Evelyn McCormack presented on the latest trends in social media for storytelling and live content. She discussed using visuals, running campaigns, staying active and building engagement. She highlighted trends like visual storytelling using tools like Adobe Spark, Canva and Instagram, as well as live video on Facebook and Twitter. McCormack provided examples and tutorials for creating visual stories, videos and using different platforms to engage audiences.

1. Evelyn McCormack
Mack Digital Communications
NJSPRA, March 2017
The Latest in Social Media:
Storytelling, Live Content and Fun
@evelynmccormack

2. How to Kill It on Social Media
@evelynmccormack

3. Have personality
Be visual
Run campaigns
Stay active
Build a big, engaged following @evelynmccormack

4. An Ever Shifting Landscape – Social MediaTrends
•Visual Storytelling
•Use of social video – Facebook,Twitter, Instagram
•LiveVideo: Facebook & Twitter/Periscope
•MobileApps that PlayWell with Social Media.
•Moving on to Instagram
•Having fun!
@evelynmccormack

5. Visual Storytelling
@evelynmccormack

6. If Shoes CouldTalk

7. Visual StorytellingTools
•Adobe Spark Post
•Adobe Spark Page
•Canva
•Pageflow
@evelynmccormack

8. Adobe Spark = Post, Page andVideo
• Free online tool (can download apps as well)
• Page creates stories by blending photos and text
• Can use your own photos or one of their 1 million copyright-
free photos
• Many great text tools built into the platform
• Save your creation to your camera roll, Dropbox, or post
out to Facebook, Flickr, Instagram, andTwitter
• Can also download the image
@evelynmccormack

9. Adobe Spark Dashboard
@evelynmccormack

10. Adobe Spark Page
@evelynmccormack

11. What it Looks Like on Facebook
So far, everything offered
by Adobe Spark is free.
Adobe Spark Page, Spark
Post, SparkVideo.
@evelynmccormack

12. What it Looks Like onTwitter
Branding
@evelynmccormack

13. Adobe Spark Video with Music
Similar tools:
• Animoto
• iMovie
If you have a
microphone, you
can also narrate.

14. Adobe Spark Post
@evelynmccormack

15. @evelynmccormack

16. Hint: If you download, no
branding

17. Canva
Another free tool, except when using one of their paid graphics. It only does posts but offers
1 million copyright free photos and graphics.You can also upload your own photos to use.
Canva.com.
@evelynmccormack

18. Canva Dashboard
@evelynmccormack

19. SocialVideo
•More social networks rolling out native video, demonstrating
its growing value.
Snapchat, Facebook, Instagram,Twitter. Live video: Periscope and
Facebook.
•Social video owns the 18 to 33 year-old demographic
Millennials spend less time in front of theirTVs (if they even still own
one) and more time watching video on mobile devices and laptops.
•Video is unique in its ability to connect with viewers
Social networks favor video in algorithms because the rich content is
liked by users.

20. MaximumVideo Length on Social Platforms
YouTube Facebook Instagram Twitter Vine Snapchat Tumblr
None Two Hours 60 Seconds 30 Seconds 6 Seconds 10 Seconds 5 Minutes
@evelynmccormack

21. Cumberland School District onYouTube
22 videos
uploaded,
ranging from
18 seconds to 3
hours long.
@evelynmccormack

22. El Paso,Tex, Schools
All part of a social
media micro-
campaign, using the
hashtag #TeamSISD .
@evelynmccormack

23. How to Create aYouTube Channel
• Go to www.youtube.com/create. Series of prompts will walk you through
the process.
• You’ll need a Google account to setup yourYouTube channel. Set up a
dedicated account for your school. By establishing a new account, you can
control who has access to posting videos.
• UseYoutube editor. Tool for giving your videos a more professional looking
presentation.You can add cuts, transitions, music, captions, etc. It’s free.
Can access it when you upload your video.
• Build an in-house production crew. Recruit students, teachers, staff
members.You don’t have to make professional-quality videos. Authenticity
more important.
@evelynmccormack

24. Facebook Live Video
• To share live video, tap on Publish and select Live
Video icon.
• Write quick description before going live. During
broadcast, you’ll see the number of live viewers,
names of friends tuning in & real-time comments.
• When you end broadcast, it will be saved on
Timeline, which you can delete or keep for
viewers to watch now or later.
• Works on iPhones & Android phones.
• People comment 10X more on FB Live videos
than on regular videos.
@evelynmccormack

