Digital Marketing Part 1

Antionette Blake, Social Media Specialist
A.Blake Enterprises
www.ABlakeEnterprises.com
Twitter – ambde
Facebook – AblakeEnterprises
Instagram - ablake48
https://youtu.be/kA1oTdETL_I

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Twitter @ambde / FB @ A.BlakeEnterprises
What is Digital Marketing
Digital marketing is the promotion of
products or brands via one or more forms of
electronic media.
Digital media is a growing source of entertainment,
news, shopping and social interaction, and consumers are now
exposed not just to what your company says about your brand, but
what the media, friends, relatives, peers, etc., are saying as well.
And they are more likely to believe them than you.
People want brands they can trust, companies that know them,
communications that are personalized and relevant, and offers
tailored to their needs and preferences.

Why Digital Marketing Is
Important
Digital media is important because it provides consumers access
to information any time and any place they want it. Gone are the
days when the messages about your products or services came
from you and consisted of only what you wanted them to know.
Digital media gives you a consolidated and consistent view of
customer preferences and expectations across all channels: web,
social media, mobile, direct mail, point of sale, etc.
Marketers can use information to create and anticipate
consistent, customer experiences that will move customers
along in the buying cycle.

Challenges Facing Digital
Marketers
● What platform or application to use; website, blog, social media
platforms, video media platforms
● How to use the platform or application; constant change, new
apps, where do my targeted audience hang out?
● How to determine it's effectiveness or ROI; HELLO, anyone out
there following me? Use tools such as Google analytics,
Hootsuite, Facebook and Twitter analytics,
● Offline polls and surveys (brick & mortar)

Vine is a video-sharing app. It’s designed in a
way for you to film short, separate instances so
they can be linked together for a total of six
seconds. Each short video plays in a
continuous loop, and are viewable directly in Twitter’s
timeline or embedded into a web page.
How the Vine App Works
First of all, you need to have a compatible smartphone to
download the Vine app. Vine is owned by Twitter, and there's
an app for iOS devices and Android devices.
The look and feel of the app is similar to Instagram, showing
you a scrollable feed of all your friends’ vines on the
homescreen.
https://www.youtube.com/user/TheBestVines

8 ways to use Vine to promote your business
1) Show happy customers.
2) Showcase your work.
3) Whet appetites.
4) Get votes.
5) Give a tour
6) Demonstrate your competitive advantage.
7) Invite
8) Show Before & After

Getting and using the Vine app is simple (and free)
Download the Vine app from iTunes for your iPhone, iPod
Touch or iPad or Google Play for Androids. Create a Vine
account using your Twitter profile or email address
You also have your own profile page, which you can customize later
after signing up. Vine takes most of your information from Twitter,
including name, photo, bio and transfers it to your new Vine account
when you sign up.
Making Your First Vine
When you’re ready to make your first vine, the app will walk you
through all the steps. The idea is to film very short, separate instances
for a full six-second video. As you get started with filming, the app will
ask you to hold your finger down on the screen for about 1 to 2
seconds. After that, it will ask you to film two more times. Vine then
puts all three of those two-second shots together to make your first
vine.

Periscope is the popular live video streaming
app purchased by Twitter in March 2015. It’s the
Instagram of live video streaming, offering users the
opportunity to see the world through the eyes of someone
else.
Users have the capability to share their stories and
perspectives to add value to their viewers in the form of
entertainment and/or education.
Whether you’re a seasoned business professional or a small
business owner, if you use Twitter, and you can add to your
credibility and brand using live video as a storytelling tool, you
should check out Periscope. You need a Twitter account and
the app downloaded to your Android or iOS device to get
started.

How to Use Periscope to Build Your Brand
Insider Videos
Display your knowledge by inviting your Twitter followers to see a
live video of you demonstrating how your product is made, walking
them through non-secure areas of your work site or even sharing a
product demonstration.
Live Q&A Sessions
Invite followers to submit questions during your live broadcast.
Similar to the “insider video” concept, encouraging questions on
the spot is a great way to showcase your industry knowledge and
your ability to communicate effectively with clients and peers.

