Patanjali - "The Baba Company"

3. PATANJALI (THE “B” COMPANY)
Little wonder that Patanjali's success is now the talk of boardroom discussion too
so much so that not just kiranas but big retailers like Reliance Retail, Big Bazaar,
Hyper City and Star Bazaar are also stocking Ramdev's FMCG products. But the
real play is online. While Patanjali's products are already available at e-commerce
site BigBasket, amazon.com, Flipkart, etc…

4. INTRODUCTION
Acharya Balkrishna established Patanjali Ayurved Limited in the year 2006
taking inspiration from Yogrishi Baba Ramdev for the objective of
establishing science of Ayurveda in accordance and coordinating with the
latest technology and ancient wisdom.
Patanjali Ayurved was first started by manufacturing medicinal products.
Gradually they have expanded their range from medicines to food items
and cosmetics.
Baba Ramdev chose the path of swadeshi and by establishing Patanjali
Ayurved he presented an indigenous option to buyers, on the other side
he gave competition to different FMCG companies.
In March 2012, when Ramdev announced his entry into the fast moving
consumer goods and herbal retail markets with his 'swadeshi' line of
products, the yoga guru today has emerged as one of India’s more
successful brands in the otherwise less penetrated rural markets too as
his 150-200 dedicated outlets in 2012 have grown to almost 4,000
now, prompting Ramdev to sell the FMCG range in the open market too.

6. HOW PATANJALI FUNCTIONS??
Patanjali Ayurved Ltd is a concept that links the rising destiny of millions of
rural masses on the one hand and many more suffering the onslaught of the
unhealthy urban life style.
The produce will be picked up right from the farms, thereby increasing the
effective income of the farmers. It is all about reinventing our traditional
knowledge of Yoga and Ayurved, rejuvenation of rural economy, arrest of the
flight of rural job seekers to the more demeaning urban slums, strengthening
the health grid of the nation and the world, mending the environmental
imbalance…and finally fighting the tirade of western culture on Indian
panorama.
PATANJALI AYURVED Ltd functions under the regulations of the company law
affairs. The motive is to provide superior quality products at a fair price and
getting our patients rid of their diseases.
Getting rid the food we consume of the pollutants in the form of poisonous
pesticides and chemical fertilizers that our farmers use, is a goal that we strive
to achieve by providing our people the eatables that are cultivated in organic
and natural manures and pest repellents.

7. CONTD…
To establish a State of art Modern Food, Juice and Herbs processing plant with
latest technology at Padartha, Haridwar in the foot hills of Uttarakhand.
Identify areas, Villages, Farmers, Cooperatives, Self Help Groups and clusters
for growing crops of desired standards, for both quality and quantity.
To provide the necessary technology and knowhow to the farmers of the
catchment areas of Uttarakhand and Uttar Pardesh, for growing organic crops
and other premium, plantations.
Liasioning with central and state financial corporations, banks and other
sources to finance our registered farmers enter into forward marketing
contracts with the registered farmers. Collecting the farm produce through our
mobile collection centres and primary collection centres.
Safe and quick transportation of the produce from collection centres to the
main processing centres, with a view to reduce wastage of perishables.
Ensuring direct and decent remunerations to the farmers. Low cost of
processing of the farm produce. High volumes will ensure Economies of Scale.
Supply of Quality products through a wide net work of Patanjali sale centres
throughout the country.

8. OUR PRODUCTS
 Ayurvedic
 Herbs
 Foods
 Juices
 Cosmetic

10. COVERAGE
 A chain of over 20,000 distributors with
maximum in village, small towns.
 Exclusive Swadeshi Stores
 Patanjali branded stores & Arogya Kendras
 Distribution through Kirana stores.

11. PITCHING THE 4A’S OF MARKETING
Acceptability
 Affordability
Accessibility
Awareness

12. SPIRITUALITY: THE ‘X’ FACTOR
 The Hindu population
 Relating the products with spiritual values rather
than fashion.
 The ‘Baba’ effect.

13. PROMOTION
 Robust preaching and promotion on the popular Astha channel
by the world renouned Yog Guru Swami Ramdevji & Ayurveda
expert Balakrishnaji.
 Widespread Yoga sessions
 He spends nothing on advertising and marketing but has built an
FMCG empire in just three years, which is now worth a whopping
Rs 2,000 crore, almost half of Harsh Mariwala's Marico, which is
worth about Rs 4,000 crore

14. PATANJALI AT PRESENT
A report in Times of India today claims that Patanjali Ayurved, the
company that manufactures the products, clocked a turnover of about
Rs 1,200 crore in fiscal 2015, up from about Rs 850 crore a year earlier
and Rs 450 crore in fiscal 2012. And in the current fiscal, Patanjali is
expected to clock a turnover of Rs 2,500 crore, a 108% jump from the
previous fiscal and targeting a total revenue of Rs 5000 crore in fiscal
year 2016-17.
Patanjali is tough competitor for:
HUL
ITC
Marico
Emami
Dabur
Colgate & Palmolive

15. THANK YOU