Touching on the story of Paul Revere from Malcolm Gladwell's The Tipping Point and Dandelion Marketing, this presentation to college students at Rensselaer Polytechnic Institute (RPI) in Troy, NY focuses on entrepreneurship best practices and growth hacking.

2. Business Lesson #1

3. Business Lesson #2

5. Startup Advice #1
Solve a real problem (that people will

6. Channel Mindshare is becoming more challenging
“Tremendousamountsoftime
andenergygointocreating
materialsstoredinchannel
portals,buttheyreceivelittle
traffic.”
-EveryChannelChief

7. Startup Advice #2
Solve the problem in a new and better w

8. • Over95%useaSmartphone &Tablet
• Averageuserchecksphone110timesperday
• AppsbecomingPrimarySourceforBusiness
• IncreaseSales&ParticipationinPrograms
• DeploySalesTools,Education&Resources
Mobile: The Game Changer
AccelerateSell-thru!

9. Startup Advice #3
Always anticipate a couple of moves ahe
(and get ready for pivots)

10. • MobileAppPlatform
• Open/Branded
• ValueBasedModules
• Analytics
• CollectBehaviors
• BehaviorScoring
• PredictivePerformance
• PrescriptiveBehaviors
• Your“NextBestAction”
Channel Acceleration
1
2
3
Communicate
Analyze
AccelerateOur Vision:
Accelerate Sell-thru

11. Startup Advice #4
Find some early customers willing to gr
with you.

12. Mobile Channel Marketing is changing the Game

13. Chosen by Top Channel Programs
Distributors
Telecom Technology
Networking
Security
Verticals

14. Startup Advice #5
Find “A” Players for your team.
Sales, Marketing & Development are all
critically important – and must be bala

15. Oh, and
HAVE FUN!

16. Let’s Connect
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