Update: Actual version used on stage for Cannes Lions 2013 with our CEO Rene Rechtman and Mihkel Jaatma, Founder of Realeyes. Youtube video inserted in the end...
Emotion measurement can identify which ads sellRealeyes
We partnered with Mars, Incorporated and their Marketing Laboratory at the Ehrenberg-Bass Institute for Marketing Science to investigate what drives video advertising success. Our research study established that our emotion measurement technology can distinguish between ads with high and low sales lift with 75% accuracy across our dataset.
https://www.realeyesit.com/sales-validation
Realeyes at the Wharton Future of Advertising ProgrammeRealeyes
What does the future of advertising look like? CEO Mihkel Jaatma presented at the Wharton Future of Advertising Program’s 2016 Annual Meeting on Realeyes' vision of the future.
This document discusses the importance of measuring emotions in marketing and business decisions. It notes that over 90% of human behavior is driven by emotions and 65% of marketing ROI is driven by creative content, yet 90% of creative content is never tested. The document introduces Realeyes, a company that measures emotions using 3D facial modeling to understand how audiences engage with video content. It explains Realeyes can provide insights into how to enhance video emotional impact, accurately target audiences, allocate media spend, and predict real-world video performance on social media. Scores and metrics are provided to compare the emotional performance of different brand videos.
Realeyes' Commercial Director Alex Slater took the stage alongside our partners MediaCom, to reveal how emotional intelligence can be used to build more engaging brand experiences.
2019 09 19 AdWeek - Machine marketing: How AI is powering the next generation...Colin Pye
Realeyes And Hotels.com To Show How Brands Are Using AI To Raise Creative Bar At #AWNewYork
Realeyes’ Head Customer Success, Tina Gaffney, co-presented the session with Alice Chen, Senior Brand Manager of Hotels.com, on how brands can use AI to raise the creative bar in Adland.
Tina showed how emerging technologies such as Emotion AI are being used to inform marketing decisions at the speed and scale that the market demands. Alice then showed how Hotels.com is using Realeyes’ #EmotionAI data to inform their content marketing strategies.
This document discusses the shift to mobile media consumption and its impact on digital advertising. Some key points:
- Mobile and smartphone usage continues to grow rapidly globally and in Turkey specifically. By 2018, mobile ad spending is projected to make up nearly 50% of total media ad spending in Turkey.
- Facebook's mobile reach in Turkey through Facebook and Instagram is larger than any other individual platform. Short-form video is increasingly popular on mobile via Facebook.
- Research shows that mobile advertising can be highly effective at gaining attention and leaving an impression compared to television. Combining Facebook and television advertising can increase campaign effectiveness.
- The document outlines challenges in measuring mobile advertising but notes that solutions like the GfK
The Programmatic Journey: Marketing Against Goals, Not Guesses from DRS, 7.28.14Digiday
This document discusses strategies for programmatic success. It recommends:
1) Breaking down silos between marketing and other business units to improve collaboration.
2) Having close collaboration between the CMO and CIO to take advantage of opportunities in omni-channel retail.
3) Leveraging advanced attribution at every bid decision to understand higher revenue generating touchpoints.
Emotion measurement can identify which ads sellRealeyes
We partnered with Mars, Incorporated and their Marketing Laboratory at the Ehrenberg-Bass Institute for Marketing Science to investigate what drives video advertising success. Our research study established that our emotion measurement technology can distinguish between ads with high and low sales lift with 75% accuracy across our dataset.
https://www.realeyesit.com/sales-validation
Realeyes at the Wharton Future of Advertising ProgrammeRealeyes
What does the future of advertising look like? CEO Mihkel Jaatma presented at the Wharton Future of Advertising Program’s 2016 Annual Meeting on Realeyes' vision of the future.
This document discusses the importance of measuring emotions in marketing and business decisions. It notes that over 90% of human behavior is driven by emotions and 65% of marketing ROI is driven by creative content, yet 90% of creative content is never tested. The document introduces Realeyes, a company that measures emotions using 3D facial modeling to understand how audiences engage with video content. It explains Realeyes can provide insights into how to enhance video emotional impact, accurately target audiences, allocate media spend, and predict real-world video performance on social media. Scores and metrics are provided to compare the emotional performance of different brand videos.
Realeyes' Commercial Director Alex Slater took the stage alongside our partners MediaCom, to reveal how emotional intelligence can be used to build more engaging brand experiences.
2019 09 19 AdWeek - Machine marketing: How AI is powering the next generation...Colin Pye
Realeyes And Hotels.com To Show How Brands Are Using AI To Raise Creative Bar At #AWNewYork
Realeyes’ Head Customer Success, Tina Gaffney, co-presented the session with Alice Chen, Senior Brand Manager of Hotels.com, on how brands can use AI to raise the creative bar in Adland.
Tina showed how emerging technologies such as Emotion AI are being used to inform marketing decisions at the speed and scale that the market demands. Alice then showed how Hotels.com is using Realeyes’ #EmotionAI data to inform their content marketing strategies.
This document discusses the shift to mobile media consumption and its impact on digital advertising. Some key points:
- Mobile and smartphone usage continues to grow rapidly globally and in Turkey specifically. By 2018, mobile ad spending is projected to make up nearly 50% of total media ad spending in Turkey.
- Facebook's mobile reach in Turkey through Facebook and Instagram is larger than any other individual platform. Short-form video is increasingly popular on mobile via Facebook.
- Research shows that mobile advertising can be highly effective at gaining attention and leaving an impression compared to television. Combining Facebook and television advertising can increase campaign effectiveness.
