Presentation by John Sparks for Social Media Breakfast Dallas outlines when to use vine vs. instagram; How to get followers and likes on Vine and Instagram; Pros and Cons of Using Vine and Instagram; How to convert followers into sales using Instagram and Vine.
Although microblogging is better experienced than taught, it is helpful to have an introduction to the idea and it some of the concepts associated with it
Presented at the 2010 MIMA Summit. Whether you tweet personally or professionally, there are a multitude of tools available to enhance, manage, monitor and measure the experience. This session aims to help navigate the current landscape of free and paid third-party Twitter tools.
What is bug bounty
How to start with bug bounty
My career as a bug bounty hunter
Advantages of participating in bug bounty programs
Advantages of conducting a bug bounty program
Disappointments in bug bounty
Popular bug bounty platforms
Tips and resources
Vine and Other Video Content Creators (Sept 2014)Rachel Eichen
Self-created content dominates the web. Short videos created on mobile devices from services like Vine can help you create fun, quirky and impactful video without a lot of technical know-how. During this two-part class, we will:
Explore the basics of Vine and how it's different from other video sites
Learn the tips and tricks for a successful Vine
Show how to find and share Vine content appropriate for your audience
Discuss other video content creator sites
During this two part class, attendees will create their own Vine, customize it for their audience, and have the option to receive feedback.
Although microblogging is better experienced than taught, it is helpful to have an introduction to the idea and it some of the concepts associated with it
Presented at the 2010 MIMA Summit. Whether you tweet personally or professionally, there are a multitude of tools available to enhance, manage, monitor and measure the experience. This session aims to help navigate the current landscape of free and paid third-party Twitter tools.
What is bug bounty
How to start with bug bounty
My career as a bug bounty hunter
Advantages of participating in bug bounty programs
Advantages of conducting a bug bounty program
Disappointments in bug bounty
Popular bug bounty platforms
Tips and resources
Vine and Other Video Content Creators (Sept 2014)Rachel Eichen
Self-created content dominates the web. Short videos created on mobile devices from services like Vine can help you create fun, quirky and impactful video without a lot of technical know-how. During this two-part class, we will:
Explore the basics of Vine and how it's different from other video sites
Learn the tips and tricks for a successful Vine
Show how to find and share Vine content appropriate for your audience
Discuss other video content creator sites
During this two part class, attendees will create their own Vine, customize it for their audience, and have the option to receive feedback.
We surveyed 200+ Instagram influencers within our community to understand who they are and exactly how they want to work with brands.
These ‘grammers’ have an average of 5,000 followers and connect with them in an authentic and meaningful way across a range of different categories they are passionate about.
My Top 10 Social Media Tools For Instagram, Pinterest and More By Devon GardnerMarketing Land
From the SocialPro Conference in Seattle, Washington, June 20-21, 2016. SESSION: Social Tools Super Session. PRESENTATION: My Top 10 Social Media Tools For Instagram, Pinterest and More - Given by Devon Gardner, @msdevonvictoria - Devon Victoria Communications, Founder. #SocialPro #15A
Leverage on Social Media Channels to Build you Brand, Gain More Customers and Make more Sales.
As social media has become a most have element of the overall marketing strategy of many Companies.
More than 90% of Marketers Use Social Media for their Campaigns, But the BIG question Remains: "How do they Use It?"
Moreover Marketing Departments are using social media to build online communities and turn customers into brand ambassadors. Which is particularly important for small businesses.
Millennial targeting, social media management and adopting new channels all should be part of your Marketing Plan for 2016. What are you neglecting? Overly focusing on sales and not marketing is not sustainable practice. The interaction of your customers with your product IS increasingly your brand.
How to Build a Dynamic Social Media PlanPost Planner
Stop guessing and wasting your time on networks and strategies that don’t work!
Join Rebekah Radice and Katie Lance to learn how to optimize your social networks, the best kept secrets for hot content, top time management tools, and much more!
Watch the replay here: bit.ly/socialmedia-plan
Here's a complete presentation on Instagram. In today's generation, everyone does social media. There's Facebook for individuals and then there's Facebook advertisement for Businesses. This has been a drastic change over the years which has made world think apprehensively about Facebook and twitter marketing.
This presentation on Instagram explains why Instagram is important and why its marketing too?
I have mentioned a string example of successful campaign RED BULL did last year which was a hit on the roll.
This PPT will guide the following:
1. How to use Instagram for Marketing?
2. How to use Instagram for Beginners?
3. How to use it all together for Businesses Marketing?
This is my genuine try to help people seek social media knowledge!
