The document provides 10 tips for presenting ideas in the style of Steve Jobs, including planning presentations through sketching or whiteboarding, creating concise Twitter-friendly descriptions of products or ideas, introducing an "antagonist" problem for the solution to address, focusing on benefits rather than features, structuring presentations around the rule of three, selling dreams rather than just products, using visual slides, making numbers meaningful, using engaging wording, and revealing a dramatic "holy smokes" moment. The document is written by Carmine Gallo and provides tips distilled from analyzing Steve Jobs' product launch presentations.
the Secret of Presentation by Steve Jobs that tremendously inspired a lot of people in the world.. This presentation will show you the passion, strategy, and technically tips how to transform your presentation into the best one..
Influencing change through presentationsTravis Isaacs
The ability to craft (and deliver) a good presentation should be in the quiver of every designer, right along side their Moleskine and Micron pens.
I use presentations to unravel a vague idea or requirement to be sure I completely understand all of the facets and details. If I can’t clearly explain a topic or idea then I need to go back to the project stakeholder and regroup. In some cases this will uncover holes that need to be address even before I start sketching out a wire frame.
This document summarizes the life journey of Andy Harjanto. It describes how he was born and raised in Indonesia, then moved to the US at age 19 to pursue higher education, obtaining various degrees. He started his own startup company but it failed. He then did consulting work for several years before joining Microsoft where he worked for 14 years on various projects. More recently, he co-founded Guppers.com and enjoys traveling and spending time with his family. Throughout his journey, he has learned the importance of taking risks, pursuing passions, and making a positive impact.
Lessons From the World's Most Captivating Presenters provides tips for effective presentations. It recommends starting with your story before creating slides, telling your story to convey why the audience needs what you offer and how it will benefit them. It also suggests using pictures instead of just words since pictures are better remembered, appealing to emotions to make a lasting impression, speaking in plain English, and ditching bullet points in favor of full sentences to engage the audience. Finally, it stresses the importance of extensive rehearsal to deliver an excellent presentation.
This document discusses how engaging with extreme consumers can help drive innovation. It provides examples of how extreme demands from individual consumers transformed companies like Harley-Davidson and Top Shop. The document advocates finding extreme or unconventional users, called "muses," to help think laterally and create unexpected solutions that could change a business. Engaging with extreme consumers may be more valuable than typical average users when it comes to innovating new products and business models.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.Idris Mootee
This book includes the very latest thinking on branding and brand strategy. It has been published in different many languages and use by top global brands to train their brand managers. New updated hard cover version is not available from Amazon May 2013
Pls view in full screen mode. Published in more than 5 languages.
Future-Proof Your Career: 10 quotes that will guarantee your employment - fo...VisualCV
10 inspirational quotes that to help you build a future-proof career.
A career where you're always inspired, successful, and doing your best work. A career where you're developing valuable skills, taking risks, and always at the top of your game.
These quotes will inspire you, make you think, and help you plan for an uncertain future.
The document discusses the importance of conversations in developing relationships. It notes that while some advocate "selling the sizzle not the steak", engaging in meaningful conversations where common ground is found is better. The results of interviews with people on their dating experiences and favorite companies suggest that conversations matter because that's how relationships are formed. People are more inclined to connect with companies or products that fit their personality or lifestyle.
the Secret of Presentation by Steve Jobs that tremendously inspired a lot of people in the world.. This presentation will show you the passion, strategy, and technically tips how to transform your presentation into the best one..
Influencing change through presentationsTravis Isaacs
The ability to craft (and deliver) a good presentation should be in the quiver of every designer, right along side their Moleskine and Micron pens.
I use presentations to unravel a vague idea or requirement to be sure I completely understand all of the facets and details. If I can’t clearly explain a topic or idea then I need to go back to the project stakeholder and regroup. In some cases this will uncover holes that need to be address even before I start sketching out a wire frame.
This document summarizes the life journey of Andy Harjanto. It describes how he was born and raised in Indonesia, then moved to the US at age 19 to pursue higher education, obtaining various degrees. He started his own startup company but it failed. He then did consulting work for several years before joining Microsoft where he worked for 14 years on various projects. More recently, he co-founded Guppers.com and enjoys traveling and spending time with his family. Throughout his journey, he has learned the importance of taking risks, pursuing passions, and making a positive impact.
Lessons From the World's Most Captivating Presenters provides tips for effective presentations. It recommends starting with your story before creating slides, telling your story to convey why the audience needs what you offer and how it will benefit them. It also suggests using pictures instead of just words since pictures are better remembered, appealing to emotions to make a lasting impression, speaking in plain English, and ditching bullet points in favor of full sentences to engage the audience. Finally, it stresses the importance of extensive rehearsal to deliver an excellent presentation.
This document discusses how engaging with extreme consumers can help drive innovation. It provides examples of how extreme demands from individual consumers transformed companies like Harley-Davidson and Top Shop. The document advocates finding extreme or unconventional users, called "muses," to help think laterally and create unexpected solutions that could change a business. Engaging with extreme consumers may be more valuable than typical average users when it comes to innovating new products and business models.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.Idris Mootee
This book includes the very latest thinking on branding and brand strategy. It has been published in different many languages and use by top global brands to train their brand managers. New updated hard cover version is not available from Amazon May 2013
Pls view in full screen mode. Published in more than 5 languages.
