourhood will receive a prize such as a free
internet area during a period of time,

7. Inside Awareness:
Taking advantage of the mailing list we have we could develope
something that would move quickly within the Ericsson
community and why not outside as well.
Option 1: Guess Who
Everybody will receive this email with 12 different people working
for ericsson.
Their task will be to associate the faces to the different sectors of
the company.
Who will manage to get them right (the person or the department
altogether) will receive some kind of prize in holidays time or in
technological devices.
This will increase the level of knowledge about the Ericsson and
it’s employees.

8. Inside Awareness:
Taking advantage of the mailing list we have we could develope
something that would move quickly within the Ericsson
community and why not outside as well.
Option 2: Video
The trick for this to work is that it has to be easy to do and very
well produced.
The result is fun and it guarantees a fast spreading.

9. Programmers Recruitment:
“Hazlo por la gloria”
• We could take advantage of already existing events/meetings
• Get in contact with schools and professionals
• Advertise in related printed and online magazines
• We could develope a series of posters and flyers “in code” so that only
programmers can read the informations and feel intrigued by the secrecy
of it all.

10. Thank You