This document provides an overview of Patanjali Ayurveda Pvt. Ltd., an Indian FMCG company founded in 2006 by Acharya Bal Krishna and Baba Ramdev. It discusses Patanjali's history, products, market share, revenues, and vision to promote Indian goods and self-reliance. The company aims to establish Ayurveda using modern technology while maintaining ancient wisdom. It has experienced rapid revenue growth in recent years and become one of the fastest growing FMCG companies in India.

1. Patanjali Ayurveda Pvt.Ltd.
Presented By Guided By
Mr. Suraj chincholkar Mr. Shailesh Pandey
Ms. Kritika pasricha
Mr. Vikram salve
Mr. Pratik sarwade
Mr. Narayan kadam
Content...
Enterprise history
Organization
Market
Financials
Governance

2.  Idea of Patanjali YogPeeth
Yoga & Ayurveda: The perfect blend
Yoga is a commonly known generic term for physical, mental, and
spiritual disciplines which originated in ancient India. Various
traditions of yoga are found in Hinduism, Buddhism, Jainism and
Sikhism.
He founded DivvyYoga Mandir Trust in 1995 and in 2003 Aastha TV
began featuring him in its morning yoga slot.
A large number of people and many celebrities in India and abroad
have attended his yoga camps.

3.  History
Bal Krishna established Patanjali Ayurved Limited in
2006 along with Ramdev BaBa with the objective of
establishing science of Ayurveda in accordance and
coordinating with the latest technology and ancient
wisdom
 Establishment
Patanjali Ayurveda Kendra Pvt Ltd was officially
inaugurated by ParamPujyaYogRisi Swami
RamdevjiMaharaj& Ayurveda Shiromani Rishikalpa
Acharya Shree BalkrishnajiMaharaj on 27 September
2007 (2064/6/10 B.S.) and started its operation as an
Patanjali Ayurveda Kendra Pvt. Ltd at swoyambhu,
Katmandu, Nepal with the ultimate aim of providing
holistic, natural and effective Ayurveda treatment

4.  Company Profile
 Name: - Patanjali Ayurveda Pvt. Lit
 Company type: - Unlisted Public Company
 Category: - Company Ltd by Shares
 Founder: - 2006
 Founder: -Acharya Bal Krishna, Baba
Ramdev
 CEO: -S. K. Patra
 President: - Mr. Raju Shrestha
 Establishment: - 23 Sep. 2007
 Sub Category: - Indian Non-Govt. Co.
 Industry Type: - Manufacturing (FMCG)
 Authorised Capital: - INR 5000.00 Lakhs
 Board of Directors: 7 Members
 Head Director: - Mukta Nand
 Business Partners:-
 Bijoor Group
 Mudra Group
 Kishore Biyani’s Future
Group
 Mumbai Big Bazaar
 Hyper City and Star Bazaar
 BazaarCart.com
 Aditya’s Pittie Group

5.  Definition Of The
Vision
A vision statement is a
declaration of
an organization's
objectives, ideally
based on
economic foresight,
intended to guide its
internal decision-
making. A vision
statement is not
limited to business
organizations and may
also be used by non-
profit or governmental
entities.
 Company Vision
 Self-independence of India from
Swadeshi.
 To promote Indian product.
 Make a largest retail chain in all over India
both rural and urban market
 To Provide reasonable price for farmers
 To fulfill the demand of customers across the
 India on reasonable price.
 To Support Indian industries by creating
demands of Swadeshi products.
 To generate employment for youth,
skilled/unskilled and professionals.
 To establish Ayurveda and create biggest
market chain for herbal products.
 To Strengthen Indian economy by replacing
foreign products with Swadeshi products.

6.  Definition Of The
Mission
A written declaration of an
organization's core purpose
and focus that normally
remains unchanged over
time. Properly
crafted mission statements
.Serve as filters to separate
what is important from
what is not. Clearly state
which markets will be
served and how, and
Communicate a sense of
intended direction to the
entire organization.
 Company Mission
 To reach the great heights
 To restart the swadeshi
movement
 To produce good quality
products at cheaper rates
 To introduce IndianAyurveda
to this modern world
 To crack the maximum
market share.

7.  Board of Directors
Name: Mr. Babukaji Shrestha
Chairman
Phone: +977-1-4674666/777
Email: patanjali@wlink.com.np
Name: Mr. Raju Shrestha
Managing Director
Phone: +977-1-4674666/777
Email: patanjali@wlink.com.np
Name: Dr. Pawaman Suvedi
Director- Operation
Phone: +977-1-4674666/777
Email: patanjali@wlink.com.np
 Finance Department
Name: Mr. Mahindra Pyakurel
Post: Account Assistant
Phone: +977-1-4674666/777
Email:
account@patanjaliayurveda.com
Name: Ms. Anu Shrestha
Post: Officer- Accountant & Finance
Phone: +977-1-4674666/777
Email:
account@patanjaliayurveda.com
Name: Mr. Rabi Baniya
Post: Sr. Officer- Finance & Sales
Phone: +977-1-4674666/777
Email:
finance@patanjaliayurveda.com

8.  Definition of CSR
A concept whereby companies decide voluntarily
to contribute to a better society and a cleaner
environment. A concept whereby companies
integrate social and environmental concerns in
their business operations and in their interaction
with their stakeholders on a voluntary basis
 Company Of The CSR
We are committed to promote make in India,
modern education in the scenario of gurukul
system, education system for poor family students
and education for girl child. Patanjali is
committed to promote make in India, modern
education in the scenario of gurukul system,
education system for poor family students and
education for girl child.

