This presentation was prepared and presented by me during first year of my Post Graduation (M.B.A), in State Level Research Paper Presentation Competition, named Avishkar-(2014-15), in which I stood 3rd in the University Level.
It was my first attempt to handle the subject regarding management and to pack it into the research format.
This presentation is based on Conceptual and Observation based research. Its objective is to state changes occurring in the field of advertising and the techniques used to advertise.
This presentation was prepared and presented by me during first year of my Post Graduation (M.B.A), in State Level Research Paper Presentation Competition, named Avishkar-(2014-15), in which I stood 3rd in the University Level.
It was my first attempt to handle the subject regarding management and to pack it into the research format.
This presentation is based on Conceptual and Observation based research. Its objective is to state changes occurring in the field of advertising and the techniques used to advertise.
About the Ethical Issues related to Advertisment. It also describes about the regulatory board for advertisement in India such as Advertising Agencies Association of India (AAAI), Advertising Standard Council of India (ASCI).
This is a presentation on the scenario of regulations in advertising in India along with some case studies. Hope you find it useful.
This is a presentation done by me for Academic purposes. Lot of content in this presentation has been taken from internet and has been compiled. If you decide to use this ppt for some purpose, I request you to give due credits to me.
Calculating the impact of your Advertising Campaign is a crucial step in evaluating your effectiveness and laying your future advertising strategy. Learn the tools of evaluating advertising.
Here, students will study the importance of ethics in advertising. Ethics tells us what is wrong and right. It is a must for every marketer because their product will act as face of organization in public.
Social, Economical impact, Effect on consumer Demand,Effect on Consumer Choice,Effect on Business cycle,Deception in Advertising
The Subliminal Advertising,Effect on Value System,Effect of Proliferation of Advertising,Use of Stereotypes in Advertising,Offensiveness in Advertising,Effect on Perspective,Social Responsibility,Offensive Advertising
About the Ethical Issues related to Advertisment. It also describes about the regulatory board for advertisement in India such as Advertising Agencies Association of India (AAAI), Advertising Standard Council of India (ASCI).
This is a presentation on the scenario of regulations in advertising in India along with some case studies. Hope you find it useful.
This is a presentation done by me for Academic purposes. Lot of content in this presentation has been taken from internet and has been compiled. If you decide to use this ppt for some purpose, I request you to give due credits to me.
Calculating the impact of your Advertising Campaign is a crucial step in evaluating your effectiveness and laying your future advertising strategy. Learn the tools of evaluating advertising.
Here, students will study the importance of ethics in advertising. Ethics tells us what is wrong and right. It is a must for every marketer because their product will act as face of organization in public.
Social, Economical impact, Effect on consumer Demand,Effect on Consumer Choice,Effect on Business cycle,Deception in Advertising
The Subliminal Advertising,Effect on Value System,Effect of Proliferation of Advertising,Use of Stereotypes in Advertising,Offensiveness in Advertising,Effect on Perspective,Social Responsibility,Offensive Advertising
Responsible Marketing to Children - Position Paper by Sportz Village.pdfUpmaKanswa1
It is common to see brands adopt 'responsible' 4Ps of marketing since consumers are now actively demanding greater progress on sustainability and social change; and they need to see real action on ground! And for brands looking to engage with kids, it is a far greater responsibility since advertising and communication to kids is under greater regulatory and public scrutiny. Is there a way for brands to co-opt a social cause with children, actively and responsibly involve them in brand campaigns, while creating ample opportunities to build mindshare for the brand - all at the same time? Our paper provides a solution framework that can help brands bridge the gap between promise and action towards a cause by involving children as their brand evangelists and schools as the centre of action.
