Communication is the effective sharing of information between two or more people through messages. The basic elements of communication are the sender, the message, and the receiver. Communication allows organizations to inform, instruct, share information, motivate workers, lead the organization, and control and manage. However, there are also barriers to effective communication like noise, lack of planning, incorrect assumptions, cultural differences, and emotions. Overcoming these barriers requires planning from the sender, active listening and open-mindedness from the receiver, and choosing the right communication channels within the organization. Effective communication provides advantages like speedy information flow, coordination, and leadership while lack of planning, faulty messages, and poor listening can create disadvantages.

1. IMPORTANCE
OF
COMMUNICATION

2. What is Communication?
Communication is the effective sharing or
transmission of facts opinions or emotions by 2 or
more people. The 3 basic elements of
communication are :-
✓
✓
✓
The Sender
The Message
The Receiver.

3. Processof C
om
m
unication
Encoding into
Message.
Transmission
Channel.
Feedback
receives
Receiver
the
Message.
Idea of the
Sender.
Decodes into
meaningful
Idea

4. FunctionsorRoleofCo
m
m
unication
■ Inform
■ Instruct
■ Sharing of information
■ Motivating Workers
■ Leading the Organization
■ Control
■ Management

5. Barriers to Communication.
❖ Noise.
❖ Lack of planning.
❖ Wrong or unclarified assumptions.
❖ Semantic problems.
❖ Cultural barriers.
❖ Socio psychological barriers.
❖ Emotions.
❖ Filtering.
❖ Information Overload.
❖ Loss by transmission ( Noise)
❖ Poor listening & retention.
❖ Goal conflicts.
❖Offensive style.
❖Time & distance.

6. Overcoming
Barriers
➢ Sender
• Planning ideas
❑ Overcoming
a. Different perceptions
b. Language difference
c. Inconsistent verbal &
non verbal comm.
d. Emotionality
➢Receiver
❖Paying attention
❖Active listening
❖Open mind
❖Overcoming prejudicial
judgment & emotional
constraints.
➢Organization
✓Choosing right media
✓Overcoming noise barrier
✓Simplify org. structure

7. Methods of Communication.
Verbal Communications
Oral Communication
Written Communication
No
nVerb
a
l Co
mmunications:-
•Body Language
•Sign Language(Symbols)
•Para Language
•Circumstantial Language

8. Methods of Communication.
❑
❖ Facial expression
❖ Eye contact
❖ Posture
❖ Gesture
❑
Body Language Body Shape
❖ Ectomorph
❖ Mesomorph
❖ Endomorph
❑ Smell & Touch
❑ Silence

9. Importance
The implementation of policies and programmers of management
is possible only through effective communication. We can
understand the importance of communication from the
following point:
■
■
■
■
■
■
Smoothing running of the enterprise
Maximum productivity
Assist other function
Job satisfaction
Basis of leadership
Establishment of Human Relations

11. Advantages
■
■
■
■
■
Speedy flow:
Clear words and Language:
Flexibility
Proper co-ordination
A leadership quality:

12. Disadvantages
■
■
■
■
■
Lack of Planning:
Faulty Translation
Badly Expressed Messages
Unqualified Assumption:
Poor Listening and Premature evaluation :

13. Conclusion
❑ Communication is very important in every place of
business. Communication is exchanging information
among individuals working in any organization.
Communication is the process of passing information
and understanding from one person to another.
❑ At every place of business and firm where is large
production and various departments, communication is
of very much help in getting maximum production,
increasing business and building good relationship
between all in the company.
❑ Thus, communication plays vital role in all areas of
management and business.