Capture - Day 1 - 12:30 "What is the Future of Programmatic?" with Ve Interactive
•Download as PPTX, PDF•
1 like•558 views
What’s the future of programmatic? Welcome to an interactive session with a twist, as four leading experts in video, private marketplaces, data and mobile argue that their specialism is the answer to exactly that. Expect thoughts and theories to be supported by case studies and in-depth research as the individuals look to get their voices heard in a ‘balloon debate’ format - a first for the PMI conference. After each speaker has had their say, the audience will get the chance to test the panel on their ideas before collectively voting on which trend deserves the mantle of ‘future of programmatic’. Hosted by Bill Swanson, VP, EMEA, PubMatic
Report
Share
Report
Share
Recommended
Cultivate - Day 1 - 16:00 - "Busting Performance Myths Through Customer Insight"
Do you really understand the value of different performance channels and business models in driving ROI?
A more detailed examination of the customer journey has enabled brands and marketers to bypass the guesswork on their way to establishing the true role of results-focused channels like affiliate - an achievement that can pay dividends in terms of driving sales.
With stats to hand, Tradedoubler CEO Matthias Stadelmeyer and the group's VP of product management, Jeff Johnston, will go about busting some of the myths which have haunted performance for years, explaining how this insight can be used to supercharge a campaign.
Capture - Day 1 - 10:15 - "Existential Threats and the “Standards” Imperative"
Performance marketing is characterised by its breadth, variety, innovation and adaptability. This has created a landscape where models, methods and technologies shift and evolve within a space that often poses challenges for defining and maintaining consistent standards.
Even though performance is now mature, there is an argument that more should be done to address the greater levels of scrutiny coming from issues like privacy as a result of our marketing getting 'smarter' and more informed.
Few can deny the opportunity to innovate and grow. The bigger question, to be asked by representatives from Optimise and IAB UK, is whether performance can evolve whilst ensuring transparency, standards and consumer confidence are upheld.
The Future of Programmable Marketing
The document discusses the future of programmable marketing and how marketers can differentiate themselves. It notes that most agencies and advertisers have adopted programmatic advertising. It then suggests that marketers take control of their own data and add proprietary intelligence to algorithms to differentiate themselves. The document provides an example of how understanding customer behavior over time through a sales funnel can help optimize targeting strategies and campaigns. It advocates combining data science with programmatic advertising to generate new insights that improve performance and reduce costs. In closing, it questions how readers will program their own artificial intelligence as the world increasingly relies on advanced technologies.
Affiliate Marketing in a post-everything World
This document discusses the current state and future of affiliate marketing. It notes that affiliate marketing is still largely a manual process but is becoming more programmatic. While technology and automation are growing, human relationships remain important. The future may see a more integrated affiliate program across channels with tools like a single affiliate manager interface. Affiliates and advertisers could benefit through opportunities like advertisers bidding on unsold affiliate inventory. The challenges of new technologies like ad blocking and multiple devices are also discussed. Overall, the affiliate marketing channel continues to embrace change and new technologies while maintaining the importance of relationships.
Behavioural Re-targeting and Performance Marketing - Laurent Gib
- MyThings is a personalized retargeting provider in Europe that implements retargeting solutions for over 100 top online retailers and affiliate networks.
- Through personalized retargeting of over 1 billion impressions per month, MyThings achieves 3-6x uplifts in return conversions for its retail clients.
- MyThings' personalized retargeting solution combines the benefits of display advertising such as volume and branding with the targeting capabilities of search to precisely reach customers with purchase intent.
Affiliate LTV and Other Ways to Effective Publisher Recruitment in Europe
This document discusses optimizing affiliate recruitment efforts in Europe by understanding affiliate lifetime value (LTV). It begins by reviewing the European online retail landscape and fragmentation across countries and currencies. Calculating affiliate LTV is presented as key, including metrics like revenue, orders, or customers. Matching affiliates to profiles based on country, business type, and LTV is described as important. The document recommends using LTV data to focus recruitment, remove unproductive affiliates, and employ both passive and active techniques. Overall, understanding and leveraging affiliate LTV is posited as critical for increasing affiliate program ROI and performance.
The Head of Performance's Toolkit for 2016
Day 2, 5 July at 11:15 – 12:00 with Tom Bailey, Regional Vice President Sales - UK, NE & MEA Marin Software and Maria Hernandez, EMEA Traffic Manager, Euroflorist
Programmatic Everything: Beyond the Open Auction
Jenn Vlahavas, RVP, Central, Sales, MediaMath, presented this deck at the Digiday Retail Summit, June 2015.
Recommended
Cultivate - Day 1 - 16:00 - "Busting Performance Myths Through Customer Insight"
Do you really understand the value of different performance channels and business models in driving ROI?
A more detailed examination of the customer journey has enabled brands and marketers to bypass the guesswork on their way to establishing the true role of results-focused channels like affiliate - an achievement that can pay dividends in terms of driving sales.
With stats to hand, Tradedoubler CEO Matthias Stadelmeyer and the group's VP of product management, Jeff Johnston, will go about busting some of the myths which have haunted performance for years, explaining how this insight can be used to supercharge a campaign.
Capture - Day 1 - 10:15 - "Existential Threats and the “Standards” Imperative"
Performance marketing is characterised by its breadth, variety, innovation and adaptability. This has created a landscape where models, methods and technologies shift and evolve within a space that often poses challenges for defining and maintaining consistent standards.
Even though performance is now mature, there is an argument that more should be done to address the greater levels of scrutiny coming from issues like privacy as a result of our marketing getting 'smarter' and more informed.
Few can deny the opportunity to innovate and grow. The bigger question, to be asked by representatives from Optimise and IAB UK, is whether performance can evolve whilst ensuring transparency, standards and consumer confidence are upheld.
The Future of Programmable Marketing
The document discusses the future of programmable marketing and how marketers can differentiate themselves. It notes that most agencies and advertisers have adopted programmatic advertising. It then suggests that marketers take control of their own data and add proprietary intelligence to algorithms to differentiate themselves. The document provides an example of how understanding customer behavior over time through a sales funnel can help optimize targeting strategies and campaigns. It advocates combining data science with programmatic advertising to generate new insights that improve performance and reduce costs. In closing, it questions how readers will program their own artificial intelligence as the world increasingly relies on advanced technologies.
Affiliate Marketing in a post-everything World
This document discusses the current state and future of affiliate marketing. It notes that affiliate marketing is still largely a manual process but is becoming more programmatic. While technology and automation are growing, human relationships remain important. The future may see a more integrated affiliate program across channels with tools like a single affiliate manager interface. Affiliates and advertisers could benefit through opportunities like advertisers bidding on unsold affiliate inventory. The challenges of new technologies like ad blocking and multiple devices are also discussed. Overall, the affiliate marketing channel continues to embrace change and new technologies while maintaining the importance of relationships.
Behavioural Re-targeting and Performance Marketing - Laurent Gib
- MyThings is a personalized retargeting provider in Europe that implements retargeting solutions for over 100 top online retailers and affiliate networks.
- Through personalized retargeting of over 1 billion impressions per month, MyThings achieves 3-6x uplifts in return conversions for its retail clients.
- MyThings' personalized retargeting solution combines the benefits of display advertising such as volume and branding with the targeting capabilities of search to precisely reach customers with purchase intent.
Affiliate LTV and Other Ways to Effective Publisher Recruitment in Europe
This document discusses optimizing affiliate recruitment efforts in Europe by understanding affiliate lifetime value (LTV). It begins by reviewing the European online retail landscape and fragmentation across countries and currencies. Calculating affiliate LTV is presented as key, including metrics like revenue, orders, or customers. Matching affiliates to profiles based on country, business type, and LTV is described as important. The document recommends using LTV data to focus recruitment, remove unproductive affiliates, and employ both passive and active techniques. Overall, understanding and leveraging affiliate LTV is posited as critical for increasing affiliate program ROI and performance.
The Head of Performance's Toolkit for 2016
Day 2, 5 July at 11:15 – 12:00 with Tom Bailey, Regional Vice President Sales - UK, NE & MEA Marin Software and Maria Hernandez, EMEA Traffic Manager, Euroflorist
Programmatic Everything: Beyond the Open Auction
Jenn Vlahavas, RVP, Central, Sales, MediaMath, presented this deck at the Digiday Retail Summit, June 2015.
Cultivate - Day 1 - 11:30 - "The Role of CRM in Data-Driven Advertising"
1) Gavin Wilson and Owen Hewitson discuss using customer relationship management (CRM) data and customer lifetime value (CLV) modeling to personalize marketing campaigns at scale through programmatic advertising.
2) They describe how retailers can segment customers into groups based on recency, frequency, and monetary value to target personalized ads and messages to increase customer loyalty and lifetime spending.
3) Sociomantic partners with retailers like Tesco to match these CRM segments to audiences online using programmatic display advertising in order to drive customer retention and incremental sales.
Setting the Scene for Better Data Driven Marketing
This document discusses data-driven marketing. It begins by explaining how marketing has evolved from mass marketing to more personalized and customized approaches using data. It then discusses why now is the time for data-driven marketing due to factors like consumers expecting consistent experiences across channels. The document outlines some challenges of data-driven marketing like data silos, expanding definitions of personal information, and lack of trust. It concludes by providing recommendations for stepping up data-driven marketing, such as understanding data opportunities and gaps, committing to data quality, and leveraging technologies.