At iris we have one of the most holistic global social media offerings in the industry. So we had our team share their expertise on all the main social channels out there right now, how best to use them, who’s on them, how their ads work and a checklist for how to approach them.
Social media and online searches have moved from desktops to mobile, meaning fewer words, more pictures and videos is now the name of the game.
As part of your overall marketing strategy, Instagram should fit in with your visual marketing strategy .
Picture Perfect: Master the Filters and Market on InstagramDOZ.com
Want to get started marketing on Instagram? You need this SlideShare deck. With case studies of successful campaigns, advice on automation of Instagram campaigns, and details on how to track and analyze your Instagram account, DOZ offers a full guide to marketing your brand on Instagram.
Shannon, our Instagram intern expert, spent her semester compiling information for small businesses to use when trying out Instagram for the first time.
10 Social Platforms Every PR Maven Needs to Know chelseahejny
In June, I presented at Reno's PRSA luncheon. I talk all about the social networks and community-based platforms I think all PR pros and marketing folks should be paying attention to right now.
Want to be a social media pro? Learn tips, tricks and more on how to dominate your social media strategy in 2022 and beyond! I'll break down the best way to grow your community, utilize micro-influencers, hacks the pros use and why you should be doing live video. You'll discover the best way to tell your story and connect with consumers by creating a unique and immersive experience, that increases engagement and builds brand loyalty. Along with that you'll learn how to build a live video strategy from scratch, the tips and tricks of live video production from professionals and real-world examples of what really gets views. Whether you’re a B2B or B2C company, you will leave with a better understanding of social media best practices, fresh ideas and a new strategy to implement immediately!
Session Leaders
Kathy Baird, Managing Director of Social, North America, Ogilvy Public Relations
Kathy Baird has worked in digital and integrated communications for 20 years. As the Managing Director of Content and Social in North America, Kathy oversees digital planning across the disciplines of consumer marketing, reputation management, and advertising. Her client experience includes MetLife, McGraw Hill Education, Mozilla Firefox, CSL Behring, Merck, Blue Cross and Blue Shield, BP, DuPont, UN Foundation and USAID. She is a worldwide board member of Ogilvy Public Relations.
Nick Cicero, Founder & CEO, Delmondo
Nick Cicero is the Founder and CEO of influencer marketing agency Delmondo, creator of the first Snapchat analytics solution for brands, and a strategy consultant at BRaVe Ventures. A leader in building digital content initiatives with a proven ability to set vision, strategy, and execute, Nick has worked on numerous innovative projects for some of the world’s largest brands and publishers like Sony PlayStation, Universal Music Group, Sports Illustrated, Conde Nast, Univision and Clear Channel.
Session Description
If you pay any attention at all to the social media sphere, you're probably aware that Snapchat has exploded over the past 12-18 months. It recently surpassed Twitter having now more than 150 million daily active users. That said, it's time to take Snapchat and vertical video very seriously (if you're not already!). This webinar will explore the basics of the platform architecture, the benefits to brands, and how to leverage paid opportunities. We will also dive into case studies and talk about some newly developed ways to measure your campaigns. From beginner to expert, this session will include something for everyone.
The Orchard's 2016 guide to Instagram Best Practices. Whether you're just getting started and need the basics or are looking for some fresh ideas to brighten up your content, you'll find something to make your Instagram account the best it can be.
Digital Communication & Social Media BootcampCarol Spencer
This intermediate bootcamp was presented at APCO SW in May 2019. It goes through some tips and tricks, Facebook, Twitter, Instagram, Advertising, social media dashboards and touches on policies and some little known tools.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
2. What Is Emerging Social Media?
1. Vine
2. Instagram
3. Trending Social Media
Apps you can use mainly
from your Smartphone
3. Why Choose Emerging Social
Media?
➔ Mobile is HOT!
➔ Of the total Internet visits,
Americans access 28%
more often from their
smartphones than their
desktops.
➔ In the US, 91% people
agree that they are within
reaching distance of a
mobile device 24/7.
4. A Closer Look:
● When should you decide to use Vine?
● When should you decide to use Instagram?
● How do you use Vine and Instagram to Get
Followers?
● How do you use Vine and Instagram to Get Likes?
