Target a specific audience for a music video by creating a character on Bitstrips to represent them and describing their interests. Reflect on how the needs of this audience would impact creative choices for the video, such as costumes, locations, and routines. Conduct research by interviewing 6 members of this target audience about their music video preferences and reflect on how the findings will influence the video production.

2. Target Audience
• Using http://bitstrips.com/create/character/ create a character that
represents your target audience.
• You can then post the image to your blog and outline the likes and
dislikes, hobbies, career etc. of your typical audience member.

3. Reflection
• Reflect on your audience by outlining the impact that the target
audience will have on your promotional products. Think about
costume, props, dance routines, locations etc.

4. Homework
• Create a new post titled ‘primary audience research’. Ask, at least 6,
(video or make notes) members of your target audience what they
like/dislike about music videos in your genre.
• Reflect on your findings and suggest how they will influence your own
work.