Presentation OMExpo - mobile and acquisition email

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- Pwspace is a full-service email advertising solutions company launched in 2008 with 30 employees across offices in Barcelona and Paris, operating in 7 markets and serving 45 active clients and 180 publishers. - Mobile usage continues to grow significantly in key European markets, with over 55% of connections in countries like the UK, Spain, Germany, France and Italy now coming from smartphones. - Email remains the top mobile activity, with 50% of mobile opens and 52% of leads coming from emails on smartphones and tablets. However, only 20% of advertisers currently have emails that are fully optimized for mobile.

Marketing Technology Business

Acquisition Email
Mobile best practices
Guillaume Lafond, CEO @pwspace April 10th
, 2014

•
Launched in 2008
•
30 employees
•
Offices Barcelona & Paris
•
Operations in 7 markets
•
45 active clients, 180 publishers
•
>500 campaigns per month
Full-service email
advertising solutions

55% UK, Spain, Germany, France, Italy (2013)
European SIM connection by Technology (Millions) - Source : GMSA intelligence
Smartphone penetration

Source : Pew research Center’s Project for Excellence in Journalism in Collaboration with The Economist Group
Email is the #1usage
on smartphones and tablets

50%
Source: Litmus, December 2013
of mobile opens
As a result:

52%
20%
27%
Other
1%
Source : Litmus, October 2013

2%
Source : APMEL, research based on 1287 advertisers - December 2013
advertisers with
fully mobile ready emails

Website not mobile ready?
Not an excuse to screw email
experience!

« For a better shopping
experience, please visit our
website from a computer »

Non mobile email
Retention
All your emails
Acquisition
Transactional

A multi-screen channel
You can’t buy only mobile traffic

screen
size
conditions
CSS / Media queries

24% mobile Leads
Source : Powerspace campaigns – December 2013 / January 2014

Usage per Age
Source : Powerspace campaigns – December 2013 / January 2014

Don’t waste
mobile traffic,
collect leads!

People use different devices
Source : Google - The new multi-screen world 2012

Email > Landing page > Welcome Email > E-commerce
20%-35% leads
CRM

Experience your
campaigns
as the final user

Mobile user targeting
App installs
Email to store
Device specific funnels
Geo targeting
Dynamic content…
So much more to do!

Mobile is a great
opportunity for email
BE READY

Thank you!
Visit us on stand D8
Follow us on Twitter: @pwspace

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原版办【微信号:95270640】【哥伦比亚大学毕业证(Columbia毕业证书)】【微信号:95270640】《成绩单、外壳、雅思、offer、真实留信官方学历认证（永久存档/真实可查）》采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。【我们承诺采用的是学校原版纸张（纸质、底色、纹路）我们拥有全套进口原装设备，特殊工艺都是采用不同机器制作，仿真度基本可以达到100%，所有工艺效果都可提前给客户展示，不满意可以根据客户要求进行调整，直到满意为止！】【业务选择办理准则】一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信号95270640】文凭即可二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信号95270640】即可三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才留信网服务项目： 1、留学生专业人才库服务（留信分析） 2、国（境）学习人员提供就业推荐信服务 3、留学人员区块链存储服务【关于价格问题（保证一手价格）】我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子我给客户的都是第一手的代理价格，因为我想坦诚对待大家不想跟大家在价格方面浪费时间对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。选择实体注册公司办理，更放心，更安全！我们的承诺：客户在留信官方认证查询网站查询到认证通过结果后付款，不成功不收费！

在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样

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学校原件一模一样【微信：741003700 】《(英国UWS毕业证书)西苏格兰大学毕业证学位证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。本公司拥有海外各大学样板无数，能完美还原。 1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700 【主营项目】一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！二.真实使馆公证(即留学回国人员证明,不成功不收费) 三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度) 如果您处于以下几种情况： ◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】 ◇面对父母的压力，希望尽快拿到； ◇不清楚认证流程以及材料该如何准备； ◇回国时间很长，忘记办理； ◇回国马上就要找工作，办给用人单位看； ◇企事业单位必须要求办理的 ◇需要报考公务员、购买免税车、落转户口 ◇申请留学生创业基金留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才

Top 10 AI Trends to Watch in 2024 with Intelisync

nehapardhi711

As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive. This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend. Top 10 AI Trends to Watch in 2024 Trend 1: Agentic AI Overview of Agentic AI Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances. Impact of Agentic AI Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements. Examples and Use Cases of Agentic AI Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety. Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security. Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary. Trend 2: Open Source AI Overview of Open Source AI Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education. Impact of Open Source AI The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences. Examples and Use Cases of Open Source AI TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.