In between the tough competition and constant pressure to create powerful deliverable, keeping a check on ethics is also a must not just to avoid legal implications but to create and maintain a good Brand Integrity.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
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Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
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First Things First: Building and Effective Marketing Strategy
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-Recognize the critical role of strategy in marketing
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Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
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1. ADVERTISING TO
CHILDREN:UNDERSTANDING
THE NEED OF RESPONSIBILITY
Presented by:
Anirudh Kotlo
Reg. no:130606007
Pharmaceutical Marketing
Dept. of Pharmacy
Management
Guided by:
Dr. Virendra S Ligade
Assistant Professor
Dept. of Pharmacy
Management
MCOPS,MANIPAL
2. FLOW OF PRESENTATION
Advertising to Children
Status of Advertisements in India
Classification of Advertisements to children
Ethical aspects of Advertising to children
Regulations in India and Various Countries
Pharmaceutical Advertisements to Children
Case Studies
Conclusion
References
3. ADVERTISEMENT
• Advertisement is the non–personal communication of
information that is usually paid for and usually
persuasive in nature about products, services or ideas
by identified sponsors through the various media.
4. ADVERTISING TO CHILDREN
• Advertising to children is the act of marketing
or advertising products or services to children, as defined by
national legislation and advertising standards
• It is often the subject of debate, relating to the alleged
influence on children’s consumption.
5. • Children today are exposed to all types of advertisements in
the various media like Television, Print and Internet as well.
Children are more susceptible and easily get influenced by
advertisements.
• Advertisements are made in such a way to attract children and
they do not understand that its an Marketing strategy.
6. STATUS OF ADS IN INDIA
• The size of the Advertising industry in India is Rs.30,800
crore as of 2013.
• The advertising industry is growing at a rate of 7.4%compared
to the previous year
• According to ASCI ,television channels in India played 1.04
billion seconds of advertisements to children
• In India the advertising expenditure per year on products
meant for children but purchased by parents, like health
drinks, is 12 to 15 % of the total Rs. 38,000 million
7. • Children in India constitute 18.7 % of the World kids
population and one-third of our country's population is under
the age of 15 years.
• Thus in India, children form a massive 30% of the total
population and this segment is growing at a rate of 4% per
annum.
• This means a huge target market of 300 million is available to
advertisers and they are already focusing on the kids channels.
11. Status of advertisements in India
POSITION Name of the Company Amount Spent(in millions)
1) Hindustan Lever 376
2) Paras Pharmaceuticals 120
3) Procter& Gamble 114
4) Coca-Cola 95
5) Godrej Industries 80
6) Colgate-Palmolive 67
7) PepsiCo 62
8 Nirma Chemicals 52
9 Nestle 50
10 Dabur India 49
12. Classification of advertisements to children
1) Television Advertising
2) In School Marketing
3) Product Placements
4) Kids Club
5) Toys and Products with Brand Logos
6) Youth Targeted Promotions
13. Television Advertising
• The largest single source of media messages about food to
children, especially younger children, is television. Over 75%
of US food manufacturers' advertising budgets and 95% of US
fast-food restaurant budgets are allocated to television.
14. • Food is the most frequently advertised product category on US
children's television and food ads account for over 50% of all
ads targeting children. Children view an average of one food
commercial every five minutes of television viewing time, and
may see as many as three hours of food commercials each
week
15.
16. In School Marketing
• In-school marketing is the marketing to children and
adolescents include the desire to increase sales and generate
product loyalty, the ability to reach large numbers of children
and adolescents in a contained setting, and the financial
vulnerability of schools due to chronic funding shortages.
17. • There are many types of direct advertising in schools, such as
soft drink, fast food, or snack food corporate logos on athletic
scoreboards, sponsorship banners in gyms, ads in school
newspapers and yearbooks, free textbook covers with ads, and
screen-saver ads on school computers for branded foods and
beverages.
• EX: McDonalds ,Frito lays, Hershey ,Kellogg's
18.
19. Product Placements
• Product placement is increasing in popularity and becoming
more acceptable as a standard marketing channel. It typically
involves incorporating brands in movies in return for money
or promotional support.
• Fees are variable depending on the relative prominence of the
placement in movies, and are usually around $50,000 to
$100,000 in the United States.
20. • Product placement in the movies first gained attention in 1982
when it was reported that sales of the peanut butter candy
Hershey's Reese's Pieces increased by 65% within a month
due to its placement within E.T., The Extra Terrestrial.
