Patanjali Ayurved was established in 2006 by Yogrishi Ramdev Baba with the mission of promoting Indian products and self-reliance. It manufactures over 300 herbal medicines and has expanded into food, cosmetics, and other products. Patanjali follows a penetration pricing strategy and promotes through Baba Ramdev's TV broadcasts, books, and yoga camps to build a large customer base. It aims to strengthen the Indian economy by replacing foreign goods with affordable, Indian-made Swadeshi products.

1. PRESENTED BY:-
KULDEEP SHUKLA
MAYANK SHARMA
ASHISH JHA
SAHIL GUPTA

2. INTRODUCTION
• Established by Acharya Balkrishna in 2006.
• Founder - Yogrishi Ramdev Baba.
• Headquarter – Haridwar (UK), India with modern equipments.
• Director – Swami Muktananda
• It’s a FMCG ,Health care product
• Manufacturing division has over 300 medicines.
• Patanjali Ayurveda has annual turnover of around RS. 5000 crore
in 2015-16.
• Started by manufacturing medicinal product & gradually they
expanded their product from medicine to food items cosmetics.

3. MISSION AND VISION
• Self-independence of India from Swadeshi.
• To promote Indian product.
• Make a largest retail chain in all over India both rural and urban market.
• To Provide reasonable price for farmers.
• To fulfill the demand of customers across the India on reasonable price.
• To Support Indian industries by creating demands of Swadeshi products.
• To generate employment for youth, skilled/unskilled and professionals.
• To establish Ayurveda and create biggest market chain for herbal
products.
• To Strengthen Indian economy by replacing foreign products with
Swadeshi products.

4. MARKETING MIX

5. PRODUCT LINE

6. PRODUCT LIFE CYCLE
Patanjali shampoo like kesh Kanti Reetha,Patanjali anti dandruff and various products
Of patanjali are in growth stage and some new products like fertilizers and clothing in
the introductory stage the product life cycle curve of patanjali product is at its
introductory
Stage and growth stage ,diagrammatically, could be represented as:-

7. Product: Introducing the
Value Discipline
• The service (yoga) that Baba Ramdev is selling is the product.
• The product "Pranayama" is well suited for all irrespective of class,
creed, culture and hence this success.
• Understand and meet consumers' needs and wants.
• The ambiance of patanjali yogpeeth is world class.
• Swami Ramdev's Divya Medicines are claimed to be one hundred
percent natural, no or very little side effects.
• Medicines are available at a very low cost.
• Medicines can cure all the diseases from a simple cold to cancer.

8. Pricing Strategy
• It follows the penetration pricing strategy.
• Developing an effective pricing strategy remains the
most important and difficult part of the marketing
process.
• Baba Ramdev's fees of Pranayama is cheap in compare
to other medical treatment.
• This is the cheapest and the only complete cure to most
of the so called incurable diseases like diabetes, cancer.

9. Promotional Strategy
• It is a well established fact that advertising affects consumers.
• Baba Ramdev has hit both the opinions as he is advertising and at
the same time not advertising.
• In the year 2002 when Aastha television channel started airing
Baba Ramdev's yogic classes; overnight, Baba Ramdev became a
sensation he had hundreds of followers who morphed into
thousands.
• Millions around the country follow his programme religiously and
use Ayurvedic medicines prescribed by him.
• Baba Ramdev pack one DVD, two Video CDs written three books
on Yoga, Pranayama Herbal Remedies and Magazines are
available.

10. Marketing Strategies
• Targeted large market by focusing on economically and
resources constraint masses.
• Prepared database of the people visiting the yoga camp.
• Built powerful partnership with various prominent T.V
channels to broadcast his yoga camp world wide
• Create self esteem among his followers
• Baba ramdev has a vision to develop World’s largest
food and Herbal Park.
• About7,000 people will get direct and about 2 lakh
people will get indirect employment opportunity through
this project.

11. PLACE
Patanjali products are sold through three types of medical
Centers:-
1.Patanjali Chikitsalaya
2.Patanjali Arogya Kendra
3.Swadeshi Kendra

12. THE BUSINESS DIMENSION
• On 23rd April 2012, Patanjali Ayurved Limited had
announced its entry into the retail sector by launching 100
products to be expanded up to 800, including body care,
healthcare, home care, digestive, cosmetics, toiletries and
others products.
• Patanjali products are available only in Patanjali branded
stores and arogya kendra. Now, the company will be
planning to distribute products at kirana stores across the
country.

13. Customer Management: USP
• Creating a "Disease Free Society - Medicines Free World",
Swamiji's cherished dream.
• It is claimed that after extensive research of the valuable effects of
Pranayama Yoga during last numerous years, it has been proved now
that proper Breathing Technique's practice can cure all diseases
completely without medicines or surgery.
• He claims to have trained 35,000 persons that are well equipped to
hold yoga classes in different parts of the country.
• Patanjali Yog Ashram has set up 535 branches and 15 more centers
are in the process of being established.
• This is working towards creating a new USP wherein any
requirement of the customers can be catered to without delay.

14. THE COMPETITORS
• Colgate Palmolive company
• Dabur india ltd.
• Shri baidyanath
• Zandu pharmaceutical works
• The himalaya drug company
• Charak pharmaceuticals
• Vicco laboratories
• The emami group
• Hamdard (unani group) etc.

15. SWOT ANALYSIS
S-Strength
1. Brand Name
2. Strong TQM
3. Excellent Marketing Strategy
4. Innovative Personality
5. Cheap price cum Charming Products
W-Weakness
1. No standard advertising
2. Lower Concentration on Other top countries
3. Lower Marketing strategies

16. Contd...
O-Opportunities
1. Possibility of Becoming World’s Top MNC
2. Expansion
3. Maximum Marketing Share
T-Threats
1. Govt. Regulations
2. Maximum Taxes
3. Lack Of Support From Foreign Govts.

17. CONCLUSION

18. THANK YOU