DTA Promotion - Marketing Specialist Assignment

Amal Agung Cahyadi

From Subreddits To Search: Maximizing Your Brand's Impact On Reddit

Search Engine Journal

The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights. Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences. You’ll hear: - The evolution of Reddit as a major influencer on SERPS over the years. - The impact of recent changes and partnerships on Reddit’s place in search. - A comprehensive look at Reddit, how it works, and how to approach it. - Unique engagement opportunities presented by Reddit. With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences. Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.

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一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理

在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样

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Presentation OMExpo - mobile and acquisition email

1. Acquisition Email Mobile best practices Guillaume Lafond, CEO @pwspace April 10th , 2014

2. • Launched in 2008 • 30 employees • Offices Barcelona & Paris • Operations in 7 markets • 45 active clients, 180 publishers • >500 campaigns per month Full-service email advertising solutions

3. mobile stats

4. 55% UK, Spain, Germany, France, Italy (2013) European SIM connection by Technology (Millions) - Source : GMSA intelligence Smartphone penetration

5. Source : Pew research Center’s Project for Excellence in Journalism in Collaboration with The Economist Group Email is the #1usage on smartphones and tablets

6. 50% Source: Litmus, December 2013 of mobile opens As a result:

7. 52% 20% 27% Other 1% Source : Litmus, October 2013

8. 2% Source : APMEL, research based on 1287 advertisers - December 2013 advertisers with fully mobile ready emails

9. Brand image, response rate deliverability, conversion, sales…

10. Website not mobile ready? Not an excuse to screw email experience!

11. « For a better shopping experience, please visit our website from a computer »

12. Non mobile email Retention All your emails Acquisition Transactional

13. A multi-screen channel You can’t buy only mobile traffic

14. Responsive Design

15. screen size conditions CSS / Media queries

16. Email

17. Landing page

18. Classic vs. Responsive

19. Email Creative

20. Landing Page

21. campaign stats

22. 24% mobile Leads Source : Powerspace campaigns – December 2013 / January 2014

23. Our forecasts (Dec. 2014)

24. Usage per Age Source : Powerspace campaigns – December 2013 / January 2014

25. Don’t waste mobile traffic, collect leads!

26. People use different devices Source : Google - The new multi-screen world 2012

27. Email E-commerce 99.5% lost traffic

28. Email > Landing page > Welcome Email > E-commerce 20%-35% leads CRM

29. Experience your campaigns as the final user

30. Take care of your pre-headers

31. Mobile user targeting App installs Email to store Device specific funnels Geo targeting Dynamic content… So much more to do!

32. Mobile is a great opportunity for email BE READY

33. Thank you! Visit us on stand D8 Follow us on Twitter: @pwspace

Editor's Notes

→ Quien hace campañas de email marketing de captacion ?? → Quien piensa que tiene sus campañas email perfectamente mobile ready??
Vamos a ver unas estatisticas gloables para dar un poco de contexto a todo esto.
55% - Esto es el tipo de penetracion de Smartphone, dentro de la poblacion total 2013 - Top 5 EU markets Quiere decir que ya mas de la mitad de la poblacion tiene un smatphone, y crece muy rapidamente
Y Email todavia es el USO numero 1 de Smartphone y tablets
Como consecuencia, en dic. 2013 segun Litmus, mas de 50% de la aperturas de eMails han sido hecha desde dispositivos moviles Eso varia mucho por mercados, segmentos de usuarios, pero da una muy buena imagen de lo que ocurre
Even more important in Mobile : Apple Mail / Gmail for Android ➔ User read it
2 years since Responsive Email design exists
Most emails are still not mobile ready WHY ?? -- Work habits // 10 years in fornt of 17 inches screens using outlook -- Expertise // Email isn’t as easy, especially responsive -- Lack of stats // Email sending tools
Good practices : Tell the users « For an optimized shopping experience, please visit our website from a desktop computer »
Good practices : Tell the users « For an optimized shopping experience, please visit our website from a desktop computer »
Not working on 100% of the email clients but It works on iPhone, iPad, Android (90%+)
It’s never been a good practices to send straight to your Website page in acquisition. With mobile traffic it is even more important. You need a smart landing page
Preheader are important in Email marketing in addition to Subject line and Sender name Even more important in Mobile : Apple Mail / Gmail for Android ➔ User read it
Preheader are important in Email marketing in addition to Subject line and Sender name Even more important in Mobile : Apple Mail / Gmail for Android ➔ User read it
Preheader are important in Email marketing in addition to Subject line and Sender name Even more important in Mobile : Apple Mail / Gmail for Android ➔ User read it
Powerspace - 2008 - 30 employee - Barcelona and Paris - 40 active clients - operting campaign in 6 markets - 6.5m€ in Sales Who is using email as an Acquisition Channel ??

Presentation OMExpo - mobile and acquisition email

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Editor's Notes