● Best Practices
● How to convert followers into business leads
5. What Is Vine?
– Online video and social networking mobile app
created by Twitter
– Allows users to create and share short, 6
second looping video clips
– Functions in some ways like Twitter
– Introduced to iPhone in January
– Introduced to the Android Market in June (16M
Downloads in first day!)
swirly vine from mckenna71 via stock.xchng
6. What is Instagram?
● Online photo/video sharing
social media network
● Owned by Facebook
● Enables users to take
pictures, apply digital filters
to them and share them
● Launched 15-Second Video
feature on June 20th
7. What is Instagram?
● Online photo/video sharing
social media network
● Owned by Facebook
● Enables users to take
pictures, apply digital filters
to them and share them
● Launched 15-Second Video
feature on June 20th
8.
9. When Should You Decide to Use
Vine?
New Product
Features
How-to Videos
Invitations to events
Video teasers
Live interaction with
customers
10.
11. When Should You Decide to Use
Vine?
● It's a destination
● Heavily engaged subculture
● Cross-over community
● New Vine Celebrities
12.
13. When Should You Decide to Use
Instagram Video?
● Promotional
campaigns
● Video Series
● Commercial Style
Videos
17. How To Get Followers on Vine
Follow People Who Are Following “Followback
Accounts”
Manually flush unfollowers by deleting “Following
list” and then following back “Followers”
Re-Vine Videos from top Viners
Patience!
18. How To Get Followers on Instagram
Follow People Who Are
Following “Shoutout
Accounts”
Flush unfollowers using
apps like InstaFollow or
JustUnfollow.
Content is key!
Keep your account right
side up, not upside down!
19. How To Get Likes on Vine
Use Emojis and Hashtags in Video Captions
Comment and like others' posts
Comedic Situations
Grasping Vine Subculture
20. How To Get Likes on Instagram
Use thirty hashtags with
each new post
Use App TagsForLikes or
Instatags to generate
popular Hashtags
Alternate Hashtags
Repost and repeat
process!
21. Best Practices for Vine
➔ Connect Vine to Twitter So Others Can Find You
➔ A post on Vine cannot be viewed outside of the
Vine App unless shared on Twitter or
Facebook first
➔ Do not click on “Finish” until shooting the whole
video or you will not be able to add to the
video
➔ Clever content
22. Best Practices for Instagram
➔ Profiles:
Profile Picture
Follow Me! I Follow Back!
Email address, LinkedIn URL or Twitter URL
Include Location in ALL Photos
➔ Normal or Earlybird Filters
➔ Use a third party app like Pixlr for pictures on
Instagram to adjust brightness, contrast, crop photos
and add text before posting
23. A Word About About Privacy
● Profiles and videos
on Vine are public,
and anyone on the
service can view
them.
● Vine says they will
add more ways to
control visibility of
content in the future.
24. A Word About About Privacy
● Profiles on
Instagram are
public.
● You can make your
photographs on
Instagram private
through 'Edit
Profile'.
25. How To Convert Followers Into
Business Leads?
● Use Hashtags So You are Findable
● Post Purposeful, Meaningful content which
demonstrates you understand what works on Vine
vs. Instagram
● Generate buzz, create interest, and get followers to
search for you on other social platforms.
● Take Online Conversations, Off-line
● Seal the Deal!
–
Thank you Diana, Jackie and Lucinda for having me this morning.. I want to begin this morning with a story..It's a story about a friend of mine.. Back in June on the first day Vine was introduced to the Android market, this friend was one of the first people to install the app on their phone. They didn't know what they were doing with the app. All they knew is Twitter owned it and you could make a 6 second video.. They spent a lot of time trying to make videos everywhere they seemed to go..the mall, the pizza place.. Yet after a whole bunch of spent energy, they just couldn't figure out why they couldn't get any followers or likes for their posts..Sound familiar ? I had another client on Instagram. This person had only 74 followers but were following 105 people. Their account like most of them on Instagram was upside down. They didn't understand how to effectively use hashtags for likes. They didn't know the power of the shoutout accounts and how those work. They wondered why they couldn't seem to attract customers to their brand.
Basically speaking, this friend did not have at best, a basic understanding of “Emerging Social Media” When we talk about Emerging Social Media we are talking about the apps Vine and Instagram It also includes any trending social media apps you use mainly from your Smarphone.
The other thing this friend didn't understand is why someone should be on emerging social? >>For starters, Mobile is HOT. >>According to a survey by Monetate, Of the total Internet visits, Americans access 28% more often from their smartphones than their desktops. Around $38.8 billion will be spent on shopping through mobile this year in 2013. And its easier more than ever for these consumers to multitask and see the product on emerging social and go to a site and buy it outright. Where e-commerce website traffic is concerned, 21% of visitors are now accessing web pages from their smartphone. >>Also In the US, 91% people agree that they are within reaching distance of a mobile device 24/7 and of course, when they have to make a buying decision it's more likely going to be made from mobile.
