Understanding how to shift budget from your traditional media spend to the online world. Insights from Think Google. TV consumption is not evenly spread across the advertisers’ target audience – this can lead to an unequal distribution of campaign exposure and wasted views. The Internet, especially online video, can help to optimize campaign frequency distribution and allow brands to reach the ‘low TV viewers’ Read this slideshare to get a better understanding of how to spend on YouTube. Follow me on Twitter for more presentations on digital media, @KirstyCarrot.