Future-Proof Your Career: 10 quotes that will guarantee your employment - fo...VisualCV
10 inspirational quotes that to help you build a future-proof career.
A career where you're always inspired, successful, and doing your best work. A career where you're developing valuable skills, taking risks, and always at the top of your game.
These quotes will inspire you, make you think, and help you plan for an uncertain future.
The document discusses the importance of conversations in developing relationships. It notes that while some advocate "selling the sizzle not the steak", engaging in meaningful conversations where common ground is found is better. The results of interviews with people on their dating experiences and favorite companies suggest that conversations matter because that's how relationships are formed. People are more inclined to connect with companies or products that fit their personality or lifestyle.
The document contains several short presentations on various topics including excuses that are not recommended, tips to improve character, gifts that do not cost money, examples of people who achieved things late in life, sayings about different topics like country, quitting, money, respect, and facts about the human body. It concludes with "secrets of success" sayings associated with different objects.
1 simple way to better presentations: don't outline, PUMA!Dan Roam
The biggest problem in creating our presentation is making a great storyline. Here's how to do it: create a PUMA.
There's more in my book.
http://www.amazon.com/Show-Tell-Everybody-Extraordinary-Presentations/dp/1591846854/ref=zg_bs_660628_14
Sold our souls to the devil and wrote a book. "DON'T SUCK! How to make presentations rock".
This eBook for iPad will help you create great stories and visually awesome slides. Say NO to crappy slides.
How to Create an INSANELY GREAT Presentation or PitchMartafy!
This document provides tips for creating highly effective presentations. It emphasizes the importance of clear communication and storytelling to engage audiences. The key recommendations are to have a single core message, keep content simple, start with an engaging story rather than an agenda, use visuals over words whenever possible, appeal to emotions, and practice presentation skills. The overall goal is to make presentations "insanely great" so that audiences feel compelled to pay attention.
What Would Steve Do? Lessons from the World's Most Captivating PresentersMartafy!
This was the last presentation I created during my tenure at HubSpot as Director of Brand & Buzz. To date, it remains HubSpot's 2nd most popular SlideShare of all time with >1.25 Million views and 35,000 downloads.
See the original presentation on HubSpot's SlideShare channel here: http://slidesha.re/1avaxMa
To learn more about HubSpot, visit www.HubSpot.com.
Content Marketing Ideas: Beware of ImpostersMark Johnstone
Ideas can trick us in multiple ways. Some of them sound great, but on closer inspection, they quickly crumble. Others, you’re certain contain something brilliant, but drawing it out feels nigh on impossible. Discover the common pitfalls to avoid, and how to ensure you really have an idea, and not just a nifty headline.
The document provides 10 tips for creating captivating presentations based on lessons from famous presenters like Steve Jobs, Scott Harrison, and Gary Vaynerchuk. The tips include crafting an emotional story with a beginning, middle, and end; creating slides that answer why the audience should care, how it will improve their lives, and what they must do; using simple language without jargon; using metaphors; ditching bullet points; showing rather than just telling through images; rehearsing extensively; and that excellence requires hard work with no shortcuts.
http://www.skillshare.com/How-to-Create-a-TED-Worthy-Presentation/698156887/1007905343
ABOUT THE PRESENTATION:
We are living in a world where Steve Jobs was a modern-day hero, Al Gore won an Oscar for his Inconvenient Truth presentation and the TED conference is the place everyone wants to be each year. Thanks to this leadership style, the bar for presentations that convey world changing ideas is set incredibly high. This class is designed to help you clear that high bar with confidence, grace and skill.
Creating meaningful presentations can be tricky, time consuming and nerve wracking, but by focusing on the key elements in this class, you too can give a TED worthy presentation.
This class is designed to cover the following topics:
Audience: understanding your audience
Stickiness: creating unique messaging that sticks
Authenticity: remaining authentic so your audience trusts you
Tools: using the right tools - both offline and online
Deck: 3 steps to building your presentation - preparation, design, delivery
Follow up: sending the right materials as a follow up (and it's not just your noteless deck!)
By the end of the class, you will have everything you need to create a strong presentation that is simple, easy to understand, exciting and visually stimulating.
ABOUT THE PRESENTER:
Brooke spoke at TEDxBKK, was a speaker coach for TEDxPhnom Penh, TEDxMission, and is the Director of Communications for an NGO that was the result of a TED prize - hence the name InSTEDD. Before InSTEDD, Brooke worked on Public Relations at Kiva, Social Innovation Design at Lovely Day, Business Development at All Day Buffet, & Project Coordination at Change Fusion Bangkok. Brooke is a frequent public speaker and has spoken at events in Thailand, Nepal, Europe and the US, including Stanford, Berkeley and Northwestern.
The document provides 5 steps to help brands stand out: 1) Have a mission that makes a statement about humanity. 2) Tell a remarkable story that elicits emotions. 3) Create an effective business card that stands out visually and includes a call to action. 4) Develop unique trademarks and language styles. 5) Always look for ways to improve and "plus" your work. The overarching message is to create in the most unique way possible.