- The document outlines challenges in measuring mobile advertising but notes that solutions like the GfK
The Programmatic Journey: Marketing Against Goals, Not Guesses from DRS, 7.28.14Digiday
This document discusses strategies for programmatic success. It recommends:
1) Breaking down silos between marketing and other business units to improve collaboration.
2) Having close collaboration between the CMO and CIO to take advantage of opportunities in omni-channel retail.
3) Leveraging advanced attribution at every bid decision to understand higher revenue generating touchpoints.
The document discusses measuring the effectiveness of advertising across different platforms. It presents principles of reach, resonance, and reaction for determining effectiveness. It then provides examples from Nielsen's studies that show lifts in key metrics like in-store visits, product awareness, and favorability from being exposed to ads on mobile, social media, and native advertising formats. Specifically, exposure resulted in 45% lift in mobile intent, 11.3% lift in social media awareness, and 82% lift in native ad favorability.
Publishers today need to have a sharp focus on mobile or be run over by it. Business Insider's president Julie Hansen presents a case study on the ways BI has embraced mobile and how editorial and advertising are evolving with the rise of consuming content via phone or tablet.
Showcasing Shareable, Shoppable Content at the Moment of Inspiration4Cinsights
This document discusses the growth of ecommerce and changing consumer shopping behaviors driven by social media and mobile devices. It notes that consumers are multi-tasking across devices and blocking ads more. Attention spans are shrinking to only 8 seconds. Social media reaches 1.5 billion users and can target consumers with relevant messages. The document advocates creating shareable, shoppable content to drive inspiration on social and engaging consumers along their shopping journey. It describes how Pinterest has successfully used this approach of sourcing, creating, and distributing creative content to drive traffic and sales for eBay.
This document summarizes the results of a multi-platform study on the effectiveness of newsbrand campaigns. The study found that campaigns using multiple platforms, such as print and digital, had a multiplier effect and were more effective at building brand responses than single platform campaigns. Specifically, print plus digital campaigns produced a 3.4 times multiplier effect on average brand health measures compared to print-only campaigns. Additionally, campaigns using print along with computer and tablet produced the strongest multiplier effects. The findings suggest print is effective for brand building and primes readers for multi-platform consumption, while different platforms impact different brand metrics.
Consumers are spending more time on mobile devices like smartphones and tablets. They use these devices simultaneously with TV watching and while shopping in stores. Brand marketing is changing to adapt, with strategies like second screen syncing between TV and mobile apps. Research shows mobile advertising can be 2-4 times more effective than PC-based online ads. Multi-channel campaigns that coordinate messaging across platforms see a 50% increase in performance. The document recommends brands mobilize their owned media, include mobile in all plans, experiment with new mobile marketing, and test to learn how to leverage mobile connectivity.
How can you integrate word-of-mouth in your entire marketing strategy & philosophy? Well, you need someone to manage word of mouth on a strategical level: a conversation manager. This story explains the role of changing advertising, concrete steps to manage the conversation and how you should manage your brand in a more conversational way.
The top 3 trends to watch in 2010 according to the document are:
1) Regulatory bodies embracing 21st century technologies and approaches, implying that risk from new approaches can be managed.
2) A shift towards providing value beyond just products, focusing more on overall solutions.
3) Technology empowering pharmaceutical reps to be more effective, though integration of technologies is key.
AppFlood's European GM Chris Hanage explores the mobile advertising SDK fragmentation challenge. While there are plenty of mobile ad networks for mobile advertisers and publishers to choose from, using these ad networks requires integrations with multiple mobile ad networks. Not surprisingly, according to a survey by AppFlood, developers agree that the SDK fragmentation is a problem.
Today, there's more opportunity than ever before to access and visualize social information in a way that helps companies mitigate risk, sustain positive brand image, and ultimately connect with more consumers to grow business.
Join this interactive session to gain best practices from global brands and leading agencies on business visualizations. The webinar will be led by Anna Startseva, Product Marketing Manager at NetBase.
KEY TAKEAWAYS:
Learn how social visualizations can help you drive business growth.
Gain best practices to mitigate risk, sustain brand image, and connect with consumers with social visualizations.
Hear success stories from experienced brand leaders.
Consumer Trends and the Influence of Interactive RetailPaul Flanigan
The document discusses how consumer trends and interactive retail are influencing shopping behaviors. It notes that shoppers are exposed to vast amounts of marketing but ignore most of it. Mobile phones are widely used by shoppers in stores to research purchases. Digital signage and interactive displays in stores can attract customers, engage them, and influence purchasing by 12% on average. When implemented effectively as part of a comprehensive retail strategy, interactive in-store technologies can enhance the shopping experience, reduce clutter, and influence the purchase decision at multiple points in the store. The key is to have a plan where technology enhances the customer experience and employee role rather than being the primary focus.
How new mobile research techniques create better insightsSKIM
This document introduces new mobile research techniques developed by SKIMgroup to provide better marketing insights. It describes three modules that use swiping, trade-offs, and heat maps to gather subconscious consumer preferences and reasons for choices in an engaging, gamified format. This allows understanding what attracts and converts customers while traditional methods focus only on rational responses. Examples are given of how the techniques can be applied to areas like brand communications, line optimization, and children's research. Feedback from users found the mobile methods more interactive and interesting than standard surveys.
Improving The Customer Experience: Leveraging Data for Cross-Device StrategiesMediaPost
Programmatic advertising has long offered the promise to advertisers of buying audiences rather than publisher site placement, but until recently when a consumer engaged with a brand through a different device, they appeared as a different consumer. As cross device data sets become richer, programmatic solutions can further improve the consumer experience by consistently reaching the right audience with the right message, regardless of the device they are using. If media planners and campaign managers can now stop thinking in media and device silos, we can start to truly leverage the power of data to identify who, when and where to deliver the brand’s messaging across all screens as part of a holistic strategy for audience engagement.
