Lockitron is an innovative product.
Lockitron is a smart door lock.
Keyless entry using your
Unlock and lock your door
from anywhere in the world.
Access with your family
Product : Lockitron
Manufacturer: Apigy Inc.
Introductory price: Original Backers; USD 149
Pre-orders; USD 179
Power: 4AA Batteries, last for 6
Connectivity: Wi-Fi, Bluetooth 4.0 Low
CEO and co-founder : Cameron Robertson
Features & Specifications
Accessible by any phone
Easy grant access to anybody
Wi-Fi and Bluetooth
Key less entry
Long term goals
To gain market share
Supreme customer service
To increase target market
Short term goals
Intensive advertisements(TV ads, bill
Augmented products( 7 days feedback)
• Penetrating price.
• Distinct Features.(Power save)
• No competitor in Pakistan.
• Brand Awareness(Created
• Battery life.(If your battery’s
down you will face a problem)
• Prices and Features.(keep eye
on competitors otherwise they
will take our market share)
• First mover advantage
• Brand Awareness
• Power save.(A feature that
can be our opportunity to
grasp market share)
• New competitors.
F-10, F-8, G-6, F-7, G-5, E-6, E-7, E-11
Income more than 90,000 Rs.
Rich, Upper middle and middle class
Changing joint family system in Pakistan to
In Pakistan, the share of women in non-
agricultural wage employment has been set at 14
Growing rich and
upper middle class
35% of the Smartphone users in
Recently 3G was introduced in Pakistan
and the Smartphone
market is rapidly
Limited geographical area help in making
complete focus and maximize our profit.
Un differentiated marketing leads to
product failure at introduction stage as
quality is compromised to target to
Customer price USD 179
Retail Price 10% mark up of
USD 179= USD 18
Mark up value will be increase by 12% for
Retailer who meet the target of selling 1000
units in month.
Retailer distribution channel
Financial stability of distributor
Sales and marketing capabilities
Company use both
consumer market channel
Business market channel
Consumer Promotion (Television, Internet,
Newspaper, social media)
StandardTest Marketing in Centaurus
Initially company will use push strategy
10% of markup will be given to retailer i.e.
No of lock sold Revenue Retailer Markup
100 (1st Month) 16,100$ 1800$
250 (2nd Month) 40,000$ 4500$
500 (3rd Month) 80,500$ 9000$
Revenue Expenses Profit/Loss
16,100$ 65,000 (48,900$)
40,000$ 50,000 (10,000$)
80,500$ 25,000 55,500$
Cost By Promotional Program
Banners and Brochures 12900$
Newspaper ad 8100$
TV ad 5000$
StandardTest Marketing 125000Total 38500$