So this morning we're going to take a closer look at Vine and Instagram specifically and answer these questions so you're not like my friend on emerging social media and doing more shouting than gaining possible customers. By the way, that friend actually happened to be me.: We'll take a look at when should you or a client decide to use Vine. When should you use Instagram? What the pros and cons are of each? How you use both of them to get followers and get likes Best practices for each... How to convert followers into business leads
So before taking a look at when you should decide to Use Vine or Instagram, let's remind you a little about the two platforms. >>Vine is the online video, social networking mobile app created by Twitter that allows users to create and share short, 6 second looping video clips. Actually the videos are 6.5 seconds but whose counting, right?? >>In many ways Vine functions like Twitter. You have people you are following, and followers. >>The iOS app came out in January of this past year. >>Android introduced it in June and on the first day it hit the Android market Vine received an unprecedented 16 Million Downloads.
Where Twitter Vine just allows you to created a 6 second looping video, Instagram owned by Facebook started out with just pictures and enabling users to take photos, apply digital filters to them and share them. >>The way it started is the app confined photos to a square shape, in contrast to the 16:9 ratio used by mobile cameras and allowed users to share it. >> In a venture which has been seen as some as Facebook's way of competing with Twitter's Vine video-sharing application, Instagram incorporated video sharing in June 2013, allowing its users to record and share videos lasting for up to 15 seconds.
Here's a side by side in depth comparison from Tech-Crunch of some more detailed features and benefits of both Vine and Instagram. In addition to the side by side time comparisons, you see here users can apply filters to Instagram videos, just like you can pictures on Instagram. This is something Vine videos don’t have. Remember when Instagram was first making waves, a lot of it was focused around its filter feature – it made amateur photos look professional and all you had to do was, well, pick a filter. Both platforms let you shoot multiple, disjointed clips and string them together. However, Instagram will let users delete the last clip that they shot in a series, just in case it was a bad take. You are not allowed to delete the second clip in a series, without deleting the fourth and third first. In other words, you can only remove the most recent clip taken. Vine, on the other hand, doesn’t let you edit at all. You cannot import videos on either one. You have to shoot your Vineable or Instagrammable video within the respective apps. Both Vine and Instagram will let you switch back and forth between front- and rear-facing cameras while shooting. Instagram also boasts video stabilization in what they call their “cinema feature” which will stabilize and doctor any shaky recording, another feature Twitter can’t offer.
>>So Now the BIG QUESTION: >>While many comment on the rivalry of Instagram vs. Vine, the problem isn’t which is a better platform. The problem is that companies have posted content on both sites and gotten no results. Is it a fault of the platforms? Think again. >>Before commenting about how either platform may outperform the other, we need to focus on how each platform should be used.
>>For Vine, Since you only have six seconds, flashing a feature or new product gives just enough time for users to want to find out more. >>”How To Videos” and “Do it Yourself” videos are extremely popular ((how to make food products)) >>Also invitations to events, video teasers. >>You can also use VINE to interact LIVE with your customers...
Here is an example of how Honda used Vine to respond to a customer recently in quirky real-time responses and advertise for the Summer Sales Event. ((Read Tweet from consumer and read reply from Honda)) ((WATCH VIDEO)){WATCH VIDEO}
For many marketers, Twitter Vine isn't just a tool, it's really becoming a destination if you will. >>Get into a conversation with someone who spends a lot of time on Vine and you'll hear about a new, heavily engaged subculture. Vine producers tend to play within certain genres and styles, generally in fast comedic situations. A really good Vine creator has their own unique fingerprint. It's an important part of the draw. If you've seen enough clips in a split second, you know whose work you are watching. >>It's a crossover community.Remember when it was a big deal for Different Strokes cast to appear on facts of life? Vine creators include each other in their videos in cameo roles and routinely share their favorite Vine posts. >>We're starting to see the beginning of Vine Celebrities
Here's a look at some of the famous faces from Vine... Anyone know who these people are?? Well, Spend time on Vine and you'll get to know them pretty quickly. You may not recognize them from their pictures here But when we take a look at their videos I bet you will. >> Iman Crosson is known for his outrageous impersonations of Obama. He's got 763,100 followers on Vine and only follows 51 people. His handle is “alphacat” >>Dawn Siff sent out what marketers call the first official vine job resume. Afterwards she appeared on “The Today Show” with Matt Lauer and later landed a job as a reporter at “The Economist” ((WATCH VIDEO)){WATCH VIDEO}
When should you decide to use Instagram >>In addition to taking and sharing photographs which you can't do on Vine, you can use Instagram Video to do: >>Promoitonal Campaigns: Having 9 more seconds to feature a video can showcase a bit more about your product. >>Starbucs uses Instagram to show off their personality by creating a theme and carrying it out with a few videos in a series >>Humor is difficult to achieve in video but with the additional time, your videos are able to simulate TV commercials better.