The Lowdown on Re-engaging Dormant Affiliates
This document provides tips on re-engaging dormant affiliates using a GRITS (Great Resources, Incentives, Tools, Support) approach. It recommends using approval emails, educational content, visual assets, activation incentives, performance incentives, contests, plugins, widgets, product information, bestseller lists, keywords, API access, mobile tools, segmentation, examples for motivation, tailored suggestions, surveys, and follow-ups to impress, excite, educate, empower, equip, motivate, and back up affiliates. The goal is to activate affiliates through this comprehensive approach while staying determined.
Create - Day 2 - 15:30 - "Has There Been a Misunderstanding? Defining Content...
The word 'content' is usually associated with publishers whose business model revolves around the articles they produce. However, analysis has shown that incentive publishers are also engaging users through very similar methods.
Model categorisation leads people to believe that any sales generated by voucher sites, for example, were due to the discounting model of the site and not content. Advertisers request more ‘content’ publishers but overlook content from other publisher models.
This session will cover the importance and breadth of content and how attribution modelling and the resulting recognition may be overlooked.
Expect plenty of debate from the floor as the perceived meaning of content is brought into question.
Programmatic: What Buyers and Sellers Should Know
Programmatic advertising is here to stay, and is likely to dominate the majority of media trades on a volume and revenue level moving forward. This session with Matt O'Neill, head of supply and fulfillment at Unanimis, will discuss what buyers and sellers can do to optimize exchanges, change and build their audience and move away from standard ad units.
The Performance Search Boot Camp - Pete Newman. Found
1. The document outlines an online marketing "bootcamp" covering various performance marketing techniques like search engine advertising, social media advertising, and video advertising.
2. It discusses optimizing campaigns for brand keywords, negative keyword matching, utilizing sitelinks and appearance on multiple search engines.
3. Later sections cover issues like the rise of travel aggregator sites, success with product listing ads, and the transition to enhanced campaigns in search engine advertising.
4. Overall the bootcamp aims to help advertisers strengthen their digital marketing strategies and get the most from their performance advertising investments.
Glossy Forum: Age of E-Commerce | Optimove
The document discusses how to measure the success and effectiveness of customer retention marketing campaigns. It recommends:
1) Choosing the right key performance indicators (KPIs) to measure outcomes, such as purchase rate, average spend, that are relevant to campaign objectives.
2) Designing experiments with test and control groups, such as comparing customers who received an offer message to those who didn't, to attribute outcomes directly to the campaign.
3) Scaling approaches by designing multi-step communication streams with different messages over time, and measuring how they impact churn and customer activation rates compared to a control group. This allows assessing long-term impact on the customer base.
Harness Intelligence, Technology, Creativity & Quality to Acheive your Perfor...
The document discusses the future of performance marketing and affiliate marketing. It notes that affiliate marketing's market share is declining while other channels like display and search are growing. It advocates for an integrated approach across all performance marketing channels to optimize ROI and efficiency. The key is taking a customer-centric, needs-based approach and using technology and data to seamlessly integrate and optimize across channels. This comprehensive performance marketing approach is the future.
Measuring a deeper impact... and why ad measurement matters more than ever be...
The online advertising ecosystem has been built around an unsustainable preoccupation with clicks. Why is brand impact measurement so important and how do you do it in a scaleable cost effective way?
Customerize your Brand
The future of cross-channel marketing is one where marketers must develop an integrated ecosystem that delivers contextual, consistent communication across all channels. Enabling the delivery of these individualized communications to customers wherever, and whenever, customers expect it, is, by definition, Customerization. With a customerized ecosystem, brands are able to build, define, activate, and motivate their audiences across multiple channels. Attend this session to see how you can have a single view of your customers to start turning “big data” into actionable insights, which customerize your brand and deliver results to your business.
How to Grow Your Known Audience and Maximize Revenue
Publishers understand the importance of deepening the audience relationship and that data is key. But the elephant in the room is that more than 80% of your month-to-month audience is effectively unknown, with not enough data to derive anything actionable. This means that a lot of the hyped tech strategies today are essentially just squeezing more juice out of a fifth of your audience. We'll address the real problem for publishing: how to turn this huge unknown audience into a known audience, and how to graduate them into high LTV subscribers.
Media Buying Forum, Havas Media
This document discusses evaluating the effectiveness of performance marketing. It argues that digital attribution models do not reflect true causation and that baseline organic sales are the largest driver for mature brands. The document advocates using an integrated measurement approach that considers the full contribution of media across the customer journey, prioritizes incremental growth, and incorporates econometric modeling, attribution, and experimentation to refine performance marketing strategies.
Automating Mobile Success for the Holiday Season - MediaMath and Millennial M...
This document discusses best practices for automating mobile success for the 2014 holiday season. It notes that mobile usage, especially on smartphones and tablets, has greatly increased and now accounts for over half of retail time spent digitally. The document provides tips for marketers transitioning to programmatic mobile advertising, such as leveraging learnings from past mobile campaigns, taking a mobile-first approach in targeting and creative design, understanding different programmatic buying options, and aligning brands with target audiences' interests. It also emphasizes rethinking mobile marketing by focusing on unique targeting and functionality, offline attribution, and being multi-screen conscious.
"The Future of the Programmatic Forward Market" - Jeff Green, CEO of The Trad...
The Trade Desk's CEO Jeff Green shares the findings of the January 2014 Digiday State of the Industry Survey on the future of the programmatic forward market.
The New Lead Generation Model
The document discusses problems with traditional lead generation models, including poor quality lead data, lack of unified measurement across channels, and inability to track ROI beyond conversions. It then outlines a new lead generation model proposed by Convertr Media that involves three stages: 1) real-time validation of lead data quality, 2) unification of goals and measurement metrics across channels, and 3) closed-loop tracking of ROI by following leads through the sales process. The model is claimed to increase lead quality by 62% and save €2M in costs through invalid lead detection based on a case study with Fiat Chrysler Automobiles UK.
Paytime Shark Tank Presentation at The 2017 ROUNDTABLE
Paytime is a new platform that aims to provide a new way for readers to pay for quality journalism and a new standard for digital advertising. It seeks to test its model with readers pre-registering and inviting advertisers to learn about the platform. The goal is to launch an initial campaign and generate a new revenue stream for publishers within 10 weeks. Paytime believes its solution can deliver 10x more revenue for publishers compared to traditional advertising models by providing full-screen, full-length ads to readers in exchange for access to content. It aims to begin testing its concept with premium publishers and trade associations before seeking pre-series A funding in 2018 to implement the platform more widely.
Audiences Not Platforms 2.0
Cross platform planning in a connected world. The first news publisher centric cross platform planning tool.
Sponsored by Netbase: Go beyond social to find the voice of your consumer, Di...
This document discusses how understanding customer experience data from all sources can improve business outcomes. It notes that CEOs are prioritizing customer experience and that a good experience can increase revenue and satisfaction. However, collecting and analyzing customer data from across departments and channels is challenging due to data volume, variety and silos. The document outlines NetBase's platform that aggregates customer data from any source to provide a unified view. It shares success stories of companies that improved performance, sales and care using NetBase to better understand customer needs.
The Future of Automation, WTF Programmatic, December 2016
Automation is the technique of operating processes with minimal human intervention using electronic devices. As automation increases, mergers and acquisitions will help companies define common goals. The future of automation will see different user experiences optimized for various content consumption behaviors, generating customized content and site designs tailored for each user. Programmatic advertising strategies and private marketplaces will play a key role.
Digital Futures | What's New In Digital? | Q3 2016
An innovation briefing for marketers, discussing what's new in digital. If you're looking to get inspired by great campaigns that successfully harness new technology, these slides are for you.
Turning Clicks into Leads_Jon Ostler
Driving traffic is easy, but turning those clicks into valuable leads is an art and a science.
Take to Jon Ostler's Dome session to see how landing page CRO (conversion rate optimisation) can turbocharge your lead generation campaign through simple tweaks that will instantly boost your performance.
Ostler's session will also go into ways of eliminating fraudulent leads, insight on different types of traffic and the technologies that can do some of the hard work for you.
How Performance Marketing is Reinvigorating Publishing - Bosko Todorovic, tr...
As traditional publishers search for ways to offset ailing newsstand revenue, they are looking more thoroughly at online channels. Performance marketing has emerged as a real contender for publishing houses.
While the Daily Mail has been the most renowned title to start using performance marketing recently, Bosko will tell you about some of the other magazines that he and tracdelight have been working with, such as ELLE, Stylebook, INSTYLE, Glamour, Menshealth and COVER.
He will then be joined at the lectern by a representative from Axel Springer, who will share performance marketing experiences of their own.
More Related Content
What's hot
Cultivate - Day 1 - 11:30 - "The Role of CRM in Data-Driven Advertising"
1) Gavin Wilson and Owen Hewitson discuss using customer relationship management (CRM) data and customer lifetime value (CLV) modeling to personalize marketing campaigns at scale through programmatic advertising.
2) They describe how retailers can segment customers into groups based on recency, frequency, and monetary value to target personalized ads and messages to increase customer loyalty and lifetime spending.
3) Sociomantic partners with retailers like Tesco to match these CRM segments to audiences online using programmatic display advertising in order to drive customer retention and incremental sales.
Setting the Scene for Better Data Driven Marketing
This document discusses data-driven marketing. It begins by explaining how marketing has evolved from mass marketing to more personalized and customized approaches using data. It then discusses why now is the time for data-driven marketing due to factors like consumers expecting consistent experiences across channels. The document outlines some challenges of data-driven marketing like data silos, expanding definitions of personal information, and lack of trust. It concludes by providing recommendations for stepping up data-driven marketing, such as understanding data opportunities and gaps, committing to data quality, and leveraging technologies.