The New Rules of Customer Service - Participate or Perishmikedp
Let\'s face it, the world has changed - a generation is emerging that will never dial a 1-800 number to reach customer service. New enabling technologies have made consumers more efficient self-organizers, hyper-connectors and mass producers of their own media. This necessitates that companies adapt and become more nimble. It also means companies must embrace participatory marketing strategies and tactics to address customer issues and to evolve and protect their brand.
Planning a Digital Campaign for the Youth AudienceAktiv Digital
This document discusses strategies for planning a digital campaign targeting youth audiences aged 11-25. It defines key characteristics of youth including their immersion in digital technologies. Most online youth activity is concentrated on a few sites and activities. The document recommends a multi-publisher strategy to reach fragmented youth audiences across different sites. It also emphasizes using data and technology to track campaign objectives, allocate budgets based on audiences, and optimize campaigns based on performance metrics.
Interact 2017 Keynote speech: Measuring the future by Gian Fulgoni, CEO & Co-...IAB Europe
The document discusses the need for improved digital media measurement metrics that focus on effectiveness rather than just impressions or clicks. It argues that online surveys often provide misleading data due to sampling biases, and that viewability alone is not a sufficient metric as it does not measure outcomes like ad recall, attitudes, or sales lift. The document advocates for cross-platform measurement of unduplicated audiences and effective frequency to better plan campaigns across devices.
The document discusses the growth of social media and provides examples of how companies have used social media for marketing purposes. It describes how a small Swiss village called Obermutten gained worldwide attention through a YouTube video promoting the town. It also outlines how a Turkish tampon company called Kotex increased its market share to 34% through a viral marketing campaign on social media featuring a fictional character named Kita. The document argues that an integrated social media strategy can provide many benefits for businesses, including lower costs, increased customer satisfaction and sales, and improved product development. It provides advice on how companies can better engage customers through social media.
The Irrationality of Measuring Brand Performance: Using Fame, Feeling & Fluen...System1 Group
Coca-Cola deployed a new brand tracking model in Brazil to measure campaign effectiveness in real time during the 2016 Rio Olympics. The model focused on consumers' fast, intuitive thinking and tracked three key metrics: Fame, Feeling, and Fluency. These three heuristics explained 85% of market share. Coca-Cola's brand feelings had a strong correlation with market share and were increased significantly by its highly successful Olympic advertising campaigns, which reached 3 out of 4 people in Brazil and boosted Coca-Cola's association with the Games above all other brands.
Optimising the Emotional Connections Your Advertisements Create by Be On / AO...Sander Saar
Emotions are powerful drivers of human behaviour and central for strong branding, impactful communications and a flawless user experience.
This case study will demonstrate how AOL is using emotional measurement to assess the effectiveness of online advertising. Find out what resonates with audiences and how to use this insight to improve online campaigns.
Alex Slater, Commercial Director, Realeyes
Sander Saar, Product Manager, AOL
More information on the event and study here: https://www.mrs.org.uk/event/course/1965
Be On sales pack for June 2013.
Mixing the thoughts from the Cannes Lions seminar with Be On's new pillars of Create, Syndicate and Measure this deck explains not just the megatrends and emotional studies, but also how they relate to the way brands can achieve success in the social video space via Syndication and Measurement.
The document discusses measuring the effectiveness of advertising across different platforms. It presents principles of reach, resonance, and reaction for determining effectiveness. It then provides examples from Nielsen's studies that show lifts in key metrics like in-store visits, product awareness, and favorability from being exposed to ads on mobile, social media, and native advertising formats. Specifically, exposure resulted in 45% lift in mobile intent, 11.3% lift in social media awareness, and 82% lift in native ad favorability.
Publishers today need to have a sharp focus on mobile or be run over by it. Business Insider's president Julie Hansen presents a case study on the ways BI has embraced mobile and how editorial and advertising are evolving with the rise of consuming content via phone or tablet.
Showcasing Shareable, Shoppable Content at the Moment of Inspiration4Cinsights
This document discusses the growth of ecommerce and changing consumer shopping behaviors driven by social media and mobile devices. It notes that consumers are multi-tasking across devices and blocking ads more. Attention spans are shrinking to only 8 seconds. Social media reaches 1.5 billion users and can target consumers with relevant messages. The document advocates creating shareable, shoppable content to drive inspiration on social and engaging consumers along their shopping journey. It describes how Pinterest has successfully used this approach of sourcing, creating, and distributing creative content to drive traffic and sales for eBay.
This document summarizes the results of a multi-platform study on the effectiveness of newsbrand campaigns. The study found that campaigns using multiple platforms, such as print and digital, had a multiplier effect and were more effective at building brand responses than single platform campaigns. Specifically, print plus digital campaigns produced a 3.4 times multiplier effect on average brand health measures compared to print-only campaigns. Additionally, campaigns using print along with computer and tablet produced the strongest multiplier effects. The findings suggest print is effective for brand building and primes readers for multi-platform consumption, while different platforms impact different brand metrics.
Consumers are spending more time on mobile devices like smartphones and tablets. They use these devices simultaneously with TV watching and while shopping in stores. Brand marketing is changing to adapt, with strategies like second screen syncing between TV and mobile apps. Research shows mobile advertising can be 2-4 times more effective than PC-based online ads. Multi-channel campaigns that coordinate messaging across platforms see a 50% increase in performance. The document recommends brands mobilize their owned media, include mobile in all plans, experiment with new mobile marketing, and test to learn how to leverage mobile connectivity.
