Presentation of Banglalink

3. Introduction
Banglalink is one of the leading cellular company in
Bangladesh. Banglalink is new brand name of Shebaworld (019), which has
been providing Global Service of Mobile (GSM) in the country since 1998.
Orascom Telecom bought 100% share of Sheba Telecom and gave its new name
as Banglalink aiming to provide quality service in Bangladesh. since
banglalink’s launch in February 2005,.

4. Mission
Bringing mobile telephony to the masses”
Vision
Deliver appropriate communication services to improve people’s
life and make it easier”.
Goal
• Banglalink’s goal is to make the cellular phone affordable to the
people of every level with lower cost.

5. Slogan
“Start Something New”

6. Banglalink packages

7. SWOT Analysis

8. Strength
 Low call rate
 Large network coverage
 Large investment
 Low sim rate
 Good number of media partner
 Company image
 Well management capability
 Expert marketing people
 Skilled worker
 Capability to finance

9. Weakness
 Lack of experience
 Short of sales people
 Newly established
 Small number of customer
 No brand reputation
 Bad reputation ‘Sheba”

10. Opportunity
 New products idea
 Large market Availability of raw
materials
 Low price of raw materials
 Good amount of reinvestment
 Good support from mother company
 High technological networking
system
 Large number of customer
 Could develop new product
 Profit margin will be good

11. Threats
 Existing competitor
 Political unrest
 Extortion and rising crimes
 New competitors

12. 8 p's of marketing mix

14. CORPORATE RESPONSIBILITY
cox’s bazar sea beach cleaning project
donating blankets at orphanages
special arrangements for hajj pilgrims at the hajj
camp
water & date distribution and iftar at orphanage
during Ramadan
ict support for underprivileged children:
computer lab set up

15. Conclusion
With an aspiring enterprise mission,
objective and operational oversight,
Banglalink can acquire a domain of
influence. At the same time, it has to
maintain some general operating
policies and procedures like-
employee insurance plan or a
corporate wide communications
system.