These were the slides used in the Safari Webcast held 12_15_08 from Tokyo. These are *not* meant to be stand alone slides, but many people were asking for the PDF, so here you go. This is the actual PDF I used. Here, however, some of the type colors may be off (though it worked well when uploaded; colors were correct). It is 240 slides because I used a PDF and therefore more slides are used to simulate animation. The PDF was 30 MB uploaded here. There were lagging issues during the webex webcast though I was not aware of them. The archive is better though there are still timing issues. Not really much new here in this deck for longtime followers.
This deck contains slides I have used in live talks that (more or less) are simple and contain quite a bit of empty space. The first set are some before/after examples, followed by a random sample. This deck is not meant to tell a story -- this is just a way to show some random examples. The meaning of the slides may not be at all clear without the narration that goes with the slides.
Presentation created for international VPs of an IT consulting firm, for their introductive training program.
"Illegible fonts, cheesy visuals, obscure charts : everyday, we all suffer from "Death by Powerpoint" syndrome.
But there's only a few tips and tools to know to overcome those setbacks, and to dazzle the audience with your next presentation.
Join us on the quest for the Holy Slide and you will discover the secrets of presentation design."
The document provides suggestions for creating a single slide summary of a thesis presentation. It recommends including the key elements of the research, results, and relevant images on the one slide. Alternatively, a quote that encapsulates the thesis could be used. The document humorously advises against making the font too small to fit everything or relying on clipart without offering proper tribute to the Gods of Clipart.
This deck was made to share with junior planners and planning trainees at our agency to give them some sort of structure to what appears to be a hard nut to crack: writing The Strategy.
This document provides 20 quotes from historical figures to inspire creative genius. The quotes encourage thinking outside the box, taking risks, being curious, breaking rules, and gaining an unfair advantage through creativity. They emphasize trusting instincts, changing the world through committed groups, and navigating without a map in creative pursuits. The document aims to banish creative roadblocks by sharing inspirational thoughts on creativity.
This document provides tips for creating effective PowerPoint presentations. It notes that many presentations are "unbearable" due to a lack of significance, structure, simplicity, and rehearsal. It emphasizes the importance of having a clear purpose for your presentation, using a simple structure like problem-solution, keeping slides concise with minimal text and images over clipart, writing speaker notes instead of long slides for printing, and rehearsing your presentation aloud to work out any issues. The overall message is that presentations should be passionate, memorable and scalable through a focus on simplicity and clarity of message.
What Would Steve Do? 10 Lessons from the World's Most Captivating PresentersHubSpot
The document provides 10 tips for creating captivating presentations based on lessons from famous presenters like Steve Jobs, Scott Harrison, and Gary Vaynerchuk. The tips include crafting an emotional story with a beginning, middle, and end; creating slides that answer why the audience should care, how it will improve their lives, and what they must do; using simple language without jargon; using metaphors; ditching bullet points; showing rather than just telling through images; rehearsing extensively; and that excellence requires hard work with no shortcuts.
The document summarizes 10 presentation techniques used by Steve Jobs that made him one of the world's most extraordinary storytellers. It discusses how Jobs planned presentations like movies with heroes and villains. He created simple yet compelling descriptions of products in 140 characters or less. Jobs introduced problems or antagonists that products would solve. He focused on benefits rather than features and used a simple structure of three main points. Jobs sold dreams rather than just products and relied heavily on visual imagery in slides. He made numbers meaningful by providing context and comparisons. Jobs spoke simply using plain language and had dramatic "holy smokes" moments. Above all, he practiced presentations extensively to achieve polished delivery.
The document summarizes 10 presentation techniques used by Steve Jobs that made him one of the world's most extraordinary storytellers. It discusses how Jobs planned presentations like movies with heroes and villains. He created simple yet compelling descriptions of products in 140 characters or less. Jobs introduced problems or antagonists that products could solve. He focused on benefits rather than features and used a simple structure of three main points. Jobs sold dreams rather than just products and relied heavily on visual imagery in slides. He made numbers meaningful by providing context and comparisons. Jobs spoke simply using plain language and had dramatic "holy smokes" moments. Above all, he practiced relentlessly to deliver polished presentations.
The document summarizes 10 techniques for presenting ideas effectively based on Steve Jobs' presentation style. These include planning visually with sketches, creating a single tweet-worthy description, introducing an antagonist problem, focusing on benefits over features, following the rule of three, selling dreams rather than products, using simple visual slides, making numbers meaningful, revealing a "holy smokes" moment, and practicing extensively. The techniques are meant to inform, educate and entertain audiences as Jobs' presentations intended to do.
The document outlines 10 presentation techniques used by Steve Jobs to effectively inform, educate, and entertain audiences. These include planning presentations with pen and paper instead of slides first, creating concise product descriptions that fit on Twitter, introducing an "antagonist" to position the product or company as the hero, focusing on benefits rather than features, using a rule of 3 structure, selling an inspiring vision rather than just products, relying on visual slides over text, putting numbers in context, using simple language, and including a dramatic "holy smokes" moment. Jobs also practiced presentations extensively. The document aims to teach these techniques to professionals through examples from Jobs' famous presentations.
The document contains several short presentations on various topics including excuses that are not recommended, tips to improve character, gifts that do not cost money, examples of people who achieved things late in life, sayings about different topics like country, quitting, money, respect, and facts about the human body. It concludes with "secrets of success" sayings associated with different objects.