How can you integrate word-of-mouth in your entire marketing strategy & philosophy? Well, you need someone to manage word of mouth on a strategical level: a conversation manager. This story explains the role of changing advertising, concrete steps to manage the conversation and how you should manage your brand in a more conversational way.
The top 3 trends to watch in 2010 according to the document are:
1) Regulatory bodies embracing 21st century technologies and approaches, implying that risk from new approaches can be managed.
2) A shift towards providing value beyond just products, focusing more on overall solutions.
3) Technology empowering pharmaceutical reps to be more effective, though integration of technologies is key.
AppFlood's European GM Chris Hanage explores the mobile advertising SDK fragmentation challenge. While there are plenty of mobile ad networks for mobile advertisers and publishers to choose from, using these ad networks requires integrations with multiple mobile ad networks. Not surprisingly, according to a survey by AppFlood, developers agree that the SDK fragmentation is a problem.
Today, there's more opportunity than ever before to access and visualize social information in a way that helps companies mitigate risk, sustain positive brand image, and ultimately connect with more consumers to grow business.
Join this interactive session to gain best practices from global brands and leading agencies on business visualizations. The webinar will be led by Anna Startseva, Product Marketing Manager at NetBase.
KEY TAKEAWAYS:
Learn how social visualizations can help you drive business growth.
Gain best practices to mitigate risk, sustain brand image, and connect with consumers with social visualizations.
Hear success stories from experienced brand leaders.
Consumer Trends and the Influence of Interactive RetailPaul Flanigan
The document discusses how consumer trends and interactive retail are influencing shopping behaviors. It notes that shoppers are exposed to vast amounts of marketing but ignore most of it. Mobile phones are widely used by shoppers in stores to research purchases. Digital signage and interactive displays in stores can attract customers, engage them, and influence purchasing by 12% on average. When implemented effectively as part of a comprehensive retail strategy, interactive in-store technologies can enhance the shopping experience, reduce clutter, and influence the purchase decision at multiple points in the store. The key is to have a plan where technology enhances the customer experience and employee role rather than being the primary focus.
How new mobile research techniques create better insightsSKIM
This document introduces new mobile research techniques developed by SKIMgroup to provide better marketing insights. It describes three modules that use swiping, trade-offs, and heat maps to gather subconscious consumer preferences and reasons for choices in an engaging, gamified format. This allows understanding what attracts and converts customers while traditional methods focus only on rational responses. Examples are given of how the techniques can be applied to areas like brand communications, line optimization, and children's research. Feedback from users found the mobile methods more interactive and interesting than standard surveys.
Improving The Customer Experience: Leveraging Data for Cross-Device StrategiesMediaPost
Programmatic advertising has long offered the promise to advertisers of buying audiences rather than publisher site placement, but until recently when a consumer engaged with a brand through a different device, they appeared as a different consumer. As cross device data sets become richer, programmatic solutions can further improve the consumer experience by consistently reaching the right audience with the right message, regardless of the device they are using. If media planners and campaign managers can now stop thinking in media and device silos, we can start to truly leverage the power of data to identify who, when and where to deliver the brand’s messaging across all screens as part of a holistic strategy for audience engagement.
The New Rules of Customer Service - Participate or Perishmikedp
Let\'s face it, the world has changed - a generation is emerging that will never dial a 1-800 number to reach customer service. New enabling technologies have made consumers more efficient self-organizers, hyper-connectors and mass producers of their own media. This necessitates that companies adapt and become more nimble. It also means companies must embrace participatory marketing strategies and tactics to address customer issues and to evolve and protect their brand.
Planning a Digital Campaign for the Youth AudienceAktiv Digital
This document discusses strategies for planning a digital campaign targeting youth audiences aged 11-25. It defines key characteristics of youth including their immersion in digital technologies. Most online youth activity is concentrated on a few sites and activities. The document recommends a multi-publisher strategy to reach fragmented youth audiences across different sites. It also emphasizes using data and technology to track campaign objectives, allocate budgets based on audiences, and optimize campaigns based on performance metrics.
Interact 2017 Keynote speech: Measuring the future by Gian Fulgoni, CEO & Co-...IAB Europe
The document discusses the need for improved digital media measurement metrics that focus on effectiveness rather than just impressions or clicks. It argues that online surveys often provide misleading data due to sampling biases, and that viewability alone is not a sufficient metric as it does not measure outcomes like ad recall, attitudes, or sales lift. The document advocates for cross-platform measurement of unduplicated audiences and effective frequency to better plan campaigns across devices.
The document discusses the growth of social media and provides examples of how companies have used social media for marketing purposes. It describes how a small Swiss village called Obermutten gained worldwide attention through a YouTube video promoting the town. It also outlines how a Turkish tampon company called Kotex increased its market share to 34% through a viral marketing campaign on social media featuring a fictional character named Kita. The document argues that an integrated social media strategy can provide many benefits for businesses, including lower costs, increased customer satisfaction and sales, and improved product development. It provides advice on how companies can better engage customers through social media.
The Irrationality of Measuring Brand Performance: Using Fame, Feeling & Fluen...System1 Group
Coca-Cola deployed a new brand tracking model in Brazil to measure campaign effectiveness in real time during the 2016 Rio Olympics. The model focused on consumers' fast, intuitive thinking and tracked three key metrics: Fame, Feeling, and Fluency. These three heuristics explained 85% of market share. Coca-Cola's brand feelings had a strong correlation with market share and were increased significantly by its highly successful Olympic advertising campaigns, which reached 3 out of 4 people in Brazil and boosted Coca-Cola's association with the Games above all other brands.
Optimising the Emotional Connections Your Advertisements Create by Be On / AO...Sander Saar
Emotions are powerful drivers of human behaviour and central for strong branding, impactful communications and a flawless user experience.