A brand that has done very well in incorporating humor into their videos is Taco Bell most recently with their video for the NEW Fiery Dorritos Locos Tacos ((WATCH VIDEO)){WATCH VIDEO}
You can see in this brand adoption study from “Simply Measured” that many brands are choosing Instagram as their video vehicle. In fact, twice as many top 100 brands use Instagram Video as Vine.
It’s no secret that share-ability is what brands are looking for with videos. Sharability is one of the main pros and cons to consider when deciding which platform to use. Instagram has Vine topped on the front of sharing options. Where Vine only lets you share to Vine, Facebook, and Twitter, Instagram lets you share videos to Instagram, Facebook, Twitter, Tumblr, Flickr, and foursquare, as well as through email. Checking Instagram used to take about five minutes and then I was out, ready to move on to something else. With video it really breaks that experience and takes longer. Video breaks that experience It’s possible to hide videos from your feed. But to do that you have to consciously choose to avoid the video feature.
To get followers on Vine: >> follow people who follow “following back” accounts. ((Show what these look like)) >>Manually flush unfollowers by deleting Following list and then following back followers >>Re-vine >> Have Patience: People don't check Vine as often as Instagram because it's a slower more thoughtful experience. When you launch Vine, they know what they're getting into. Rather like Pocket or Instapaper, it’s a conscious decision that users have the time to give the app their full attention. >>Also, because it is a video sharing service it’s almost impossible to sprint up and down the home feed in Vine. Videos often take a moment to load and it takes exactly six seconds to watch each one. Vine is a measured process, scrolling and pausing to review each in turn, possibly waiting for it to loop a couple of times and then adding a ‘Like’ or comment underneath.
To get followers on Vine: >> follow people who follow “following back” accounts. ((Show what these look like)) >>Manually flush unfollowers by deleting Following list and then following back followers >>Re-vine >> Patience: Because it is a video sharing service you can it’s almost impossible to sprint up and down the home feed in Vine. Videos often take a moment to load and it takes exactly six seconds to watch each one. Vine is a measured process, scrolling and pausing to review each in turn, possibly waiting for it to loop a couple of times and then adding a ‘Like’ or comment underneath. >>When users launch Vine, they know what they're getting into. Rather like Pocket or Instapaper, it’s a conscious decision that users have the time to give the app their full attention.
To get likes on Vine >>Use Emoji and Hashtags in captions for videos >>Comment on others posts remember it is a community >>Remember posting content with comedic situations tends to do much, much better. >>As some thought leaders argue as a marketer, the time you spend on Vine should be less for sharing short videos there and more for understanding what this subculture can teach you about reaching consumers.
To get followers on Vine: >> follow people who follow “following back” accounts. ((Show what these look like)) >>Manually flush unfollowers by deleting Following list and then following back followers >>Re-vine >> Patience: Because it is a video sharing service you can it’s almost impossible to sprint up and down the home feed in Vine. Videos often take a moment to load and it takes exactly six seconds to watch each one. Vine is a measured process, scrolling and pausing to review each in turn, possibly waiting for it to loop a couple of times and then adding a ‘Like’ or comment underneath. >>When users launch Vine, they know what they're getting into. Rather like Pocket or Instapaper, it’s a conscious decision that users have the time to give the app their full attention.
Here are some best practices for Vine A post on Vine cannot be viewed outside of the Vine App unless shared on Twitter or Facebook first, in which case the link is made publicly available
A Word About Privacy and Vine >>Profiles and videos on Vine are public, and anyone on Vine can view them. >>Vine says they will add more ways to control visibility in the future.
A Word about Privacy and IG... >>Profiles on IG are public >>You can make your photographs on IG private through “Edit Profile”
Here's How to Use Vine and IG to Convert Followers Into Solid Business Leads or Customers: Use your industry’s keywords as hashtags to describe and tag pictures you’ve posted. This makes your content searchable and easier to find by those who could be a connection for you. Post purposeful, meaningful content which demonstrates you have an understanding of the Vine audience and the Instagram Audience. Generate buzz, create interest, likes, followers and get these people to follow you on other social networks. Take the online conversations offline and now you're ready to seal the deal.