9.  Patanjali Technical Collaborations
Patanjali Ayurved Pvt. Ltd is an Ayurvedic consumable products and herbal
medicines manufacturing company being operated in technical
collaboration with Patanjali Ayurveda Ltd., India.
 Specialties
Quality of the products, Reasonable price, Available in every households,
Mission Independence
 Organisational Structure
Patanjali Ayurveda Limited is an Indian FMCG company. Manufacturing units
and headquarters are located in the industrial area of Haridwar while the
registered office is located at Delhi. The company
manufactures mineral and herbal products. It has also manufacturing units
in Nepal under the trademark Nepal Gramudhyog and imports majority of
herbs in India from Himalayas of Nepal. According to CLSA and HSBC,
Patanjali is the fastest growing FMCG Company in India.

11.  Geographical Structure

12.  Headquarters
Parsauni- Bara-District, NepalBhatbhateni-4, Kathmandu, Nepal
Kathmandu, Nepal
Company Size: 51-200 employees
Founded: 2009
 Head Office Patanjali Ayurveda Kendra Pvt. Ltd
Swotantramargh, Swoyambhu
Chakrapath, Kathmandu, Nepal
Tel: +977-1-4674666 / 4674777
Fax No.: +977-1-4033557
Email: patanjali@wlink.com.np / Patanjali@mail.com.np
www.patanjaliayurveda.com

13.  Branch Office Patanjali Ayurveda Kendra Pvt .Ltd
Millan Chowk, Butawal -11,Rupandehi Nepal
Tel: +977-71-544714
Fax No.: +977-71-544715
Email: patanjali.b@wlink.com.np
 Number of employees
Kathmandu Office: - 25 Nos.
Butawal Office: - 7 Nos.
 Suppliers:-
DivyaPharmacy, Haridwar, India
DivyaYogSadhana, Haridwar, India
DivyaPrakashan, Haridwar, India
Patanjali Ayurveda Ltd., Haridwar, India

14.  Manufacture
Baba Ramdev's brands seem to have scaled up quite rapidly. For fiscal 2014,
Patanjali Ayurved, the company that manufactures the products, clocked a
turnover of about Rs 1,200 crore, up from about Rs 850 crore a year earlier
and Rs 450 crore in fiscal 2012, company filings and industry sources said.
 Patanjali certifications
ISO 9001:2006
 Business of Market
Patanjali Ayurveda Limited is Consumer market an Indian FMCG company.
 Customer segment
Some of the sectors where Patanjali products are already doing great:
Foods – Including jams, biscuits, noodles, oats, pulses and many other lines of
food products. Beverages Healthcare & Medicines Personal care products
Cleaning agents The list of Products offered by Patanjali is exhaustive
Products that are already making news and have forced competitors to bring their
prices down in order to save their presence in the market:

15.  Definition of 'Product'
Definition: A product is the item offered
for sale. A product can be a service or an
item. It can be physical or in virtual or
cyber form. Every product is made at a
cost and each is sold at a price
 Why to choose Patanjali Products?
 Natural In Nature
 Good Quality cum Maximum Quantity
 No Negative Effects
 Better cum Positive Results
 Cheaper Prices as Compared To Other Ayurvedic or
Non Ayurvedic Products

16.  Product price

17.  Market share
With the Patanjali brand's growing reach and popularity among
consumers, it's now being discussed in corporate boardrooms as well.
This is in sharp contrast to its quiet beginning in 2007. At that time
the existing FMCG brands didn't quite take note. Started through the
franchise route in large cities.

18.  Advertisements
The data is from Broadcast Audience Research Council (BARC), the joint
industry body that compiles and publishes TV viewing data. BARC monitors
around 450 channels. TVCs for Patanjali products play.
 Advertisement Some video
WapMobs.com_Pat
anjali Atta Noodles Product by Patanjali Ayurveda.mp4
Brand Patanjali
New AD.mp4

19.  Punch line
 पतंजलि का सर्वश्रेठ गाए का शुद्ध देसी घी| शरीर के सर्ोत्तम वर्कास के लिए है
पतंजलि घी ||
 पतंजलि के स्र्ाथ्य र्धवक फ्रू ट जूस| ताज़ा फॉिो से निलमवत है यह जूस||
 हर घुट में है सुधता र् शक्तत का एहसास| पतंजलि के फ्रू ट जूस की शुद्धता
है खास||
 स्र्ाथ्य सुन्दर दांत चमकदार| पतंजलि दन्त कांनत हे दााँतो के लिए चम्कार ||
 पतंजलि शुद्ध हिी | है हेल्थ मिी||
 िम्बी कािे घिे बाि | पतंजलि ददव्य के श तेि||
 पतंजलि सरसो का तेि | कच्ची घािी का शुद्ध तेि ||
 िम्बे कािे घिे बािो का राज| पतंजलि आमिा के श तेि का कमाि||
 सदी खासी अस्थमा से जब हो परेशाि| पतंजलि ददव्य स्र्स्शरी प्रर्ाही से हो
आराम ||
 जोड़ो कमर ददव जब हो आप परेशाि | पतंजलि ददव्य पीडान्तक तेि र् क्रीम है
इस्थायी समाधाि ||


