Patanjali Ayurved Ltd. is an Indian consumer goods company founded in 2006 that produces food, personal care, and Ayurvedic medicine products. Its vision is to become a top Ayurvedic company and introduce traditional Indian Ayurveda and yoga to the world. It chooses natural ingredients and aims to provide high quality, effective products at affordable prices. In 2016-17, Patanjali achieved a revenue of over 10,000 crore rupees and has become one of the largest fast-moving consumer goods companies in India in only 10 years.
Patanjali Ayurved Limited is an Indian FMCG company
Located in the industrial area of Haridwar
Manufactures mineral and herbal products.
Patanjali is the fastest growing fast-moving consumer company in India.
Self-independence of India from Swadeshi.
To promote Indian product.
Make a largest retail chain in all over India both rural and urban market
To Provide reasonable price for farmers
To fulfill the demand of customers across the India on reasonable price.
To Support Indian industries by creating demands of Swadeshi products.
To generate employment for youth, skilled/unskilled and professionals.
To establish Ayurveda and create biggest market chain for herbal products.
To Strengthen Indian economy by replacing foreign products with Swadeshi products.
Patanjali Ayurved Limited is an Indian FMCG company
Located in the industrial area of Haridwar
Manufactures mineral and herbal products.
Patanjali is the fastest growing fast-moving consumer company in India.
Self-independence of India from Swadeshi.
To promote Indian product.
Make a largest retail chain in all over India both rural and urban market
To Provide reasonable price for farmers
To fulfill the demand of customers across the India on reasonable price.
To Support Indian industries by creating demands of Swadeshi products.
To generate employment for youth, skilled/unskilled and professionals.
To establish Ayurveda and create biggest market chain for herbal products.
To Strengthen Indian economy by replacing foreign products with Swadeshi products.
Here is a deep explanation of Patanjali's product mix. Also, giving a brief regarding what the product mix is.
*For creating any presentation like this, mail me on jindalmuskn341@gmail.com .*
its a research on patanjali to know out the influencing factors of customer to buy patanjali product as well to to study the effect of factors on customer satisfaction. it is both primary as well as secondary study. it is a very neede study on 100 responses as well as some of the personal interviews. italso include patanjali ayurveda entry nto fmcg market and restraurant market..
FMCG - Ayurvedic Warfare ( FMCG's Goes Ayurvedic)Ayush G. Kottary
In this PPt the forray of Patanjali in to the FMCG market and the reactive strategies of brands like, emami, HUL, Colgate Palmolive, Himalaya and Godrej are described, with the relevant news feeds of the correlated timeline. The emergence of Ayurvedic mantra and the battle of the brands in this arena is described.
Detailed study on Patanjali with its company profile, visions and missions, growth and success in Indian market. Whole information is based on secondary research methodology so it can be manipulated by the period of time. This Is just for education purpose presentation no personal or political objective are included.
Here is a deep explanation of Patanjali's product mix. Also, giving a brief regarding what the product mix is.
*For creating any presentation like this, mail me on jindalmuskn341@gmail.com .*
its a research on patanjali to know out the influencing factors of customer to buy patanjali product as well to to study the effect of factors on customer satisfaction. it is both primary as well as secondary study. it is a very neede study on 100 responses as well as some of the personal interviews. italso include patanjali ayurveda entry nto fmcg market and restraurant market..
FMCG - Ayurvedic Warfare ( FMCG's Goes Ayurvedic)Ayush G. Kottary
In this PPt the forray of Patanjali in to the FMCG market and the reactive strategies of brands like, emami, HUL, Colgate Palmolive, Himalaya and Godrej are described, with the relevant news feeds of the correlated timeline. The emergence of Ayurvedic mantra and the battle of the brands in this arena is described.
Detailed study on Patanjali with its company profile, visions and missions, growth and success in Indian market. Whole information is based on secondary research methodology so it can be manipulated by the period of time. This Is just for education purpose presentation no personal or political objective are included.
