This PowerPoint presentation is about "Business strategy of GrameenPhone"

1. Presentation Topic
BUSINESS STRATEGY
OF
GRAMEENPHONE
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2. Welcome To Our
Presentation
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3. Group number : 08
INFORMATION OF GROUP MEMBER :
NAME OF MEMBER ID
MD. AMZAD HOSSAIN 15102225
MD. RAKIB RAIHAN 15102254
MD. PARVES RAHMAN 15102227
KAMRUN NAHAR SUMII 15102247
MD. MOHIUDDIN MORSHED 15102251
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4. Organization Overview
Grameenphone (GP) the leading telecommunications
operator of Bangladesh is part of Telenor Group Norway,
which has presence in 13 markets across Europe and Asia.
Started its operations on March 26, 1997, on the
Independence Day of Bangladesh.
GP was the first operator to introduce GSM Technology in
this country.
GP was also the first telecommunication operator in
Bangladesh to introduce the pre-paid service in September
1999.
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5. Organization Overview
Now GP is the leading and largest telecommunications service
provider in Bangladesh with more than 55 million subscribers.
More than 1600 GP Service Desks across the country covering nearly
all upazilas of all districts and 94 Grameenphone Centers in all the
divisional cities.
Grameenphone has about 4700 full and temporary employees.
500,000 people are directly dependent on Grameenphone for their
livelihood, working for the Grameenphone dealers, retailers, scratch
card outlets, suppliers, vendors, contractors and others.
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6. We exist to help our customers get
the full benefit of being connected.
Our success is measured by how
passionately they promote us.
Mission OF gp
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7. We provide the power of digital
communication, enabling everyone to
improve their lives, build societies and
secure a better future for all.
vision OF gp
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8. Product and Services
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9. Product and Services
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10. Management and Organization
Structure of GP
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11. Description of Different
Divisions and Departments
Currently Grameenphone has 11 divisions and 5 department
to run its operations smoothly. The divisions are:
 Customer Management Division
 Finance Division
 Information Technology Division
 Sales and Distribution Division
 Human Resource Division
 Fiber Optic Network Division
 Regulatory and Corporate Affairs Division
 Technical Division
 Projects Division
 New Business Division
 Marketing Division
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12. Human Resource Management
of GP
The HR department of GP consists of four
separate sections. These are:
 Recruitment and selection
 HR management
 Training and development division
 HSE (Health Safety Environment) division
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13. Marketing Strategy of GP
Marketing Strategy process considers four factors of
Strategic situation analysis, Designing market-driven
strategies, Market-Driven program development,
Implementing and managing market-driven strategy.
In this assignment we choose Grameen phone (GP)
which is one of the leading telecommunication
company in our country.
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14. Financial Management of GP
The Finance Division holds 330 employees in its various
departments. The Division encompasses all financial
activities – both internal and external. The purpose of each
of the activities is given as follows:
 Financial Statement Analysis
 Business plan
 Strategic plan
 Budgeting
 Product profitability analysis
 Statistical analysis-financial
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15. Corporate Social
Responsibilities of GP
 Million Internet Hours
 Online School
 It’s My Turn
 Disaster Response
 Multi-purpose computer Lab for Dhaka
University
 Awareness & Engagement
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16. Recommendation
Managers of GP can arrange a counseling hour.
Need to be followed properly.
Female employees can be given extra facilities.
Job Security of employees needs to be ensured.
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17. Conclusion
Finally we can say that Grameen Phone is the best. The
subscribers and consumers perception about this
mobile company are approximately good. After examine
of its marketing mix (Product, price, place and
promotion) marketing segmentation and competitive
position we can say that it is a world class cellular
company and applying better marketing method. Finally
we want to say that theGrameen Phone are world class
and better than the other mobile company’s in our
country.
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