20. Logo

21.  Tabulated presentation

22.  Segmented revenue

23.  Auditor of Patanjali
Rakesh Kumar
Internal Auditor of Patanjali Ayurved Limited
Agarwal Maheshwari & Co. (Chartered Accountants)
Location:
India - Kolkata
Education:
Master's degree, Chartered Accountant
Experience:
5 years, 7 months
Work Experience
Internal Auditor of Patanjali Ayurved Limited
At Agarwal Maheshwari & Co. (Chartered Accountants)

24.  Share market
S&P BSP SENSEX
28334.55 91.26(0.32%)
 Annuals Revenues
Year
Revenues
(In crore Rs)
2009-10 163
2010-11 317
2011-12 446
2012-13 850
2013-14 1,200
2014-15 2,006
2015-16 5,000
2016-17
10,000
(Target)

25.  Beyond yoga to FMCG, Business poised to touch Rs 2,000cr
this fiscal
NEW DELHI: It may be an unlikely combination -- yoga for inner peace and
FMCG for external beauty -- but Baba Ramdev appears to have struck the
right pose in both. The guru whose 'easy yoga' has won him a mass
following is also cornering the FMCG market with daily use products
ranging from soaps and mustard oil to cornflakes.
 Yoga Philosophy of Patanjali
containing his yoga aphorisms with Vyasa's commentary in Sanskrit and a
translation with annotations including many suggestions for the practice of
yoga

26.  Philosophy of Patanjali
"It is the most readable and reliable account of classical yoga that I know. There are, of course,
numerous secondary works on yoga, many of which are useful and some of which have
considerable scientific value. There are few good editions of the actual primary sources,
however, and Hariharananda's is one of those."
In his lifetime, was the foremost exponent in India of the Samkhya Yoga system of which the
Yoga Aphorisms of Patanjali are the principal work.
 Ramdev urges government to expedite process of bringing back black
money
Currently, Patanjali is present in almost all categories of personal care and food products --
soaps, shampoos, dental care, balms, skin creams, biscuits, ghee, juices, honey, Atta,
mustard oil, masala, sugar and much more. Going by current turnover projections of Rs 2,000
crore, Baba Ramdev's FMCG business could rival Emami's (Rs 1,700 crore), and be nearly half
of Marico's (about Rs 4,000 crore).
 Future Plans and Goals
 They want to achieve 10,000 crore business
 To expand the business at the global market in next 5 years
 Planning Produce Beverage Drinks
 Planning to produce Oats, Noodles, Chips as to crack the market share of other MNC’s
 To Reach the great heights as to lower the demand for MNC’s
 Planning to open its outlets at Railway Stations and Airports
 Planning to advertise through McCann and Mudra for next level of marketing plans.
 Which has tied up with Patanjali sells about ₹30 crore (US$4.5 million) worth of Patanjali
products every month

27.  Awards & Achievements
Baba Ramdev was awarded an Honorary Doctorate degree in recognition of his
efforts at popularizing the Vedic science of Yoga by the Kalinga Institute of
Industrial Technology, Bhubaneswar, in 2007. The degree was presented to him in a
ceremony presided over by the Nobel laureate Richard Ernst.He was presented
with Sri Chandrashe kharendra Sarasvati National Eminence Award by Maharashtra
Governor K. Shankaranarayanan in 2011
 Giant FMCG in Only 5 Years
 Accomplished “Make In India Concept”
 Highest Turnover Cum Profit (2007- 250 crores and 2015 2,215 crores)
 Maximum Outlets In Minimum Time(2007 150 outlets and Now 2015 15000
exclusive+1,00,000 stores)
 Biggest Swadeshi Movement
 Tough Competitor In The Market for Other MNCs and Indian Companies
 Reference:
• www.patanjaliayurveda.com
• www.timeofindia.com
• www.wikipedia.com
• www.businesstime.com
• www.economictime.com
• http://patanjaliayurved.net/

28.  THE COMPETITORS
 Dabur India ltd.
 Shri baidyanath
 Zandu pharmaceutical works
 The Himalaya drug company
 Charak pharmaceuticals
 Vic co laboratories
 The emami group
 Hamdard (unani) etc.
 Future Plans and Goals
 They want to achieve 10,000 crore
business
 To expand the business at the global
market in next 5 years
 Planning Produce Beverage Drinks
 Planning to produce Oats, Noodles, Chips
as to crack the market share of other
MNC’s
 To Reach the great heights as to lower
the demand for MNC’s
 Planning to open its outlets at Railway
Stations and Airports
 Planning to advertise through McCann
and Mudra for next level of Marketing
plans.