From this file you can know about walton company. the main part of this slide is you can know some important things like history, there product, target market,competitors, advertisement policy, csr activities etc.

1. Welcome to our
presentation

3. Group member
Nusrat Jahan Farha 142011017
Israt Jahan 142011102
Shahnewaz bulbul 142011144
Ahsan habib 142011086
Sumit das 142011138

4. INTRODUCTION
• Its headquarters is situated at 10 Dilkusha C/A Dhaka-1000,Dhaka,
Bangladesh. Has become a sensation all over Bangladesh and in the
world of electronics, electrical and automobile industries.
• Is one of the highest taxpayers in Bangladesh and has a strong
impact on the country's economy.

5. Walton as a Brand
• Walton brand is known at every household of the country.
• ‘It’s Our Product’ (in Bangla: “আমাদের পণ্য”)—a major slogan
of the brand.
• Walton has also been ranked as the 5th best brand among all
best local brands, while the 18th best brand among all local
and foreign brands of Bangladesh.

6. HISTORY
• Was founded by S.M Nurul Alam Rezvi in 1977 as a trading
company.
• Entered into the steel industry in late 1970s .
• Since the 2000s Walton has expanded towards electronics and
automobiles

7. WALTON PRODUCTS

8. Upcoming product

9. Vision
• Walton vision is “ AMADER PONNO” that means Walton ltd. Is
always there to help the customers get the full assistance of
communications services in their daily lives.
• There are the 120 outlets different place in our country.

10. Mission
• The company desires to provide the latest technology based
products with innovative design, excellent quality and many
different models & capacities.

11. SERVICES & FUNCTIONS
• Is providing customers the latest technology based products,
innovative design, and excellent quality with different models
& capacities.
• Walton service network is the country’s only ISO 9001:2008
Standard Certified after sales service network.

12. Target Market (Local/Abroad)
•Walton Groups all targets local customers as well as
international market
•.
•Specify market places according to the choice and needs of
customers.
•Achieve a good position in international market.

13. Market segmentation

14. Market segmentation
Geographic Segmentation:
• City area: Walton is a conglomerate based in Dhaka,
Bangladesh. It comprises numerous subsidiaries and affiliated
businesses, most of them united under the Walton brand. The
subsidiaries include Walton Motors, Walton Mobile and
Walton Electronics.
Demographic segmentation:
• The total targeted population is 10 million users.
• There is an almost equal ratio between male & female users.
• Ages from 18-51 are see to use Walton product.
• Mid ages have great fun with the androids.

15. Market segmentation
Psychographic segmentation
• Lifestyle: Walton has focuses on their customer’s lifestyle in
product, advertising.
• Personality: Walton also focuses the personality of the status
oriented people including achievers.
Behavioral Segmentation: Buyers are divided on the basis their
knowledge of attitude toward, use of response of product.
•Use rate: Light, medium, heavy.
•Loyalty status: None, medium, strong.
•Attitude toward product: Positive , indifferent, negative , hostile.

16. Michal Porter’s Formulating methods :
•Low switching costs
•A lot of customers with bargaining power
•Newcomers use low prices to all act buyers
•Must customers use the product in the same ways
•Price competition among rivals is especially powerful.

17. Advertising policy

18. TVAdvertisement
WALTON uses I; A.T.N Bangla; NTV and other Bangladeshi channels
for their advertising purpose. Also maintaining a special program in
Bangla Vision named “Walton Mobile Music Club”. WALTON Hi-tech
Industries Ltd.

19. Newspaper
.
Three Major Newspaper‘Ittefaq’, ‘Bangladesh Pratidin’ and
‘prothom-Alo’ are used for their advertising purpose. In English
version, they used ‘The Daily Star’and ‘New Age’ for placing
advertisements. Also, they used other newspapers if required

20. Social sites
Walton understand that the future direct response
advertising occur through related social site. Walton
concentrates in here to capture the most attraction from
the customers

21. Billboard and posters
Billboard is the most important marketing tools to attract the
potential consumers. People become aware of the brand. Very few
numbers of Walton uses for advertising throughout the country.

22. Point of purchase
Consumer can purchase product in different outlet of
Walton. Walton has a strong chain outlet all over the
country. Potential consumers go there and purchase
whatever they like.

23. AccordingtotheabovepicturewecanseethatwhencustomerscometoWalton
centertheywarmlywelcomethem,behavefriendlyand introducenew productsto
them.

24. Main product

25. Market share
Market share
Refrigerator 13%
mobile 12.8%
AC 2%
Motorcycle 8%

26. Walton Refrigerator
Walton Refrigerator & Freezer ensures highest quality compressor,
Condenser is made by 100% copper, which lasts for 20-30 years.

27. Competitors
Refrigerator
LG Sony
Sharp Samsung

28. Competitors analysis

29. Walton mobile
Offers innovative and user-friendly mobile devices with elegant design,
premium build quality, superior performance, customizable software with
the latest Android operating system, and to bring high-end smart phones
& making it affordable for customers.

30. Competitors
Mobile
Symphony Samsung

31. Competitors analysis

32. Walton microwave
Walton microwave and electric ovens are easy to use With simple
features like one-touch controls and child lock protection. It is available
in a variety of sizes and finishes. Walton microwaves and
electrics contain a range of innovative features.

33. Competitors
Miacko LG
Sharp Samsung

34. Competitors analysis

35. Walton motorcycle
The motorcycles have become famous because of the special specification
like mobile phone indicator, Digital gear display, Fuel location meter, Air
shock absorber, Remote control, Hydraulic Brake, Anti-Theft lock and Alloy
rim etc. Walton motorcycles are also fuel-efficient.

36. Competitors

37. CSR activities
Regulatory Compliance
• Regulatory Compliance : Walton obeys international and
domestic policy
• pays full attention on updating rule of trend of business
community.
• Established judgment or on-going important litigation.

38. CSR activities
Energy Consumption
• The major direct energy of Walton is electricity.
• he total usage of electricity in 2010 and 2012 is as below.

39. CSR activities
Water Consumption
• implementing the water-saving programs .
• eliminate water usage by daily control and employee training
• The total volume of 2015 is lower than the past years.

40. CSR activities
Greenhouse Gas Emissions
• takes the responsibility to eliminate the greenhouse gas
• Gas Emissions in 2010 and 2012 are as below

41. CSR activities
Corporate social responsibility Prize giving
ceremony

42. CSR activities
Walton best example of flourishing
local industries
• Plays a vital role in the country`s industrialization and making
significant contributions to the economy.
• increasing national productivity and giving protection to the
local industries.
• Equipped with latest technology of the world,

43. CSR activities
Walton general knowledge competition

44. Conclusion
Walton has become a company to be proud of in the
export arena.
Walton has truly redefined Bangladesh from being a
consumer country to a producer country for home
appliances.

45. THANK YOU