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WELCOME
TO
OUR
PRESENTATION
Seyam Rayhan
Walton Hi-Tech Industries Limited
"আমাদের পণ্য" "It's our product"
Type Private Limited Company
Industry Conglomerate
Foun...
Brief History of the Company
1977 Started trading business under name of firm “Rezvi &
Brothers”.
1992 Started directly an...
Mission
The Walton Company commitment is
to manufacture thoughtfully designed
products of the highest quality, under
envir...
Incorporating
theoretical
education with
practical
experience.
Gaining
knowledge
about the
current market
trend of the
cou...
Market Analysis
Bangladesh, with its growing population and economic
growth, has huge demand for household products. The
f...
Market
Segmentation
Demographical
Geographical
Behavior
Psychographic
PEST
Analysis
Political
Factor
Economic
Factor
Socio-
cultural
Factor
Technological
Factor
SWOT
Analysis
Strengths
Weaknesses
Opportunities
Threats
Marketing Mix
Product
Promotion
Price
Place
Financial Analysis
Particulars Amount TK.
Total Sales 2,553,024,782.10
Cost of Goods Manufactured 2,414,093,716.05
Gross P...
Establish Walton as the No.1 Home Appliance
Brand of the Country
Capturing the market share of existing foreign
brands
Bri...
Through extensive promotion campaign Walton has set goals
to make more sales in future. Countrywide distribution
system he...
• Product Development
Recently, Walton brought Air-Condition in market. Though it
hasn’t gained spectacular market share y...
To establish Walton as the brand for home appliances & other
electronic accessories, some changes are needed in its
strate...
Conclusion
The company has been running its business
with good reputation since 1977. In
Bangladesh is a milestone in the ...
THANKS
FOR
ATTENDING THE SESSION
Walton company
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Walton company

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Walton company

  1. 1. WELCOME TO OUR PRESENTATION
  2. 2. Seyam Rayhan
  3. 3. Walton Hi-Tech Industries Limited "আমাদের পণ্য" "It's our product" Type Private Limited Company Industry Conglomerate Founded 1977 Headquarters Jiban Bima Bhaban(Level- 3),Dhaka, Bangladesh Area served Worldwide Key people S.M. Nurul Alam Rezvi (Chairman) Products Electronics, Automobile,Telecommunicati on Employees 10000+ Website www.waltonbd.com
  4. 4. Brief History of the Company 1977 Started trading business under name of firm “Rezvi & Brothers”. 1992 Started directly and indirectly import, production and marketing of C. I. Sheet and its related materials. 1993 Established R. B. Dairy Complex Ltd. 1995 Started Electrical & Electronics Business. 1998 Establish Tricon Electronics Ltd. and Started Production of Television. 2001 Registration of R. B. Group of Companies Ltd. & Expanded Business in Electrical, Electronics & Automobiles Sector. 2007 ablish Production Units for Color Television, Generator, Air Conditioner, Refrigerator & Freezer, Washing Machine, Microwave oven, Voltage Stabilizer, IPS and Motorcycle.
  5. 5. Mission The Walton Company commitment is to manufacture thoughtfully designed products of the highest quality, under environmentally responsible conditions.
  6. 6. Incorporating theoretical education with practical experience. Gaining knowledge about the current market trend of the country. Getting acquainted with different policies, rules and regulations of the government on the products concerned. Objectives
  7. 7. Market Analysis Bangladesh, with its growing population and economic growth, has huge demand for household products. The fact that only about 60% of the country has electricity available proves that when electricity will be available throughout the country, demand will increase further. As the people of this country are mainly price sensitive, Walton, being the sole manufacturer of refrigerator, freezer and motorcycle, is very keen to meet the demand of this large market by providing competitive prices. Strategic Situational Analysis
  8. 8. Market Segmentation Demographical Geographical Behavior Psychographic
  9. 9. PEST Analysis Political Factor Economic Factor Socio- cultural Factor Technological Factor
  10. 10. SWOT Analysis Strengths Weaknesses Opportunities Threats
  11. 11. Marketing Mix Product Promotion Price Place
  12. 12. Financial Analysis Particulars Amount TK. Total Sales 2,553,024,782.10 Cost of Goods Manufactured 2,414,093,716.05 Gross Profit 305,852,566.6 Operating Profit 99,636,450.2 Net Profit 26,530,733.5
  13. 13. Establish Walton as the No.1 Home Appliance Brand of the Country Capturing the market share of existing foreign brands Bringing more variety in their product line Continue increasing market share at the same rate over the next 5years. Challenges
  14. 14. Through extensive promotion campaign Walton has set goals to make more sales in future. Countrywide distribution system helps it achieve its goals. Market Development Walton is exporting its products in Middle East, Latin America and Africa. It has plans to explore European markets also.
  15. 15. • Product Development Recently, Walton brought Air-Condition in market. Though it hasn’t gained spectacular market share yet, continuous customer attraction reflects future.
  16. 16. To establish Walton as the brand for home appliances & other electronic accessories, some changes are needed in its strategies- Switch to Market Penetration Pricing without compromising quality. Partner with local and international OEM (original equipment manufacturers)for elegant & sophisticated designs & equipment. Customer Loyalty Program. Yearlong incentives and special offers.
  17. 17. Conclusion The company has been running its business with good reputation since 1977. In Bangladesh is a milestone in the path of success and reputation of the brand WALTON. For Bangladesh, Walton has become a company to be proud of in the export arena. Walton has truly redefined Bangladesh from being a consumer country to a producer country for home appliances.
  18. 18. THANKS FOR ATTENDING THE SESSION

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