This case study will demonstrate how AOL is using emotional measurement to assess the effectiveness of online advertising. Find out what resonates with audiences and how to use this insight to improve online campaigns.
Alex Slater, Commercial Director, Realeyes
Sander Saar, Product Manager, AOL
More information on the event and study here: https://www.mrs.org.uk/event/course/1965
Be On sales pack for June 2013.
Mixing the thoughts from the Cannes Lions seminar with Be On's new pillars of Create, Syndicate and Measure this deck explains not just the megatrends and emotional studies, but also how they relate to the way brands can achieve success in the social video space via Syndication and Measurement.
Presentation from LOGIN in Lithuania, March 2011. The presentation itself can be found at Youtube: http://www.youtube.com/watch?v=8hCU0Lg7GQk
Feel free to borrow slides, but please credit.
The document discusses the opportunities and benefits of online video. It notes that online videos receive over 700 billion views per year. Video advertising generates more engagement than images or text, with executives more likely to take action after watching a video. Videos also dominate search engine results. User-generated videos can impact brands' reputations. Conversion rates are higher when potential customers view product videos. The document also discusses how companies like Zappos have developed comprehensive video strategies that increased sales and customer satisfaction. It notes that content should be magnetic, tell a story, and be candid rather than interruptive marketing to attract large online audiences.
Beyond Cat Videos: Driving Business with Social MediaLinkedIn
Social media isn't just a black hole of cat videos. It's a way to grow your business at scale. In fact, 78% of salespeople use social media to outsell their peers and customers are 29% more likely to purchase on the same day when social communications are a part of their buyer’s journey.
With proof like this, it’s time to get smart on how you leverage social media.
And to help your business post with poise, we’ve put together a superstar panel of social media managers to share:
• The tools, tips and tricks every social media marketer should know
• How the right digital presence can help you build brand awareness, generate leads and showcase thought leadership
• The types of content that perform best
• How to measure business impact from your efforts
Online video distribution with goviralLance Traore
Goviral distributes branded video content and guarantees a minimum number of video views for advertisers on a pay-per-performance basis. It has over 20,000 content items distributed across 21,000 publishers reaching 250,000 websites. Goviral delivers over 35 million targeted views per month. Case studies show how distributing long-form branded content videos across relevant websites and allowing social sharing can generate hundreds of thousands of views and increased brand awareness for advertisers like Renault.
This document provides an overview of digital video and recommendations for marketers. It discusses the shift to on-demand viewing, key events in online video, audience demographics, popular video content types and destinations, and performance metrics. The document recommends that marketers plan for an on-demand media lifestyle, optimize video creative for web constraints, and consider interactivity, creative variety, ad content, and comprehensive ad experiences to enhance engagement and results.
Opportunities in Digital Video and Social Media: Reach and engage your audien...Adknowledge
Adknowledge's CEO Ben Legg and Amit Wjuniski, Country Manager of Brazil, will help you think through how to move some of your TV advertising budget into digital video, plus how to reach and engage with your audience via social media.
Presented at MMA LATAM Forum in Sao Paulo Brazil on September 23, 2014 as part of the MMA Global series.
- Online video viewing is exploding, with 146.5 million US internet users watching online video each month currently, expected to rise to 193.1 million by 2014. Online video consumption rose 124% in 2009.
- Yahoo streamed the most popular event in its history in January 2010, generating 5 million total streams. Views, unique cookies, and time spent watching all increased significantly on the day of the streaming event.
- Yahoo uses data science to identify engaging video content and formats, and to deliver personalized messages at scale through innovative video ad formats.
How and Why to Use Video in Your Marketing StrategyAffiliate Summit
This presentation is from Affiliate Summit East 2013 (August 18-20, 2013) in Philadelphia, PA). Session Description: We’ll explore why you should be using video and more importantly how to most effectively implement your video strategy across your various marketing channels.
Video marketing is a powerful communication tool that can help businesses stand out from their competitors. Video messages have higher retention rates - 72% of messages are retained after 3 hours from visual content compared to only 70% from oral content. Additionally, using video can increase viewers' memory of information by 50% compared to print and lead to conversion rate increases of up to 25%. The use of video on websites has been shown to directly increase web traffic.
This document outlines 5 digital marketing strategies for 2013 presented by Kent Lewis of Anvil Media, Inc. The strategies are: 1) Media-maximization through the use of video marketing on YouTube, 2) Penguin-proofing websites to improve SEO, 3) Mobilizing marketing efforts to target mobile users, 4) Evangelizing social media use within organizations, and 5) Implementing marketing automation tools to improve campaign management and lead generation. Specific tactics are provided for each strategy, including best practices for video production, optimization, and promotion on YouTube, factors that influence website rankings, integrating marketing across mobile channels, developing social media measurements, and selecting marketing automation software.
Steve Thomas is the president of The Net Impact and other organizations. He has over 18 years of internet strategy experience and is a nationally recognized speaker. The document discusses the state of marketing in 2013. It covers how to make the most of marketing on a budget using tools like SEO, social media, mobile marketing, and video. Social media has become an important part of SEO strategy. Local searches and mobile usage are also growing trends important for marketers to consider. The presentation concludes with thoughts on content, distribution, testing new platforms, and engagement for digital marketing in 2013.
Going Viral with Video Content Marketing | Explania | Internet WorldExplania - Instruxion
Going Viral with Video Content Marketing - presentation Geert Coppens CEO Explania - Internet World
Agenda:
What is Content Marketing?
Why Video?
