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A PRESENTATION ON
BUSINESS COMMUNICATION
PRESENTED TO
MS. JOBY JACOB
PRESENTED BY
PRIYANKA .V. P
MEANING
The word communication has been derived from the Latin
word ‘communis’ which means common.
Communication means exchange of information. It is a
process through which an information, idea or opinion is
transferred to more number of person. The information
transferred must be understandable to the receiver.
“Communication is a continuing and thinking process
dealing with the transmission and interchange with
underst6anding of ideas, facts and courses of actions.”
George R Terry.
“Communicatio0n is the process of passing information
and understanding from one person to another.”
Keith Davis.
CHARACTERISTICS OF COMMUNICATION
Communication involves at least two persons.
Message is compulsory
Communication may be written, oral or gestural.
Communication is a two way process.
Motivate a response.
Formal and informal communication.
Communication flows upward, downward and side to side.
BENEFITS OF COMMUNICATION
EFFECTIVE
COMMUN
ICATION
ELEMENTS OF COMMUNICATION
SENDER MESSAGE RECEIVER FEEDBACK
Rr Tr
Tr Rr
Encoding Channel Decoding
Rr- Receiver Tr- Transmitter
SENDER RECEIVER
<< <<
> >> >
FEEDBACK
COMMUNICATION
FLOW
TWO WAY COMMUNICATION
NEED OR PURPOSE OF COMMUNICATION
To keep employees informed.
To provide employees orders and instructions of their duties.
To solicit information from employees which may aid
management.
To make each employee interested in his respective job and in
the work of the company as a whole.
To express management’s interests in its personnel.
To reduce or prevent labour turnover.
IMPORTANCE OF COMMUNICATION
Aid to managerial performance.
Achieving coordination.
Increase managerial efficiency.
Maintaining industrial peace.
Aid to leadership.
Motivation and morale.
Aid to job satisfaction.
Helps in public relation.
Time saving.
Effective control.
Increases productivity and reduce cost.
OBJECTIVES OF COMMUNICATION
Information
Advice
Negotiation
Suggestion
Complaint
Appeal
Order
Morale boosting
Counseling
Warning
Motivation
Persuasion
Education
Appreciation
PURPOSE OF COMMUNICATION IN AN ENTERPRISE
Establish and disseminate the goals of an organization.
 Develop plans for their achievement.
 Organize human and other resources in the most effective and
efficient way.
 Select, develop and appraise members of the organization.
 Lead, direct, motivate and create a climate in which people
want to contribute and
 Control performance
FUNCTIONS OF COMMUNICATION
1. The information function.
2. The command and instructive function.
3. The influence and persuasion function.
4. The integrative function.
PRINCIPLES OF COMMUNICATION
Main principles
Principle of drawing conclusions
Principle of use of fear
Principle of sleeper effect
Principle of credibility of communicator
Principle of effect of known motives
Principle of selective exposure
Principle of personnel involvement
Principle of influence of groups
Additional principles
Principle of primacy
Principle of two way communication
Principle of efficacy and effectiveness
Principle of uprightness and honesty of purpose
Principle of preciseness and clarity in communication
Principle of completeness
Principle of candidness
Principle of conciseness
Principle of coherence
Principle of consistency
Principle of consideration
Principle of courtesy
Principle of correctness
Principle of chronology
Principle of continuous communication
METHODS OR TYPES OF COMMUNICATION
1. ON THE BASIS OF ORGANISATIONAL STRUCTURE
(a) Formal communication (b) Informal communication
2. ON THE BASIS OF FLOW or DIRECTION
(a) Downward communication
(b) Upward communication
(c) Crosswise or horizontal or lateral communication
3. ON THE BASIS OF METHODS or MEDIA USED or EXPRESSION
(a) Written communication
(b) Oral communication
(c) Gestural communication
DIFFERENCE BETWEEN FORMAL AND INFORMAL COOMUNICATION
FORMAL COMMUNICATION INFORMAL COMMUNICATION
It is based on formal organizational
relationship
It is based on interpersonal relationship and is
free from formalities
It is slow because it has to follow a prescribed
path
As there is no particular path, it is very fast
The channels of communication are
preplanned
The channels of communication are unplanned
In this system only work related matters are
there
In informal communication work related as
well as social matters take place.
Chances of distortion of information are very
few
Chances of distortion of information are very
high
It is easy to fix the responsibility for messages It is not possible to responsibility for messages
It serves organizational needs Both organizational need s and social needs of
members are satisfied
Status or position of the parties is very
important
Status or position of the parties is very
irrelevant
TELECOMMUNICATION
Telegraphy
Telephone
Radio
Television
Telex/ Teleprinter
Fax
Pager
Email
Chatting
Teleconference
BARRIERS TO COMMUNICATION
Physical barriers
Psychological barriers
Linguistic barriers
Mechanical barriers
Information overload
Status barriers
OVERCOMING BARRIERS
Regulate the flow
Feedback
Simplifying language
Listen carefully
Developing a trusting climate
Watch non verbal cues
Setting communication goals
EFFECTIVE COMMUNICATION
Clarify before attempting to communicate
Examine the purpose of communication
Understand the physical and human environment when
communicating
In planning communication consult others to obtain their
support
Whenever possible communicate something that helps or is
valued by the receiver
Communication to be effective, requires following up
Communicate messages that are of short run and long run
importance
Action must be congruent with communication
Bea good listener
7 C’S OF COMMUNICATION
Clarity
Completeness
Concrete
Conciseness
Correctness
Courtesy
Candidness
REFERENCE
Effective business communication- Asha Kaul
Business communication today- Courtland L Bovee
John V THILL
Barbara E Schatzman
A presentation on business communication

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A presentation on business communication

  • 1.
