This document discusses the importance of communication. It defines communication as conveying information through exchange of thoughts, messages, speech, writing or behavior. Effective communication is important as it enhances relationships, saves time and money, and is essential for the smooth running of organizations. It also forms the basis of leadership, as one cannot be a good leader without effective communication. The document also outlines different types of communication, including verbal and non-verbal communication, as well as important communication skills.

1. IMPORTANCE OF
COMMUNICATION
TOPIC

2. CONTENTS
 INTRODUCTION
 MEANING
 IMPORTANCE
 TYPES OF COMMUNICATION
 COMMUNICATIONS SKILLS
 CONCLUTION

3. The Communication Process
SENDER
(encodes)
RECEIVER
(decodes)
Medium
Feedback/Response
INTRODUCTION

4. MEANING:
“Communication is nothing but conveying information
by exchange of thoughts and messages, through speech
visuals,signals,writing or behaviour”

5. IMPORTANCE
 It enhance relationships
 Save time and money
 Smooth runing of the interprise: The smooth running of the
organisaton depends on an effective system of communication. If
there is communication gap then it can be harmfull for business
activities
 Job satisfaction: Good communication promots mutual
understandin and this leads to job satisfactions among
employees

6. Basis of leadership: one cannot become a good leader if
there is no effective communication between the leader
and his followers

7. Communication
Verbal
Written Oral
Non-Verbal
Formal Informal
 TYPES OF COMMUNCATION

8. o Verbal communication: It isan exchange of information using
words including both the spoken and the written words
o Non-verbal communication: Information is exchange
through non-verbal communication in various way. It is
sometims reffesd as body language
1. Gesture
2. Facial expression
3. Posture
4. Touch
5. Eye contact
6. Silence

9. COMMUNICATION SKILLS
 Listning skills
 Speaking skills
 Reading skills
 Writing skills

10. CONCLUTION
Communication is very important in every place.
It is exchanging information among individuals,
communication is the process of passing information
and understanding from one person to another .
Communication is very much helpfull in getting
maximum production increasing business and
building good relationship between all in the company
Thus communication plays impotant role in all areas
of management and business.