The Lowdown on Re-engaging Dormant Affiliates
This document provides tips on re-engaging dormant affiliates using a GRITS (Great Resources, Incentives, Tools, Support) approach. It recommends using approval emails, educational content, visual assets, activation incentives, performance incentives, contests, plugins, widgets, product information, bestseller lists, keywords, API access, mobile tools, segmentation, examples for motivation, tailored suggestions, surveys, and follow-ups to impress, excite, educate, empower, equip, motivate, and back up affiliates. The goal is to activate affiliates through this comprehensive approach while staying determined.
Create - Day 2 - 15:30 - "Has There Been a Misunderstanding? Defining Content...
The word 'content' is usually associated with publishers whose business model revolves around the articles they produce. However, analysis has shown that incentive publishers are also engaging users through very similar methods.
Model categorisation leads people to believe that any sales generated by voucher sites, for example, were due to the discounting model of the site and not content. Advertisers request more ‘content’ publishers but overlook content from other publisher models.
This session will cover the importance and breadth of content and how attribution modelling and the resulting recognition may be overlooked.
Expect plenty of debate from the floor as the perceived meaning of content is brought into question.
Programmatic: What Buyers and Sellers Should Know
Programmatic advertising is here to stay, and is likely to dominate the majority of media trades on a volume and revenue level moving forward. This session with Matt O'Neill, head of supply and fulfillment at Unanimis, will discuss what buyers and sellers can do to optimize exchanges, change and build their audience and move away from standard ad units.
The Performance Search Boot Camp - Pete Newman. Found
1. The document outlines an online marketing "bootcamp" covering various performance marketing techniques like search engine advertising, social media advertising, and video advertising.
2. It discusses optimizing campaigns for brand keywords, negative keyword matching, utilizing sitelinks and appearance on multiple search engines.
3. Later sections cover issues like the rise of travel aggregator sites, success with product listing ads, and the transition to enhanced campaigns in search engine advertising.
4. Overall the bootcamp aims to help advertisers strengthen their digital marketing strategies and get the most from their performance advertising investments.
Glossy Forum: Age of E-Commerce | Optimove
The document discusses how to measure the success and effectiveness of customer retention marketing campaigns. It recommends:
1) Choosing the right key performance indicators (KPIs) to measure outcomes, such as purchase rate, average spend, that are relevant to campaign objectives.
2) Designing experiments with test and control groups, such as comparing customers who received an offer message to those who didn't, to attribute outcomes directly to the campaign.
3) Scaling approaches by designing multi-step communication streams with different messages over time, and measuring how they impact churn and customer activation rates compared to a control group. This allows assessing long-term impact on the customer base.
Harness Intelligence, Technology, Creativity & Quality to Acheive your Perfor...
The document discusses the future of performance marketing and affiliate marketing. It notes that affiliate marketing's market share is declining while other channels like display and search are growing. It advocates for an integrated approach across all performance marketing channels to optimize ROI and efficiency. The key is taking a customer-centric, needs-based approach and using technology and data to seamlessly integrate and optimize across channels. This comprehensive performance marketing approach is the future.
Measuring a deeper impact... and why ad measurement matters more than ever be...
The online advertising ecosystem has been built around an unsustainable preoccupation with clicks. Why is brand impact measurement so important and how do you do it in a scaleable cost effective way?
Customerize your Brand
The future of cross-channel marketing is one where marketers must develop an integrated ecosystem that delivers contextual, consistent communication across all channels. Enabling the delivery of these individualized communications to customers wherever, and whenever, customers expect it, is, by definition, Customerization. With a customerized ecosystem, brands are able to build, define, activate, and motivate their audiences across multiple channels. Attend this session to see how you can have a single view of your customers to start turning “big data” into actionable insights, which customerize your brand and deliver results to your business.
How to Grow Your Known Audience and Maximize Revenue
Publishers understand the importance of deepening the audience relationship and that data is key. But the elephant in the room is that more than 80% of your month-to-month audience is effectively unknown, with not enough data to derive anything actionable. This means that a lot of the hyped tech strategies today are essentially just squeezing more juice out of a fifth of your audience. We'll address the real problem for publishing: how to turn this huge unknown audience into a known audience, and how to graduate them into high LTV subscribers.
Media Buying Forum, Havas Media
This document discusses evaluating the effectiveness of performance marketing. It argues that digital attribution models do not reflect true causation and that baseline organic sales are the largest driver for mature brands. The document advocates using an integrated measurement approach that considers the full contribution of media across the customer journey, prioritizes incremental growth, and incorporates econometric modeling, attribution, and experimentation to refine performance marketing strategies.
Automating Mobile Success for the Holiday Season - MediaMath and Millennial M...
This document discusses best practices for automating mobile success for the 2014 holiday season. It notes that mobile usage, especially on smartphones and tablets, has greatly increased and now accounts for over half of retail time spent digitally. The document provides tips for marketers transitioning to programmatic mobile advertising, such as leveraging learnings from past mobile campaigns, taking a mobile-first approach in targeting and creative design, understanding different programmatic buying options, and aligning brands with target audiences' interests. It also emphasizes rethinking mobile marketing by focusing on unique targeting and functionality, offline attribution, and being multi-screen conscious.
"The Future of the Programmatic Forward Market" - Jeff Green, CEO of The Trad...
The Trade Desk's CEO Jeff Green shares the findings of the January 2014 Digiday State of the Industry Survey on the future of the programmatic forward market.
The New Lead Generation Model
The document discusses problems with traditional lead generation models, including poor quality lead data, lack of unified measurement across channels, and inability to track ROI beyond conversions. It then outlines a new lead generation model proposed by Convertr Media that involves three stages: 1) real-time validation of lead data quality, 2) unification of goals and measurement metrics across channels, and 3) closed-loop tracking of ROI by following leads through the sales process. The model is claimed to increase lead quality by 62% and save €2M in costs through invalid lead detection based on a case study with Fiat Chrysler Automobiles UK.
Paytime Shark Tank Presentation at The 2017 ROUNDTABLE
Paytime is a new platform that aims to provide a new way for readers to pay for quality journalism and a new standard for digital advertising. It seeks to test its model with readers pre-registering and inviting advertisers to learn about the platform. The goal is to launch an initial campaign and generate a new revenue stream for publishers within 10 weeks. Paytime believes its solution can deliver 10x more revenue for publishers compared to traditional advertising models by providing full-screen, full-length ads to readers in exchange for access to content. It aims to begin testing its concept with premium publishers and trade associations before seeking pre-series A funding in 2018 to implement the platform more widely.
Audiences Not Platforms 2.0
Cross platform planning in a connected world. The first news publisher centric cross platform planning tool.
Sponsored by Netbase: Go beyond social to find the voice of your consumer, Di...
This document discusses how understanding customer experience data from all sources can improve business outcomes. It notes that CEOs are prioritizing customer experience and that a good experience can increase revenue and satisfaction. However, collecting and analyzing customer data from across departments and channels is challenging due to data volume, variety and silos. The document outlines NetBase's platform that aggregates customer data from any source to provide a unified view. It shares success stories of companies that improved performance, sales and care using NetBase to better understand customer needs.
The Future of Automation, WTF Programmatic, December 2016
Automation is the technique of operating processes with minimal human intervention using electronic devices. As automation increases, mergers and acquisitions will help companies define common goals. The future of automation will see different user experiences optimized for various content consumption behaviors, generating customized content and site designs tailored for each user. Programmatic advertising strategies and private marketplaces will play a key role.
Digital Futures | What's New In Digital? | Q3 2016
An innovation briefing for marketers, discussing what's new in digital. If you're looking to get inspired by great campaigns that successfully harness new technology, these slides are for you.
What's hot (20)
Cultivate - Day 1 - 11:30 - "The Role of CRM in Data-Driven Advertising"
Cultivate - Day 1 - 11:30 - "The Role of CRM in Data-Driven Advertising"
Setting the Scene for Better Data Driven Marketing
Setting the Scene for Better Data Driven Marketing
Create - Day 2 - 15:30 - "Has There Been a Misunderstanding? Defining Content...
Create - Day 2 - 15:30 - "Has There Been a Misunderstanding? Defining Content...
The Performance Search Boot Camp - Pete Newman. Found
The Performance Search Boot Camp - Pete Newman. Found
Harness Intelligence, Technology, Creativity & Quality to Acheive your Perfor...
Harness Intelligence, Technology, Creativity & Quality to Acheive your Perfor...
Measuring a deeper impact... and why ad measurement matters more than ever be...
Measuring a deeper impact... and why ad measurement matters more than ever be...
How to Grow Your Known Audience and Maximize Revenue
How to Grow Your Known Audience and Maximize Revenue
Automating Mobile Success for the Holiday Season - MediaMath and Millennial M...
Automating Mobile Success for the Holiday Season - MediaMath and Millennial M...
"The Future of the Programmatic Forward Market" - Jeff Green, CEO of The Trad...
"The Future of the Programmatic Forward Market" - Jeff Green, CEO of The Trad...
Paytime Shark Tank Presentation at The 2017 ROUNDTABLE
Paytime Shark Tank Presentation at The 2017 ROUNDTABLE
Sponsored by Netbase: Go beyond social to find the voice of your consumer, Di...
Sponsored by Netbase: Go beyond social to find the voice of your consumer, Di...