25. @evelynmccormack

26. @evelynmccormack

27. Download Facebook LiveVideos
• Find your live stream video in your timeline on your page/profile.
• Play the video.
• Right click and copy the URL of the video.
• Paste the URL into another tab
• Change the www. to an m. (making the video a mobile version).
• Play the video and right click.
• Save video as MP4 onto your desktop
@evelynmccormack

28. On Facebook and on the Website
@evelynmccormack

30. Periscope Screen & Account
• Download Periscope
• When prompted, sign in with your Twitter
credentials
• Follow me @evelynmccormack
• Start a broadcast
@evelynmccormack

31. The Cube – Livestreaming for Free
(geared toward high schools)
http://thecube.com
/
@evelynmccormack

32. Account withThe Cube. All videos are archived under your free account.
@evelynmccormack

33. Understanding Instagram
• Primarily used via smartphone. Download app & create
account.
• Can use web version to edit your profile, comment & like other
users’ photos, discover & follow other users. Must use phone
app to upload pictures and videos.
• Settings allow you to post your photos to your other social
media platforms – Facebook and Twitter.
• With Instagram video, record short video clips ranging from 3
to 15 seconds long. To record video, press the camera button
and choose the video recorder option on the right.
@evelynmccormack

34. iPhone view
@evelynmccormack

35. Instagram is all about the visuals. Photos, text on photos, videos.

36. What it looks like on your desktop. Can’t
post photos from desktop, have to use
mobile app.
@evelynmccormack

37. Have fun!
#selfieswithsupt,
something one of my
superintendents loves to
do. Perfect for
Instagram.
@evelynmccormack

38. Instagram andTwitter Micro-Campaigns
#bekindtarrytown
@evelynmccormack

39. Schools That Do Instagram Well
Harvard Law School
Park Hill Schools (MO)
Lewisville ISD
Capital Region BOCES
Temple University
Northfield Mount Hermon School
Yale University
Washington DC Public Schools
University of Florida
University of Michigan
Arizona State University
Boston University
@evelynmccormack

41. Mix school photo posts with
graphic and text posts.
@evelynmccormack

42. What engagement looks like.
@evelynmccormack

43. Apps That Play Well with Instagram & Social Media
Over – mobile app that permits you to add text
to photo posts before then posting them to
Facebook, Instagram & Twitter
PicStitch – Make photo collages, then post on
social media @evelynmccormack

44. Made with PicstitchMade with Over
The key here is to download apps on your mobile devices that play well with Instagram.
@evelynmccormack

45. Quick and Prisma

46. Resources
Facebook Live page: https://live.facebooklive.com/
Best Android apps for photo styling, Editing and Sharing:
http://www.addictivetips.com/mobile/top-10-android-apps-for-photo-editing-styling-and-
sharing/
Periscope Tutorial: https://www.youtube.com/watch?v=cKo8cML3Oko
Periscope Tutorial 2: https://www.youtube.com/watch?v=9D7qmseGz6o
20-minute Instagram tutorial: https://www.youtube.com/watch?v=C81zwCHw1Y8
33 Ideas for Social Media Videos
iPhone video lessons from Oscar films:
https://spark.adobe.com/blog/2017/02/24/iphoneography-video-lessons-from-oscar-films

47. Adobe Spark Post, Video and Page
Adobe Spark Post/Video/Page Tutorial
Picstitch (iTunes and Google Play stores)
Over App (iTunes and Google Play stores)
Canva Tutorial
Storytelling Inspiration
Verse Story/ The New Yorker:
https://verse.com/2698fd04badbedd804b6dc02f861869d854f2f65/299-water/everything-
water-touches
Verse Story/ A Second Life for Star Wars Sets: https://verse.com/stories/734-a-second-life-
for-star-wars-sets/a-second-life-for-star-wars-sets-2452
I, Too, Sing America (NY times visual story):
https://www.nytimes.com/interactive/2016/09/15/arts/design/national-museum-of-
african-american-history-and-culture.html

48. Evelyn McCormack
914-703-1982
evelyn.mccormack@gmail.com
www.mackdigital.net @evelynmccormack