This document discusses the rise of social video and its advantages over other content types for marketing purposes. Some key points include: - Video is becoming increasingly popular on social media platforms like Facebook, Twitter, and Pinterest. - Though still a small percentage of overall posts, videos significantly outperform other content in terms of reach and user engagement. - Viewers are more likely to remember and share video content than links or text. Short, micro videos under 2 minutes are best. - The document provides several examples of how brands can create effective social video content, such as how-to guides, behind-the-scenes footage, and video campaigns. It also outlines metrics to measure video success.

1. Copyright Be Connect 2015
Olivier de DeckerSOCIAL MEDIA SUMMIT - 26/06/2015
POWERFUL WAYS TO
USE VIDEO
TO IMPROVE
ENGAGEMENT

2. Copyright Be Connect 2015
87% of marketers use
video
for content Marketing

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SOCIAL EVOLUTION
The rise of Social Video!

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SOCIAL EVOLUTION

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A MOVE TOWARDS
FACEBOOK NATIVE VIDEO
Source: Socialbakers

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FACEBOOK NATIVE VIDEO VS
YOUTUBE

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FACEBOOK VIDEO IS ONLY
5% OF ALL POSTS!
Source: Socialbakers

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BUT OUTPERFORM OTHER
POST TYPE - REACH
Source: Socialbakers

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FACEBOOK VIDEOS DOMINATES IN
TERMS OF INTERACTIONS
Source: Socialbakers

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MAJOR BRANDS ARE ALREADY
CONVINCED!
“What we're finding is that we have to consider Facebook as the key video partner
going forward because not only does it have the reach but the effectiveness.”
Ron Amram, senior media director of marketing, Heineken USA – Adweek Dec 2014

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9
%
VIDEO IS STILL SMALL PART
OF THE CONTENT MIX

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HOWEVER IT IS
OUTPERFORMING ACROSS
PLATFORM

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LATEST EVOLUTIONS
ON SOCIAL MEDIA PLATFORMS

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GIFs ARE FINALLY WORKING ON
FACEBOOK!

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TWITTER NOW AUTOPLAYS
VIDEOS AND GIF’S

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PINTEREST IS ROLLING OUT
VIDEO ADS

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SOCIAL VIDEO FACTS!

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80% remembers
the online videos.
FACT #1: PEOPLE REMEMBER
Source: Emarsys

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FACT #2: SHAREABILITY
Video is shared
1200% more times
than links and text combined
Source: Emarsys

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FACT #3: MOBILE & VIDEO
ARE BEST FRIENDS
92% of mobile video viewers
share video
Worldwide mobile penetration
amounts to 93%
Source: Emarsys

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FACT #4: UGC + BRANDED
CONTENT RISE E
Source: Emarsys
80% of all online content
is user-generated
The biggest drivers are consumers :
25-45 year olds contribute 70% of all UGC

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Brand engagement rises by 28%when
consumers are exposed to both professional
content and user-generated product video
On Youtube, UGC fan videos get
10xmore views than brand-owned content
Source: Emarsys

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UGC : ICE BUCKET
CHALLENGE

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FACT #5: USE MICRO-VIDEO
45% of viewers will stop
watching a video after 1 minute
60% will have stopped
watching a video by 2 minutes
Source: Emarsys

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#SPRINGISWEIRD MICRO
VIDEOS

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“I DON’T BELIEVE IT UNTILL I
SEE IT”.

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#1: EDUCATE : CREATE A
HOW TO OR DIY VIDEO

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#2: HIGHLIGHTS YOUR
SKILLS

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#2: HIGHLIGHTS YOURS
SKILLS

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#3: REVEAL A NEW PRODUCT

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#4: GO BEHIND THE SCENE

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#5: INSPIRE

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#6: SAY THANKS

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HOW TO DETERMINE A
VIDEO IS SUCCESSFUL?
VIE
WS
Time spent interacting with
consumers
Viewer journey, Engagement,
Demographic, What Device,
What time of the day…

35. Copyright Be Connect 2015
CASE 1: PERRIER & ROLAND
GARROS 2015MICRO VIDEO ACTIVATION

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CONTEXT: ROLAND GARROS
2015 EDITION
Perrier Sponsor since 1978
Objectives
 amplify Perrier awareness
around RG sponsorship
 engage the brand
community
Constraint
 Optimize customer budget

37. Copyright Be Connect 2015
MICRO VIDEO 1

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MICRO VIDEO 2

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CASE 2: PERRIER THE
FILM

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CONTEXT: PERRIER THE
FILM
Perrier Revealed it’s new TV
Commercial before Roland Garros final
Objectives
 Engage Bloggers, core fans and
influencers of the brand

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TEASER

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REVEAL

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+32 (0) 2 762 25 00
be-connect.eu
@beconnectnews
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THANK YOU! ANY
QUESTIONS?
Olivier de Decker | Managing Partner - Co-founder
olivier@be-connect.eu | +32 (0)477 58 44 61