The Future of Automation, WTF Programmatic, December 2016
The Future of Automation, WTF Programmatic, December 2016
Digital Futures | What's New In Digital? | Q3 2016
Digital Futures | What's New In Digital? | Q3 2016
Viewers also liked
Turning Clicks into Leads_Jon Ostler
Driving traffic is easy, but turning those clicks into valuable leads is an art and a science.
Take to Jon Ostler's Dome session to see how landing page CRO (conversion rate optimisation) can turbocharge your lead generation campaign through simple tweaks that will instantly boost your performance.
Ostler's session will also go into ways of eliminating fraudulent leads, insight on different types of traffic and the technologies that can do some of the hard work for you.
How Performance Marketing is Reinvigorating Publishing - Bosko Todorovic, tr...
As traditional publishers search for ways to offset ailing newsstand revenue, they are looking more thoroughly at online channels. Performance marketing has emerged as a real contender for publishing houses.
While the Daily Mail has been the most renowned title to start using performance marketing recently, Bosko will tell you about some of the other magazines that he and tracdelight have been working with, such as ELLE, Stylebook, INSTYLE, Glamour, Menshealth and COVER.
He will then be joined at the lectern by a representative from Axel Springer, who will share performance marketing experiences of their own.
Turning Insights into Actions: How Smarter Data Drives ROI - Pete Goodman, Co...
The ability to harness customer data may have put an intelligent twist on marketing as we know it, but how should brands make the most of the information on hand? Join Convertr’s Peter Goodman and Facebook's Hugh Durkin as they explain why marketing ROI revolves around greater real-time efficiencies, joining the dots and gaining the full customer lifetime value.
Peter will support his logic by drawing on trends in acquisition and lead generation marketing as well as real-life case studies from leading brands.
SAAL A - 14:45 - The Route to Success for Small, Innovative Businesses with D...
How can small businesses compete in the same arena as their industry leaders before they become integrated?
Well, the Googles, Facebooks and Amazons aren’t champions on every playing field, and it comes as little surprise to see companies like Wayblazer, Beluga and EVI doing better than the heavyweights within certain markets.
With reference to case studies in advertising, travel, cloud computing and more, zanox AG’s Dr Ralf Belusa will look at the influence of agile working in small enterprises as he outlines five strategies aimed at maximising business traction, and giving the giants something to worry about.
SAAL C - 10:15 - How to Get Retargeting Right in 2015 with Shane Murphy, Adroll
2015 is a massive year for retargeting. As 64% of marketers look to increase their budgets in this area, the pressure will be on investors and tech providers to ‘get it right’ on a number of fronts.
Here to lay down lessons on attribution, mobile and the involvement of social media, AdRoll’s Shane Murphy will bring together a wealth of insight from his own company to explain what needs to be done to ensure retargeting’s momentum is sustained.
Certain perceptions of the method will also be addressed, as Murphy explains why retargeting is so much more than its ‘bottom-of-the-funnel’ status would hint.
SAAL A - 09:00 - The Intersection of Search and Social with Karl Knights, Ken...
How consumers research and buy online is now incredibly complex, especially when it comes to the interactions between paid search and social advertising.
While it may not be easy, bridging the gap between the two channels can benefit both marketers and consumers, delivering highly targeted ads and messages to drive engagement, sales and ROI.
Regardless of whether marketers coordinate their search and social activity, consumers will be affected by the two channels in some way. Join Kenshoo's director for global strategic accounts, Karl Knights, in a session which asks if marketers could be working against themselves with mixed messaging.
Performance Marketing in a New World of Legislation and Consumer Power_Helen ...
Over the past 20 years we’ve enjoyed a relatively easy ride in performance marketing, but there is an impending black cloud in the distance.
Ad blocking is currently used by 22% of Britain's connected population, new rules for data protection look set to radically change how businesses handle consumer information, while questions are being asked around disclosure of commercial relationships, with some of the 'next wave' of affiliates - bloggers and content sites - in the line of fire.
Best practice is entering a new phase of importance within the performance space and affilinet's Helen Southgate will be highlighting the most important actions for advertisers and publishers.
Her solo presentation will lay out the key points to bear in mind ahead of what promises to be an interesting next five years.
Getting Social Publishers to Work for You_Chris Brown & Laura Middleton
Extending a publisher base is a key component in any successful affiliate programme, but the big questions after two decades of performance marketing centre around where the new publisher types are and how we work with them. Outside of retargeting and tech partners, another emerging affiliate is the social publisher.
A session hosted by Chris Brown of Clockwork Affiliates will delve into how social publishers work via the affiliate channel, the ways in which their traffic is generated, along with practical ideas and examples of how to build this method of promotion into your channel and brand strategy.
Chris will be joined by Laura Middleton of social publisher The Office Rocks - on hand to answer queries about working with people like herself - as the pair unveil the power of reaching audiences on platforms like Facebook, while providing another way for affiliates themselves to diversify their businesses.
BESI MARKETING SOLUTIONS
BESI Marketing Solutions is a digital and internet marketing firm offering SMS, email, voice, and social media marketing solutions. It was founded in 2010 and currently has 16 employees. It offers products and custom solutions for lead generation, SMS marketing, email marketing, SEO/SEM, and more. BESI prides itself on its high client retention rate and focuses on continuous improvement based on client feedback.
How to Kick-Start an Existing Affiliate Programme - Anna Checa, Affiliate Mar...
The document discusses best practices for kick-starting an existing affiliate programme, including getting to know the programme's objectives and competitors, analyzing metrics like conversion rates and unsubscriptions, motivating affiliates through incentives, and continually improving through testing new ideas. Key points are focusing on personalization, balancing top, mid, and long-tail affiliates, and building relationships through communication and listening to feedback. The overall aim is to increase brand awareness, drive more revenue and sales through the affiliate channel.
How to Embrace 2014's All-new Marketing Channels - Dan Cohen, Tradedoubler & ...
As the Performance Industry matures, we see the number of new channels to reach consumers grow – but how do we take advantage of it? The session will explore some of the new channels in 2014 as well as how a new entrant can get their voice heard within networks, agencies and direct client relationships. The session will focus on Tradedoubler’s findings from their UK network as well as hearing from LUX FIX, a new entrant in 2014 and resident of The Zoo Project – Tradedoubler’s incubator that helps publishers enter the Performance Market.
Create - Day 1 - 11:55 - "The Big Search Opportunity You Don’t Even Realise Y...
Search and social are making a rapid shift towards using personalised data and structured mark-up to serve content, leaving the world of third-party, organic results behind.
As a consequence, some brands are lagging behind and failing to leverage the whole new world of traffic-earning opportunities that exist.
Pete's presentation runs through the latest structured data trends, with lessons on using mark-up, plug-ins and code to increase earnt traffic and click-through rates from from search and social - two of the fastest-growing marketing channels around.
Succeeding at International Expansion
A key trend for many delegates is on international expansion, but where do you begin?
Planning a roll-out strategy for your country expansion, timelining and prioritising country launches and understanding the part channels like search play are crucial to success.
Designed with retailers, publishers and agencies in mind, questions from the floor on all aspects of expanding internationally will be welcomed, plus you’ll hear the big mistakes and lessons learnt from our topic-qualified panelists.
Using Influencers to Supercharge your Business_Ambrose Cooke
Influencer marketing has often been seen as a tool used solely for brand advertising, but it can, in the right hands and with the right approach, drive highly measurable results.
Tim Armoo of influencer marketing network Fanbytes will be taking PMI's audience on a journey through how big companies including GoPro and Disney are using the likes of Ronaldinho in a direct-response manner, similar to aspects of lead generation and biddable media.
The session will also impart wisdom on incentivising this emerging publisher segment without resorting to cash rewards, along with tips for crafting a successful influencer marketing effort.
Capture - Day 1 - KEYNOTE - "The Rise of the Humans: How to Outsmart the Digi...
The rapid growth of connected devices has brought huge advantages for people across the globe. However, it seems the same technology has also disconnected us from reality.
We are drowning in a digital deluge where information and devices vie for our attention to the point where they are beginning to remove us from the real world. Business leaders, meanwhile, worry about missing the next big tech trend and fail to realise the true potential of the data in front of them.
On hand to shed light on life in a connected world, Dave Coplin, Microsoft’s chief envisioning officer, will explore how the rapidly rising volume of information is affecting all aspects of our lives as individuals, as consumers and customers, as workers, and in business.
In a must-see for all PMI: London attendees, Dave will look at the problems we face at present, the mistakes and assumptions we make and how we should be using technology to reimagine how we live, work and do business.
Flipping Facebook & Content Discovery Traffic to CPA_Guillaume Rigal
The tightly targeted nature of Facebook advertising and content discovery - present on sites like Instagram - has opened up a significant opportunity to use the platforms for converting traffic on a CPA or CPI.
Join Guillaume Rigal, CMO of Effinity, as he uncovers some of the strategies being employed by publishers and lays out ways that you can get in on the action.
Lessons in Link-Building and Good SEO - Christoph Cemper, Link Research Tools
Just one Google penalty is enough to destroy years of progress in building a website and making sure it stays in line with the search engine’s rather unforgiving algorithm. Negative SEO is not something agencies, affiliates or any website manager can afford to entertain, but help is on the way.
Join Link Research Tools’ CEO Christoph C. Cemper for an all-encompassing lesson on the art of intelligent site building. His presentation will delve deep into SEO-boosting tactics while exposing some of the dos and don’ts of search optimisation. Those pencils will have to be sharpened as Christoph displays the key learnings from 1000s of recovered websites, garnered over ten years of successful link-building.
