This document outlines the two units that will be studied for A2 Media Studies. The first unit is G324 Advanced Portfolio, which requires students to produce a promotional package for a band including a music video, digipak, and magazine advertisement. Students will research, plan, and evaluate their individual productions on a blog. The second unit is G325 Critical Perspectives, which has two sections - a theoretical evaluation of a student's own production, and a study of contemporary media issues focusing on how online media has developed and transformed audience behavior and the media industry. All unit materials and student work will be accessible through a central class blog.

1. A2 Media Studies
Introduction

2. This year you will study 2 units
• G324 – Advanced Portfolio (Coursework)
• G325 – Critical Perspectives (Exam)

3. G324 Advanced portfolio
(25% of overall A Level)
Students are required to produce a
promotional package for band. This
should consist of; Music Video, Digipak
and a magazine advertisement.
The production will be
researched, planned
and evaluated on an
individual blog.

4. G325 Critical Perspectives in Media
(25% of overall A Level)
• Section A: Theoretical Evaluation of production
• Students are required to evaluate their skills development in one or more of
the following areas;
• Digital technology, Creativity, Research and Planning, Post-Production or
Using real media conventions.
• They are also required to select one of their productions and evaluate it in
relation to a media concept: Genre, Narrative, Representation, Audience or
Media Language.

5. G325 Critical Perspectives in Media
(25% of overall A Level)
• Section B: Contemporary Media Issues
• A theoretical unit which requires students to engage in a range of
media and cultural theories and apply them to the study of Media in
the Online Age.
• Students will look at;
• How online media has developed
• What impact the internet has had on media production
• How consumer behavior and audience response has been transformed by
online media
• The extent that convergence has transformed the media

6. What will I study and when?
A2
• August – Dec (Advanced Portfolio in Media) - Promotional Package for
a band to include a music video, digipak and magazine advertisement
• Jan – June – (Critical Perspective in Media) - Theoretical evaluation of
production and skills development - Theoretical study of “Media in an
Online Age” and “Media and Collective Identity”

7. Where to find us!
• Each Unit has it’s own unique blog designed to aid your classroom
learning and store your personal coursework. They are all linked to
one main blog.
• http://npafilmandmedia.blogspot.co.uk/