Hold Focus Groups
Are you in the process of developing a new product or service?
Periscope enables you to take advantage of live feedback
instantaneously, possibly saving you both time and money. Ask
users to vote on color choices, give feedback on a prototype and
so much more!
Professional How Tos
Build your personal brand as an expert by offering in-the-moment
how-to videos. While YouTube is currently king of the how-to,
Periscope offers users the ability to ask questions and for
clarification on the spot. YouTube cannot do that!
Periscope Can Expand Your Professional Reach
While broadcasters must have a Twitter account, viewers can
watch from anywhere on the web using mobile devices, PCs, etc.
Share links to your upcoming business-related broadcasts via all of
your social networks (especially LinkedIn) and even via email, if
you have a list.

Download the Periscope app to your Apple or
Android device and sign into the Twitter account you
plan to use with it. Once online you will be able to
view live or recently recorded broadcasts and record your own
“Scopes,” as some are calling them.
To record a broadcast, click the red button located at the bottom of
the screen, write a broadcast title, and then choose to make it
public or private.
(Any Periscope or Twitter user can see public live streams. Private
broadcasts are only available to select users.)

Next, click the Twitter icon, located beneath the
title, to share the broadcast. If you plan to
stream privately, notify followers well in
advance so they will know when to watch.
Viewers of the live feed can leave comments,
ask questions, or even tap their screen to send
“hearts,” which lets you know that they like the
broadcast.
Click the red button to start a broadcast.

Screenshot of a live Periscope broadcast.
(Source: Apple Insider)
You can also find live and pre-recorded
broadcasts by heading to Twitter and
searching on the hashtag “#Periscope.”

Pros
Free to Use. It costs nothing to use Periscope, and you could
potentially reach thousands of people.
Audience Bond. Periscope offers audience members a glimpse into
your business in a way that they have never seen it before. Unlike
pre-recorded videos that are heavily scripted and edited, Periscope’s
live feed lets you interact, in real time, with everyone who is
watching.
Exclusive Content. Give social media fans and followers a guided
tour of your storefront or perform a tutorial that is available
exclusively through the live broadcast. It’s something they will value,
appreciate, and enjoy.
Public or Private Broadcasts. You can choose to conduct a live
public broadcast that everyone can see or share a stream privately
with select audiences. That can come in handy if, for instance, a
customer has a question or is experiencing difficulty using one of
your products.

Cons
Audience Considerations. It’s necessary that your audience be
conducive to this new medium if you expect to have success in
using it for marketing. If you are unsure, conduct a test to gauge
their responsiveness.
A New Medium. While live streaming video is not new, Periscope
is considered a uniquely innovative way of communicating. As
usage grows, perhaps your audience will grow along with it.
Environment Concerns. Live broadcasts are unscripted and, as
such, you must be able to speak to the audience as you stream. If
you are uncomfortable being in front of the camera then using
Periscope may not be suitable for you. Also, live videos often occur
in an uncontrolled environment where most anything can happen.
Take that into consideration as well.
REMINDER: Hold your phone up and down and not horizontal
when broadcasting.

Getting Viewers. It’s unlikely your stream will get many viewers
without the help of marketing, so treat broadcasts as promotional
campaigns. Post teasers about upcoming broadcasts to Twitter and
Facebook, and consider purchasing advertising to publicize your
events. If you choose to do a live tutorial, let people know what
time of day that they can tune in to watch.
Short Shelf Life. Periscope’s live streams only have a 24-hour
shelf life. However, an application called Katch.me allows you to
record and store broadcasts for long-term on-demand viewing.
Summary
It’s unlikely most of your customers will be familiar with Periscope, due to its
novelty and recent entry into the market. For that reason, there is no track
record testifying to its success as a marketing medium as of yet.
However, if it’s something that you believe your customers and social media
fans and followers would find interesting and tune into, give Periscope a try.
Who knows, you might become the next Internet sensation.
KRISTINE WIRTH
BIO | RSS FEED

