Editing A Basic Introduction
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Editing is the process of assembling shots together to create a coherent narrative for any production. Shots are organized through transitions and edited based on duration to manipulate emotions and understanding. Continuity ensures smooth transitions between shots through matching actions or events, while rhythm is created by the pace of the cuts. Different transitions aid the narrative and audience experience.
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The document discusses editing in film and television production. Editing involves assembling shots together to create a coherent narrative by cutting sound and images together. Shots are assembled using transitions that are carefully selected to maximize continuity and audience understanding. Shots vary in length and rhythm, which can manipulate audience emotions when edited together. The document asks the reader to research continuity, rhythm, and transitions using provided links and define them in a table.
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In today's digital landscape, YouTube has
become the go-to platform for sharing and
consuming video content. With millions of
videos uploaded every day, creators face
the challenge of standing out and reaching
a wider audience. One powerful way to
enhance the accessibility and reach of
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subtitles.
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the screen, usually at the bottom, and provide
viewers with a written version of the spoken
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videos uploaded every day, creators face
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your YouTube videos is by adding
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This document outlines the two units that will be studied for A2 Media Studies. The first unit is G324 Advanced Portfolio, which requires students to produce a promotional package for a band including a music video, digipak, and magazine advertisement. Students will research, plan, and evaluate their individual productions on a blog. The second unit is G325 Critical Perspectives, which has two sections - a theoretical evaluation of a student's own production, and a study of contemporary media issues focusing on how online media has developed and transformed audience behavior and the media industry. All unit materials and student work will be accessible through a central class blog.
Audience Theory
The document discusses several theories about how audiences interact with and are influenced by media texts:
1. The Media Effects Model views audiences as passive and easily influenced by media messages. It suggests media has direct negative effects on audiences.
2. Uses and Gratifications Theory sees audiences as active and using media to fulfill personal needs like entertainment, social interaction, and identity formation. It posits audiences selectively consume media.
3. Cultivation Theory argues that over time, heavy media consumption shapes audiences' views of social reality to reflect what they see in media more than objective conditions.
Music Marketing Social Media
The document discusses how the music industry has changed with new technologies and the rise of social media. Audiences are now active participants who help promote music online. Labels use various marketing strategies like social media, web analytics, and synergy with other industries to understand audience engagement and promote their artists. Synergy examples provided show how music labels partner with film studios to promote soundtracks. Labels take advantage of their presence across media platforms to target audiences nationally and internationally.
Critical Perspectives A2 Exam
This section summarizes the structure and content of the Critical Perspectives A2 Exam. The exam has two sections: Section A evaluates candidates' skills development over their portfolio work through two questions, with Question 1a requiring candidates to analyze their skills related to specific production practices and Question 1b requiring them to evaluate their strongest production in relation to a key media concept.
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- 2. What is it? • Editing forms the post-production part of any production process. • It is necessary in assembling shots together to create a coherent whole production. • It is the process where sound and images are cut together to create a narrative.
- 3. Creating the narrative • Shots are assembled together by transitions which are carefully selected in order to maximise continuity and aid audience understanding. • Shots vary in length (duration) and when edited together have a rhythm which can manipulate audience emotions and reading of a situation.
- 4. So what is continuity, Rhythm and a Transition?• You tell me……… • Use the links and media studies reference books to complete the table provided. You only have 30 minutes to do this. we will then feed it back as a class before viewing an extract of a TV drama where you will identify a variety of different transitions and discuss what you think their effect is. • http://www.waikato.ac.nz/film/handbook/glossary.html#editing • http://www.springhurst.org/cinemagic/glossary_terms.htm #Match%20cut • http://195.12.22.187/sfeu_dotnet/uploads/documents/Higher %20Media%20Studies%20Glossary.pdf
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