Patanjali Ayurved Limited is an Indian FMCG company
Located in the industrial area of Haridwar
Manufactures mineral and herbal products.
Patanjali is the fastest growing fast-moving consumer company in India.
Self-independence of India from Swadeshi.
To promote Indian product.
Make a largest retail chain in all over India both rural and urban market
To Provide reasonable price for farmers
To fulfill the demand of customers across the India on reasonable price.
To Support Indian industries by creating demands of Swadeshi products.
To generate employment for youth, skilled/unskilled and professionals.
To establish Ayurveda and create biggest market chain for herbal products.
To Strengthen Indian economy by replacing foreign products with Swadeshi products.
Patanjali Ayurved Limited is an Indian FMCG company
Located in the industrial area of Haridwar
Manufactures mineral and herbal products.
Patanjali is the fastest growing fast-moving consumer company in India.
Self-independence of India from Swadeshi.
To promote Indian product.
Make a largest retail chain in all over India both rural and urban market
To Provide reasonable price for farmers
To fulfill the demand of customers across the India on reasonable price.
To Support Indian industries by creating demands of Swadeshi products.
To generate employment for youth, skilled/unskilled and professionals.
To establish Ayurveda and create biggest market chain for herbal products.
To Strengthen Indian economy by replacing foreign products with Swadeshi products.
FMCG - Ayurvedic Warfare ( FMCG's Goes Ayurvedic)Ayush G. Kottary
In this PPt the forray of Patanjali in to the FMCG market and the reactive strategies of brands like, emami, HUL, Colgate Palmolive, Himalaya and Godrej are described, with the relevant news feeds of the correlated timeline. The emergence of Ayurvedic mantra and the battle of the brands in this arena is described.
Patanjali Ayurved Limited is an Indian FMCG company. Manufacturing units and headquarters are located in the industrial area of Haridwar while the registered office is located at Delhi. The company manufactures mineral and herbal products.
±For Education Purpose Only
FMCG - Ayurvedic Warfare ( FMCG's Goes Ayurvedic)Ayush G. Kottary
In this PPt the forray of Patanjali in to the FMCG market and the reactive strategies of brands like, emami, HUL, Colgate Palmolive, Himalaya and Godrej are described, with the relevant news feeds of the correlated timeline. The emergence of Ayurvedic mantra and the battle of the brands in this arena is described.
Patanjali Ayurved Limited is an Indian FMCG company. Manufacturing units and headquarters are located in the industrial area of Haridwar while the registered office is located at Delhi. The company manufactures mineral and herbal products.
±For Education Purpose Only
Detailed study on Patanjali with its company profile, visions and missions, growth and success in Indian market. Whole information is based on secondary research methodology so it can be manipulated by the period of time. This Is just for education purpose presentation no personal or political objective are included.
The Indian Cosmetics Industry is defined as skin care, hair care, color cosmetics, fragrances and oral care segments which stood at an estimated $2.5 billion in 2008 and is expected to grow at 7%, according to an analysis of the sector. Today herbal cosmetics industry is driving growth in the beauty business in India and is expected to grow at a rate of 7% as more people shun chemical products in favor of organic ones.
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2. Name:- Patanjali Ayurved Ltd.
Founder :- Ramdev, Acharya Balkrishna
Founded:- 2005
Company type:- Unlisted Public
Company Category:- Company Ltd By Shares
Sub Category:- Indian Non-Govt. Co.
Industry Type:- Manufacturing (FMCG)
INTRODUCTION
3. Authorised Revenue:- INR 5000.00 Crore.
Board Of Directors: 7 Members
Head Director:- Mukta Nand
Managing Director:- Acharya Balakrishna
Business Partners:- 1. Bijoor Group ,Mudra
Group,Kishore Biyani’s Future Group, Mumbai Big
Bazaar’ Hyper City and Star Bazaar ,BazaarCart.com,
Aditya’s Pittie Group Products:- more than 398
Foods,Groceries,Cosmetics,Juices etc...
4.
5. To be a top Ayurveda company among all MNC’s.
To Re-introduce the Indian Ayurveda.
To crack the world’s attraction to our India.
To work for the welfare of Humanity.
To reinvent our traditional knowledge of Yoga and
Ayurveda.
VISION
6. To reach the great heights.
To restart the swadeshi movement.
To produce good quality products at cheaper rates.
To introduce Indian Ayurveda to this modern world.
To crack the maximum market share.
MISSION
7. Natural In Nature.
Good Quality cum Maximum Quantity.
No Negative Effects.
Better cum Positive Results.
Cheaper Prices as Compared To Other Ayurvedic or
Non Ayurvedic Products.
Why to choose
Patanjali Products?
8. SWOT ANALYSIS
S-Strength
1. Brand Name.
2. Strong TQM.
3. Excellent Marketing
Strategy.
4. Innovative Personality.
5. Cheap price cum Charming
Products .
.
W-Weakness
1. No standard advertising.
2. Lower Concentration on
Other top countries.
9. O-Opportunities
1. Possibility of Becoming
World’s Top MNC.
2. Expansion.
3. Maximum Marketing
Share.
T-Threats
1. Govt. Regulations.
2. Maximum Taxes.
3. Lack Of Support From
Foreign Govts.
10. Giant FMCG in Only 5 Years.
Accomplished “Make In India Concept”.
Highest Turnover Cum Profit (2007- 250 crores and
2015 2,215 crores).
Maximum Outlets In Minimum Time(2007 150 outlets
and Now 2015 15000 exclusive+1,00,000 stores).
Biggest Swadeshi Movement.
Tough Competitor In The Market for Other MNCs and
Indian Companies.
ACHIEVEMENT
11. RAMDEV BABA
“Neither I own a single
share of Patanjali Ayurved,
nor do I take a single penny
to promote it”.
12. They want to achieve 10,000 crore business To expand the
business at the global market in next 5 years.
Planning to Produce Beverage Drinks to crack the market
share of other MNC’s.
To Reach the great heights as to lower the demand for
MNC’s.
Planning to open its outlets at Railway Stations and
Airports.
Planning to advertise through McCann and Mudra for next
level of Marketing plans.
FUTURE PLANS & GOALS
17. Little wonder then, that Patanjali
Ayurved Ltd. has become the fastest
growing Fast Moving Consumer
Goods (FMCG) brand in India!
Making everything from biscuits to
balms, Patanjali Ayurved Ltd even plans
to come with dairy products.