Walton is a leading electronics brand in Bangladesh that was founded in 1977. It focuses on providing innovative technology-based products and has a vision of becoming a true universal hi-tech brand. Walton offers a range of products including refrigerators, air conditioners, LED TVs, smartphones, and home appliances. It has a strong market share of 80% for refrigerators in Bangladesh and aims to expand further globally through quality products, competitive pricing, and effective promotional strategies.

2. Marketing Mix is a combination of these factors:

3. Product
Goods and Services that are capable of satisfying
our needs and wants.
Price
The amount of money customer have to pay to
obtain a product.

4. Place
The activities that make the product available to
target customers.
Promotion
Marketing activities that communicates with
customers and persuade them to buy their products.

5. Walton is a leading electronics brand in
Bangladesh.
Founded in 1977 as a trading company.

6. Vision:
It focuses on becoming a true universal Hi-Tech
electronics brand.
Mission:
Walton desires to provide the latest technology
based products with innovative design.

8. Walton’s product family includes:
 Refrigerators
 Freezers
 Air Conditioners
 LED Televisions
 Motorcycles
 Smartphones
 Home Appliances

9. Refrigerator:
Walton mainly focuses on two types of
refrigerator, "Frost” and “Non-Frost”.
Walton has set a target of selling 1.7 million
refrigerator this year.

10. Walton’s refrigerator features:
 Application of world’s latest technology
 Reasonable rate
 World class quality
 Eye-catching designs and colors
 One year replacement guarantee and ten-year
compressor guarantee
 Swift after sales service

11. Walton has recently launched refrigerator
using nano-technology.
Walton holds 80 per cent market share of
refrigerators in Bangladesh.

12. LED TV:
Walton manufactures 80 different models of LED
TVs.
Walton is eyeing on selling 7 lakh LED TV this
year.

13. Walton’s LED TV Contains:
 Crystal clear pictures along with vibrant and life-
like colors
 Full HD display
 Dolby Digital surround sound

14. Smartphones:
Smartphones are the most Influential product that
Walton has.
Walton is the 3rd most popular mobile phone brand
in Bangladesh.

15. Walton has manufactured and supplied over
50 models and there are more upcoming.
It has made 200% growth every year on
average in mobile phone sales.

16. 21%
12%
14%
53%
Smartphone Market Share In Bangladesh
Others Walton Samsung Symphony

17. Price:
Walton has various pricing methods.
Walton adds standard mark-up of 20% to
the product cost.

18. Walton normally sets a lower price to
capture market share.
While Pricing Walton focuses on
customer’s ability to buy the product.

19. Place:
Walton products are available through executive
distributions, dealers and plazas.
Walton allocates place according to their
customer’s merit and company’s exposure.

20. There are 150 Walton Plazas To Directly
sell products to customers.
Currently Walton has 450 executive
dealers throughout the country.

21. Promotion:
 Walton has various promotional approaches like
advertising, sales promotion, direct marketing etc.
 Walton’s advertising includes newspaper, internet,
outdoor banners and posters etc.

22. Walton occasionally provides discounts
on products to increase sales volume.
Walton directly communicates with
selected customers through plazas.

23. The company has been running business with good reputation
since 1977.Walton is the pioneer of developing state of art
designs and modern technology having leading market share
specializing in various electronics products. Walton has
established a milestone as the highest exporting Bangladeshi
enterprise in the field of electronics, with a universal presence in
over 20 countries and by 2020 the presence of Walton will be
ensured almost every country in the world.

24. Switch to Market Penetration Pricing without
compromising quality.
Partner with local and international
OEM(Original Equipment Manufacturers).

25. Introduce Customer Loyalty Program.
Provide year-long incentives and special
offers.