This document discusses Patanjali Ayurveda Ltd, an Indian consumer goods company. It provides information on the company's vision, mission, products, achievements and future goals. Patanjali's vision is to introduce Indian Ayurveda to the modern world and become a top Ayurveda company globally. It has experienced significant growth since 2007, becoming a giant FMCG company within 5 years with over 15,000 outlets and annual turnover increasing from 250 crores to 2,215 crores. Patanjali aims to expand globally in the next 5 years and achieve 10,000 crore annual business by producing new product categories like beverages, noodles and chips.
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Success Mantra Behind The Success of Baba Ramadev’s Patanjali ProductsVARUN KESAVAN
THIS ARTICLE ON SUCCESS MANTRA BEHIND THE SUCCESS OF BABA RAMDEV'S PATANJALI PRODUCTS HAS MAINLY FOCUSED ON THE MOST CRUCIAL FACTORS WHICH LED TO THE SUCCESS OF PATANJALI PRODUCTS IN INDIAN FMCG SECTOR.
Detailed study on Patanjali with its company profile, visions and missions, growth and success in Indian market. Whole information is based on secondary research methodology so it can be manipulated by the period of time. This Is just for education purpose presentation no personal or political objective are included.
Detailed study on Patanjali with its company profile, visions and missions, growth and success in Indian market. Whole information is based on secondary research methodology so it can be manipulated by the period of time. This Is just for education purpose presentation no personal or political objective are included.
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EXECUTIVE SUMMARY
Problem Statement
Business Preposition
Products and Services
Vision Statement
Mission Statement
Tagline
Market Analysis
Industry Overview
Market Trends
Target Market
Competition Analysis
Porters 5 Forces of Competition
Sales Forecast
Sales Strategy
SWOT Analysis
Pricing Policy
Advertising
Financial Plan
Organization Plan
Business Structure
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1. Consumer behaviour towards
Patanjali Ayurveda ltd
Contents
i. Introduction To Patanjali Ayurveda Ltd.
ii. Vision and Mission
iii. Why To Choose Patanjali Products?
iv. SWOT Analysis
v. Achievements
vi. Future Plans and Goals
2. Introduction To Patanjali Ayurveda Ltd.
Name:- Patanjali Ayurveda Pvt.
Company type:- Unlisted Public Company
Category:- Company Ltd By Shares
Sub Category:- Indian Non-Govt. Co.
Industry Type:- Manufacturing (FMCG)
Authorised Capital:- INR 5000.00 Lakhs
Board Of Directors: 7 Members
Head Director:- Mukta Nand
Managing Director:- Acharya Balakrishna
Business Partners:-
1. Bijoor Group
2. Mudra Group
3. 3. Kishore Biyani’s Future Group
4. Mumbai Big Bazaar
5. Hyper City and Star Bazaar
6. BazaarCart.com
7. Aditya’s Pittie Group
Products:- more than 398
Foods
Groceries
Cosmetics
Juices etc...
4. Vision and Mission
Vision
1. To be a top Ayurveda company among
all MNC’s
2. To Re-introduce the indian ayurveda
3. To crack the world’s attraction to our
India
4. To work for the welfare of Humanity
5. To reinvent our traditional knowlege
of Yoga and Ayurveda
Mission
1.To reach the great heights
2. To restart the swadeshi
movement
3. To produce good quality
products at cheaper rates
4. To introduce indian ayurveda
to this modern world
5. To crack the maximum market
share.
5. Why to choose Patanjali
Products?
1. Natural In Nature
2. Good Quality cum Maximum Quantity
3. No Negative Effects
4. Better cum Positive Results
5. Cheaper Prices as Compared To Other
Ayurvedic or Non Ayurvedic Products
6. SWOT ANALYSIS
S-Strength
1. Brand Name
2. Strong TQM
3. Excellent Marketing Strategy
4. Innovative Personality
5. Cheap price cum Charming Products
W-Weakness
1. No standard advertising
2. Lower Concentration on Other top countries
3. Lower Marketing strategies
7. O-Opportunities
1. Possibility of Becoming World’s Top
MNC
2. Expansion
3. Maximum Marketing Share
T-Threats
1. Govt. Regulations
2. Maximum Taxes
3. Lack Of Support From Foreign
Govts.
8. Achievements
Giant FMCG in Only 5 Years
Accomplished “Make In India Concept”
Highest Turnover Cum Profit (2007- 250
crores and 2015 2,215 crores)
Maximum Outlets In Minimum Time(2007 150
outlets and Now 2015 15000
exclusive+1,00,000 stores)
Biggest Swadeshi Movement
Tough Competitor In The Market for Other
MNCs and Indian Companies
9. Future Plans and Goals
They want to achieve 10,000 crore business
To expand the business at the global market in
next 5 years
Planning Produce Beverage Drinks
Planning to produce Oats, Noodles, Chips as to
crack the market share of other MNC’s
To Reach the great heights as to lower the demand
for MNC’s
Planning to open its outlets at Railway Stations
and Airports
Planning to advertise through McCann and Mudra
for next level of Marketing plans.
