Campbell, R., et al. (2011). Chapter 14: Media economics and the global marketplace. Media Essentials: A Brief Introduction. Bedford/St.Martin’s. p.394-419
Looking at how social media is influencing the way we consume news, who can produce and publish news and how these new platforms are influencing journalistic practices
Campbell, R., et al. (2011). Chapter 14: Media economics and the global marketplace. Media Essentials: A Brief Introduction. Bedford/St.Martin’s. p.394-419
Looking at how social media is influencing the way we consume news, who can produce and publish news and how these new platforms are influencing journalistic practices
How to review a journal paper and prepare oral presentationSeppo Karrila
The slides are for an about 2-hour lecture to students who each have to review one scientific journal article.
There are guidelines on key content, as well as planning, preparing, and delivering an oral presentation.
This should be useful to any student preparing for an oral presentation with slides.
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
Delivering Micro-Credentials in Technical and Vocational Education and TrainingAG2 Design
Explore how micro-credentials are transforming Technical and Vocational Education and Training (TVET) with this comprehensive slide deck. Discover what micro-credentials are, their importance in TVET, the advantages they offer, and the insights from industry experts. Additionally, learn about the top software applications available for creating and managing micro-credentials. This presentation also includes valuable resources and a discussion on the future of these specialised certifications.
For more detailed information on delivering micro-credentials in TVET, visit this https://tvettrainer.com/delivering-micro-credentials-in-tvet/
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
2. AUDIENCE THEORY
• Why do audiences choose to consume the
certain media texts?
• How do they consume media texts?
• What happens when they consume media
texts?
3. We all know that media texts are constructed products that all have
a purpose and a message, but do we all use media for the same
reason and do we even see the same message?
4. • There are many theories concerned with
trying to understand the relationship between
audiences and media texts.
1. The Media Effects Model
2. The Uses and Gratifications Model
5. • Focus is on the effect of media and its influence
upon the audience.
• It is normally considered that this effect is
negative.
• Audiences are deemed to be passive and
powerless to resist influence.
• The power lies in the message of the text.
• Media messages are like drugs injected directly
into the audience (which is why this model is also
known as the Hypodermic Syringe Theory).
•
• Have you ever felt affected by the media?
THE MEDIA EFFECTS
MODEL
6. Does the Media really work like this? Some
points for discussion…
• China and government control of the media
• The Bobo doll experiment (psychology)
• School shootings in America
• Video game violence
Batman shooting
suspect James Holmes
The self-named Joker James
Holmes accused of killing 12 and
injuring 58 was an introverted
but extremely smart student.
7. Is considered to be the opposite of The Effects
Model.
The audience are active.
The audience choose to use the text and are
not used by it.
The audience use it for their own personal
pleasure or gratification.
Power is with the audience not the producers.
Focus on why we use media.
Audience are free to reject, play with or use the
media.
USES & GRATIFICATIONS THEORY
• Is considered to be the
opposite of The Effects
Model.
• The audience are active.
• The audience choose to use
the text and are not used by
it.
• The audience use it for their
own personal pleasure or
gratification.
• Power is with the audience
not the producers.
• Focus on why we use media.
• Audience are free to reject,
play with or use the media.
8. So the theory exists to explain why audiences consume
media texts. Below are some of the suggested reasons
for media consumption;
Information
• finding out about relevant events and
conditions in immediate surroundings,
society and the world
• seeking advice on practical matters or
opinion and decision choices
• satisfying curiosity and general interest
• learning; self-education
• gaining a sense of security through
knowledge
Personal Identity
• finding reinforcement for personal
values
• finding models of behaviour
• identifying with valued other (in the
media)
• gaining insight into one's self
Integration and Social Interaction
• gaining insight into circumstances of
others; social empathy
• identifying with others and gaining a sense
of belonging
• finding a basis for conversation and social
interaction
• having a substitute for real-life
companionship
• helping to carry out social roles
• enabling one to connect with family,
friends and society
Entertainment
9. Controversially the theory suggests that the consumption
of violent images can be helpful rather than harmful. The
theory suggests that audiences act out their violent
impulses through the consumption of media.
To what extent do
you think that
this is true?
Discuss.
10. CULTIVATION THEORY
“Living in the television world”
• Cultivation Theory definition: The
more Media products people
consume, the more likely they are
to hold a view of reality that is
closer to the Media’s depiction of
reality.
• For example: A person who
watches a lot of crime shows on
television will eventually believe
that there is a lot of violent crime
in the city that he/she lives in.
11. CULTIVATION THEORY
“Living in the television world”
• Focus is on how the media can change
attitudes
• The audience are thought to be passive
viewers
• The effect happens over the long-term
• The media is responsible for the way society
views itself and the wider world
• The audience are re-active in their actions
12. CULTIVATION THEORY
“Living in the television world”
• This video provides and interesting insight into
how this theory works and the reality of
media influence on attitudes values and
beliefs. It is in essence cultivation theory in
action!
• http://www.youtube.com/watch?v=PTlmho_RovY
13. INOCULATION THEORY
Inoculation Theory
definition: Continued
exposure to specific
Media messages (like
violence, for example) would
lead to an audience
becoming desensitised so
that real violence in this case
is dismissed as being
ordinary and unimportant.
Horrific or violent events
become normalised.
14. INOCULATION THEORY
• Focus is on how the media can change
attitudes
• The audience are thought to be passive
viewers
• The effect happens over the long-term
• The media is responsible for the way society
views itself and the wider world
• The audience are neutral in their actions
“Errr…it was the media what did it”
15. RECEPTION THEORY
• Based on Stuart Hall’s theory of Encoding and
Decoding (producers of media build messages
and the audience receive them), Reception
Theory is vastly different to the previously two
theories mentioned earlier.
• Reception Theory definition: Messages in the
Media are not simply passively accepted by the
audience, but that the reader / viewer interpret
the meanings of the text based on their individual
cultural background and life experiences.
16. RECEPTION THEORY
• The audience are active.
• The audience choose to use the text and are
not used by it.
• Power is with the audience not the producers.
• Audience are free to reject, play with or use
the media.
17. RECEPTION THEORY
• This theory suggests that the audience can receive the
media in 4 different ways;
• The audience member assumes the dominant position
when they recognise and agree with the full-preferred
meaning offered by the media text.
• The oppositional reading is established when the audience
member understands the preferred meaning, but disagrees
with it due to their own set of attitudes and beliefs.
• The negotiated reading is established when the audience
member opposes or has to adapt the preferred meaning.
• The aberrant decoding is where the audience member
reads the text in an unpredicted way, producing a deviant
meaning.