1 simple way to better presentations: don't outline, PUMA!Dan Roam
The biggest problem in creating our presentation is making a great storyline. Here's how to do it: create a PUMA.
There's more in my book.
http://www.amazon.com/Show-Tell-Everybody-Extraordinary-Presentations/dp/1591846854/ref=zg_bs_660628_14
Sold our souls to the devil and wrote a book. "DON'T SUCK! How to make presentations rock".
This eBook for iPad will help you create great stories and visually awesome slides. Say NO to crappy slides.
How to Create an INSANELY GREAT Presentation or PitchMartafy!
This document provides tips for creating highly effective presentations. It emphasizes the importance of clear communication and storytelling to engage audiences. The key recommendations are to have a single core message, keep content simple, start with an engaging story rather than an agenda, use visuals over words whenever possible, appeal to emotions, and practice presentation skills. The overall goal is to make presentations "insanely great" so that audiences feel compelled to pay attention.
What Would Steve Do? Lessons from the World's Most Captivating PresentersMartafy!
This was the last presentation I created during my tenure at HubSpot as Director of Brand & Buzz. To date, it remains HubSpot's 2nd most popular SlideShare of all time with >1.25 Million views and 35,000 downloads.
See the original presentation on HubSpot's SlideShare channel here: http://slidesha.re/1avaxMa
To learn more about HubSpot, visit www.HubSpot.com.
Content Marketing Ideas: Beware of ImpostersMark Johnstone
Ideas can trick us in multiple ways. Some of them sound great, but on closer inspection, they quickly crumble. Others, you’re certain contain something brilliant, but drawing it out feels nigh on impossible. Discover the common pitfalls to avoid, and how to ensure you really have an idea, and not just a nifty headline.
The document provides 10 tips for creating captivating presentations based on lessons from famous presenters like Steve Jobs, Scott Harrison, and Gary Vaynerchuk. The tips include crafting an emotional story with a beginning, middle, and end; creating slides that answer why the audience should care, how it will improve their lives, and what they must do; using simple language without jargon; using metaphors; ditching bullet points; showing rather than just telling through images; rehearsing extensively; and that excellence requires hard work with no shortcuts.
http://www.skillshare.com/How-to-Create-a-TED-Worthy-Presentation/698156887/1007905343
ABOUT THE PRESENTATION:
We are living in a world where Steve Jobs was a modern-day hero, Al Gore won an Oscar for his Inconvenient Truth presentation and the TED conference is the place everyone wants to be each year. Thanks to this leadership style, the bar for presentations that convey world changing ideas is set incredibly high. This class is designed to help you clear that high bar with confidence, grace and skill.
Creating meaningful presentations can be tricky, time consuming and nerve wracking, but by focusing on the key elements in this class, you too can give a TED worthy presentation.
This class is designed to cover the following topics:
Audience: understanding your audience
Stickiness: creating unique messaging that sticks
Authenticity: remaining authentic so your audience trusts you
Tools: using the right tools - both offline and online
Deck: 3 steps to building your presentation - preparation, design, delivery
Follow up: sending the right materials as a follow up (and it's not just your noteless deck!)
By the end of the class, you will have everything you need to create a strong presentation that is simple, easy to understand, exciting and visually stimulating.
ABOUT THE PRESENTER:
Brooke spoke at TEDxBKK, was a speaker coach for TEDxPhnom Penh, TEDxMission, and is the Director of Communications for an NGO that was the result of a TED prize - hence the name InSTEDD. Before InSTEDD, Brooke worked on Public Relations at Kiva, Social Innovation Design at Lovely Day, Business Development at All Day Buffet, & Project Coordination at Change Fusion Bangkok. Brooke is a frequent public speaker and has spoken at events in Thailand, Nepal, Europe and the US, including Stanford, Berkeley and Northwestern.
The document provides 5 steps to help brands stand out: 1) Have a mission that makes a statement about humanity. 2) Tell a remarkable story that elicits emotions. 3) Create an effective business card that stands out visually and includes a call to action. 4) Develop unique trademarks and language styles. 5) Always look for ways to improve and "plus" your work. The overarching message is to create in the most unique way possible.
These were the slides used in the Safari Webcast held 12_15_08 from Tokyo. These are *not* meant to be stand alone slides, but many people were asking for the PDF, so here you go. This is the actual PDF I used. Here, however, some of the type colors may be off (though it worked well when uploaded; colors were correct). It is 240 slides because I used a PDF and therefore more slides are used to simulate animation. The PDF was 30 MB uploaded here. There were lagging issues during the webex webcast though I was not aware of them. The archive is better though there are still timing issues. Not really much new here in this deck for longtime followers.
This deck contains slides I have used in live talks that (more or less) are simple and contain quite a bit of empty space. The first set are some before/after examples, followed by a random sample. This deck is not meant to tell a story -- this is just a way to show some random examples. The meaning of the slides may not be at all clear without the narration that goes with the slides.
Presentation created for international VPs of an IT consulting firm, for their introductive training program.
"Illegible fonts, cheesy visuals, obscure charts : everyday, we all suffer from "Death by Powerpoint" syndrome.
But there's only a few tips and tools to know to overcome those setbacks, and to dazzle the audience with your next presentation.
