Walton Hi-Tech Industries Limited
"আমাদের পণ্য" "It's our product"
Type Private Limited Company
Headquarters Jiban Bima Bhaban(Level-
Area served Worldwide
Key people S.M. Nurul Alam Rezvi
Products Electronics, Automobile,Telecommunicati
Brief History of the Company
1977 Started trading business under name of firm “Rezvi &
1992 Started directly and indirectly import, production and
marketing of C. I. Sheet and its related materials.
1993 Established R. B. Dairy Complex Ltd.
1995 Started Electrical & Electronics Business.
1998 Establish Tricon Electronics Ltd. and Started Production
2001 Registration of R. B. Group of Companies Ltd. & Expanded
Business in Electrical, Electronics & Automobiles Sector.
2007 ablish Production Units for Color Television, Generator, Air
Conditioner, Refrigerator & Freezer, Washing Machine, Microwave
oven, Voltage Stabilizer, IPS and Motorcycle.
The Walton Company commitment is
to manufacture thoughtfully designed
products of the highest quality, under
trend of the
Bangladesh, with its growing population and economic
growth, has huge demand for household products. The
fact that only about 60% of the country has electricity
available proves that when electricity will be available
throughout the country, demand will increase further.
As the people of this country are mainly price sensitive,
Walton, being the sole manufacturer of refrigerator,
freezer and motorcycle, is very keen to meet the demand
of this large market by providing competitive prices.
Strategic Situational Analysis
Particulars Amount TK.
Total Sales 2,553,024,782.10
Cost of Goods Manufactured 2,414,093,716.05
Gross Profit 305,852,566.6
Operating Profit 99,636,450.2
Net Profit 26,530,733.5
Establish Walton as the No.1 Home Appliance
Brand of the Country
Capturing the market share of existing foreign
Bringing more variety in their product line
Continue increasing market share at the same
rate over the next 5years.
Through extensive promotion campaign Walton has set goals
to make more sales in future. Countrywide distribution
system helps it achieve its goals.
Walton is exporting its products in Middle East, Latin America
and Africa. It has plans to explore European markets also.
• Product Development
Recently, Walton brought Air-Condition in market. Though it
hasn’t gained spectacular market share yet, continuous
customer attraction reflects future.
To establish Walton as the brand for home appliances & other
electronic accessories, some changes are needed in its
Switch to Market Penetration Pricing without compromising
Partner with local and international OEM (original equipment
manufacturers)for elegant & sophisticated designs &
Customer Loyalty Program.
Yearlong incentives and special offers.
The company has been running its business
with good reputation since 1977. In
Bangladesh is a milestone in the path of success
and reputation of the brand WALTON. For
Bangladesh, Walton has become a company to
be proud of in the export arena. Walton has
truly redefined Bangladesh from being a
consumer country to a producer country for