  • 2. A PRESENTATION ON BUSINESS COMMUNICATION PRESENTED TO MS. JOBY JACOB PRESENTED BY PRIYANKA .V. P
  • 3. MEANING The word communication has been derived from the Latin word ‘communis’ which means common. Communication means exchange of information. It is a process through which an information, idea or opinion is transferred to more number of person. The information transferred must be understandable to the receiver.
  • 4. “Communication is a continuing and thinking process dealing with the transmission and interchange with underst6anding of ideas, facts and courses of actions.” George R Terry. “Communicatio0n is the process of passing information and understanding from one person to another.” Keith Davis.
  • 5. CHARACTERISTICS OF COMMUNICATION Communication involves at least two persons. Message is compulsory Communication may be written, oral or gestural. Communication is a two way process. Motivate a response. Formal and informal communication. Communication flows upward, downward and side to side.
  • 7. ELEMENTS OF COMMUNICATION SENDER MESSAGE RECEIVER FEEDBACK Rr Tr Tr Rr Encoding Channel Decoding Rr- Receiver Tr- Transmitter
  • 8.
  • 9. SENDER RECEIVER << << > >> > FEEDBACK COMMUNICATION FLOW TWO WAY COMMUNICATION
  • 10. NEED OR PURPOSE OF COMMUNICATION To keep employees informed. To provide employees orders and instructions of their duties. To solicit information from employees which may aid management. To make each employee interested in his respective job and in the work of the company as a whole. To express management’s interests in its personnel. To reduce or prevent labour turnover.
  • 11. IMPORTANCE OF COMMUNICATION Aid to managerial performance. Achieving coordination. Increase managerial efficiency. Maintaining industrial peace. Aid to leadership. Motivation and morale. Aid to job satisfaction. Helps in public relation. Time saving. Effective control. Increases productivity and reduce cost.
  • 12. OBJECTIVES OF COMMUNICATION Information Advice Negotiation Suggestion Complaint Appeal Order Morale boosting Counseling Warning Motivation Persuasion Education Appreciation
  • 13. PURPOSE OF COMMUNICATION IN AN ENTERPRISE Establish and disseminate the goals of an organization.  Develop plans for their achievement.  Organize human and other resources in the most effective and efficient way.  Select, develop and appraise members of the organization.  Lead, direct, motivate and create a climate in which people want to contribute and  Control performance
  • 14. FUNCTIONS OF COMMUNICATION 1. The information function. 2. The command and instructive function. 3. The influence and persuasion function. 4. The integrative function.
  • 15. PRINCIPLES OF COMMUNICATION Main principles Principle of drawing conclusions Principle of use of fear Principle of sleeper effect Principle of credibility of communicator Principle of effect of known motives Principle of selective exposure Principle of personnel involvement Principle of influence of groups
  • 16. Additional principles Principle of primacy Principle of two way communication Principle of efficacy and effectiveness Principle of uprightness and honesty of purpose Principle of preciseness and clarity in communication Principle of completeness Principle of candidness Principle of conciseness Principle of coherence Principle of consistency Principle of consideration Principle of courtesy Principle of correctness Principle of chronology Principle of continuous communication
  • 17. METHODS OR TYPES OF COMMUNICATION 1. ON THE BASIS OF ORGANISATIONAL STRUCTURE (a) Formal communication (b) Informal communication
  • 18. 2. ON THE BASIS OF FLOW or DIRECTION (a) Downward communication (b) Upward communication (c) Crosswise or horizontal or lateral communication
  • 19. 3. ON THE BASIS OF METHODS or MEDIA USED or EXPRESSION (a) Written communication (b) Oral communication (c) Gestural communication
  • 20. DIFFERENCE BETWEEN FORMAL AND INFORMAL COOMUNICATION FORMAL COMMUNICATION INFORMAL COMMUNICATION It is based on formal organizational relationship It is based on interpersonal relationship and is free from formalities It is slow because it has to follow a prescribed path As there is no particular path, it is very fast The channels of communication are preplanned The channels of communication are unplanned In this system only work related matters are there In informal communication work related as well as social matters take place. Chances of distortion of information are very few Chances of distortion of information are very high It is easy to fix the responsibility for messages It is not possible to responsibility for messages It serves organizational needs Both organizational need s and social needs of members are satisfied Status or position of the parties is very important Status or position of the parties is very irrelevant
  • 22. BARRIERS TO COMMUNICATION Physical barriers Psychological barriers Linguistic barriers
  • 24. OVERCOMING BARRIERS Regulate the flow Feedback Simplifying language Listen carefully Developing a trusting climate Watch non verbal cues Setting communication goals
  • 25. EFFECTIVE COMMUNICATION Clarify before attempting to communicate Examine the purpose of communication Understand the physical and human environment when communicating In planning communication consult others to obtain their support Whenever possible communicate something that helps or is valued by the receiver Communication to be effective, requires following up Communicate messages that are of short run and long run importance Action must be congruent with communication Bea good listener
  • 26. 7 C’S OF COMMUNICATION Clarity Completeness Concrete Conciseness Correctness Courtesy Candidness
  • 27. REFERENCE Effective business communication- Asha Kaul Business communication today- Courtland L Bovee John V THILL Barbara E Schatzman