Viral Content
Impact on SEO
This webinar discussed using video and multimedia in online news releases. Survey results showed that 94% of respondents think bundling video with press releases is valuable, but only 12% have done it. The webinar speakers were Mark Robertson, founder of ReelSEO, and Amy Mauzy, PR manager for Malibu Boats. They discussed how online video viewing is growing rapidly, the importance of video for search engine results and social media marketing, and tips for creating and promoting business video content online.
The document discusses the rise of online video and how it is transforming internet usage and culture. It provides statistics showing that broadband users spend more time online and consume more pages, with video viewing becoming increasingly popular. Younger demographics especially teens are early adopters of online video. Popular sites for online video include YouTube, which has experienced explosive growth. The challenges and opportunities for marketers in utilizing online video are also covered.
Presentation from the recent Ad:tech 2011 conference in National Hall, London.
Videos obviously missing, and it deleted text on break slides when uploading, but content itself should be ok (except a few fades/backgrounds changing).
This document provides an overview of Facebook as a social media platform for brands. It discusses key metrics like Facebook's large user base and time spent on the platform. It also outlines Facebook's pillars of identity, social graph and sharing. Additionally, it describes various advertising options for brands like premium ads, pages, and case studies of brands that have successfully used Facebook for objectives like awareness, engagement and sales.
InMobi is the world's largest independent mobile advertising platform. It reaches over 700 million mobile users globally. In Vietnam, mobile usage has surpassed TV, online, and print in terms of time spent, with users spending an average of 95 minutes per day on mobile. 70% of Vietnamese see mobile as their main way to access the internet. Entertainment, social media, and games are the most common mobile activities. Mobile advertising has influenced purchase decisions for 74% of Vietnamese consumers. InMobi works with agencies and advertisers to develop effective mobile marketing strategies across various formats like rich media, video, and interactive ads.
Bibblio provides recommendation as a service using algorithms that analyze user behavior, metadata, structural data, topics, session patterns, conversions, popularity, goals, demographics, interests and tribes to generate personalized recommendations accounting for over 80% of users' time spent. The recommendation engine gets smarter over time as it analyzes more user data, employs smarter algorithms and provides better outcomes and value to customers across multiple touchpoints like homepages, product pages and emails.
Slides from Bibblio's presentation at the 2017 ASU GSV Edtech conference in Salt Lake City about the Attention Economy and recommender systems for learning and knowledge discovery.
Syllabus & Bibblio - Textbooks with videoMads Holmen
The document discusses integrating educational videos into digital textbooks and course content to improve student learning. It describes how Bibblio uses artificial intelligence to map over 500,000 curated YouTube videos to topics in textbooks. This allows videos to be directly embedded in digital textbooks through the Syllabus2Go platform for a blended learning experience. Publishers, schools and teachers can benefit from consolidating all core curriculum content in one digital format through Syllabus2Go, while students gain a more engaging experience with supplemental videos.
For over 500 years educational publishing has been about packaging and distributing knowledge to people. But in today's digital world we often have to much content and choice. In this world discovery is rapidly becoming the biggest problem for both content providers and consumers. Essentially, how do we as an industry make sure the right content surfaces to the right person, at the right time? And how do we achieve it in a world where control of the value chain increasingly resides with giants like Amazon or Google.
This document discusses Bibblio, a company that provides content discovery and recommendation services through APIs. It helps clients boost user engagement, retention, and satisfaction by providing relevant recommendations and discovery. Bibblio ingests content through its Enrichment API and provides recommendations through its Discovery API. Testimonials from clients indicate Bibblio helps interconnect content and open up resources to audiences through smart discovery and recommendations.
This document discusses Bibblio and what they do to help content providers with marketing, sales, distribution, and curation of content. Bibblio works with a variety of content providers including publishers, individuals, and organizations like The Royal Institution who have reached over 200 million people monthly through Bibblio's services such as content sales, licensing, distribution, and curation to help solve marketing problems for providers.
Education vs Learning - Bibblio @WebSummit Mads Holmen
Education involves learning structured curriculum passively, while learning is an active process done individually or in a community to expand knowledge almost freely. A paradigm shift is underway as education becomes more active and learner-centered like learning, which benefits from education's legitimacy, assessment and curated content, while education benefits from learning's innovation, engagement and broader participation. Both could synthesize their strengths through creative, disciplined and respectful collaboration.
Carpenter's "They became what they beheld". The original is really hard to find, but I was lucky to come across a PDF.
Only redistributed here for non-commercial and informative purposes.
The document discusses key aspects of starting a successful startup, including assembling the right team, relentless execution, and maintaining intensity and momentum. It emphasizes that the CEO's main responsibilities are setting vision, fundraising, evangelizing the product, hiring and managing staff, and ensuring execution. Sales are also highlighted as crucial for generating revenue and fixing any issues.
As the amount of information explodes the logic of how the web is being structured are changing. From making as much information as possible public, increasingly the focus of algorithmic design is quality and engagement. This presentation means what this paradigm shift means and how companies can approach it.
Links to collections on Bibblio:
http://bibblio.org/o/GF/eyeforpharma
http://bibblio.org/o/2R/how-youtube-works
This is Bibblio. It is going to change learning.
Last night Bibblio launched in Google Campus. Here is the deck from the launch, including all videos and links.
Online content and Learning - Bibblio sneak previewMads Holmen
A first public introduction to Bibblio at the Marketing Kingdom in Baku, April 2014.
