This document discusses the importance of business communication in the corporate world. It defines communication and describes its key types, including non-verbal and verbal communication. Effective business communication is important for increasing sales, retaining clients, implementing strategies, developing a strong corporate brand, fostering global competence, and managing crises. Communication is essential for any organization to function successfully as it allows for the meaningful exchange of information and understanding between individuals.

1. Subject : Business Communication
Topic: Importance of Business
Communication in Corporate World.
Made by: Surbhi Selot.
Anshul Verma.
Shivani Joshi.
Akasnsha Gandhi.

2. “Communication works for those who work at it.”
John Powell

3. INTRODUCTION
The word “communication” (which comes from
the Latin word “communicare” meaning to make
common) is used in common talk, usually, to mean
speaking or writing or sending a message to
another person. Communication is really much
more than that..let us find out how…

4. What communication is?
Activity of conveying information through the
exchange of thoughts.
A process by which information is exchanged
between individuals through a common system of
symbols
The basic purpose of communication is to inform,
educate and entertain people

5. DEFINITIONS
Communication is a process of passing information
and understanding from one person to another.
-Keith Davis.
Communication may be broadly defined as the
process of meaningful interaction among human
beings. More specifically, it is the process by which
meanings are perceived and understandings are
reached among human beings.
-D.E.McFarland.

6. These definitions show that
communication involves exchange of
thoughts between two parties.
Communication is the transmission of
information and meaning from one
individual or group to another.

7. Types of communication

8. Types of communication
•Non-verbal Communication
Nonverbal communication is the sending or receiving of
wordless messages. Such as
•gesture
•body language,
•posture,
•tone of voice or
•facial expressions
Nonverbal communication is all about the body
language of speaker.

9. •Verbal Communication
Verbal communication refers to the
form of communication which is
done by word of mouth and a
piece of writing.

10. Law for Verbal communication
-KISS-
Keep it short & simple.

11. BUSINESS COMMUNICATION
The term business communication is used
for all messages that we send and receive
for official purposes like running a
business, managing an organization, and
so on.
Business communication is marked by
formality as against personal and social
communication.

12. Elements of Business Communication

13. Importance of Business
Communication in Corporate World
Entry into a good organization requires excellent
communication skills. The primary element in the
skills of management is competence in
communication. It is the tool with which we
exercise influence on others, bring about changes
in the attitudes and views of our associates,
motivate them, and establish and maintain
relations with them.

15. 1. Helps to increase the sale
To increase the sales, a company
requires a salesman who is a good
communicator, who can sell products,
convey company's ethos and also
outlines the values of company to
people who will not only buy the
products but will become company
loyalist. Thus, communication helps to
increase sales.

16. 2. Helps in retaining the client
A company executive must have
necessary skills to deal with the
customers. This helps in retaining the
clients as customers are business
lifelines and their concern is very
important for the organization to
succeed.

17. 3. Helps to implement strategies
With the help of effective
communication organizations can
implement strategies. This builds
employment commitment toward the
organization, and they feel the sense of
sharing of responsibility and
capabilities.

18. 4. Helps in corporate branding
Communication has always been the
core of the corporate world.
Communication between people and
company is the core element of a good
corporate reputation. Many companies
invest millions in strategies, which aim
to reinvest their profile in important
ways.

19. 5. Helps to develop global
competence
Communication helps to develop an
understanding of other regions,
lifestyles and culture of all around the
world. This helps in overcoming the
cross-cultural barriers during the
conduct of business.

20. 6. Helps in crisis management
To handle the economic crisis is the worst.
Each person associated with the company
needs information and reassurance with
proper communication, thus employees
can become the strength of the
organization. The stockholders should be
communicated properly so they do not
indulge in panic and sell off their shares.

21. Conclusion
Communication is the mortar that holds an
organization together, whatever its business or its
size. Without communication an organization cannot
function at all. Without effective communication,
information cannot be collected, processed, or
exchanged; words and data would remain isolated
facts. With effective communication, multinational
organizations that are spread all over the world can
function like a single unit.
Therefore, communication is not just an activity in
organization it is main root of success or failure.

22. THANK YOU 