Opening Your Data for the Next Generation of Searchers_Pete Campbell
A pivitol switch in technical SEO over the next few years will see the emphasis shift from making recommendations on website performance and onto the strategy for open data. If APIs and artificial intelligence are coming across as foreign language, chances are you may be missing out on some vital sources of traffic.
Geared to that very audience, search expert and Kaizen MD Pete Campbell will explain how brands and publishers can use their in-house data to secure organic visibility across a wide range of apps, platforms and devices.
Pete's teachings will extend to pointers for being visible on Siri and Google's 'answers', with both being touted for a larger role in helping users find what they're after.
Segmenting Users with Content and Behavioural Sequencing - Andy Miller, Blueg...
No consumer is identical in the way they interact with a website, but some share traits that are perfect for behavioural sequencing where you can analyse and segment users depending on how they use your site.
This introductory-level talk will help you understand the influence content has on your site ranking and how users exposed to the content compare to those that have not come into contact with it.
You will learn how to use Google Analytics to pull behavioural sequencing data from your site to better influence the user journey.
Create - Day 1 - 17:00 - "Affiliates Are the Lifeblood of the Industry - Why ...
With the 2015 IAB Online Performance Marketing study reporting an increase in reliance on reward-based activity, a decline in the share of revenue from content affiliates and no increase in the number of active affiliates, it seems the UK has a number of publisher-related challenges at its doorstep.
Networks and agencies are talking big about the growth and reach of the long tail but stats are questioning not only the validity of these claims but also whether the long tail of publishers will ever succeed.
In what is expected to be a controversial yet thought-provoking session, Helen Southgate will give insight into clients that have managed to succeed and grow through the long tail whilst exploring a range of relevant strategies, tools, payment and recruitment techniques to help attendees do the same.
With an eye on the future, Helen will also aim to provide an honest assessment of whether affiliate marketing can evolve and progress on its way to building a future in the long tail.
Viewers also liked (20)
How Performance Marketing is Reinvigorating Publishing - Bosko Todorovic, tr...
How Performance Marketing is Reinvigorating Publishing - Bosko Todorovic, tr...
Turning Insights into Actions: How Smarter Data Drives ROI - Pete Goodman, Co...
Turning Insights into Actions: How Smarter Data Drives ROI - Pete Goodman, Co...
SAAL A - 14:45 - The Route to Success for Small, Innovative Businesses with D...
SAAL A - 14:45 - The Route to Success for Small, Innovative Businesses with D...
SAAL C - 10:15 - How to Get Retargeting Right in 2015 with Shane Murphy, Adroll
SAAL C - 10:15 - How to Get Retargeting Right in 2015 with Shane Murphy, Adroll
SAAL A - 09:00 - The Intersection of Search and Social with Karl Knights, Ken...
SAAL A - 09:00 - The Intersection of Search and Social with Karl Knights, Ken...
Performance Marketing in a New World of Legislation and Consumer Power_Helen ...
Performance Marketing in a New World of Legislation and Consumer Power_Helen ...
Getting Social Publishers to Work for You_Chris Brown & Laura Middleton
Getting Social Publishers to Work for You_Chris Brown & Laura Middleton
How to Kick-Start an Existing Affiliate Programme - Anna Checa, Affiliate Mar...
How to Kick-Start an Existing Affiliate Programme - Anna Checa, Affiliate Mar...
How to Embrace 2014's All-new Marketing Channels - Dan Cohen, Tradedoubler & ...
How to Embrace 2014's All-new Marketing Channels - Dan Cohen, Tradedoubler & ...
Create - Day 1 - 11:55 - "The Big Search Opportunity You Don’t Even Realise Y...
Create - Day 1 - 11:55 - "The Big Search Opportunity You Don’t Even Realise Y...
Using Influencers to Supercharge your Business_Ambrose Cooke
Using Influencers to Supercharge your Business_Ambrose Cooke
Capture - Day 1 - KEYNOTE - "The Rise of the Humans: How to Outsmart the Digi...
Capture - Day 1 - KEYNOTE - "The Rise of the Humans: How to Outsmart the Digi...
Flipping Facebook & Content Discovery Traffic to CPA_Guillaume Rigal
Flipping Facebook & Content Discovery Traffic to CPA_Guillaume Rigal
Lessons in Link-Building and Good SEO - Christoph Cemper, Link Research Tools
Lessons in Link-Building and Good SEO - Christoph Cemper, Link Research Tools
Opening Your Data for the Next Generation of Searchers_Pete Campbell
Opening Your Data for the Next Generation of Searchers_Pete Campbell
Segmenting Users with Content and Behavioural Sequencing - Andy Miller, Blueg...
Segmenting Users with Content and Behavioural Sequencing - Andy Miller, Blueg...
Create - Day 1 - 17:00 - "Affiliates Are the Lifeblood of the Industry - Why ...
Create - Day 1 - 17:00 - "Affiliates Are the Lifeblood of the Industry - Why ...
Similar to Capture - Day 1 - 12:30 "What is the Future of Programmatic?" with Ve Interactive
Technorati & Digiday - Programmatic Report Card: Buy and sell sides score the...
We grade everything these days: restaurants, hotels, even attractiveness (Thanks, Tinder!). We regularly pass out awards to the top publishers, agencies and brands and shine a harsh light on the underperformers with aplomb. So why has it taken us so long to grade our programmatic partners, the players keeping our robust, automated transactions running day-in, day-out?
Over 600 professionals on both sides of the buy/sell divide had the chance to grade their partners across a number of areas – open markets, PMP and advance bidding/header bidding.
You’ll learn:
- How publishers and buyers grade their programmatic partners. What are the problem areas and what opportunities are there for improvement.
- How publishers and buyers view the effectiveness of private marketplaces. How do they each score their experiences and what strategies are working best·
- Why advance bidding/header bidding is emerging as a growing trend. What are the challenges and upside potential for publishers.
How a PMP Actually Works, WTF Programmatic, December 2016
A private marketplace (PMP) allows select buyers to bid on a publisher's premium inventory in a real-time bidding auction prior to lower tiered open exchanges. PMPs provide contextual targeting, data, custom deal terms, and prioritization of ads. They ensure quality by maintaining a gated environment for advertisers. Research shows ads on premium publishers drive 67% higher brand lift, as the contextual environment and association with the publisher brand create a "halo effect" that positively changes how consumers think and feel about brands. To work well with publishers programmatically through PMPs requires transparency, understanding each partner's contributions, flexibility, and expecting a partnership rather than a one-sided relationship.
Relevance As A Growth Driver
The document discusses challenges currently facing the advertising industry. Consumers now have more choices for content and devices, while publishers face more competition for consumers' limited attention. Marketers face pressure to justify ad spending and improve brand safety. There is a need to reinvent operational infrastructure to better connect with today's consumers across fragmented media landscapes. Both marketers and agencies agree that current media metrics do not accurately measure investments, and that improved targeting, audience-focused solutions, and unified cross-platform measurement are needed to address issues and enhance outcomes.
TMK.edu Programmatic: September 2016
Presented by Rohit Bagalkot: September 29, 2016
Everyone says programmatic is the future of media buying. But what exactly is it? How does programmatic work? And what do things like DSP and DMP mean? This class will go through the basics of programmatic buying, specifically a brief history of how programmatic came to be, the flow of programmatic, its components, and some behind-the-scenes look at how it is optimized.
Why Publishers Need to Think Like Marketers
Originally presented at HubSpot's 2015 Inbound Publishers Summit by Seth Nichols.
There’s a fundamental shift in publishing that’s occurring right now. Publishers are still thinking in terms of reach and brand strength, but advertisers are measuring leads generated and revenue. Seth makes the case for why (and how) publishers need to think like marketers to survive and thrive.
7 Deadly Sins of Programmatic | Gil Snir, Benchmarketing | GC Brisbane 2016
Presentation by: Gil Snir, CMO, Benchmarketing
Companies have adopted the digital fundamentals, but what’s next? How do we unlock the latest and greatest when it comes to digital technologies, programmatic ad platforms and taking marketing to the next level?
Game Changers is a half-day event dedicated to innovations across data, digital and programmatic marketing, brought to you by Benchmarketing.
Visit www.benchmarketing.com.au for more info.
How to Measure and Optimize Your Multi-Channel Strategy
Marketers today are being held accountable for their contribution to revenue. But with so many channels, so many content pieces, and long sales cycles...how do you keep track of it all? How do you pull in analytics for offline channels? How do you know what content and what channels are working? How do you optimize that mix so that you end up with the best possible results?
Learn best practices from BrightFunnel VP of Marketing, Dayna Rothman!
Driving Middle Funnel with Consideration: How to take Advantage of the Newest...
The document outlines an agenda for a two-day commerce summit. Day 1 focuses on retail and includes sessions on bottom of funnel conversion, finding the new top of funnel through various media channels, and driving middle funnel consideration through shoppable and display advertising. Day 2 focuses on Amazon and includes sessions on strategies for 2023, omnichannel display and video on Amazon, and driving external traffic to Amazon. The summit aims to provide strategies and insights for retail and commerce success across the entire customer journey.
PPC Myth Busting
In our latest digital marketing event, digital advertising was the topic of the day and our PPC expert Ruth Cowan shared some PPC insights including 5 myths and why you shouldn't believe them.