Launching in May 2014
https://www.facebook.com/bibblio
https://twitter.com/Bibblio_org
"Be Emotive" - The Be On Cannes Lions seminar 2013 presented by Rene Rechtman and Mihkel Jaatma from RealEyes... Link to Youtube: http://www.youtube.com/watch?v=cEVhADbBJF0
Content is king, amplification is queen feb 2013Mads Holmen
This document discusses how Generation Z spends their time and money online, and the opportunities this presents for brands. It notes that this generation spends over 50 hours per week on the internet compared to 15 hours watching TV. It also discusses how social media has changed media consumption habits, and the importance of engaging content and influencers over traditional digital advertising. Measurement of campaigns should focus on engagement metrics like views, shares and comments rather than just impressions.
goviral Cannes 2012, Generation Social Mads Holmen
Slides from goviral's opening seminar at the Cannes Lions 2012.
The title of the seminar is: "Engaging generation social"
The next mass medium could be called social mixed media. It consists of all previous media in one, mixed in new and increasingly amazing ways. People now experience, share and purchase goods, entertainment and content in ways previously unimaginable and completely platform agnostic.
While the big screen might still be in the living room, under the surface social media is boiling and it is the young, the digital native, GenY, who drives the change. They consume on demand and opt in and out as they like – and the older and affluent are the followers.
By 2015 generation social will be the single largest consumer group on the planet with tremendous influence on the purchase behavior of others.
It is in this reality advertising has to take on a new role. René examines how we move advertising forward to engage, impact and give generation social a reason to be receptive and opt in. The focus is be on engaging formats that deliver high impact experiences like branded entertainment, premium formats and social content.
The document discusses the rise of online video and social media. It notes that online video viewing has increased dramatically, with over 800 billion views delivered by one video distribution network. It also discusses how social media has changed content discovery and distribution, with content now spreading virally from one-to-many across social networks rather than through traditional one-to-one or one-to-many broadcast models. The document suggests that these trends are transforming businesses and industries as companies look to own their media distribution and tell stories through digital content and social engagement.
May we all live in a world where we tell stories. Long, powerful and multilayered stories. Stories with great myths & mysteries, heroes & villains... and let us build those stories so that they fit for our time, for a world full of wonder and technological opportunity. Let us build stories that empower people and move them emotionally. Both brands and users would be better off for it.
1. Nike used a global video content distribution network to engage consumers across the product lifecycle from awareness to loyalty.
2. They launched the "Write the Future" campaign for the World Cup to generate awareness and interest through a participatory video platform.
3. Videos demonstrating products like the Nike CTR 360 boot helped drive action by showcasing features to target audiences.
4. Nike Football+ content kept consumers loyal by providing video tutorials and training from athletes to continuously improve their skills.
This document discusses the rise of online video and its impact on advertising. It notes that online video viewing is growing massively, with over 170 million US viewers watching an average of 182 videos online per month. It also discusses how different brands like Google, Apple and Nokia are using various online video models like sponsored content, branded content and product videos to engage audiences. The document suggests agencies will need to expand their capabilities to plan for the full online video funnel and form more partnerships to source new content as their monopoly on content declines. It also provides examples of how brands like Unilever have evolved their approaches from traditional TV ads to become leaders in branded online video content.
The document discusses the evolution of media from traditional to new digital formats. It notes that internet usage will surpass TV by 2010. Video content is growing rapidly, especially for sharing on platforms like YouTube. Advertising is also shifting to new digital formats like video. The new media ecosystem involves users being "always on" across owned, paid and earned media channels on multiple platforms. It emphasizes the need for brands to have an "always on" online presence across content, channels and platforms to fully engage today's digital users.
Digital Marketing Trends in 2024 | Guide for Staying AheadWask
https://www.wask.co/ebooks/digital-marketing-trends-in-2024
Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Skybuffer AI: Advanced Conversational and Generative AI Solution on SAP Busin...Tatiana Kojar
Skybuffer AI, built on the robust SAP Business Technology Platform (SAP BTP), is the latest and most advanced version of our AI development, reaffirming our commitment to delivering top-tier AI solutions. Skybuffer AI harnesses all the innovative capabilities of the SAP BTP in the AI domain, from Conversational AI to cutting-edge Generative AI and Retrieval-Augmented Generation (RAG). It also helps SAP customers safeguard their investments into SAP Conversational AI and ensure a seamless, one-click transition to SAP Business AI.
With Skybuffer AI, various AI models can be integrated into a single communication channel such as Microsoft Teams. This integration empowers business users with insights drawn from SAP backend systems, enterprise documents, and the expansive knowledge of Generative AI. And the best part of it is that it is all managed through our intuitive no-code Action Server interface, requiring no extensive coding knowledge and making the advanced AI accessible to more users.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
Trusted Execution Environment for Decentralized Process MiningLucaBarbaro3
Presentation of the paper "Trusted Execution Environment for Decentralized Process Mining" given during the CAiSE 2024 Conference in Cyprus on June 7, 2024.
Nunit vs XUnit vs MSTest Differences Between These Unit Testing Frameworks.pdfflufftailshop
When it comes to unit testing in the .NET ecosystem, developers have a wide range of options available. Among the most popular choices are NUnit, XUnit, and MSTest. These unit testing frameworks provide essential tools and features to help ensure the quality and reliability of code. However, understanding the differences between these frameworks is crucial for selecting the most suitable one for your projects.
Dive into the realm of operating systems (OS) with Pravash Chandra Das, a seasoned Digital Forensic Analyst, as your guide. 🚀 This comprehensive presentation illuminates the core concepts, types, and evolution of OS, essential for understanding modern computing landscapes.
Beginning with the foundational definition, Das clarifies the pivotal role of OS as system software orchestrating hardware resources, software applications, and user interactions. Through succinct descriptions, he delineates the diverse types of OS, from single-user, single-task environments like early MS-DOS iterations, to multi-user, multi-tasking systems exemplified by modern Linux distributions.
