Flipkart, an Indian e-commerce company founded in 2007, started with books and expanded its offerings, becoming incorporated in 2008. The company employs a variety of promotional techniques including advertising through print media, billboards, radio, and digital platforms, with a reported advertising budget of INR 74 crore in 2014. Flipkart also focuses on direct marketing via its website and app, and encourages word-of-mouth marketing through blogs and customer feedback.

1. The IIS University
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3. Contents
 Introduction
 Products
 Promotional techniques
 Advertising
 Sales Promotion
 Direct & Interactive Marketing
 Mouth marketing
 Budget

4. • Flipkart is an Indian e-commerce retail company.
• Founded by Sachin bansal & Binny bansal in 2007.
• It is registered in Singapore, with headquarters in
Bangalore, Karnataka.
• Incorporated as a company in October 2008 as
Flipkart Online Services Pvt. Ltd.
• Started with initial capital of INR 4 lakh.
• Started with books, and soon as it expanded, it started
offering other products.
• Flipkart has since then raised two rounds of funding
from venture capital funds Accel India (in 2009) and
Tiger Global Management (up to the tune of US$10

5. Promotional Techniques
Direct &
Interactive
Marketing
Public
Relations
Word of
Mouth
Marketing
Events &
Experience
s
Personal
Selling
Advertisin
g
Sales
Promotion

6. The company has taken up innumerous strategies
for advertising the company:-
Print media
Billboards
Radio
Posters
Advertisement on Youtube and
television
Advertising

7. Print Media

8. Bill Boards

9. Youtube & Television

10. Sales promotion

11. Sale Services
Cash on delivery
 Free shipping
Easy return Policy
Flipkart wallet

12. Direct & Interactive
Marketing
Flipkart Website

13. Flipkart Mobile App

14. Facebook Page

15. Flipkart has undergone a series
of blogs and pages, in order to
provide a platform for the
reviews, complaints, feedbacks
etc.
Word of mouth
marketing

16. Flipkat’s Blog

17. Flipkart’s feedback

18. In 2014 company spent nearly INR 74 core on
advertising.
 Budget Percentage
 Advertising-25%
 Publicity-20%
 Sales promotion-20%
 Website development-25%
 Product-10%
Annual Budget
Report