21. Kids Club
• Several corporations have developed branded kids clubs as a
way to communicate with and maintain an ongoing
relationship so that they can participate in contests, receive
coupons and branded items such as posters, screensavers, and
discounts for items with the club's logo.
• Ex: Burger King, Nickelodeon, Sega
22. Internet
• The forms of advertising and marketing on the web differ
significantly from television commercials
• These sites include games, word-find puzzles, contests,
quizzes, riddles, music, e-mail cards, clips of commercials,
sweepstakes, downloadable recipes, desktop wallpaper and
screensavers that feature their products, and on-line stores that
sell licensed merchandise
23. • Children can also sign up to receive electronic newsletters
with news about products and promotions
• Ex:Tony the tiger, Chester the cheetah
24. FOOD COMPANY Example of web site content
BURGER KING
http://www.burgerking.com
Games, toys, tunes, and other downloads
are promoted along side their food items.
There is a special Big Kids Club link on the
home page where 4–12 year olds are
encouraged to become club members.
FRITO-LAY
http://www.fritolay.com
Homepage displays logos of all of this
corporation's food products. These
websites contain flashing icons and
banners, music, games, e-cards, and special
offers featuring the products and/or its
characters, (i.e., Chester Cheeto, the hip
animated character that advertises
Cheetos).
HERSHEY'S
http://www.kidztown.com
There are animated games all promoting
the company's brands, i.e., Milk Duds Trivia,
Hershey's Syrup Flavor Farm, Twizzlers
Slider Puzzle, Hershey's Kisses Way to
Go, and recipes using Hershey's candy.
25. Toys and Products with Brand Logos
• There has been a recent trend among food companies to market
toys and products with brand logos to preschoolers and young
children to develop an early and positive relationship with the
child and thereby promote brand awareness and preference.
• The Food industry has partnered with toy manufacturers to
create toys that advertise food.
26.
27. Youth Targeted Promotions
• Promotions are a commonly used marketing method for
reaching children and adolescents and include cross-selling,
tie-ins, premiums, and sweepstakes prizes
• Cross-selling and tie-ins combine promotional efforts to sell a
product. In the US, the food industry has forged promotional
links with Hollywood and Network studios, toy companies,
and sports league
28. • Premiums and sweepstakes prizes have increased recently and
are often used to appeal to children's and adolescent's tastes
and desires
29. ETHICAL ASPECTS
• Advertisers have to be especially careful to act ethically at all
times, taking extra care when advertising to children, Should
not advertise potentially harmful products and use
psychological tactics to stimulate demand.
• Having a list of ethical and legal issues at hand when creating
advertisements can help companies to craft legal, responsible
Ad messages for the benefit of children.
30. • Children are easily persuaded and have a large pull on today's
market and as it is known by all advertisers even ones which
are not intended for the children are also sold as products.
• Children are among the most sophisticated observer of ads.
• They have strong feelings for the product.
31. Infant Milk Substitutes
• The Parliament passed the Infant Milk substitutes, Feeding
Bottles and Infant Foods(Regulation of production, supply and
distribution) Act in 1992.
• This Act prohibits the promotion of Infant foods, Infant milk
Substitutes and Feeding bottles.
• This Act ensures that “No impression is given that feeding of
these products is equivalent or better than breast feeding”.
32. Cable TV Networks Act
• The Cable Television Networks(Regulation)Act 1995 provides
guidelines for programmes and advertisements on television
and it set up some provisions related to children:
• Programmes on cable television should not denigrate children
• Programmes meant for children should not contain any bad
language or explicit scene of violence.
33. Comparison of Advertisements
• Nowadays the advertisers are engaged in unhealthy brand
comparison with the help of advertising in children.
• Such comparisons create problems and confusions for the right
choice of the product as far as children are concerned.
• Examples: Pepsi vs. Coca-Cola ,Colgate vs. Pepsodent,
Horlicks vs. Complan
34.
35.