Service Marketing
This document provides an overview and table of contents for the book "Services Marketing: People, Technology, Strategy" by Jochen Wirtz and Christopher Lovelock. The book is published by World Scientific Publishing Co. and covers topics such as understanding service consumers and markets, applying the marketing mix to services, managing the customer interface, developing customer relationships, and striving for service excellence. The document lists the book's six parts and fifteen chapters, as well as additional sections on the authors, case study contributors, preface, and acknowledgements.
programmatic advertising.ppt
The document provides an overview of programmatic advertising, including:
1) It defines programmatic advertising as the automation of advertising transactions using machine learning and both biddable and non-biddable inventory.
2) It explains the real-time bidding process that occurs in a fraction of a second when a visitor views a webpage.
3) It discusses the benefits and challenges of programmatic advertising for advertisers, including better targeting but also potential issues like fraud and non-viewable ads.
Replace attribution myths with optimal allocation
Does your organization get stuck with attribution and marketing mix modeling? This presentation shows you how companies use both consumer-level and aggregate data to optimize their media allocation with double-digit performance gains. The cases include an online retailer and L'Occitane's multi-channel and multinational optimization of customer segment targeting, which got the 2018 MSI/Informs Practice Prize Award. I also offer a conceptual and modeling framework to your company
Measurement module 100704
The document discusses best practices for auditing agency performance, including evaluating integrated online and offline media. It provides tips on interpreting media plans and reports, such as ensuring the creative strategy is justified and optimized over time. Creative testing methodologies and how to attribute success across channels are also covered.
Optimising your rtb infrastructure sammy austin - follow up
Sammy Austin, Performance Media Manager, moneysupermarket.com ad:tech London 2013 Real Time Summit presentation on optimising RTB in a brand environment.
presentation_Differentiation_Workshop_Kunal
1) The document discusses differentiating business consulting offerings by focusing on deep domain expertise, innovative tools and methodologies, and strong client relationships.
2) It examines the value of differentiation for clients, consultants, and sales teams through benefits like repeat business, operational cost reductions, and minimized pursuit losses.
3) Potential impediments to differentiation include the costs of change, developing expertise, and adopting new frameworks. The document proposes overcoming these by leveraging existing capabilities and prioritizing minimal changes.
Pricing Strategy: How To Win With Subscription Pricing Models
http://bit.ly/PricingStrategySlide This presentation is focused on your pricing strategy and how to drive massive revenue growth. Zuora and our partner Simon-Kucher do lot of events together – pricing is always one of the most popular topics, because it’s such an important strategic lever. Pricing is even more important for subscription businesses – We’ll discuss why. We’re fortunate to work with a lot different types of subscription businesses and we learn about their subscription journeys – this is the content that we want to share with you. http://bit.ly/PricingStrategySlide
Finding the right IMC channels
This document discusses identifying the right integrated marketing communication channels. It analyzes the current situation of print media, television, radio, mobile and social media channels. It notes that while print media accounts for 40% of spending, radio is becoming irrelevant, television and mobile have shortcomings, and social media is most commonly used but has security issues. The insights discuss viewing marketing from the customer and marketer perspectives. The discussion covers various best practices and factors to consider for campaign design. The solution proposes a new online marketing model called "GITModel" to help select the right channels. The conclusion advocates for smart, integrated marketing that respects consumers across multiple channels.
Buying and Selling Marketing Platforms
In this meetup, you will learn:
1- Why adopt a marketing platform
2- Things to look for when buying a platform
3- How to package the technology and complement the service
4- Upselling tactics to increase your customer lifetime value (CLV)
+ Bonus: Sample selling agreements, proposals, onboarding framework and more, to help you start selling marketing plans and services right away
'Native Opportunities Why Avid Collective Launched a Native Content' at Mumbr...
Avid launched a native content network to address issues with the native content advertising model. Native content is effective but resource-intensive for advertisers and publishers, making it difficult to scale. Avid aims to shift advertising spend towards native content by aggregating publishers, standardizing processes, and utilizing data and technology to streamline campaign management and increase access. This allows advertisers to reach larger audiences more efficiently across multiple publishers. It also provides publishers with new revenue opportunities through high-margin, well-managed campaigns facilitated through Avid's platform.
Measuring the effectiveness of online advertising
This document discusses measuring the effectiveness of online advertising. It outlines seven key approaches: defining online communications strategies; measuring impact on branding objectives; measuring impact on offline sales; measuring media mix effectiveness; analyzing impact on browsing behavior; assessing impact of targeting; and measuring impact of advertising formats. The document provides background on how new internet usage and evolving formats/targeting are driving online advertising growth and the need for effective measurement.
Similar to Capture - Day 1 - 12:30 "What is the Future of Programmatic?" with Ve Interactive (20)
Technorati & Digiday - Programmatic Report Card: Buy and sell sides score the...
Technorati & Digiday - Programmatic Report Card: Buy and sell sides score the...
How a PMP Actually Works, WTF Programmatic, December 2016
How a PMP Actually Works, WTF Programmatic, December 2016
7 Deadly Sins of Programmatic | Gil Snir, Benchmarketing | GC Brisbane 2016
7 Deadly Sins of Programmatic | Gil Snir, Benchmarketing | GC Brisbane 2016
How to Measure and Optimize Your Multi-Channel Strategy
How to Measure and Optimize Your Multi-Channel Strategy
Driving Middle Funnel with Consideration: How to take Advantage of the Newest...
Driving Middle Funnel with Consideration: How to take Advantage of the Newest...
Optimising your rtb infrastructure sammy austin - follow up
Optimising your rtb infrastructure sammy austin - follow up
Pricing Strategy: How To Win With Subscription Pricing Models
Pricing Strategy: How To Win With Subscription Pricing Models
'Native Opportunities Why Avid Collective Launched a Native Content' at Mumbr...
'Native Opportunities Why Avid Collective Launched a Native Content' at Mumbr...
More from PerformanceIN
You Are The Creative Agency
Tribe is a platform that allows brands to source user-generated content from everyday influencers to use in their marketing campaigns. It has two types of campaigns - influencer campaigns where influencers submit content based on a brand's brief, and content campaigns where the brand directly engages influencers to generate content. Tribe uses algorithms and monitoring to ensure the integrity and safety of the influencer content used by brands on the platform. It has helped brands in industries like travel, food, and health achieve marketing goals like increased sales and engagement.
How to Drive Sales Through Influencer Marketing
Influencer marketing has already proven itself as a successful channel for brand awareness and brands are clamouring to access influencers' trusted, authentic audiences. But for most brands the ultimate goal is to drive sales. Whether you're looking to work with Instagrammers and vloggers to amplify an existing e-commerce campaign or seeking features to support key points in your sales calendar, Mumsnet's Head of Influencer Marketing will be sharing their tried and tested formula to ensure ROI and successfully drive sales via influencer marketing.
*****
As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
How to Achieve Great Campaign Results by Correctly Leveraging Programmatic Te...
James Diba, Client Partner of The Programmatic Advisory will discuss some of the techniques brands and buyers can use to drive high-performing campaigns with programmatic technologies. He'll delve into how to leverage DMPs, DSPs and dynamic creative successfully to generate better returns on investment.
*****
As presented at PI LIVE 2018 - Europe's premier Performance Marketing Conference - https://performancein.live
Get Rid of Short-Term Thinking, Leverage Influencers, And Position Your Brand...
Influencer Marketing is a strategy of principles rather than tactics, and when properly employed yields incredible ROI. These principles are simple yet critical for long-term success:
1: Weave influencer marketing into your overall brand strategy 2: Determine your metrics and mark your milestones 3: Know who you are leveraging and what you can expect 4: Relationships are Aladdin's Lamp 5: Strive for a solid value exchange.
*****
As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
Executing a Data-Driven Approach to Influencer Marketing
Like every other marketing channel, Influencer Marketing strategy should be driven by data and ROI metrics, however, we find that this is often not the case. As the influencer marketing space has matured, data has become available to marketers and there are tools and expertise available to develop data-driven strategies and insights both before engaging an influencer and to measure the success of campaigns.
Danielle will lay out the benefits of a data-driven approach to influencer marketing, provide a framework for structuring a campaign and selecting the right influencers based on their audience and provide tips on optimizing campaigns.
*****
As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
Brand Accountability: Tapping into the Conscious Consumer
Brand accountability, diversity, social awareness and responsibility are no longer trends, they are minimum requirements for brands. According to a report by Fuse, 85% of Gen Z believe companies have an obligation to help solve social problems. So, how do you show audiences you’re a brand with a conscience? We’ll take a look at recent influencer campaigns by La Mer and River Island to learn how they’ve tapped into hyper-engaged audiences from a variety of backgrounds, ethnicities, and values, whilst inviting the consumer to be part of the movement.
*****
As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
Adidas' Blueprint for the Future of Affiliate Marketing
Adidas will host a joint session with Partnerize in which they will take the audience through their affiliate strategy, focusing on why and how they decided to incorporate offline vouchers and offers into their traditional affiliate programme. The session will also look at how adidas have created their blueprint to help shape and create a competitive advantage via an innovative and holistic approach to affiliate marketing and partnerships.
*****
As presented at PI LIVE 2018 - Europe's premier Performance Marketing Conference - https://performancein.live
#Bad: Influencer Fraud
Influencer marketing is here to stay, entire industries are getting transformed and companies are built from scratch on social media alone. However, as companies invest more they expect more, including assurances that impressions and engagements are real. The follower count is frequently used to calculate rewards, but this is a crude metric to assess the output of an Instagram influencer campaign. Solberg Audunsson, CEO of Takumi, breaks down what is behind the follower count, how to think about and tackle fraud and what tools are available to advertisers today to reduce waste at various points in the pipeline.