Join us on the quest for the Holy Slide and you will discover the secrets of presentation design."
The document provides suggestions for creating a single slide summary of a thesis presentation. It recommends including the key elements of the research, results, and relevant images on the one slide. Alternatively, a quote that encapsulates the thesis could be used. The document humorously advises against making the font too small to fit everything or relying on clipart without offering proper tribute to the Gods of Clipart.
This deck was made to share with junior planners and planning trainees at our agency to give them some sort of structure to what appears to be a hard nut to crack: writing The Strategy.
This document provides 20 quotes from historical figures to inspire creative genius. The quotes encourage thinking outside the box, taking risks, being curious, breaking rules, and gaining an unfair advantage through creativity. They emphasize trusting instincts, changing the world through committed groups, and navigating without a map in creative pursuits. The document aims to banish creative roadblocks by sharing inspirational thoughts on creativity.
This document provides tips for creating effective PowerPoint presentations. It notes that many presentations are "unbearable" due to a lack of significance, structure, simplicity, and rehearsal. It emphasizes the importance of having a clear purpose for your presentation, using a simple structure like problem-solution, keeping slides concise with minimal text and images over clipart, writing speaker notes instead of long slides for printing, and rehearsing your presentation aloud to work out any issues. The overall message is that presentations should be passionate, memorable and scalable through a focus on simplicity and clarity of message.
What Would Steve Do? 10 Lessons from the World's Most Captivating PresentersHubSpot
The document provides 10 tips for creating captivating presentations based on lessons from famous presenters like Steve Jobs, Scott Harrison, and Gary Vaynerchuk. The tips include crafting an emotional story with a beginning, middle, and end; creating slides that answer why the audience should care, how it will improve their lives, and what they must do; using simple language without jargon; using metaphors; ditching bullet points; showing rather than just telling through images; rehearsing extensively; and that excellence requires hard work with no shortcuts.
The document summarizes 10 presentation techniques used by Steve Jobs that made him one of the world's most extraordinary storytellers. It discusses how Jobs planned presentations like movies with heroes and villains. He created simple yet compelling descriptions of products in 140 characters or less. Jobs introduced problems or antagonists that products would solve. He focused on benefits rather than features and used a simple structure of three main points. Jobs sold dreams rather than just products and relied heavily on visual imagery in slides. He made numbers meaningful by providing context and comparisons. Jobs spoke simply using plain language and had dramatic "holy smokes" moments. Above all, he practiced presentations extensively to achieve polished delivery.
The document summarizes 10 presentation techniques used by Steve Jobs that made him one of the world's most extraordinary storytellers. It discusses how Jobs planned presentations like movies with heroes and villains. He created simple yet compelling descriptions of products in 140 characters or less. Jobs introduced problems or antagonists that products could solve. He focused on benefits rather than features and used a simple structure of three main points. Jobs sold dreams rather than just products and relied heavily on visual imagery in slides. He made numbers meaningful by providing context and comparisons. Jobs spoke simply using plain language and had dramatic "holy smokes" moments. Above all, he practiced relentlessly to deliver polished presentations.
The document summarizes 10 techniques for presenting ideas effectively based on Steve Jobs' presentation style. These include planning visually with sketches, creating a single tweet-worthy description, introducing an antagonist problem, focusing on benefits over features, following the rule of three, selling dreams rather than products, using simple visual slides, making numbers meaningful, revealing a "holy smokes" moment, and practicing extensively. The techniques are meant to inform, educate and entertain audiences as Jobs' presentations intended to do.
The document outlines 10 presentation techniques used by Steve Jobs to effectively inform, educate, and entertain audiences. These include planning presentations with pen and paper instead of slides first, creating concise product descriptions that fit on Twitter, introducing an "antagonist" to position the product or company as the hero, focusing on benefits rather than features, using a rule of 3 structure, selling an inspiring vision rather than just products, relying on visual slides over text, putting numbers in context, using simple language, and including a dramatic "holy smokes" moment. Jobs also practiced presentations extensively. The document aims to teach these techniques to professionals through examples from Jobs' famous presentations.
The document outlines 10 presentation techniques used by Steve Jobs to effectively inform, educate, and entertain audiences. These include planning presentations with pen and paper rather than slides first, creating concise product descriptions, introducing problems for products to solve, focusing on benefits over features, using a rule of three structure, selling an inspiring vision beyond just products, using visual slides over text, putting numbers in context, using simple language, and including surprising "holy smokes" moments. Jobs would also practice presentations extensively.
Steve Jobs is known for his exceptional presentation skills. The document outlines 15 strategies Jobs employs in his presentations, including: planning presentations like a movie with heroes/villains and visuals; focusing on benefits over features; introducing antagonists for audiences to rally against; using simple language and visual slides; and practicing presentations extensively.
Steve Jobs was a legendary keynote speaker known for his insanely great presentations. In his book, Carmine Gallo analyzes the 10 secrets behind Steve Jobs' amazing presentations, which included planning visually without bullet points, introducing a "villain" to set up the hero product, and practicing extensively to make the presentation look effortless. Jobs' presentations followed a three-act story structure and always included a "holy smokes" moment to leave audiences feeling inspired.
