This document provides a pre-proposal for an FMP project to create marketing materials and video content for a fictional fashion brand. The student chose this project because they are interested in working in the fashion and marketing industries in the future. They want to gain experience creating similar content. Research influences will include the streetwear brand "Collective" and shooting products in urban areas to achieve the desired aesthetic. The goal is to influence the audience to express themselves through fashion without fear of judgment. The project will have an upbeat, urban/city style through production techniques to match the theme and attract different audiences.

1. FMP Pre-Proposal
Tell me in no more than 20 words, what is your
FMP idea?
I am going to make a press release marke
ti
ng
materials and video content for social media for
a
fi
c
ti
onal fashion brand.
Why have you decided to make it? One reason I have chosen to make this is that in
the future I would like to work in the fashion
industry, and by doing this will enable me to
make content similar to what I would be doing.
I’d also like to work in the marke
ti
ng industry
and by crea
ti
ng a press release package will
enable me to get an insight as to what to
expect.
What about your project makes it important to
you?
It is important to me as I have a great interest in
fashion. Ive always enjoyed clothes and seeing
how fashion trends change over
ti
me. I’m a
believer in your clothes can help express your
personality
Outline some of the ini
ti
al in
fl
uences on your
idea/work and some poten
ti
al research targets
(remember, research isn’t just a paper based
ac
ti
vity)
• Once in
fl
uence that I will de
fi
nitely research
is the brand named collec
ti
ve. They are an
alt street wear brand and create abstract
and funky designed tracksuits. In terms of
adver
ti
sement they shoot all there products
in urban areas which I will also take
in
fl
uence from to achieve the aesthe
ti
c I
want.
What e
ff
ect do you want to have on your
audience when they see your project?
I want to in
fl
uence my audience to get out of
their comfort zone and dress how they want to.
Nowadays people are scared of what others will
think and been judged, and I want people to
feel comfortable and wear what they want with
out and express themselves.
Describe the tone/mood/style of your project
[which produc
ti
on techniques/characteris
ti
cs
are you employing?]
I want my project to have a urban/city style to it
to enhance the theme in am going for. I want
also an upbeat happy mood to my project.
Why have you decided to make your project in
this style?
I have chosen this as I want it to be enjoyable
for my audience. I would like my project to
a
tt
ract all genders and hopefully di
ff
erent age
ranges. By giving it an upbeat and colourful style
I think it is achievable.