Many people don't think of YouTube as a Digital
Marketing tool for small businesses, but more
people today use YouTube as a
search engine.
In fact it's the second largest search engine on the Internet next to
Google. With the YouTube+Google partnership there, you also
have a great potential for marketing because more and more
search results are bearing video results.
YouTube is a free video sharing website that makes it easy to
watch online videos. You can even create and upload your own
videos to share with others. Originally created in 2005, YouTube is
now one of the most popular sites on the Web, with visitors
watching around 6 billion hours of video every month.

YouTube crossed a major milestone. In
2015, the Google-owned giant announced that it
now has over one billion unique viewers on its site
every month.
That’s one billion - every month.
If you are using YouTube as part of your social media marketing
strategy, how can you capture this popularity? How can you get
more YouTube viewers, and increase your YouTube views?
8 Tips How to Get More Views on YouTube
1) Brand Your YouTube Channel
2) Cross-Promote
3) Add Value
4) Optimize your Tags
5) Create Calls to Action
6) Include Contact Information
7) Be Consistent
8) Add Interactivity

1. Brand Your YouTube Channel
Be consistent in your branding image when setting
up your channel. Make sure your customers can
easily identify you, by using the same logo and
imagery used on your website, other social media
sites, and your brick and mortar business.
2. Cross-Promote
Add a YouTube widget to your blog or website. Add a YouTube tab
on your Facebook page. Embed your videos on your online sites,
and encourage fans and followers to subscribe to your channel.
3. Add Value
Use videos to create added value for your customers. Use the
videos as a way to inform viewers about your product. Many
people want to watch videos that they will learn from. Be the
source of information for your product or industry.

4. Optimize Your Tags
Make sure you are using tags on your videos.
This is how YouTube sorts your video in their
search function. Be sure to include keywords
from the video title and category. Don’t
overstuff your tags, but use them well.
5. Create Calls to Action
Use the YouTube annotation feature to add calls to action in your video.
Ask viewers to subscribe or “thumbs up” if they like what they’ve seen
so far. Ask viewers to visit your site, try your product, or like your video.
6. Include Contact Information
Always include your contact information in your videos. Your contact info
could be your website, your other social sites, your email, or even your
phone number. If any of these change, be sure to update the videos too.

7. Be Consistent
Upload new videos on a regular basis. This way,
subscribers will come to know a schedule, and
will be looking forward to watching your videos
on a routine time. Set your schedule on a weekly,
bi-weekly, daily, or monthly basis, depending on
your available resources and your audience appetite for watching.
Upload fresh content to retain viewership
8. Add Interactivity
People like to get involved. Ask your viewers questions. Get them to
comment. Create a community through interactions.
And, even better, include social promotions like a vote contest,
sweepstakes, photo contest, photo caption contest,
video contest, essay contest, or group deal.

Flipagram
Flipagram lets you easily create
short videos with your Instagram and Camera
Roll images.
Most of us have tons of photos in both our Camera Roll and on
Instagram. Why not combine all those photos into one video
slideshow we can share with friends and family? That's exactly
what Flipagram does.
Flipagram is a sharing app that help you make short movies out of
your images. You can link up your Instagram account and pull
directly from it, which makes for a great way to rediscover old
pictures you may have forgotten about.

If you plan on uploading the short video to
Instagram, you can even have Flipagram
time the video for you and evenly
space all slides. Or you can manually
choose the length of each.

Flipagram
Once you're done, you can choose
music from your own library to go
along with your Flipagram movie or
choose from hundreds of free 30 or 60 second
clips.
From there, all you have left to do is share it.
Flipagram supports YouTube, Instagram,
Facebook, Twitter, LinkedIn and email
Have Fun!
https://youtu.be/M1F0lBnsnkE

Digital Marketing Hacks
https://www.facebook.com/MrHealthyLife/videos/1657
442451175968/?pnref=story

Digital Marketing Part 1

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