This document discusses GFWC's use of social media and provides guidance on popular platforms. It outlines that Facebook, YouTube, Twitter, Instagram and Pinterest are most used by members. Specific advice is given on using Facebook pages and roles, scheduling posts, and posting photos and content. Instagram and Pinterest are also overviewed. The free GFWC app is promoted. Overall, the document aims to help members make the most of social media for communication, fundraising and membership efforts.

1. GFWC Convention 2017
2016-2018 SHINING STARS:
GFWC CHAIRMEN AND COMMITTEES
GFWC AND SOCIAL MEDIA

2. Disclaimer: Love it or Hate it?
There are many, MANY types of Social Media
Our members are most active on:
Facebook
YouTube
Twitter
Instagram
Pinterest
GFWC App

3. Facebook
 What kind of Facebook Page/Account do you have?
 Personal
 Group Pages : Can be Private, Public, Closed or Secret
 Community Group
 Non profit
 For profit (Business, Sales Group, Product)
 Fundraising

4. Benefits
 Facebook can be beneficial – there are many options and the reports and insights
can give you quite a bit of information.
 Google Facebook Marketing. There are hundreds of articles and options. But
check the date that the article was written, since Facebook does change often.
 Why Marketing?
 Communication tool
 Fundraising Tool
 Membership Tool.

5. Page Roles
 Administrator: Can manage all aspects of the page. Place ads, posts, edit all
comments and posts.
 Editor: Can send messages, and publish on the page.
 Moderator: Similar to the Editor but with a few less responsibilities
 Advertiser: Can see which Admin. Posted, create ads and view insights
 Analyst: Can see which admin created posts and view insights
 Live Contributor: Can go live from a mobile devise. Cannot create posts or see
insights.

6. Pros and Cons to having Page Roles
 Allowing more than one person to administer posts or add content can be helpful.
 Delegate – set up a schedule of who will post when.
 Post Pictures, but also add content to the picture.
 Read the articles published in the GFWC Clubwoman Magazine by the
Communications and PR Committee.
 Don’t post too often, but don’t let them forget who you are either. Daily or by-
weekly posts seem to work.
 Post before during and after events

7. Scheduled Posts
 You can schedule posts through HootSuite, Facebooks own Scheduler or apps like
Pages Manager.

8. How to post?
 Pages Manager is a phone app that allows you to post as THAT Page. As you
Notice the GFWC Posts all appear to be posted by GFWC, rather than listed as the
name of the person posting. By selecting a photo, choosing to share it using
Pages, you can then decide which of the pages you administer to post to.
 Club or Group Posts are then Authored by the “Group” rather than a person.
 There are also ways to post as the Administrator through you Facebook Page
settings.

9. Pages Manager Facebook Options
From your phone Phone or Computer

10. Instagram
 Instagram is a social networking app made for sharing photos and videos from a
smartphone. ... When you post a photo or video on Instagram, it will be displayed
on your profile. Other users who follow you will see your posts in their own feed.
Likewise, you'll see posts from other users who you choose to follow.
 Popular with younger adults
 GFWC Juniorettes have an
 Instagram account.

11. Pinterest
 Open a Pinterest Account (Similar to all of the others)
 Post ideas for fund raisers, table decorations, projects, or meetings, and for
sharing recipes!
 WARNING PINTEREST is ADDICTIVE!!!

12. GFWC App!
 This application is FREE to all members!
 It is a event scheduler, add photos, comment on friends photos.

13. Other forms of Social Media…..
 Twitter, YouTube, LinkedIn, SnapChat Oh My!!!
 Use your powers for Good not Evil

14. QUESTIONS???

15. THINK

16. Slideshare
 This presentation is available on slideshare.
Wendy Carriker GFWC Treasurer 483
Farmbrook Road Mount Airy, NC
27030 email:
wcarriker@embarqmail.com