Lesson 2 David Gauntlett

1. David GauntlettMedia in the Online Age

2. Web 1.0 vs Web 2.0
• Web 1.0 – No interaction. Information is provided for
the user.
• Web 2.0 – More collaborative, participatory and
creative. Upload, share, download and create.
• https://www.youtube.com/watch?v=wj3Maccx81s

3. Web 2.0
• “The phrase 'Web 2.0' was coined by Tim O'Reilly. 'Web 2.0' is, as
mentioned above, not a replacement for the Web that we know and
love, but rather a way of using existing systems in a 'new' way: to
bring people together creatively.
• The spirit of 'Web 2.0' is that individuals should open themselves to
collaborative projects instead of seeking to make and protect their
'own' material. The 'ultimate' example at the moment is perhaps
Wikipedia, the massive online encyclopedia created collectively by its
millions of visitors. (Other examples include craigslist, del.icio.us, and
Flickr).” (David Gauntlett)
• Further Reading: http://www.theory.org.uk/mediastudies2.htm

4. David Gauntlett - Introduction
• Watch the 7 minute video and make notes on what
David Gauntlett perceives to be the place of the
media in everyday life.
• http://www.youtube.com/watch?v=ZWNXg7Vt-ig

5. What is Web 2.0?
• User-generated material via software and hosted sites – YouTube,
MySpace, Facebook – which have been labelled ‘Web 2.0’.
• A way of using existing systems in a 'new' way: to bring people
together creatively.
• The 'ultimate' example at the moment is perhaps Wikipedia, the
massive online encyclopaedia created collectively by its millions of
visitors.
• http://www.youtube.com/watch?v=nF4OBfVQmCI&feature=channel_
page

6. How is Web 2.0 really that different?
• David Gauntlett argues that people don’t just get
represented by the media they use the web 2.0
platforms to make their own media to share with the
world and represent themselves.
• Media 2.0 is more about people and less about ‘the
media’.

7. Web 2.0
• More about people less about the media How the internet
can transform a person’s life as their video goes viral.
• http://www.youtube.com/watch?v=UCOC1YwNwZw
• http://www.youtube.com/watch?v=5y3B6jipB90

8. Task
• What examples can you find that support David Gauntlett’s
theory?
• Think about examples of creativity and people attempting to
change culture (YouTube?)
• Participatory culture – Wikipedia? Comments on YouTube?
• What about people using the platforms of web 2.0 to
represent/expose themselves – Vlogging (video blogs)?
• Be prepared to feed your ideas to the rest of the group.

9. What do you think?
• Charles Leadbeater opens up the debate suggesting how
user generated material can be beneficial and also
detrimental.
• http://www.youtube.com/watch?v=qiP79vYsfbo
• Develop a visual representation using examples to both
support and challenge his response to the impact of web
2.0? (Gauntlett vs Leadbeater)