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BPMA Industry Research 2011
This document summarizes the results of a survey about promotional gift items: - USB sticks (21%) and mugs (18%) were the most commonly kept promotional items. - The majority of respondents (84%) believed that branded promotional gifts increase brand awareness. - Over a third (33%) had their longest-kept promotional item for over 5 years.
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BPMA Industry Research 2011
- 1. BPMARESEARCH Exampletext Exampletext Exampletext Exampletext Exampletext Exampletext Exampletext Exampletext WritingInstruments USBStick ElectricalItems Mugs Stationery Clothing Home&Household Clock&Watches 21%. 7% Promotional Product % USBStick 21% Electrical Items 11% Writing instruments 10% Mugs 8% Home /Household 7% Stationery 7% Promotional Clothing 6% Clocks/watch 6% Desk items 5% Calendars 5% Bags 3% Which ONE of these promotional products do you find most useful? 7%.
- 2. BPMARESEARCH 84% 16% It increases awareness It makesno difference Does a branded promotional gift item increase the awareness of that company’s brand or does it make no difference?
- 3. BPMARESEARCH Exampletext Exampletext Exampletext Exampletext Exampletext Exampletext Exampletext Exampletext AWritingInstrument AMug AUSBStick AClock/Watch AnElectricalItem ABag PromotionalClothing ACalendar 18%. 5% Promotional Product % Amug 18% A USB stick 15% A writing instrument 12% A clock/watch 9% A electrical Item 6% Promotional Clothing 5% A bag 5% A calendar 4% A umbrella 4% A desk item (excl Pens/Pencils) 3% A key Ring 3% Thinking of all the promotional items you have which ONE have you kept the longest? 6%.
- 4. BPMARESEARCH 1- 2 Years 3 -4 Years Over5 Years Less than 1 Year 5 Years % 9% 13% 16% 30% 33% ....and how long have you had this item?
- 5. BPMARESEARCH 79% 21% Likely Not Likely How likelymight you be to now do business with the company?
- 6. BPMARESEARCH Could remember the Brand Could not rememberthe Brand Can you remember the name or brand or organisation on the item?