****
As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
Solving the $500 Million Influencer Fraud Problem
The rush to cash in on the promise of influencer marketing created a mounting problem of fraudulent activities and fake followers by so-called influencers. It now needs the industry's full focus to be solved. InfluencerDB CEO Robert Levenhagen speaks about how we got to this challenging situation and how the industry - and especially brands - can address the issue when working with influencers.
***
As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
****
Scale, Adapt and Scale Again - Growth Hacking Your Performance Campaign
1) The company's mission is to build the world's most effective customer generation platform through smarter customer generation.
2) They have four core strengths - return on investment through a pay per lead model, large scale of 660,000 leads per month in 120 countries, marketing expertise with 250 staff, and a data driven approach using client feedback and algorithms.
3) As teams grow in size, complexity can decrease output due to relational loss, increased coordination costs from more connections that need to be made, and lower motivation from feeling like part of a crowd. Rapid testing, adapting processes, and providing tools to improve processes are keys to continuing to scale effectively.
Influencer Marketing Without the Proper Checks & Transparency will Not Work.
Hear from Alex Frolov the CEO of HypeAuditor as he takes you all on a journey of how AI can be used to audit Instagram influencers.
For influencer marketing to work it has to be transparent, authentic and compliant. Join this session to learn from examples how HypeAuditor audits Instagram influencers in a quick, easy & efficient way.
*****
As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
How to Build an Organic Influencer Marketing Programme
Influencer Marketing is most often talked about in the context of paying influencers to promote a brand or product, usually on Instagram. But influencers come in a variety of shapes and sizes and brands can work with influencers in wide variety of ways beyond paid promotion. In his talk, Alistair will be foucsing on how to build an organic influencer programme from objective-setting, through to influencer identification, outreach and evaluation and how to employ elements of content marketing and employee advocacy in your strategy
*****
As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
How to Build a World-Class High-Performance Culture
This document discusses how to build a high-performance culture. It defines culture as a company's operating system that guides how employees make decisions. It outlines five qualities of a great culture: vision, values, goals, consistency, and clarity. It emphasizes treating employees with respect and honesty, clearly communicating expectations, providing feedback, and investing in high-potential employees who share the company's values. Hiring the right people, establishing consistent processes, and creating a culture of accountability and growth are presented as keys to developing a high-performance culture.
CRO is Dead: Mapping the future with Customer Journey Optimisation
This document discusses how conversion rate optimization (CRO) is being replaced by customer journey optimization (CJO). It provides a 5-step plan to implement CJO, which includes mapping customer journeys, scoring interactions, identifying key "moments of truth", and optimizing those moments. An example of optimizing a customer's journey on an e-commerce site is shown. The key takeaways are that better customer journeys will lead to more conversions, and the 5-step plan can help companies map and prioritize touchpoints to improve journeys.
Context Is Everything
Whether you’re a publisher or advertiser, the right context makes all the difference to how users interact with your messages.
Discover the effect context has on our brain, consumer behaviour and conversion rates. We’ll present fresh evidence from the fields of neuroscience, behavioural psychology and linguistics.
Learn how you can create environments to enable context to work in your favour, and increase engagement.
As presented at PI LIVE 2018 - Europe's premier Performance Marketing Conference - https://performancein.live
14 Landing Page Tips to Action Today to Make More Money
The Landing Page Guys run through unique conversion tips that you can implement to increase success on your conversion funnels. They will breakdown the most crucial elements of a landing page and most importantly show you some actionable takeaways to improve your conversions. Having built over 3000+ landing pages they know what converts and will be sharing their inside secrets and tips with you live on stage.
As presented at PI LIVE 2018 - Europe's premier Performance Marketing Conference - https://performancein.live
Brands with Pride - Influencer Marketing
Pulsar will show which brands are sharing their love this year. A data visualisation of brands launching #PRIDE products this summer, with Glossybox and boohoo. Find out how to launch your campaign with social influence.
As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
AI - It's Not All Hype - Google Shopping
Artificial intelligence technologies like machine learning, deep learning, virtual assistants, and conversational interfaces are surrounded by a lot of hype. The Gartner Hype Cycle is used to evaluate emerging technologies on a curve from inflated expectations to maturity. Real-world examples of AI include uses in marketing like Google ads, ecommerce like product recommendations, and logistics optimization. The future of AI will be shaped by factors like data availability and privacy concerns as well as each country's policies around developing and applying new AI technologies.
Performance Marketing Awards Webinar Slides 07/12/16
These slides are taken from the Performance Marketing Awards webinar held on 07.12.16, covering key dates and deadlines, entry tips, common mistakes to avoid, the new categories are explained in more detail as well as changes to entry processes for awards such as Industry Choice of Partner.
More Addictive than Crack - What Drug Peddling can Teach you about Lead Gen_O...
Buyers and sellers; customers and users? Pure product diluted by being cut too many times, kingpins making serious money, foot soldiers getting by... Lead generation is a serious business, while the similarities with some of the dealings on shows like 'The Wire' are uncanny.
Beyond the numbers there are people - contacts to be made - but only if you can find them.
As managing director of RS Data Tech, Owen Roberts has learned that to play ball in the lead generation space, you need to be quick with numbers and well-versed in the art of the acronym. This session will cover the metrics that make the difference between winning and losing at lead generation, and the value of analytics in gaining trust.
Owen will cover off where the power lies, the key players and how you become part of their circle.
More from PerformanceIN (20)
How to Achieve Great Campaign Results by Correctly Leveraging Programmatic Te...
How to Achieve Great Campaign Results by Correctly Leveraging Programmatic Te...
Get Rid of Short-Term Thinking, Leverage Influencers, And Position Your Brand...
Get Rid of Short-Term Thinking, Leverage Influencers, And Position Your Brand...
Executing a Data-Driven Approach to Influencer Marketing
Executing a Data-Driven Approach to Influencer Marketing
Brand Accountability: Tapping into the Conscious Consumer
Brand Accountability: Tapping into the Conscious Consumer
Adidas' Blueprint for the Future of Affiliate Marketing
Adidas' Blueprint for the Future of Affiliate Marketing
Scale, Adapt and Scale Again - Growth Hacking Your Performance Campaign
Scale, Adapt and Scale Again - Growth Hacking Your Performance Campaign
Influencer Marketing Without the Proper Checks & Transparency will Not Work.
Influencer Marketing Without the Proper Checks & Transparency will Not Work.
How to Build an Organic Influencer Marketing Programme
How to Build an Organic Influencer Marketing Programme
How to Build a World-Class High-Performance Culture
How to Build a World-Class High-Performance Culture
CRO is Dead: Mapping the future with Customer Journey Optimisation
CRO is Dead: Mapping the future with Customer Journey Optimisation
14 Landing Page Tips to Action Today to Make More Money
14 Landing Page Tips to Action Today to Make More Money
Performance Marketing Awards Webinar Slides 07/12/16
Performance Marketing Awards Webinar Slides 07/12/16
More Addictive than Crack - What Drug Peddling can Teach you about Lead Gen_O...
More Addictive than Crack - What Drug Peddling can Teach you about Lead Gen_O...
Recently uploaded
Pro-competitive Industrial Policy – OECD – June 2024 OECD discussion
Pro-competitive Industrial Policy – OECD – June 2024 OECD discussionOECD Directorate for Financial and Enterprise Affairs
This presentation by OECD, OECD Secretariat, was made during the discussion “Pro-competitive Industrial Policy” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/pcip.
This presentation was uploaded with the author’s consent.
The Intersection between Competition and Data Privacy – CAPEL – June 2024 OEC...
The Intersection between Competition and Data Privacy – CAPEL – June 2024 OEC...OECD Directorate for Financial and Enterprise Affairs
This presentation by Tim Capel, Director of the UK Information Commissioner’s Office Legal Service, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
This presentation was uploaded with the author’s consent.
Artificial Intelligence, Data and Competition – LIM – June 2024 OECD discussion
Artificial Intelligence, Data and Competition – LIM – June 2024 OECD discussionOECD Directorate for Financial and Enterprise Affairs
This presentation by Yong Lim, Professor of Economic Law at Seoul National University School of Law, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
Using-Presentation-Software-to-the-Fullf.pptx
Slides on 7 Commonly Used Presentation Softwares; thier usage and features.
The Intersection between Competition and Data Privacy – OECD – June 2024 OECD...
The Intersection between Competition and Data Privacy – OECD – June 2024 OECD...OECD Directorate for Financial and Enterprise Affairs
This presentation by OECD, OECD Secretariat, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
This presentation was uploaded with the author’s consent.
Artificial Intelligence, Data and Competition – OECD – June 2024 OECD discussion
Artificial Intelligence, Data and Competition – OECD – June 2024 OECD discussionOECD Directorate for Financial and Enterprise Affairs
This presentation by OECD, OECD Secretariat, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
Carrer goals.pptx and their importance in real life
Career goals serve as a roadmap for individuals, guiding them toward achieving long-term professional aspirations and personal fulfillment. Establishing clear career goals enables professionals to focus their efforts on developing specific skills, gaining relevant experience, and making strategic decisions that align with their desired career trajectory. By setting both short-term and long-term objectives, individuals can systematically track their progress, make necessary adjustments, and stay motivated. Short-term goals often include acquiring new qualifications, mastering particular competencies, or securing a specific role, while long-term goals might encompass reaching executive positions, becoming industry experts, or launching entrepreneurial ventures.