The document summarizes Carmine Gallo's book about Steve Jobs' presentation secrets. It outlines 10 secrets Jobs used in his famous presentations: 1) Plan in analog without PowerPoint initially, 2) Create Twitter-friendly headlines, 3) Introduce a "villain", 4) Use visual slides without bullet points, 5) Practice extensively, 6) Obey the 10-minute attention rule with breaks, 7) Dress up numbers visually, 8) Reveal a "holy smokes" moment, 9) Sell dreams not just products, 10) Have fun. The document provides examples for many secrets and argues Jobs treated presentations as theatrical storytelling to inspire audiences.
This presentation discusses techniques for creating compelling presentations based on lessons from Steve Jobs' presentations. It recommends developing a messianic sense of purpose to inspire audiences. It also suggests simplifying presentations by eliminating clutter, using visuals over words, and revealing "holy shit" moments to make audiences feel something. The presentation is divided into three acts: create the story, deliver the experience, and refine and rehearse.
The document discusses 15 presentation strategies used by Steve Jobs that made him a masterful communicator. Some of the key strategies discussed include planning presentations visually by storyboarding ideas before creating slides, focusing on benefits to the audience rather than just products, selling an inspiring vision or dream to motivate the audience, using simple and clear language, sharing the stage with others to enhance the presentation, practicing extensively to achieve a polished delivery, and maintaining an engaging and fun demeanor.
This presentation summarizes Steve Jobs' techniques for delivering captivating presentations. It discusses how Jobs spends significant time planning and rehearsing presentations. He focuses on telling a clear story through simple, visual-heavy slides devoid of words and bullet points. Jobs also aims to create emotionally charged "holy shit" moments that audiences will remember. The presentation emphasizes practicing delivery for many hours to build confidence and command of the audience.
The Presentation Secrets Of Steve Jobs Ivonne Kinser
Steve Jobs was a captivating presenter who spent significant time rehearsing and refining his presentations. He focused on telling a story through simplicity and visuals rather than words. Jobs also created emotionally charged "holy shit" moments to make his ideas memorable. Through many hours of practice over decades, Jobs improved his natural presence and delivery skills.
This presentation summarizes Steve Jobs' techniques for delivering captivating presentations. It discusses how Jobs spends significant time planning and rehearsing presentations. He focuses on telling a clear story through simple, visual-heavy slides devoid of words and bullet points. Jobs also aims to create emotionally charged "Holy Shit" moments that audiences will remember. He rehearses relentlessly to refine his natural and confident delivery style.
Steve Jobs was a captivating presenter who spent significant time rehearsing and refining his presentations. He focused on telling a story through simplicity and visuals rather than words. Jobs also created emotionally charged "holy shit" moments to make his ideas memorable. Through decades of practice and refinement, Jobs became a highly skilled presenter, but it was the result of extensive rehearsal and pursuit of excellence, not natural ability.
Steve Jobs was a captivating presenter who spent significant time rehearsing and refining his presentations. He focused on telling a story through simplicity and visuals rather than words. Jobs also created emotionally charged "holy shit" moments to make his ideas memorable. Through decades of practice and refinement, Jobs became a highly skilled presenter, but it was the result of extensive rehearsal and pursuit of excellence, not natural ability.
Steve Jobs is renowned for his captivating presentations. He spends extensive time rehearsing and refining his presentations, focusing on telling a story through simplicity and visuals rather than words. Jobs creates emotionally charged "holy shit" moments to make his ideas memorable. Through practice and refinement over decades, Jobs has improved his natural presence and ability to engage audiences.
This document summarizes key techniques for effective presentations based on the style of Steve Jobs. It discusses how Jobs spends significant time crafting the story, experience, and refinement of his presentations. He focuses on simplifying information through visuals rather than words or bullet points. Jobs also rehearses extensively, seeking feedback to perfect his delivery and command of the stage. The document advocates adopting some of Jobs' techniques to make presentations more engaging and memorable.
This document provides tips and techniques for presentations based on lessons learned from Steve Jobs' exemplary presentation style. It discusses 3 acts for an effective presentation: creating a compelling story; delivering an engaging experience through simplicity and visuals; and refining the presentation through practice. Key recommendations include developing a sense of purpose, introducing an antagonist, using fewer words and more images, simplifying complex topics, and creating emotionally charged "holy shit" moments.
This document provides tips and techniques for creating compelling presentations based on lessons learned from Steve Jobs' legendary presentation style. It discusses the importance of developing a clear story and purpose in Act 1, delivering a simple and visual experience in Act 2, and refining the presentation through practice in Act 3. Key recommendations include spending time planning the narrative before creating slides, using high-impact visuals over text, revealing "holy shit" moments, and rehearsing extensively to improve delivery.
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2. Table of Contents
10 Ways to Sell Your Ideas the Steve Jobs Way! ............................................................................................................................ 1
Plan in Analog .......................................................................................................................................................................................... 2
Create a Twitter-Friendly Description .............................................................................................................................................. 3
Introduce the Antagonist ...................................................................................................................................................................... 4
Focus on the Benefits ............................................................................................................................................................................ 5
Stick to the Rule of Three .................................................................................................................................................................... 6
Sell Dreams, Not Products................................................................................................................................................................... 7
Create Visual Slides ................................................................................................................................................................................ 7
Make Numbers Meaningful ................................................................................................................................................................... 8
Use Zippy Words ................................................................................................................................................................................... 8
Reveal a “Holy Smokes” Moment ....................................................................................................................................................... 9
One More Thing: Practice, a Lot......................................................................................................................................................... 10
About Carmine Gallo............................................................................................................................................................................. 11
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3. 10 Ways to Sell Your Ideas the Steve Jobs Way!
