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Chantal Taly Russell
5 VIRAL
FUNDRAISING
EFFORTS FOR
CHARITY
Fundraising for charities is a
noble thing to do and should
always be applauded.
Hundreds of committees and
groups spend countless hours
trying to organize successful
fundraisers to help their cause
and excite the community
around them. 
Over the past decade – and
really, it’s all thanks to the
Internet! – there have been a
couple of standout fundraising
efforts that captured the
world’s attention. 
Here, we’ll take a look at some
of the most successful viral
fundraising campaigns of all
time.
ICE BUCKET
CHALLENGE
At first there was some backlash
about the viral-ness of the
campaign that challenged others
to either donate to ALS research or
pour a bucket of ice water over
their heads. While many thought
that the challenge was seen as
more of a social fad, the ALS
Foundation ended up raising
nearly $100 million dollars from
the  campaign.
The mixture of a fun yet
humiliating challenge and raising
awareness for a difficult disease
was a perfect match, and this viral
campaign proved to be powerful –
and certainly more than just a
bucket of ice.
MOVEMBER
Men’s Health Magazine started the
Movember movement in 2003,
where the month of November is
dedicated to men’s health issues.
The concept behind this viral
campaign is pretty simple and
happens to be one of the
campaign’s slogans: “let it grow.” 
To help spread awareness of men’s
health issues, men are encouraged
to let their mustaches or beards
grow for a full 30 days without
shaving. The successful movement
has raised over $559 million, and
while watching guys struggle with
their facial hair is comical, that
number is nothing to laugh at!
HUMAN RIGHTS
CAMPAIGN
The people behind the Human
Rights Campaign took Facebook
by storm with their viral profile
picture project. This movement
and gave users the chance to show
their support for the Defense of
Marriage Act within California’s
Proposition 8, by replacing their
profile picture with a red square
that had a pink equal sign in the
center.
They say a picture is worth a
thousand words, and this
movement certainly used that to
their advantage. This small gesture
went viral almost instantly, with
over 10 million people worldwide
interacting with the image only
within weeks of its introduction.
#NOMAKEUPSELFIE
Social media sites Instagram and
Snapchat saw a trend in 2014 that
had celebrities and blue collar folks
alike sharing selfies with the hashtag
#NoMakeUpSelfie. The idea behind
these fresh-faced images was to show
support for those battling cancer and
to raise awareness for research. In
only months, the campaign
successfully raised millions of dollars
in both the U.S. and Britain.
BATKID
In one of the most
heartwarming viral campaigns
of all time, the Make-A-Wish
Foundation set out to make one
young boy’s dreams come true
in 2013. News spread quickly
that 5-year-old leukemia
survivor, Miles Scott, wanted
nothing more than to save a
damsel in distress and fight
crime in Gotham City (in reality,
San Francisco) as Batman – and
that’s exactly what he got to
do. 
As the hashtag #SFBatkid spread
quickly online, thousands of San
Fran citizens flocked to the streets
to show support for Batkid’s battle
against The Riddler, The Penguin,
all while fighting alongside
Batman himself. Even then
President Obama congratulated
Batkid on his bravery. 
TalyRussell.org
THANKS FOR
READING!
FOR MORE, VISIT:

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5 Viral Fundraising Efforts For Charity

  • 1. Chantal Taly Russell 5 VIRAL FUNDRAISING EFFORTS FOR CHARITY
  • 2. Fundraising for charities is a noble thing to do and should always be applauded. Hundreds of committees and groups spend countless hours trying to organize successful fundraisers to help their cause and excite the community around them. 
  • 3. Over the past decade – and really, it’s all thanks to the Internet! – there have been a couple of standout fundraising efforts that captured the world’s attention. 
  • 4. Here, we’ll take a look at some of the most successful viral fundraising campaigns of all time.
  • 6. At first there was some backlash about the viral-ness of the campaign that challenged others to either donate to ALS research or pour a bucket of ice water over their heads. While many thought that the challenge was seen as more of a social fad, the ALS Foundation ended up raising nearly $100 million dollars from the  campaign.
  • 7. The mixture of a fun yet humiliating challenge and raising awareness for a difficult disease was a perfect match, and this viral campaign proved to be powerful – and certainly more than just a bucket of ice.
  • 9. Men’s Health Magazine started the Movember movement in 2003, where the month of November is dedicated to men’s health issues. The concept behind this viral campaign is pretty simple and happens to be one of the campaign’s slogans: “let it grow.” 
  • 10. To help spread awareness of men’s health issues, men are encouraged to let their mustaches or beards grow for a full 30 days without shaving. The successful movement has raised over $559 million, and while watching guys struggle with their facial hair is comical, that number is nothing to laugh at!
  • 12. The people behind the Human Rights Campaign took Facebook by storm with their viral profile picture project. This movement and gave users the chance to show their support for the Defense of Marriage Act within California’s Proposition 8, by replacing their profile picture with a red square that had a pink equal sign in the center.
  • 13. They say a picture is worth a thousand words, and this movement certainly used that to their advantage. This small gesture went viral almost instantly, with over 10 million people worldwide interacting with the image only within weeks of its introduction.
  • 15. Social media sites Instagram and Snapchat saw a trend in 2014 that had celebrities and blue collar folks alike sharing selfies with the hashtag #NoMakeUpSelfie. The idea behind these fresh-faced images was to show support for those battling cancer and to raise awareness for research. In only months, the campaign successfully raised millions of dollars in both the U.S. and Britain.
  • 17. In one of the most heartwarming viral campaigns of all time, the Make-A-Wish Foundation set out to make one young boy’s dreams come true in 2013. News spread quickly that 5-year-old leukemia survivor, Miles Scott, wanted nothing more than to save a damsel in distress and fight crime in Gotham City (in reality, San Francisco) as Batman – and that’s exactly what he got to do. 
  • 18. As the hashtag #SFBatkid spread quickly online, thousands of San Fran citizens flocked to the streets to show support for Batkid’s battle against The Riddler, The Penguin, all while fighting alongside Batman himself. Even then President Obama congratulated Batkid on his bravery.