36. Ethical Advertisements
Positive Effect:
• Advertising makes the kids aware of the new products
available in the market
• It makes them to learn moral lessons
• Advertising ethically causes children to motivate positively
• Some of the public service Ads are useful to children
37.
38. Unethical Advertisements
• Negative Effects:
• Unhealthy advertisements are those which include dangerous
stunts, demand for luxurious life and learn unusual language.
• These advertisements encourage children to purchase the
products.
39.
40.
41. Why do we need Regulation?
• Advertising has been in the vortex of controversy of the many
ills that it brings to the society
42. • Advertising is generally accused of encouraging materialism
or manipulating behavior generally contributing to the
downfall of social system particularly in children.
• Hence there comes a need for regulatory bodies and
authorities
43. • Truthful and fair to consumers and competitors
• Within the bounds of generally accepted standards of decency.
• Not used indiscriminately for the promotion of products,
hazardous or harmful to the society or to individuals,
particularly minors to a degree unacceptable to a society by an
large.
44. Advertising Regulatory Bodies around the Globe
• Advertising Standards Council of India(ASCI)
• Federal Trade Commission of United states(FTC)
• Advertising Standards Authority for United Kingdom(ASA)
• Advertising Standards Bureau for Australia(ASB)
• Advertising Standards Authority for South Africa(ASA)
45. • European Advertising Standard Alliance (EASA)
• Japan Advertising Review Organization (JARO)
• Advertisement Law of the People’s Republic of China under
the State administration of industry and commerce
• Singapore Code of Advertising Practices(SCAP)
46. Advertising Standards Council of India
• Advertising Standards Council of India(ASCI) is a self
regulatory voluntary organization of the advertising industry.
• ASCI founded in 1985. The three main constituents of
advertising industry viz advertisers, advertising agencies and
media came together to form this independent NGO.
47. Consumer Complaints Council
For public awareness council time to time
puts up the advertisements in newspapers
Each year the council receives 150
complaints:
50 are upheld
80 are voluntarily withdrawn/modified
48. Children Advertising Review Unit
• It is an independent self-regulatory agency for the promotion
of responsible advertising to children under the age of 12 in all
media. CARU reviews and evaluates advertising for truth,
accuracy, appropriateness and sensitivity to children in
accordance with its Self-Regulatory Program for Children's
Advertising (the Guidelines) and relevant laws
49. Children Online Privacy Protection Act
• It details what a website operator must include in a privacy
policy when and how to seek verifiable consent from
a parent or guardian, and what responsibilities an operator has
to protect children's privacy and safety online including
restrictions on the marketing to those under 13.
50. COUNTRY STATUTORY
GUIDELINES ON
ADVERTISING
TO CHILDREN
SELF REGULATORY
GUIDELINES ON
ADVERTISING TO
CHILDREN
COMMENTS
AUSTRALIA Advertising before and after children
programme is banned
BELGIUM Advertising is banned with certain
modifications
CANADA Advertising to children is proscribed
since 1990
FRANCE Advertisement banned to children
under 14 years of age
GERMANY New regulations
IRELAND Advertising before and after children
programme is banned
SWEDEN Advertising to children is proscribed
since 1991
ITALY Proposals to ban advertising to
children
NORWAY Advertising is not permitted in children
programme lasting than 30 min
57. Case study #1
• COMPANY: Hindustan Unilever Limited
• PRODUCT: Surf Excel Liquid Detergent and Bar
• COMPLAINT: Ad depicts a child sprinkling ink on his white
shirt and face and teeth.
58. • Nature of Complaint: Ad is very offensive and negative in
Nature and children with impressionable minds could ape it
with disastrous results. Ink is toxic, is it safe to allow the ink
to get into the child's mouth and the ink even discolors his
teeth?