In The Presentation Secrets of Steve Jobs: How to be Insanely Great in Front
of Any Audience, communications coach and BusinessWeek.com columnist
Carmine Gallo reveals the techniques that have turned the Apple CEO into one
of the world’s most extraordinary corporate storytellers. For more than three
decades, Jobs has transformed product launches into an art form. Whether
you’re a CEO, manager, entrepreneur, small business owner, or sales or
marketing professional, Steve Jobs has something to teach you. Above all, a
Steve Jobs presentation is intended to do three things: inform, educate and
entertain. Here are ten steps to accomplishing them.
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4. Plan in Analog
Steve Jobs made his mark in the digital world of bits and bytes, but he plans presentations in the old world of pen and
paper. A Steve Jobs presentation has all the elements of a great movie—heroes and villains, stunning visuals and a
supporting cast. And, like a movie director, Steve Jobs “storyboards” the plot. Before you go digital and open PowerPoint,
spend time brainstorming, sketching or whiteboarding in the early stages. Remember, you’re delivering a story, the
narrative. Slides complement the story. Neuroscientists have found the brain gets bored easily. Steve Jobs doesn’t give
his audience time to get distracted. His presentations include demonstrations, video clips, and other speakers. All of the
elements are planned and collected well before the slides are created.
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5. @Carol: I heart this. @Laura: This presentation is awesome!
@Tom: I’m stealing this idea! @Bob: ROTFL
@Sammy: When’s lunch? @Bob: Did u eat my sandwich?
Create a Twitter-Friendly Description
Steve Jobs creates a single sentence description for every product. These headlines help the audience categorize the
new product and are always concise enough to fit in a 140-character Twitter post. For example, when Jobs introduced
the MacBook Air in January, 2008, he said that is it simply, “The world’s thinnest notebook.” That one sentence speaks
volumes. Jobs will fill in the details during his presentation and on the Apple Web site, but he finds one sentence to
position every product. Your listeners need to see the big picture before the details. If you can’t describe your product or
ideas in 140 characters or less, go back to the drawing board.
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6. Introduce the Antagonist
In every classic story, the hero fights the villain. The same holds true for a Steve Jobs presentation. In 1984, the villain
was IBM, known as “Big Blue” at the time. Before Jobs introduced the famous 1984 television ad to a group of Apple
salespeople, he created a dramatic story around it. “IBM wants it all,” he said. Apple would be the only company to stand
in its way. It was very dramatic and the crowd went crazy. Branding expert Martin Lindstrom says that great brands and
religions have something in common: the idea of vanquishing a shared enemy. Create a villain that allows the audience to
rally around the hero—you and your product.
A “villain” doesn’t necessarily have to be a direct competitor. It can be a problem in need of a solution. When Steve Jobs
introduced the iPhone in January, 2007, his presentation at Macworld focused on the problems mobile phone users were
experiencing with the current technology. The iPhone, he said, would resolve those issues. Setting up the problem opens
the door for the hero to save the day.
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7. Why should I care?
Focus on Benefits
Your listeners are asking themselves one question: Why should I care? Steve Jobs sells the benefit behind every new
product or feature—and he’s very clear about it. Why buy an iPhone 3G? Because “it’s twice as fast at half the price.”
What’s so great about Time Capsule? “All your irreplaceable photos, videos and documents are automatically protected
and easy to retrieve if they’re ever lost.” Even the Apple Web site focuses on benefits with top ten lists like, “10 Reasons
Why You’ll Love a Mac.” Nobody cares about your product. They only care about how your product or service will improve
their lives. Make the connection for your customers. Don’t leave them guessing.
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8. “ Three stories
“
from my life.
Stick to the Rule of Three
Nearly every Steve Jobs presentation is divided into three parts. When Jobs returned from a health-related absence on
September 9, 2009, he told the audience he would be talking about three products: iPhones, iTunes and iPods. Along the
way he provides verbal guideposts such as “iPhones. The first thing I wanted to talk about today. Now, let’s move on to
the second, iTunes.” The number “three” is a powerful concept in writing. Playwrights know that three is more dramatic
than two; comedians know that three is funnier than four, and Steve Jobs knows that three is more memorable than six
or eight. You might have twenty points to make about your product, but your audience is only capable of holding three or
four points in short term memory. Give them too many points and they’ll forget everything.
If three is such an important number, why does this e-book have ten points? Because it’s a written reference tool that is
not intended to be delivered verbally. If this information were delivered verbally, we would only stick to three key takeaways.
Remember, Steve Jobs will send his audience to the Apple Web site for more information, but he only delivers three points
in a conversation.