This presentation will give you an insight into the great organization "PATANJALI" which is competing with great giants in the FMCG sector and taking a credible amount of their share in the product category in which they are also present.
Patanjali (Change Management) Success and aboutAshis Kyal
Its all about the star performing company patanjali which is creating an storm in the market by its product and low price.
Main person behind it is baba ramdev!
A descriptive presentation on Patanjali Ghee covering the Patanjali History, Current situation of ghee market, Marketing model, SWOT, Pestle analysis, Porter model, Market segment, Positioning, competitors analysis with consumer survey on ghee, Market strategy its gaps, recommendations and Growth
Have you ever wondered how search works while visiting an e-commerce site, internal website, or searching through other types of online resources? Look no further than this informative session on the ways that taxonomies help end-users navigate the internet! Hear from taxonomists and other information professionals who have first-hand experience creating and working with taxonomies that aid in navigation, search, and discovery across a range of disciplines.
This presentation by Morris Kleiner (University of Minnesota), was made during the discussion “Competition and Regulation in Professions and Occupations” held at the Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found out at oe.cd/crps.
This presentation was uploaded with the author’s consent.
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Diogo Sousa, Engineering Manager @ Canonical
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2. Contents
Introduction To Patanjali Ayurveda Ltd.
Vision and Mission
Why To Choose Patanjali Products?
SWOT Analysis
Achievements
Future Plans and Goals
3. Introduction To Patanjali Ayurved Ltd.
Type Private
Industry Consumer goods
Founded 2006
Founder Ramdev
Acharya Balkrishna
Headquarters Haridwar, Uttarakhand, India
Area served South Asia and Middle East
Products Foods, beverages, cleaning
agents, personal care products,
Ayurvedic medicine
Revenue ₹10,561 crore(US$1.6 billion) (2016-17
Number of employees 200,000
4. Vision and Mission
Vision
1. To be a top Ayurveda
company among all MNC’s
2. To Re-introduce the indian
ayurveda
3. To crack the world’s
attraction to our India
4. To work for the welfare of
Humanity
5. To reinvent our traditional
knowlege of Yoga and Ayurveda
Mission
1.To reach the great heights
2. To restart the swadeshi
movement
3. To produce good quality
products at cheaper rates
4. To introduce indian ayurveda
to this modern world
5. To crack the maximum
market share.
5. Why to choose Patanjali Products?
1. Natural In Nature
2. Good Quality cum Maximum Quantity
3. No Negative Effects
4. Better cum Positive Results
5. Cheaper Prices as Compared To Other Ayurvedic or Non Ayurvedic Products
6. SWOT -ANALYSIS
S-Strength
1. Brand Name
2. Strong TQM
3. Excellent Marketing Strategy
4. Innovative Personality
5. Cheap price cum Charming
Products
W-Weakness
1. No standard advertising
2. Lower Concentration on Other
top countries
3. Lower Marketing strategies
7. Cont...
O-Opportunities
1. Possibility of Becoming World’s
Top MNC
2. Expansion
3. Maximum Marketing Share
T-Threats
1. Govt. Regulations
2. Maximum Taxes
3. Lack Of Support From Foreign
Govts.
8. Achievements
the company’s overall turnover in the financial year 2016-17 stood at Rs10, 561 crore.
the total profit earned, Ramdev informed that Patanjali Ayurved alone accounted for Rs
9,346 crore and Divya Pharmacy Rs 870 crore.
Meanwhile, Patanjali Gramodyog (the cereal and health drinks division) clocked Rs 345
crore in sales in 2016-17.
The main factor is that while Patanjali sells products like soaps, toothpaste, hair oil,
amla juice, atta, biscuits and noodles, Divya Pharmacy makes and sells Ayurvedic
medicines.
Giant FMCG in Only 10 Years.
Accomplished “Make In India Concept”
Highest Turnover Cum Profit (2016-17 financial year 20000-25000 crores)
Biggest Swadeshi Movement
Tough Competitor In The Market for Other MNCs and Indian Companies dicines.