• DECISION: Upheld
The CCC viewed the TVC and concluded that the visual
depiction of “a child with ink stained teeth and mouth”, is
likely to encourage minors to emulate such acts in a manner
which could cause harm to them
59. Case Study 2
• COMPANY: Nirma Ltd
• PRODUCT: Nirlife Ener-G drink
• COMPLAINT: Ad shows - “a child is late for school, denied
entry by watchman, scales high walls, jumps over terraces,
performs various stunts to gain entry via classroom window
and proudly flips out energy drink and gains admiration of a
girl in a class”
60. NATURE OF COMPLAINT:
• "Ad shows - “a child is late for school, denied entry by
watchman, scales high walls, jumps over terraces, performs
various stunts to gain entry via classroom window and proudly
flips out ener-g drink and gains admiration of a girl in a class
"It's dangerous for children who are liable to imitate the act
and It’s wrong to show 'pride in wrong activity' especially by a
pre - teen. “
DECISION: UPHELD
• The CCC concluded that the TVC shows dangerous acts which
are likely to encourage minors to emulate such acts in a
manner which could cause harm or injury. The advertisement
contravened Chapter III.2(b) of the Code. The complaint was
UPHELD.
61. Case Study 3
• COMPANY: Heinz India Ltd
• PRODUCT: New Complan with 8 Memory Chargers
• COMPLAINT:
• "TVC claims: “New Complan contains the nutrition of
Complan and the power of 8 memory chargers”, These
memory chargers are graphically shown to be protein, iron,
iodine, zinc, vitamin B12, folic acid, vitamin B6 and choline.
“They help improve a child’s memory”. TVC shows - “a child
neglecting a plate of complete meal” and claims “feeding
children with the New Complan”. "
62. • NATURE OF COMPLAINT:
• It means that children who neglect their daily meals can
suffice their nutrition needs with a cup or two of Complan.
This claim needs to be substantiated. "
• DECISION: UPHELD
• The CCC considered the third party independent data provided
by the Advertiser and concluded that the claims were
substantiated. Also, the TVC was not considered to be
objectionable. The complaint was NOT UPHELD.
63. Conclusion
• The Existing rules and laws should not only be strictly
implemented but should be harmonized to curb the unethical
advertising and practices to the children.
• Members of all Aspects of Every Profession need to come
together and remain vigilant to shield child health from
business and trade.
• There is urgent need for the Authorities to draft and implement
laws that do not deal with the advertising in general but are
specifically related to every aspect of advertising especially
with those of which target young children and kids and
necessary measures should be taken to avoid confusion among
children.
64. References
1)Jethwaney J, Jain S. Advertising Management . 2nd
ed. New
Delhi: Oxford University Press; 2012. P:481-486.
2)Thakurta PG. Truth Fairness and Objectivity. New Delhi:
Oxford University Press; 2009. P:245-250.
3)Sharma S, Singh R. Advertising Planning and Implementation.
New Delhi: Prentice Hall of India Pvt.Ltd; 2006. P:41-43.
4)Nawathe A, Rohan GR, Sudhir DS. Impact of advertising on
children’s health. Proceedings of international marketing
conference on Marketing and Society,8-10 April,2007.
5)Mary S, Simone F. Food advertising and marketing directed at
children and adolescents in the US. IJBNPA.2004 Feb 10;
1(3).
65. 6)Anonymous. Advertising to Children the Tricky
Business[Internet].[updated on 2014 Feb 28;Cited on 2014
Mar 5].New York. Available from:
http://www.theguardian.com/sustainable-business/advertising-
to-children-tricky-business
7)Anonymous. The Face of Marketing. Pitch Madison Media ad
Outlook. 2012 Aug:9(11). P:2,8.
8) Advertising to Children[Internet].[updated on 2014 Feb; Cited
on 2014 Mar 5]. Available from:
http://www.wikipedia.org/advertising to children .
66. 9)Advertising to kids[Internet].[updated on 2014 Jan 16; Cited on
2014 Mar 7]. Available from:
http//www.ftc.gov.in/Advertising to kids and FTC regulatory
advices present
10)Advertising Decisions[Internet].[updated on 2013 Jul;Cited
on 2014 Mar 12]. Available from:
http//www.ascionline.org/index.php/ascidecisions.html