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BY
QAZI JAWAD KHALID,
UZAIR RAZA,
TAYYBAAYOOB &
SANA NASIR
Lock your worries!
Sequence
 Introduction
 Features & Specifications
 Company Analysis
 Competitor Analysis
 Customer Analysis
 Multipl...
Intoduction
 Lockitron is an innovative product.
 Lockitron is a smart door lock.
 Keyless entry using your
Smartphone....
Information
 Product : Lockitron
 Manufacturer: Apigy Inc.
 Introductory price: Original Backers; USD 149
Pre-orders; U...
Working of lockitron
Features & Specifications
 Accessible by any phone
 Easy grant access to anybody
 Wi-Fi and Bluetooth
 Easily Customiz...
Company Analysis
 Long term goals
To gain market share
Technology enhancement
Supreme customer service
To increase ta...
 Short term goals
Intensive advertisements(TV ads, bill
boards, brochures)
Augmented products( 7 days feedback)
Free f...
Competitor Analysis(SWOT)
SWOT
• Strengths:
• Penetrating price.
• Distinct Features.(Power save)
• No competitor in Pakis...
Customer Analysis
 Value drivers
Price sensitivity
Quality
Convenience
Multiple segmentation
 Geographic
 F-10, F-8, G-6, F-7, G-5, E-6, E-7, E-11
 Demographic
 (18+)
 Income more than 90,...
Environmental Analysis
 Demographic Environment
 Changing joint family system in Pakistan to
separate.
 In Pakistan, th...
Environmental Analysis
 Technological Environment
35% of the Smartphone users in
Pakistan.
Recently 3G was introduced i...
Environmental Analysis
 Socio-Political Environment
More than 55,668 robbery cases (NCMC
report 2013)
Marketing Strategies
 NICHE MARKETING
 Limited geographical area help in making
complete focus and maximize our profit.
...
Marketing Mix
 Product
Brand Name: Lockitron
Packaging:
Warranty: 1 year
Price
 Customer price USD 179
 Retail Price 10% mark up of
USD 179= USD 18
 Mark up value will be increase by 12% for
R...
Place
 Retailer distribution channel
 Financial stability of distributor
Technological capabilities
Sales and marketing ...
Promotion
 Consumer Promotion (Television, Internet,
Newspaper, social media)
 StandardTest Marketing in Centaurus
 Bus...
Approximate Budget
 Initially company will use push strategy
10% of markup will be given to retailer i.e.
No of lock sold...
Cost By Promotional Program
Promotion Cost
Banners and Brochures 12900$
Newspaper ad 8100$
TV ad 5000$
StandardTest Market...
BIBLIOGRAPHY
 http://en.wikipedia.org/wiki/Economy_of_Pakistan
 http://finance.gov.pk/survey/chapters_14/12_Population.
...
Relating to IT & marketing Lockitron
Relating to IT & marketing Lockitron
Relating to IT & marketing Lockitron
Relating to IT & marketing Lockitron
Relating to IT & marketing Lockitron
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Relating to IT & marketing Lockitron

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Relating to IT & marketing Lockitron

  1. 1. BY QAZI JAWAD KHALID, UZAIR RAZA, TAYYBAAYOOB & SANA NASIR Lock your worries!
  2. 2. Sequence  Introduction  Features & Specifications  Company Analysis  Competitor Analysis  Customer Analysis  Multiple Segmentation  Environmental Analysis  Marketing Strategies  Marketing Mix
  3. 3. Intoduction  Lockitron is an innovative product.  Lockitron is a smart door lock.  Keyless entry using your Smartphone.  Unlock and lock your door from anywhere in the world.  Access with your family and friends
  4. 4. Information  Product : Lockitron  Manufacturer: Apigy Inc.  Introductory price: Original Backers; USD 149 Pre-orders; USD 179  Power: 4AA Batteries, last for 6 months  Connectivity: Wi-Fi, Bluetooth 4.0 Low Energy  CEO and co-founder : Cameron Robertson  Website: www.lockitron.com
  5. 5. Working of lockitron
  6. 6. Features & Specifications  Accessible by any phone  Easy grant access to anybody  Wi-Fi and Bluetooth  Easily Customizable  Easy installation  Key less entry  Good Battery  Doorbot
  7. 7. Company Analysis  Long term goals To gain market share Technology enhancement Supreme customer service To increase target market
  8. 8.  Short term goals Intensive advertisements(TV ads, bill boards, brochures) Augmented products( 7 days feedback) Free fixation Penetrating Price Company Analysis
  9. 9. Competitor Analysis(SWOT) SWOT • Strengths: • Penetrating price. • Distinct Features.(Power save) • No competitor in Pakistan. • Brand Awareness(Created through intensive advertising) • Weakness: • Battery life.(If your battery’s down you will face a problem) • Prices and Features.(keep eye on competitors otherwise they will take our market share) • Opportunities: • First mover advantage • Brand Awareness • Power save.(A feature that can be our opportunity to grasp market share) • • Threats: • New competitors.
  10. 10. Customer Analysis  Value drivers Price sensitivity Quality Convenience
  11. 11. Multiple segmentation  Geographic  F-10, F-8, G-6, F-7, G-5, E-6, E-7, E-11  Demographic  (18+)  Income more than 90,000 Rs.  Psychographic  Life style  Target Market  Rich, Upper middle and middle class
  12. 12. Environmental Analysis  Demographic Environment  Changing joint family system in Pakistan to separate.  In Pakistan, the share of women in non- agricultural wage employment has been set at 14 percent.  Growing rich and upper middle class
  13. 13. Environmental Analysis  Technological Environment 35% of the Smartphone users in Pakistan. Recently 3G was introduced in Pakistan and the Smartphone market is rapidly expanding. Internet usage
  14. 14. Environmental Analysis  Socio-Political Environment More than 55,668 robbery cases (NCMC report 2013)
  15. 15. Marketing Strategies  NICHE MARKETING  Limited geographical area help in making complete focus and maximize our profit.  Un differentiated marketing leads to product failure at introduction stage as quality is compromised to target to masses
  16. 16. Marketing Mix  Product Brand Name: Lockitron Packaging: Warranty: 1 year
  17. 17. Price  Customer price USD 179  Retail Price 10% mark up of USD 179= USD 18  Mark up value will be increase by 12% for Retailer who meet the target of selling 1000 units in month.
  18. 18. Place  Retailer distribution channel  Financial stability of distributor Technological capabilities Sales and marketing capabilities  Company use both consumer market channel Business market channel
  19. 19. Promotion  Consumer Promotion (Television, Internet, Newspaper, social media)  StandardTest Marketing in Centaurus  Business Promotion
  20. 20. Approximate Budget  Initially company will use push strategy 10% of markup will be given to retailer i.e. No of lock sold Revenue Retailer Markup 100 (1st Month) 16,100$ 1800$ 250 (2nd Month) 40,000$ 4500$ 500 (3rd Month) 80,500$ 9000$ Revenue Expenses Profit/Loss 16,100$ 65,000 (48,900$) 40,000$ 50,000 (10,000$) 80,500$ 25,000 55,500$
  21. 21. Cost By Promotional Program Promotion Cost Banners and Brochures 12900$ Newspaper ad 8100$ TV ad 5000$ StandardTest Marketing 125000Total 38500$
  22. 22. BIBLIOGRAPHY  http://en.wikipedia.org/wiki/Economy_of_Pakistan  http://finance.gov.pk/survey/chapters_14/12_Population. pdf  http://en.wikipedia.org/wiki/lockitron.com

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