Moreover, having well-defined career goals fosters a sense of purpose and direction, enhancing job satisfaction and overall productivity. It encourages continuous learning and adaptation, as professionals remain attuned to industry trends and evolving job market demands. Career goals also facilitate better time management and resource allocation, as individuals prioritize tasks and opportunities that advance their professional growth. In addition, articulating career goals can aid in networking and mentorship, as it allows individuals to communicate their aspirations clearly to potential mentors, colleagues, and employers, thereby opening doors to valuable guidance and support. Ultimately, career goals are integral to personal and professional development, driving individuals toward sustained success and fulfillment in their chosen fields.
The Intersection between Competition and Data Privacy – KEMP – June 2024 OECD...
The Intersection between Competition and Data Privacy – KEMP – June 2024 OECD...OECD Directorate for Financial and Enterprise Affairs
This presentation by Katharine Kemp, Associate Professor at the Faculty of Law & Justice at UNSW Sydney, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
This presentation was uploaded with the author’s consent.
Competition and Regulation in Professions and Occupations – OECD – June 2024 ...
Competition and Regulation in Professions and Occupations – OECD – June 2024 ...OECD Directorate for Financial and Enterprise Affairs
This presentation by OECD, OECD Secretariat, was made during the discussion “Competition and Regulation in Professions and Occupations” held at the 77th meeting of the OECD Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found at oe.cd/crps.
This presentation was uploaded with the author’s consent.
Pro-competitive Industrial Policy – LANE – June 2024 OECD discussion
Pro-competitive Industrial Policy – LANE – June 2024 OECD discussionOECD Directorate for Financial and Enterprise Affairs
This presentation by Nathaniel Lane, Associate Professor in Economics at Oxford University, was made during the discussion “Pro-competitive Industrial Policy” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/pcip.
This presentation was uploaded with the author’s consent.
Competition and Regulation in Professions and Occupations – ROBSON – June 202...
Competition and Regulation in Professions and Occupations – ROBSON – June 202...OECD Directorate for Financial and Enterprise Affairs
This presentation by Professor Alex Robson, Deputy Chair of Australia’s Productivity Commission, was made during the discussion “Competition and Regulation in Professions and Occupations” held at the 77th meeting of the OECD Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found at oe.cd/crps.
This presentation was uploaded with the author’s consent.怎么办理(lincoln学位证书)英国林肯大学毕业证文凭学位证书原版一模一样
原版定制【微信:bwp0011】《(lincoln学位证书)英国林肯大学毕业证文凭学位证书》【微信:bwp0011】成绩单 、雅思、外壳、留信学历认证永久存档查询，采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信bwp0011】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信bwp0011】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
【关于价格问题（保证一手价格）】
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
BRIC_2024_2024-06-06-11:30-haunschild_archival_version.pdf
These are the slides of my presentation at BRIC 2024 about global science overlay maps using OpenAlex.
原版制作贝德福特大学毕业证（bedfordhire毕业证）硕士文凭原版一模一样
原版一模一样【微信：741003700 】【贝德福特大学毕业证（bedfordhire毕业证）硕士文凭】【微信：741003700 】学位证，留信认证（真实可查，永久存档）offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原海外各大学 Bachelor Diploma degree, Master Degree Diploma
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
IEEE CIS Webinar Sustainable futures.pdf
The importance of sustainable and efficient computational practices in artificial intelligence (AI) and deep learning has become increasingly critical. This webinar focuses on the intersection of sustainability and AI, highlighting the significance of energy-efficient deep learning, innovative randomization techniques in neural networks, the potential of reservoir computing, and the cutting-edge realm of neuromorphic computing. This webinar aims to connect theoretical knowledge with practical applications and provide insights into how these innovative approaches can lead to more robust, efficient, and environmentally conscious AI systems.
Webinar Speaker: Prof. Claudio Gallicchio, Assistant Professor, University of Pisa
Claudio Gallicchio is an Assistant Professor at the Department of Computer Science of the University of Pisa, Italy. His research involves merging concepts from Deep Learning, Dynamical Systems, and Randomized Neural Systems, and he has co-authored over 100 scientific publications on the subject. He is the founder of the IEEE CIS Task Force on Reservoir Computing, and the co-founder and chair of the IEEE Task Force on Randomization-based Neural Networks and Learning Systems. He is an associate editor of IEEE Transactions on Neural Networks and Learning Systems (TNNLS).
Disaster Management project for holidays homework and other uses
It talks about disaster management in a helful way.
Artificial Intelligence, Data and Competition – ČORBA – June 2024 OECD discus...
Artificial Intelligence, Data and Competition – ČORBA – June 2024 OECD discus...OECD Directorate for Financial and Enterprise Affairs
This presentation by Juraj Čorba, Chair of OECD Working Party on Artificial Intelligence Governance (AIGO), was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
XP 2024 presentation: A New Look to Leadership
Presentation slides from XP2024 conference, Bolzano IT. The slides describe a new view to leadership and combines it with anthro-complexity (aka cynefin).
The Intersection between Competition and Data Privacy – COLANGELO – June 2024...
The Intersection between Competition and Data Privacy – COLANGELO – June 2024...OECD Directorate for Financial and Enterprise Affairs
This presentation by Professor Giuseppe Colangelo, Jean Monnet Professor of European Innovation Policy, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
This presentation was uploaded with the author’s consent.
Artificial Intelligence, Data and Competition – SCHREPEL – June 2024 OECD dis...
Artificial Intelligence, Data and Competition – SCHREPEL – June 2024 OECD dis...OECD Directorate for Financial and Enterprise Affairs
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
Recently uploaded (20)
Pro-competitive Industrial Policy – OECD – June 2024 OECD discussion
Pro-competitive Industrial Policy – OECD – June 2024 OECD discussion
The Intersection between Competition and Data Privacy – CAPEL – June 2024 OEC...
The Intersection between Competition and Data Privacy – CAPEL – June 2024 OEC...
Artificial Intelligence, Data and Competition – LIM – June 2024 OECD discussion
Artificial Intelligence, Data and Competition – LIM – June 2024 OECD discussion
The Intersection between Competition and Data Privacy – OECD – June 2024 OECD...
The Intersection between Competition and Data Privacy – OECD – June 2024 OECD...
Artificial Intelligence, Data and Competition – OECD – June 2024 OECD discussion
Artificial Intelligence, Data and Competition – OECD – June 2024 OECD discussion
Carrer goals.pptx and their importance in real life
Carrer goals.pptx and their importance in real life
The Intersection between Competition and Data Privacy – KEMP – June 2024 OECD...
The Intersection between Competition and Data Privacy – KEMP – June 2024 OECD...
Competition and Regulation in Professions and Occupations – OECD – June 2024 ...
Competition and Regulation in Professions and Occupations – OECD – June 2024 ...
Pro-competitive Industrial Policy – LANE – June 2024 OECD discussion
Pro-competitive Industrial Policy – LANE – June 2024 OECD discussion
Competition and Regulation in Professions and Occupations – ROBSON – June 202...
Competition and Regulation in Professions and Occupations – ROBSON – June 202...
BRIC_2024_2024-06-06-11:30-haunschild_archival_version.pdf
BRIC_2024_2024-06-06-11:30-haunschild_archival_version.pdf
Disaster Management project for holidays homework and other uses
Disaster Management project for holidays homework and other uses
Artificial Intelligence, Data and Competition – ČORBA – June 2024 OECD discus...
Artificial Intelligence, Data and Competition – ČORBA – June 2024 OECD discus...
The Intersection between Competition and Data Privacy – COLANGELO – June 2024...
The Intersection between Competition and Data Privacy – COLANGELO – June 2024...
Artificial Intelligence, Data and Competition – SCHREPEL – June 2024 OECD dis...
Artificial Intelligence, Data and Competition – SCHREPEL – June 2024 OECD dis...
Capture - Day 1 - 12:30 "What is the Future of Programmatic?" with Ve Interactive
- 1. The Future of Programmatic: PMPs Charlie Ashe
- 2. 1. Fair Pricing 2. Trust 3. Transparency Main aims: • Cut out the middlemen • Bring Advertisers and Publishers closer together 1. Pricing & Inventory Quality 2. Fraud: Affects both parties 3. Viewability Lack of conversation has developed a lack of trust The Past The Future of Programmatic Launch of the Open Exchange The Present Issues with the open exchange
- 3. 1. Negotiated pricing 2. Accountability 3. Impact & performance Enables conversation between parties with the benefits of programmatic The Future: The Advantage of PMPs The Future of Programmatic
- 4. Why PMPs? Case study: PMPS in Retargeting Campaigns • 4 advertisers • 5 sites • 3 PMP deals • 30 days The Future of Programmatic 86,167 52,202 0.24% 0.22% 0.13% 0.04% 0.00% 0.05% 0.10% 0.15% 0.20% 0.25% 0.30% - 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 90,000 100,000 PMPs Open Exchange Overview Imps CTR Conv Rate
- 5. 1. Delivery • High number of impressions delivered • Higher user interaction The Future of Programmatic 40,557 13,301 0.22% 0.09% 0.00% 0.05% 0.10% 0.15% 0.20% 0.25% - 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 45,000 PMP Open Exchange Delivery Advertiser 1 Imps View CTR
- 6. 2. Price The Future of Programmatic • Higher CPM paid in the Open Market for Retargeting campaigns
- 7. 3. Performance • Better price per viewed impression • Lower CPM • Lower CPA The Future of Programmatic
- 8. PMPs on Prospecting Campaigns The Future of Programmatic • Better pricing for publishers • Improved performance for advertisers
- 9. Conclusion There is a need for new technology • Facility to match premium publishers with relevant advertisers • Multiple PMP Targeting • Regain conversation and control The Future of Programmatic