Crucial components like the kernel and shell are dissected, highlighting their indispensable functions in resource management and user interface interaction. Das elucidates how the kernel acts as the central nervous system, orchestrating process scheduling, memory allocation, and device management. Meanwhile, the shell serves as the gateway for user commands, bridging the gap between human input and machine execution. 💻
The narrative then shifts to a captivating exploration of prominent desktop OSs, Windows, macOS, and Linux. Windows, with its globally ubiquitous presence and user-friendly interface, emerges as a cornerstone in personal computing history. macOS, lauded for its sleek design and seamless integration with Apple's ecosystem, stands as a beacon of stability and creativity. Linux, an open-source marvel, offers unparalleled flexibility and security, revolutionizing the computing landscape. 🖥️
Moving to the realm of mobile devices, Das unravels the dominance of Android and iOS. Android's open-source ethos fosters a vibrant ecosystem of customization and innovation, while iOS boasts a seamless user experience and robust security infrastructure. Meanwhile, discontinued platforms like Symbian and Palm OS evoke nostalgia for their pioneering roles in the smartphone revolution.
The journey concludes with a reflection on the ever-evolving landscape of OS, underscored by the emergence of real-time operating systems (RTOS) and the persistent quest for innovation and efficiency. As technology continues to shape our world, understanding the foundations and evolution of operating systems remains paramount. Join Pravash Chandra Das on this illuminating journey through the heart of computing. 🌟
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Ocean lotus Threat actors project by John Sitima 2024 (1).pptxSitimaJohn
Ocean Lotus cyber threat actors represent a sophisticated, persistent, and politically motivated group that poses a significant risk to organizations and individuals in the Southeast Asian region. Their continuous evolution and adaptability underscore the need for robust cybersecurity measures and international cooperation to identify and mitigate the threats posed by such advanced persistent threat groups.
2. 20,000
unique videos
since 2005
2005 2013
Viral Video
2005
The “Social
Media”
Playbook
2008
Branded
Entertainment
2010
Generation
Social
2012
Be Emotive
2013
4. • Content
2005 2013
5
4
3
2
2009
Global digital content created and shared
Source: KPCB, YouTube
YouTube hours of video uploaded per minute
100
75
50
25
ZB Hrs
100 hrs
of video uploaded
to YouTube each
minute
8 ZB
of data per year
will be created
by 2015
5. • Content
< 100 > 1m
YouTube videos by number of views
Source: Business Insider, Businessweek
%
30
20
10
29.6%
11.4%
0.3%
1k – 2.5k 10k – 100k
2.7%
0.0001%
probability user
will view your
content
6. • Choice
2000 2012
1,000
800
600
400
200
2008
Global internet connected device shipments
Source: BI intelligence, Microsoft
Units
(millions)
2004
Smart
phones
Tablets
Personal
computers
Wearables
47%
multi-task on
multiple
screens
7. • Choice
Share of device page traffic on a typical work day
Mobiles
brighten the
commute
PCs dominate
working hours
Tablets popular
at night
Source: comScore, Ericsson
60%
of consumers
watch video
on-demand
weekly
9. • Consumption
#
##
Source: Ericsson, KPCB, Microsoft
2/3
Use multiple
screens
150
times per day
a user checks
their smart
phone
1.6bn
Mobile
broadband
connections
(43% y/y)
10. • Connection
Source: KPCB, YouTube, Facebook
0 100
Facebook
YouTube
Twitter
Google+
LinkedIn
Pinterest
MySpace
Instagram
Tumblr
Foursquare
80
Which social media do you use?
%604020
2011 v 2012
1bn
unique users
visit YouTube
monthly
1.1bn
global active
Facebook users
11. • Connection
Source: KPCB
Daily number of photos uploaded and shared (accumulated)
2005 2013YTD
500
400
300
200
100
2009
Photos
(millions)
Facebook
Flickr
Instagram
Snapchat
530m
photos
uploaded and
shared daily
16. 4.5x
higher purchase
uplift
Richer media vs simple
Brand
Favourability
Purchase
Intent
2.5
2.0
1.5
1.0
0.5
Aided Brand
Awareness
Delta
(exposed
minus
control)
Richer media delivers on branding goals
Source: Google Doubleclick
15x
higher brand
favourability
17. Choice over interruption
Video format
preference?
Premium quality feel?
More intrusive
format?
Positive brand
sentiment?
Added most value?
Pre-roll
Positive emotion
towards format?
Format related to
search/activity?
Native
Source: Be On internal research
18. 75%
higher engagement
amongst users who
choose to watch
video content
vs
Choice
Interruption
Source: YouTube, Neilsen, Reelseo
20%
higher conversion
with user initiated
videos
19. vs
Source: YouTube, Neilsen, Reelseo
82%
Higher brand lift
generated by
native ads,
compared to
pre-roll
Native
Pre-roll
20. Source: Gunn Report 1992-1995, IPA
Les Binet & Peter Field,
Marketing in the Era of
Accountability, 2007
Emotional advertising
campaigns are more
effective and more
profitable than rational
campaigns - even in
'rational' categories…
“
”
11x
more efficient
in market share
growth
The Gunn Report
37. Consumers love emotional content...
3xhigher average
view to end %
8xhigher click
through rate
20xbetter in
converting views
into social
actions
100xQuicker in
attracting
viewers
Source: Be On research
Reduced price sensitivity and creates strong sense of brand differentiation.
Video - Ford
Video – AS Roma
DEMO
LG Video
Data from LG report
Point:1. Standard doesn’t work2. Even modest emotional differences make exponential difference in breaking through
Emotionally stronger ads get3x higher average view to end %8x higher click through rate20x better in converting views into social actions100x quicker in attracting viewers.Source: Be On and Realeyes research based on 400 videos study, 2013