Johnson & johnson

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Johnson & johnson

  1. 1. Corporate Social Responsibility Presented by: 2010288 – Anuj Bindlish 2010292 – Ashish Kanaya 2010296 – Sarita Chowdhary 2010298 – Debashish Bagg 2010FE03 – Thebia Chloe
  2. 2.  CSR at Johnson and Johnson  Johnson & Johnson  Johnson & Johnson, India Corporate social responsibility  Definition  Value creation through CSR  Why/ for whom CSR J&J perspective CSR initiatives  Healthy Future 2010  Contributions of J&J in 2010  2010 achievements  Healthy Future 2015
  3. 3. The world‟s largest and most comprehensive manufacturer of health care products  Founded in 1886  Robert Wood Johnson => first president of J&J  Headquartered in New Brunswick, New Jersey  Sales of $62 billion in 2010  250 operating companies in 57 countries  114,000 employees worldwide  Customers in over 175 countrieshttp://www.jnj.com
  4. 4. 50 years of development in India  Founded in 1947  Founder, Mr. Patrick Whaley  Johnson‟s Baby Powder first product  Ranked best place to work in Healthcare sector  2,000 employees country wide  Heads  President  Managing Director – Medical  Managing Director – Consumerhttp://www.jnjindia.com
  5. 5. Product People Patients, doctors Employees Commitment Shareholders Society Planet Profit The first text : 1943
  6. 6.  CSR at Johnson and Johnson  Johnson & Johnson  Johnson & Johnson, India Corporate social responsibility  Definition  Value creation through CSR  Why/ for whom CSR J&J perspective CSR initiatives  Healthy Future 2010  Contributions of J&J in 2010  2010 achievements  Healthy Future 2015
  7. 7.  Word was coined and first used in  „Social Responsibilities of the Businessman‟ by William J. Bowen published 1953.Davis (1973) “the firms consideration of, and response to, issues beyond the narrow economic, technical, and legal requirements of the firm . .. (to) accomplish social benefits along with the traditional economic gains which the firm seeks.”Carroll (1979) “the social responsibility of business encompasses the economic, legal, ethical, and discretionary expectations that society has of organizations at a given point in time.”Frederick (1986) “The fundamental idea of corporate social responsibility is that business corporations have an obligation to work for social betterment.”
  8. 8. - Johnson &Johnson Core parties interested in creation :Shareholders • Cost reduction- inidividuals • Time reduction- pension funds- institutional investors • Quality assurance- business owners Natural supplies Distribution Material End user Plant Center supplies Transport Production Wholesale Retail partners Manufacturing Suppliers Internal External Controls Marketing Partners - material suppliers - Employees - Customs - co-marketeers - banks - Unions - Inspections - licencees - transport firms - Quality/ Safety control - wholesale - co-manufacturers - retail - ad agency http://www.jnj.com
  9. 9. - Johnson &Johnson Main concerns for the creation of value chain • General interestSupplies- environmental Manufacturing • Ethicsorganisations - Environmental pollution • Environment- human rights - Social organisations • Social concerns- media - Diversity organisations - “corporate watchers” - neighbours - NIMBYNatural supplies DistributionMaterial End user Plant Centersupplies Transport Production Wholesale Retail partners Social debate Moral judges Consumer organisations - equal treatment of - profits - safety employees - triple hat - healthy - family opportunities - media - ethical - social contributions - desirablehttp://www.jnj.com
  10. 10.  CSR at Johnson and Johnson  Johnson & Johnson  Johnson & Johnson, India Corporate social responsibility  Definition  Value creation through CSR  Why/ for whom CSR J&J perspective CSR initiatives  Healthy Future 2010  Contributions of J&J in 2010  2010 achievements  Healthy Future 2015
  11. 11. CSR activities at
  12. 12.  Initiatives directed to community  Helping other philanthropic organizations  Good food at New Jersey  Raising and educating aids at Ethiopia  Midwives assistance at birth  Reducing mental health stigma with Jobs and self confidence at America etc. Initiatives directed to employees Initiatives directed to suppliers Initiatives directed to environment
  13. 13. CSR Initiative of Johnson & Johnson
  14. 14. Initiative Goal Measures/ Target increase public understanding of 100 community healthresponsibility to basic health education initiativescommunities indicators launched across 25 countries 1. employee engagementhealth-conscious 1. Foster an extraordinary 2. “culture of health”and safe workplace environment programsemployees in the 2. Achieve benchmark safety and 3. health risk assessmentworld health performance 4. fleet safety performance 1. WHO prequalification 1. Build R&D partnerships 2. Ninety least-developed 2. affordable access to HIV andAdvance global and middle-income tuberculosis treatmentshealth countries 3. Improve affordability of our 3. 200 million doses of medicines mebendazole
  15. 15. Initiative Goal Measures/ Targetlegacy in 1. Reduce the 1. 20% reduction in CO2 emissionssafeguarding the environmental impacts 2. Increase on-site renewable andplanet of our operations clean energy capacity 2. sustainable design of 3. 10% reduction in water our products consumption 4. 10% reduction in waste disposalPartnering with 1. Establish sustainable 1. $1 billion in spend with diversesuppliers that procurement criteria suppliers on sustainability goalsembrace 2. Reinforcing HR 2. All critical employees receivesustainability policies and educating human rights training supplier of their rights 3. All palm oil and derivatives are sourced from certified sustainable sources
  16. 16. Initiative Goal Measures/ Targetenhanced 1. Share product 1. share product sustainabilitytransparency and sustainability informationexternal information 2. stakeholder engagements and newcollaboration 2. Engage key collaborations are reported stakeholders on publicly sustainability concerns 3. Economic and sustainability and opportunities reporting is enhanced online 3. Enhance sustainability reportingmeasurement in 1. increasing our 1. Number of major philanthropicphilanthropy philanthropic partners‟ programs capacity 2. Percentage of major philanthropic 2. Measure program programs health outcomes

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