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9. Sell Dreams, Not Products
Charismatic speakers like Steve Jobs are driven by a nearly messianic zeal to create new experiences. Steve Jobs doesn’t
sell computers. He sells the promise of a better world. When Jobs introduced the iPod in 2001, he said, “In our own small
way we’re going to make the world a better place.” Where most people see the iPod as a music player, Jobs sees it as
tool to enrich people’s lives. Of course, it’s important to have great products. But passion, enthusiasm and a sense of
purpose beyond the actual product will set you and your company apart.
Jobs is also passionate about his customers and he’s not afraid to wear that passion on his sleeve. During a presentation
in 1997 he concluded by saying, “Some people say you have to be a little crazy to buy a Mac. Well, in that craziness we
see genius and that’s who we make tools for.” Cultivate a sense of mission. Passion, emotion and enthusiasm are grossly
underestimated ingredients in professional business communications and yet they are powerful ways to motivate others.
Steve Jobs once said that his goal was not to die the richest man in the cemetery. It was to go to bed at night thinking
that he and his team had done something wonderful. Do something wonderful. Make your brand stand for something
meaningful.
Create Visual Slides
Apple products are easy to use because they eliminate “clutter.” This design philosophy applies to every Steve Jobs
presentation. There are no bullet points in his presentations. Instead Jobs relies on photographs and images. Where the
average PowerPoint slide has forty words, it’s difficult to find seven words on ten of Jobs’s slides. The technique is called
“Picture Superiority:” information is more effectively recalled when text and images are combined. For example, when
Steve Jobs unveiled the Macbook Air, Apple’s ultra-thin notebook computer, he showed a slide of the computer fitting
inside a manila inter-office envelope. That image was worth a thousand words. “Simplicity is the ultimate sophistication,”
Jobs once said. Be sophisticated. Keep it simple.
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10. Make Numbers Meaninful
In every Apple presentation, big numbers are put into context. On September 9, 2009, Apple VP Phil Schiller said that
220 million iPods had been sold to date. He placed that number into context by saying it represented 73% of the market.
He broke it down even further—and took a jab at the competition—by saying Microsoft was “pulling up the rear” with its
1% market share. Schiller learned his technique from Jobs who always puts large numbers into a context that’s relevant
to his audience.
The bigger the number, the more important it is to find analogies or comparisons that make the data relevant to your
audience. For example, when the United States government bailed out the U.S. economy to the tune of $700 billion, it
was too huge a number for most people to comprehend. Journalists tried to put it into context. The one example that
seemed to capture the attention of the press—$700 billion is like spending one million dollars a day since the day Christ
was born. Now that’s a big number!
Use Zippy Words
Steve Jobs speaks in plain English. In fact, he has fun with words. He described the speed of the new iPhone 3G as
“amazingly zippy.” Where most business presenters use words that are obtuse, vague or confusing, Jobs’s language
is remarkably simple. He rarely, if ever, will use the jargon that clouds most presentations—terms like “best of breed”
or “synergy.” His language is simple, clear and direct. Legendary GE CEO Jack Welch once said, “Insecure managers
create complexity.” Exude confidence and security; speak simply.
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11. Reveal “Holy Smokes” Moment
Every Steve Jobs presentation has one moment that neuroscientists call an “Emotionally Charged Event.” The
emotionally charged event is the equivalent of a mental sticky note that tells the brain, “Remember this!” For example,
at Macworld 2007, Jobs could have opened the presentation by telling the audience that Apple was unveiling a new
mobile phone that also played music, games, and video. Instead he built up the drama. “Today, we are introducing three
revolutionary products. The first one is a widescreen iPod with touch controls. The second is a revolutionary mobile
phone. And the third is a breakthrough Internet communications device…an iPod, a phone, an Internet communicator…
an iPod, a phone, are you getting it? These are not three devices. This is one device!” The audience erupted in cheers
because it was so unexpected and very entertaining.
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12. One More Thing: Practice, a Lot
Steve Jobs spends hours rehearsing every facet of his presentation. Every slide is written like a piece of poetry, every
presentation staged like a theatrical experience. Yes, Steve Jobs makes a presentation look effortless but that polish
comes after hours and hours of grueling practice. Steve Jobs has improved his style over time. If you watch video clips
of Steve Jobs’s presentations going back twenty years (available on YouTube) you will see that he improves significantly
with every decade. The Steve Jobs of 1984 had a lot of charisma but the Steve Jobs of 1997 was a far more polished
speaker. The Steve Jobs who introduced the iPhone in 2007 was even better. Nobody is born knowing how to deliver a
great PowerPoint presentation. Expert speakers hone that skill with practice.
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13. About Carmine Gallo
Carmine Gallo is the communication skills coach for the world’s most admired brands. He is a sought-after keynote
speaker, seminar leader, media training specialist, crisis communication specialist, presentation expert and
communications coach. His clients appear in the news every day and many would not think of launching a new product
without his insight. Gallo is a former CNN business journalist and a current columnist for BusinessWeek.com. He is the
author of several books including his latest, The Presentation Secrets of Steve Jobs: How to be Insanely Great in Front of
Any Audience and Fire Them Up! 7 Simple Secrets of Inspiring Leaders.
Contact Information
Email Carmine directly at carmine@gallocommunications.com
Email Carmine’s assistant at vanessa@gallocommunications.com (phone: 925-963-7958)
Web site: http://www.carminegallo.com
Webzine: http://www.talkingleadership.com
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